110 Eglinton Ave East – Suite 603, Toronto, ON M4P 2Y1
T. 416.322.3210 F. 416.322.3209
Studentawards at SEMM 2012
This presentation has been made available in .ppt format in order to allow attendees at the 2012 Brainstorm SEMM conference to use the content as they see fit. Studentawards Inc. gladly and openly supports the propagation of this content in the spirit that it will create more support for youth and their pursuit of their dreams---both educational and career. We request that any reproduction of this content is credited appropriately as follows:
Students register at our sites from high school to grad school in order to get matched with awards & opportunities that fit their own individual profiles
Our reach:• 530,000 opted-in members aged 15-30;• Up to 500 new members join daily; • 215,000 website visits per month;• 1.7 million page views per month;• Database of 4,000 high school educators;
2,500 subscribe to our Educator’s Newsletter
• 65% female; 35% male
2 million students registered since 1998www.studentawards.com
www.boursetudes.com2
Students come for the money;stay for the community
Plenty of opportunities to helpProvide assistance beyond tuition
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110 Eglinton Ave East – Suite 603, Toronto, ON M4P 2Y1
T. 416.322.3210 F. 416.322.3209
Path from High School to Higher Education:Insights into Student and Parent Decision-Making, 2012
PATH Survey Methodology
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Students ParentsParticipation Invitation to an online survey in
English, using a nationally representative sample of Canadian students from the Studentawards.com community
Invitation to an online survey in English, using a nationally representative sample of Canadian parents with children in Grades 10, 11 and 12 from the Studentawards.com community and Uthink Online panel
Number of participants 1275 222
Fielding dates April 20th - 27th, 2012
Survey format Online, 29 minutes
Incentive Entries into Studentawards monthly and quarterly cash sweepstakes
Age 16-19 year olds 35+
Gender 56% Female; 44% Male 85% Female; 15% Male
Region NationalStage of Education 3% Grade 10
22% Grade 1167% Grade 128% Extra year in high school75%of students graduate in 2012
Parents with children in these grades:17% Grade 1027% Grade 1157% Grade 1255% of students graduate in 2012
Reason #4: Discover and explore interests
Reason #3: Increase knowledge in an academic field
Prepare for a specific job or career
Students: 67%Parents: 73%
Get a good job:
Students: 47%Parents: 54%
Reasons for Pursuing Higher EducationStudents and parents are aligned
Reason #2 and Reason #1:
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Most important factors when choosing a school
Most Important to Students %
1) The program I am interested in is available 91%
2) Overall quality of academic programs 80%
3) Specific career-related program 76%
Most Important to Parents %
1) The program my child is interested in is available 90%
2) Specific career-related program 80%
3) Overall quality of academic programs 78%
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Least important factors when choosing a school
Least Important to Students %
1) Other family member(s) currently attending there 55%
2) Parents/relatives wanted me to enroll there 47%
3) Friends are, or will be, attending there 46%
Least Important to Parents %
1) Friends are, or will be, attending there 58%
2) Other family member(s) currently attending there/I am an alumni of the school 55%
3) I want my child to enroll there 49%
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Social MediaStudent and parent penetration rates
Students: 89%Parents: 67%
Students: 69%Parents: 26%
Students: 36%Parents: 10%
Students: 74%Parents: 25%
Students: 1%Parents: 18%
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Who do students turn to foradvice about college or university?
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Most Influential Source of Advice
Only 8% say they are going to college/university to
meet their parents’ expectations, but….
And, only 2% of parents say an important reason to go is to meet their expectations, but….68% say
they are the #1 influence
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What tools or resources have you used to research college/university?
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Where are students and parents going on campus websites?
General ‘new student’
information pages
Specific pages for the program I am
interested in
Admissions / registrar section
Financial Aid Scholarship
section
Tuition Costs
Housing and Residence
Information pages
Full time program information
86%
START
81%
77%
77%
76%
71%
64%
53%
46% of Students and 43% of Parents provided contact information at websites in order to be contacted at a later date.
