Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Changing NYC Public Transit

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Identified Situation

Much of the city relies on the subway as its main source of transportation, over 5 million people ride the transit network each weekday. https://en.wikipedia.org/wiki/Mass_transit_in_New_York_City

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

• Overcrowding, fare increases, and lack of wi-fi hotspots

Research, Branding, Motion Graphic for Nudge Design Studio Brandon Chivers

Subway Stations in NYC that have Wi-Fi and/or Cell Service. Nothing in Brooklyn, Queens or the Bronx.

Shaded in areas= Wi-Fi and/or Cell Service capable