111© 2002, Cisco Systems, Inc. All rights reserved.

Overview of broadband in Overview of broadband in European citiesEuropean cities

Ulf LorandssonUlf LorandssonSystems Engineering ManagerSystems Engineering ManagerUnified Channels OperationsUnified Channels Operations

Cisco Systems SwedenCisco Systems Sweden

TopicsTopics

• Broadband definitionsBroadband definitions

• Service definitionsService definitions

• European broadband marketEuropean broadband market

• Example broadband networksExample broadband networks

• ConclusionConclusion

Some Broadband definitionsSome Broadband definitions

• IP ProviderIP Provider – I.e ISP or Metropolitan networkI.e ISP or Metropolitan network

• Triple PlayTriple Play– Data, Telephony & Video (TV)Data, Telephony & Video (TV)

• Equal Access / Open AccessEqual Access / Open Access– Multiple xSPs deliver their services Multiple xSPs deliver their services – End users have freedom of chooseEnd users have freedom of choose

• WholesaleWholesale– A SP is linking a SPs to its A SP is linking a SPs to its customercustomer

• ETTBETTB–Metro services to EnterprisesMetro services to Enterprises

• FTTHFTTH– Fibre to the homeFibre to the home

Some Service definitionsSome Service definitions

• Walled Gardens Walled Gardens – Branded service or content evironment Branded service or content evironment available only to paid subscribers. available only to paid subscribers.

• Open GardenOpen Garden – An opening in a walled garden that is An opening in a walled garden that is used as an inducement to subscription used as an inducement to subscription (free content). (free content).

• Open AccessOpen Access– “ “The Garden” is open for multiple xSPThe Garden” is open for multiple xSP to deliber their branded services. to deliber their branded services.

• Local servicesLocal services– Housing environment services, local Housing environment services, local shops, governmental services “24h”. shops, governmental services “24h”.

• Services on internetServices on internet– Every service on the net.Every service on the net.

CustomerCustomersegmentssegments

ServicesServices

Both Both

Residentials Residentials Only (ETTH) Only (ETTH)

Data Data OnlyOnly

““Triple Triple play”play”

Businesses Businesses Only (ETTB)Only (ETTB)

Data and Voice

European Broadband MarketEuropean Broadband Market

Salten bredband

•Enhanced Enhanced programmingprogramming

•VOD and NVODVOD and NVOD

•Video/audio Video/audio streamingstreaming

•On-line gamingOn-line gaming

•Enhanced Enhanced advertisingadvertising

•Walled GardensWalled Gardens•Virtual models Virtual models and toursand tours

•““Click and talk“ Click and talk“ audio/video supportaudio/video support

•Email, chat, and Email, chat, and instant messaginginstant messaging

•Unified Unified messagingmessaging

•PC- and cable-PC- and cable-based telephony based telephony

•Video Video conferencingconferencing

Always on

(Flat fee)

High speed

““Killer Applications” – Killer Applications” – not one single applicationnot one single application

InteractiveInteractiveAdvertisingAdvertising

Radio BroadcastInteractive Program Guide

Video on Demand

Radio on Demand

Music on Demand

GamingGaming

Content Specific Information

Time Shifted TVBroadcast TV

Near VideoNear Video on Demandon Demand T-CommerceT-Commerce

Network BasedNetwork BasedPVRPVR

WWW Browsing

E-LearningE-Learning

SaltenSalten

IP—The Next UtilityIP—The Next Utility

WaterGas

ElectricityIP

BroadbandIP

Broadband

ConclusionsConclusions

• Full market competition are pre-requisites to Full market competition are pre-requisites to enable broadband infrastructure and services enable broadband infrastructure and services

• Open Access and competition needs to be on Open Access and competition needs to be on services, not packet transportservices, not packet transport

• General momentum and public awareness is General momentum and public awareness is needed: the extent of the Broadband revolution needed: the extent of the Broadband revolution is the same as the Electricity revolutionis the same as the Electricity revolution

• Broadband is a key enabler for future growthBroadband is a key enabler for future growth

The future is here now!

121212© 2002, Cisco Systems, Inc. All rights reserved.