1010oasis green it j_friedrich

© 2009 IBM Corporation

Open Standards driving Innovation for Sustainability

Dr. Jochen Friedrich – Technical Relations Europe Executive13 October 2010

2 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation

Creating an Eco-efficient Economy

Challenges of scale

System of systems

Silos within organisations

Challenges Green IT & IT for Green

End user behaviour

Complete accounting systems

Opportunities

Demographic patterns

Employees 2.0

Drivers

Incentives

Measurements

Energy efficiency

Government

ROI

Source: IBM Institute for Business Value: analysis of Jam outputs, 2010


Sustainability requires innovation. Innovation today happens to a large extent in

an open, collaborative environment.


Open Innovation – Collaboration to Foster Sustainability

“... there needs to be tighter linkage between business and government in determining those approaches that will best protect the respective interests of industry and society. What if business leaders were invited to partner with policy-makers and “green” citizens groups to formulate protocols that balance complementary and divergent interests in a more realistic way? [...]Produced in an open and transparent manner consistent with ways in which the open source movement and wikis operate, perhaps trust and shared responsibility would emerge as drivers of lasting and meaningful progress.”

[IBM Global Innovation Outlook 2007, p. 41 (Research with 248 thought leaders from 178 organisations.]

“... the application of innovations like Web 2.0 to business and public life is changing the way in which innovation happens. It is becoming more open and collaborative. Once the preserve of a select elite, it now involves a much wider range of actors. […] crowd-sourcing and co-creation are now the order of the day!We need a new policy that reflects these changes. This means that we will have to, well, innovate!

[President Barroso, European Innovation Summit 2009. Source of photo: EU Commission: Audiovisual Services.]


Key Elements for Sustainable Solutions

Leverage innovation to deliver "green" infrastructures that are highly efficient and overlay the physical infrastructure with digital intelligence

Implement sustainable solutions that promote resource efficiency and reduce the environmental and social impact of operations

Embrace intelligent systems that use open standards to provide near realtime information for better management of the infrastructure, water quantities, or, even, entire transportation systems.

[Results from the IBM Eco-efficiency Jam 2010. (51 hour Jam with 1600 experts in lead roles from more than 60 countries)]

Innovation Types

• Business model – Innovation in the structure and/or financial model of the business

• Operational – Innovation that improves the effectiveness and efficiency of core processes and functions

• Products/services/markets – Innovation applied to products or services or “go-to-market” activities


Standardisation – Innovation Lifecycle

STANDARD

Basic research and technology development

Integration and combination of technologies

mar

ket a

cces

s

explo

itatio

n

Innovative act: In the invention and development of new basic technologies

Critical: Contribution of technology

Innovative act: In the implementation, use and combination of standards

Critical: Availability of standards


Open Standards are at the core of innovation in support of sustainability.

8 Dr. Jochen Friedrich - IBM Technical Relations Europe October 13, 2010 © 2010 IBM Corporation8

Choice Your choices today don’t limit the choices in the future.

Flexibility You can connect to internal departments and external

partners that use different technology.

Speed You can build new solutions that involve multiple hardware

and software platforms quickly.

Agility You can adjust to changing business parameters (new

opportunities, new partners, new employees) quickly.

Skills You can find skilled resources that understand these

solutions.

Open standards facilitate data exchange and automatic processing, international partnering on business solutions and open access to services

Open Standards Help Business Prosper


The Value of Open Standards and Interoperability

Open Standards provide detailed information about interfaces, data formats, message formats etc. and allow the full and free use of this information

In other words, Open Standards are essential for achieving genuine interoperability

– Technology integration– Service Oriented Architectures (SOA)

Open Standards and interoperability guarantee flexibility and choice and thus create an environment for fair competition

– Prevent vendor lock-in and keep exit costs for technologies low

– Ability to chose, replace, exchange (choice)

Open standards provide an agreed and trusted base for innovation

Important issues:– Quality of standards– Avoid “competing”/”multiple” standards

CHOICE


IBM's Commitment to Open Standards

■ Technology leadership–Specifications and early code –Standards development organizations–Industry organizations–Open source donations

■ Supportive patent policies –Royalty free licensing policy for software interoperability standards –Patent donations–Non-assert pledge

■ Making standards more consumable–Profiles –Business and Industry standards initiatives –International collaboration


Open Computing: Open Ecosystem for Innovation

■ Open Standards– Facilitating exchange of data by integrating

different technologies

– Promoting interoperability by using published open specifications

■ Open Architecture– Increasing collaboration by simply extensible

business processes, most notably SOA

– Innovation within open infrastructures and via the combination of technologies

■ Open Source– Promoting innovation by leveraging

development expertise of the open source community

– Follow the collaborative model successfully applied in open source (crowd sourcing)

Open Source

Open Architecture

Open Standards

CollaborativeInnovation

Open Computing

11


Open Standards and SOA enable constant transformation and improvements for a

smarter planet.


