Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Symbolic Step-By-Step Math

for 5th to 12th Grade Students

!!!• Problem

• Solution

• Competition

• Team

!www.cogeon.com

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved �2

Symbolic math with on-the-fly suggestions how to solve a problem

combined with step-by-step solutions for the iPad and iPhone

(1) to help 5th to 12th grade students solving their math homework and

(2) to power e-textbooks, math portals and third party apps as a service.

What we do

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved �3

Problem — Pain of the Customer — 5th to 12th Grade Students, Parents

School system hasn't really changed over the last 100 years

Math is mandatory

Technological progress of textbooks stopped in the 90s

No Math !!

No Access to higher education

Latest ed tech ≈ Multi media + gimmicks

Math homework has to be done step-by-step

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Expensive auxiliary devices CAS calculators, ...

Problem — How Students and Parents Address the Issue Today

Complex engineering apps Wolfram Alpha, Mathematica, ...

MOOCs (Video portals)Khan Academy, Coursera, ...

Gigantic, cost intensive math tutoring industry

... in Asia even more than in Europe

Tutor based math portals

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Problem — Supply and Demand of iOS Education / Math Apps

Algebra, CalculusGraphs, Diagrams, ...

Calculators Assessment, Exams PreparationPre School, 1st - 4th Grade

FormulasGeometry

Significance, EffortMath Apps900,000

iOS Apps

90,000

Edu Apps

132,000,000

91,000,000

55,000,000

1 : 2,750,000Algebra Apps : Students

1 : 516Apps : Devices

465,000,000iOS devices sold over the last 2.5 yeats

Teenagerswith iOS Devices5th-12th Grade Studentswith iOS Devices

5th-12th Grade Studentswith Math Problemsand iOS Devices

480

?

Step-by-Step Math

104515

70

6518090

5

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved �6

USPs

‣ On-the-fly suggestions how to solve a problembased on Artificial Intelligence

‣ Step by Step solutions where each step is explained

by substeps and mathematical explanations and

definitions

‣ No dedicated syntax needed

!

‣ Math homework and problems are solved on-the-fly

‣ Expensive private tutoring can almost completely be

dispensed

‣ Parents can help their children with their homework

‣ Skills are tested, progress is tracked

Solution — Value proposition making the customer’s life better

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved �7

Feedback

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Solution — Demand in Forums - Problem and Solution

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Solution — Demand in Forums - Problem and Solution

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Competition — Wolfram Alpha

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Competition — Microsoft Mathematics 4.0

Microsoft Math 4.0 shows nonsense (1) or wrong steps (2) or doesn't show

necessary steps (3) like reducing fractions

1

2

3

From a Microsoft flyer:Step-by-step guide for Mathematics 4.0

MATH 42: Solve the equation directly or

first remodelling it meaningfully and

then solve the equation

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Raphael Nitsche - CTO & Founder (17)

‣ 2013 Studies of mathematics at the 'Technische Universität Berlin’ while still in school

‣ 2011 Winner of the 'French Overseas Schools Math Competition'

‣ 2009 No 43 of ca. 50.000 in the French Kangoroo Competition

‣ 2006 - 2012 German National Chess Championships (single, team)

Maxim Nitsche - CEO & Founder (18)

‣ 2012 Studies of mathematics at the 'Technische Universität Berlin'

‣ 2006 No 57 of ca. 50.000 in the French Kangoroo Competition

‣ 2005 - 2012 German National Chess Championships (single, team)

Team

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Thomas Nitsche - Advisor & Founder

‣ Mathematician, serial entrepreneur

‣ 2006 Proximic (Wellington Partners, Holtzbrinck Ventures)

‣ Contextual search technology

‣ Patents: 'Learning Heating', 'Intelligent Switch'

‣ Chess Computer Mephisto I - III, Computer Chess World Champion

Oxana Nitsche - Advisor & Founder

‣ Computer linguist

‣ 2006 Proximic

Team