10th July 2013
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Operational Efficiencies, Customer Impact & Business Outcomes: Two proven tools
Kim Pattison, [email protected]
Adele Holloway, [email protected]
Bill Davies, [email protected]
Christian Morris, [email protected]
Tim Warren, [email protected]
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One of the UK’s leading business and employability psychology consultancies
Over 17 years’ experience delivering sustainable people assessment and development solutions in the Welfare sector, in the UK, across Europe , and the Middle East.
Innovative training and careers psychology services, underpinned by leading edge products and cutting edge technology
Who is
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A prime contractor delivering welfare to work programmes since the beginning of New Deal
Formed in 2007 through merger and acquisition
Bringing together a history of employment related and skills provision
Experience of delivering to Government departments for over 20 years including DWP and BIS
Who is
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Publicly accountable to the community through the organisations that are its corporate members
Wholly owned and controlled by four local authority corporate members:
Cornwall Council
Devon County Council
Plymouth City Council
Torbay Council
Who is
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JCA tools (underpinned by an Emotional Intelligence based approach) deliver business results:
Operational Efficiencies
Customer Impact
Adviser Impact
Business Outcomes
Overview
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The Career Readiness Tool
Career
Readiness
Tool
Helping you make the right choices for your future
Reasons why schools are struggling with career guidance:
Resource - No funding
Inexperience – a commissioning role thrown upon them (schools to arrange their own solutions)
Inconsistent - A bolt-on to a teachers role in some cases / or buying in expertise
Quality – the guidance produced is not good enough
Confusion - over what is “impartial” and “independent”
Current Policy and Careers Guidance
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A tool to identify the most likely ‘band’ of need: 1. Case Managed 2. Technician support 3. Self-help
Three key criteria for engagement: Can do Enjoyment Meaningful
CSWWhat we wanted to achieve
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The Career Readiness Tool :
Identifies level of support required
Reports on actions for progression
Shows potential NEETs
Is engaging for end user
Provides general job-search guidance
Gathers essential MI for analysis
Bridging the Gap CareerReadiness
Tool
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Measuring Career Readiness
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Measuring Career Interest
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Outputs
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929 number of pupils completed across the South West 140 (15.1%) have reported as Green overall – who can self help 688 (74.0%) Reported as Amber Overall – requiring online support 101 (10.9%) Students reported as Red Overall – requiring F2F support
Green Amber RedAspirations 249 (26.8%) 418 (45.0%) 262 (28.2%)
Pathways 231 (24.9%) 357 (38.4%) 341 (36.7%)
Decision Making 218 (23.5%) 481 (51.8%) 230 (24.7%)
Career Planning 351 (37.8%) 472 (50.7%) 107 (11.5%)
Personal Needs 345 (37.1%) 444 (47.8%) 140 (15.1%)
Education Needs 550 (59.2%) 345 (37.1%) 34 (3.7%)
Findings and Analysis
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Aspirations and Pathways
The majority of students will "work hard" to get their job and “would do any job short term” - which demonstrates high motivation.
Overall low scores on Aspirations (Amber and Red) – as expected. This impacts on Pathways, Decision Making and Career management.
Information needs aren’t being met in terms of Pathways – the majority of student don’t know which websites to use, or what qualifications they need (E6) , or how long the will need to study – a consequence of not knowing what they want to do.
In general, if students know what they want – they become more focussed to research and seem to know what they need to do to get there.
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Decision Making and Career Planning
Students report that they “make good decisions” but they procrastinate. More so for red customers. Not surprising if Aspirations and Pathways aren’t clear
Students say they have people around them to help make decisions
“I have the ability to have a successful career” is very low for Red students – a confidence issue.
Social Skills report very low – worryingly low for Red – but a concern for all students
Many students haven’t started career planning - they need help!
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Personal and Educational Needs
Across all pupils – many think that their locality, transport and opportunities are stopping them – this might be a South West issue
Whist family and their own behaviour is helping them
In terms of Red Students:
all have a high level of things stopping them, an indicator or potential NEET.
IT Skills and Subjects are the biggest helpers
Literacy and Numeracy and other Key skills are a big concern
Looking and Needs combined (Personal and Educational will identify potential NEET.
