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AmeriCorps & Volunteer Florida Marketing and Branding

2

The importance of Marketing and Branding

• Consistent branding and messaging gives people the opportunity to

share a connection with the program’s impact

• Helps keep AmeriCorps visible and relevant

• Provides media exposure to the amazing work AmeriCorps programs

are doing

• Increases national and local recruitment efforts

• Contractual Requirement

3

Setting Norms around Marketing and Branding

• Communicate the importance of AmeriCorps/Volunteer Florida marketing and branding to program staff

• Make it an expectation not the exception

• Think of yourself as a partner in this work; we all do it together so let’s show that we are working together!

4

Best Practices

• When it doubt, tri-brand it! (see TFA tri-branding on this PowerPoint)

• Pass along articles, media hits, social media campaigns, etc

• Ask questions!

• Think of creative ways to feature partnership

5

Requirements

• Daily Gear• Apparel• Lapel Pins• Lanyards

• Branding & Marketing• Tri-branding• Media exposure• Feature partnership in programmatic communication

• Service Site Signage

• Elevator Speeches

6

Example: Social Media Campaign

7

Example: Photos, Articles, Speaking Opportunities

8

Let’s Practice

1. You will be given a situation

2. Talk with your table for 2 minutes on how to

creatively improve the marketing/branding

3. Share out! Participants get prizes

9

Practice Situation

Bobby the AmeriCorps member has attended an

event, but forgot to wear his AmeriCorps shirt. You

quickly want Bobby to be recognized as an

AmeriCorps member.

What do you do?

10

Practice Situation

You are planning an event. What types of branding

and marketing ideas do you have to ensure you are

fulfilling your requirements.

This can apply to the communication BEFORE the

event, during, and after.

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Thanks for listening!

Feel free to contact me at diana.rubin@teachforamerica.org at any time.