1.10

Employ sales-promotion activities to inform or remind customers of

business/product

Design logo for sport/event

IMPORTANCE OF A LOGO

• Visual representation of the company

• “The Face of the company”

• Anchors your brand

• Essential for overall marketing strategy

• 1st thing consumers see and remember

CONSIDERATIONS FOR CREATING A LOGO

• Company’s Brand Image– What is the message you want to portray?

• Example: “Techy”, Traditional, Laid Back, Bold….

• Simple – easy to remember• Readability – if you can’t read, customers can’t• Team Colors• Unique• Attract Attention• Need to Trademark

TYPES OF LOGOS• Brand Mark Symbol

– Abstract Design

• Word mark – Uniquely styled font type that spells out the company or

brand name

• Combination Mark – Combination of a Brand Mark Symbol and a Word Mark

Evolution of NFL Logo Design

“Logo History”

http://bleacherreport.com/articles/499895-100-coolest-sports-logos-of-all-time/page/2

The Art of Logo Design

http://www.youtube.com/watch?v=x3jTSB2ez-g

Design Tickets

Types of Tickets

• E-Ticket (Electronic Ticket)– Print at home– Mobile phone scan

• Paper/ Hard copy• Season Tickets• Multiple Game vs. Single Game• Group Tickets

PURPOSE OF TICKETS• Count attendees/reservations• Minimize confusion• Collect fees and data• Souvenir• Advertising/revenue

PROCEDURES FOR DESIGNING TICKETS

• Design the Ticket Template using THEME• Choose font type, size and color• Utilize both sides• Choose what event information to include and where• Purchase ticket paper for printing• Include advertisements• Embed a special watermarks to discourage

counterfeiting activities

Secondary Ticket Market

“You Do”Design a Logo & Ticket

Create a Logo for a Sports Team or Event:• This is what you need to know to create the new logo:

– Team or Event Name (You think of one)– Team or Event Colors (You come up with them)

• Now, you need to go through the following procedure to create a new logo:

1. Design a logo for the team or event incorporating the Name AND the team colors

2. Identify it as a Combination Logo, Symbolic OR Word Mark Logo

• Create a ticket to your team or event that includes a watermark to prevent counterfeiting.