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High number of student do not have clear aspirations – this impacts on Pathways and Career Management – Student aren’t clear about what they want to do.
Decision Making and having the confidence to make decisions is another major factor. Students feel they have the support to help them, but the evidence suggests they put decisions off.
Personal and Educational needs are highlighting potential NEETs. The major flags seem to be locality, opportunity, and transport, with Literacy and Numeracy being potential issues at and Educational level.
In terms of Career Interest – 39.9% of students rate Practical / Hands On Careers as one of their top two interests in comparison to Careers that involve Influencing – 20.5%
Key Findings
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18
The iDENTIFY tool
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An innovative assessment tool for customers on our Work Programme
Meaningful engagement Partnership approach
to our customers
esg.what we wanted to achieve
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Means of carrying out bespoke psychometric tests Ability to analyse engagement (attitude) and needs (barriers to employment) Assign jobseekers to most appropriate caseload stream
esg.what we wanted to achieve
Referral andcommunicationfrom esg.
Individualassessmentof needs, barriersand motivation
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Reports from initial assessment gives a full understanding of every jobseeker’s :
Level of engagement
Level of need
Re-assessing jobseekers during their time with us helps to understand distance travelled and plan in-work support
Stage one of assessment
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IdentifyWhat it measures
Motivation
Confidence
Challenges
Work Planning
Skills & Experience
Health
Adaptability
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Motivation
• Green and Amber trends are consistent – regardless of the clients finding work or not.
• The trend for Red clients who have found work is similar to Amber customers. Red clients who haven’t found work score much lower.
• Motivation doesn’t appear to be a major factor for all Amber and Red clients. Motivated Red clients will (and have) gone into work.
• Green customers need to maintain momentum – or motivation drops off.
• Directing Motivational resource to the Red Customers that need it is essential to increase performance.
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Adaptability
• A high percentage of all clients say they are used to making changes in their life – its how they manage these changes that is the issue
• Many clients say they wouldn’t work in difficult conditions. This is potential indicator that resilience may be a problem.
• Very few will consider travelling more than an hour to work
• A large proportion of Red and Amber clients do not try new things or think about doing things differently – they are more closed to opportunities than Green clients
• Amber and Red clients need to broaden their horizons and be open to doing things differently. This needs to be facilitated by effective intervention. Acoaching / facilitative approach will help improve adaptability.
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Confidence
• Green customers don’t need confidence building – the biggest issue for them is keeping motivated (with some needing to focus on being more adaptable)
• Being positive about finding work is a major factor for Red clients – many don’t believe they have the opportunity to get work.
• All customers seem to know what they are good at – Amber and Red cant seem to see how this can apply outside of “what they know” (Adaptability).
• Confidence levels off over time - and people seem to become less adaptable as part of that.
• Red clients out of work score very high “getting by on the money they get”
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Helps with allocating finite resource most effectively Gets training plans right from day one Green clients need ‘encouragement’ Adaptability an issue for harder to help (amber/red)
customers. Coaching-based approach needed Effective challenge to
customers’ perceptions – prompts questioning of themselves
What it taught us
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Customers were asked the following: a lot some a little not at
allDid you enjoy the intervention? 15 11 4 1Was the intervention relevant/useful to you? 12 12 6 1Have your opinions about finding work 6 17 4 4changed?Has your confidence grown as a result of 11 9 8 3attending?
Consultants were asked to consider if that after the EI based intervention, did your customer have:
absolutely some not at allan improved state of confidence? 12 (34.3%) 21 (60.0%) 2 (5.7%)an improved state of motivation? 15 (41.7%) 20 (55.5%) 1 (2.8%)an improved state of direction ? 9 (25.0%) 25 (69.4%) 2 (5.6%)an improved state of attitude? 13 (36.1%) 20 (55.5%) 2 (5.6%)
Using an EI Approach Feedback
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Benefits of tools :
Engage, motivate and focus the client;
Useful and valued by the adviser;
Challenge and inform thinking
Support strategic and operational goals
Work at the front end and the management end
Help to shape strategies and challenge thinking
Using an EI Approach
Thank you for listening do you
have any questions?
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