START
86%
83%
78%
76%
60%51%
86%
Campus tours are key
Students Activity Parents
65% Took a tour of the campus 62%
10% I went on a school trip
56% I went with my parents
27% I went with some friends
81% Took a guided tour when on campus 86%
36% Booked the guided tour online 33%
47% Went to an open house and got a guided tour 48%
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Where are students and parents going on campus visits?
Toured residence
Parent58%
Student55%
Visited library
Parent46%
Student56%
Went to gym
Parent41%
Student52%
Visited campus bookstore
Parent42%
Student50%
Met with professors
Parent28%
Student37%
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Went to Registrar/Admissions Office
Parent36%
Student40%
Visited specific faculties
Parent72%
Student64%
How Will Students Pay for Higher Ed?
Only 14% of parents & only 23% of students visited the financial aid office on their
campus tours.
Only 14% of parents & only 20% of students
visited the career center on their campus tours.
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Parent opinions
How well equipped do you feel….in making decisions about their choices when it comes to higher ed?
• 45% said universities and colleges provide adequate information and resources to help students make decisions about higher education
• 35% said universities and colleges provide adequate support to help students make decisions about higher education
Very well equipped
…you are in helping your child… 49%
…your child is… 46%
…your child’s guidance department is in helping your child…
Is Facebook going to change the world of advertising?*
Yes
Have you “liked” a company or brand on Facebook? (Average # is 10) 71%
Have you entered company contests on Facebook? 44%
Have you commented to or asked a company a question on Facebook? 17%
*it might, but more importantly: will it change your ROI?
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Yes
Do you play any games on Facebook? 34%
Have you played games on Facebook to gain rewards? 28%
Have you played games on company Facebook pages to win prizes? 23%
Make it easy (and fair) to participate in your contest
Top Choices:
Enter contact details for a chance to win &
Watch a video
Last Choices:
Upload a video &
Get friends to vote
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Cash is KING when it comes to prizing
Top Choices:
Cash, experiences
Last Choices:
Product discount
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Contest and Merit-based Scholarships
Scotiabank’s Balance Your Life Contest allowed members to enter
and play a fun online version of “Press your Luck” (big bucks, no
whammies). All entrants were given ballots into 4 prize pools
worth $3,000 and one grand prize worth $5,000. Largest number of
contest entrants in Studentawards’ history.
WWF Sweater Day contest. Contest portal built and all
entries managed by Studentawards. All marketing
and social media drove to contest entry form, creating a seamless user experience. 29
Victoria’s Secret PINK contests create awareness,
engagement and store traffic. “Wish List”
participants registered and created a personalized list of PINK merchandise for a chance to win $500. TAF components and opt-in
database included.
Launch a Fun Campaign—early!Get to students in Grades 10 & 11
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Help students envision themselves on your campus---get them engaged early and maintain the relationship until they register
A different kind of Scholarship: MUCHMUSIC 2012 Objective: To create an engaging and inclusive
program for MuchMusic viewers, which supports their re-branding as a “caring organization”.
Eligibility: Open to 15-24 year old students nationally with grade average of 60%+Winners have to be a registered member of Studentawards.
Application: Two short essays: 1)Facebook, Twitter — Social Media — you’re the generation that sparked this revolution and you’re using it every day. Tell us how you are using social media to listen to music, talk about tv shows, get your news, and specifically, tell us how we can use social media to improve your tv viewing experience. (maximum of 500 words) 2)If your life was like a program that is currently running on MuchMusic, what program would it be? Why? (maximum of 100 words)
This scholarship concept is an excellent vehicle to create positive brand awareness
and lead generation
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Grant Programs
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Future Shop’s Tech Lab and Best Buy’s Best in Class Grants program provides grants of $50,000 and $20,000 respectively to high
schools with demonstrated need
WWF’s Green CommUnity Grants program rewards schools
with grants of up to $5,000 to implement green initiatives
