Date post: | 17-May-2015 |
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Business |
Upload: | ged-carroll |
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CIPRSM: social media no-nos
Ged Carroll: director, digital strategiesRuder Finn | RFI Studios
Who On Earth Am I?
Hashtag: #ciprsm
In the slides
• What does good actually look like?
• Social media faux pas’ from the past decade
• The golden rule
• Clients
What does good look like?
And now for something completely different
Being (dis)honest
Being (un)authentic
“Hi Tom, Always remember one thing. Life is very, very short and nothing is worth limiting yourself from seeing the ones you love. I hadn't seen my father in 15 years until 2 years ago. I was apprehensive but I kept telling myself that no matter how estranged we'd become there was no river to wide to cross. Drop me a line if I can be of any more help. Cheers, Barry” (Scott)
Being (ir)relevant
(Not) respecting intellectual property
(Not) looking after your brand
knowem.comgodaddy.com
Being (un)remarkable
anyjazz65
(Don’t) keep the same high ethical and moral standards of your brand online
(Don’t) laugh at your customers
Having employees that can use social media (in)appropriately
Know your audience
Being (dis)engaged
(Don’t) fight your customers and expect to win
All of these break the golden rule
Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read.
You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be
done by – David Ogilvy
"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.” – Bill Bernbach
Clients
Provide a better alternative
Iain Tait
Questions
Slides available for viewing | download :
http://slideshare.net/renaissancechambara
Sign up to find out more about web 3.0 from Philip Sheldrakehttp://ciprsm.wikispaces.com/social+summer
Thank you for listeninghttp://ruderfinn.co.uk | http://renaissancechambara.jp | @r_c