The world is getting smarter – more instrumented, interconnected, intelligent

Smart traffic systems

Smart water management

Smart energy grids

Smart healthcare

Smart food systems

Intelligent oil field technologies

Smart regionsSmart weather

Smart countries

Smart supply chains

Smart cities

Smart retail

SOA technology enables flexible connection of information, computing resources and people


Open standards enable a smarter planetImagine the possibilities if we could make pervasive interoperability a reality

SMARTER IS … GreenAppliances, meters and sensors adjusting consumption dynamically based on usage – cutting cost and avoiding brown/black outs

SMARTER IS … WorkingReduce cost, increase efficiency and agility – provide better services and be more flexible to adopt changes

SMARTER IS … InsightEnable innovative services in response to customer requests and a changing business environment

China Telecommunication Corporation: Accelerated product development and increased product success with a streamlined innovation process leveraging employee and business partner intelligence.

Energie Baden-Württemberg: Offers residential customers smart appliances and meters that enable them to adjust electricity consumption based on price—reducing waste and easing peak loads.

City of Wellington: Adopted SOA to bring older systems for government processes into a current architecture being more agile. Business process automation and management thus function as a key enabler of efficiency in the organization.


Automated Faster cycle timesLower support costsOptimised utilisation

Improved complianceOptimised security

End user experience

Standardized Easier accessFlexible pricing

Reuse and shareEasier to integrate

Virtualized Higher utilisationEconomy of scale benefits

Lower capital expenseLower operating expense

Higher quality services

Increase in efficiency

Breakthrough agility and reducing risk

SOA technology enables deployment of services efficiently and flexibly across different environments

Cloud computing delivers IT and business benefits


Policy makers need to require open standards for software interoperability to foster

innovation. And public policy needs to ensure that open standards are available for

implementation and use.


Open Standards Landscape

Industry-Specific

Energy &Utilities

Technology STANDARDS

Open OS

Open Networks

OpenPublishing

Open Data

Open Programming

Open Interchange

Grid

LinuxIP

WebServices

HTMLXHTML

EclipseXML

Auto-nomic Standards

Standards

HorizontalIndustry

Chemicals &Petroleum

Aerospace

Defence

HumanResources

CustomerSupport

Finance

Marketing

Optimisation

Procurement

Accounting

InformationManagement

Automotive

Risk/CompliancePayments

Electronics

ProductLife Cycle

ConsumerProducts

Retail

Travel &Transport

Trading PartnerCollaborationStandards

Banking

Insurance

Tele-communications

FinancialMarkets

GlobalSMB

Media &Entertainment

Pervasive& Wireless

Education

Government

Pan-European

LifeSciences

Healthcare

Analytics

RelationshipManagement

Service Delivery


Reforming the EU ICT Standardisation Policy

Covered by the European standardisation system of today

Outside of the scope of European standardisation –

therefore not available for use

CENELEC

National Bodies

ISOISO

CEN

ITUIEC

ICT Forum

J T C 1

W 3

C

O A

S I

S

I E T

F

O G

FO

ther

s...

I E E

E

National Bodies

ETSI

National Committees “P

riva

te/ c

lose

d”

fora

an d

con

s ort

ia

➔In a White Paper of July 2008 the European Commission presented a concise proposal for modernising the EU ICT Standardisation Policy so that open standards from fora and consortia can be used in EU policies and public procurement.

➔The implementation of these measures is urgent for promoting interoperability and innovation in Europe as a basis for smarter, sustainable solutions.


Leveraging the Potential of Open Standards

■ Open Standards are essential for modern, scalable and extensible IT infrastructures allowing effective electronic offering of services, efficient collaboration and electronic processing of data. They are critical for triggering innovation for sustainable solutions.

■ Collaboration is key for success. Public authorities should explore open innovation and “crowd sourcing” when working towards policies in support of sustainability.

■ Public Procurement promotes competitiveness by purchasing open standards based services and solutions.

■ The public sector – via innovation policies and public procurement – has good reason to require open standards:

– For public authorities: flexibility, choice, integration, independence, cost-efficiency, security, control

– For vendors: fair competition (including Open Source), integration

– For society: choice, independence

■ Referencing of open standards from fora and consortia needs to be straight forward for public procurement in the same way as it is for standards from formal organisations.

■ Public authorities should encourage the development of open standards where standardisation gaps have been identified.


Thanks very much for your attention ...

… Happy to answer your questions...

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