FRED DIAZ

FRED DIAZ

Rancher

Outdoorsman

Father & husband

“Courage is being scared to death –scared to death –and saddling up anyway”

- John Wayne

“MY NAME IS RAM”

DNAPROUD BLOODLINE

OF RAM

Dodge Brothers

• Hardworking and ingenious

• Men who built thingsMen who built things

• Automotive Pioneers

DNAPROUD BLOODLINE

OF RAM

The Ram

• Swift, strong, sure& proud

• Ram name first used Ram name first used – 1981

RAM BREAKS THE RULES WITH

BIG-RIG STYLING

HEMI Returns 2002 Ram 1500

Legendary Cummins

BUILDING THERAM FRANCHISE

2003 Ram 2500 / 3500

2005 RamPowerWagon

Exclusive DisconnectingSway Bar

BUILDING THERAM FRANCHISE

Sway Bar

2006 Ram Mega Cab

6.7 L Cummins Diesel

RAM RE ENTERS

2008 Ram 4500 Chassis Cab

RAM RE-ENTERSTHE COMMERCIAL TRUCK MARKET

2007 Ram 3500 Chassis Cab

“MY NAME IS RAM”

“MY NAME IS RAM”

Wi‐Fi Connectivity

2009 RAM 1500 Exclusive RamBox

2009 RAM 1500 CHANGES THE GAME

AGAIN –WITH CAPABILITYWITH CAPABILITY…

Best Power & EfficiencyInnovative Storage

Smart, Crafted Interior

2009 RAM 1500 2009 RAM 1500 CHANGES THE GAME

AGAIN –WITH CAPABILITYWITH CAPABILITY…AND REFINEMENT

Exclusive Link Coil f b id li

Highest Score Ever

for better ride quality

Best‐In‐Class Aerodynamics

Integrated Trailer Brake

2010 RAM 2500/3500

Standard DieselExhaust Brake

2010 RAM 2500/3500 MASTERY OF TOWING

& HAULING…

Most Low End Torque Biggest Brakesq

Thoughtful Details

Craftsmanship

2010 RAM 2500/3500 2010 RAM 2500/3500 MASTERY OF TOWING

& HAULING… AND

True Four Door Crew Cab

CRAFTSMANSHIP

Best‐in‐ClassLow‐End Torque

THE NEW RAM CHASSIS CABS

New Upfitter Switches

CHASSIS CABS COMPLETE

RE-DESIGN OF RAM LINE-UP

Clean Frame Rails

RAMRam 3500 / 4500 / 5500 Chassis Cab

BRAND HASARRIVED

Award-winning products

Award‐winningRam 1500 p

Freshest line-up

Market coverageMarket coverageclass 2 - 5

Ram  2500 / 3500 Heavy Duty

“MY NAME IS RAM”

“MY NAME IS RAM”

RAM VISION

1. Unique Ram brand identity

1. Unique Ram brand identityy

2. Focus on truck customers

y

2. Focus on truck customers

3. Product leadership

4 E pand the portfolio

3. Product leadership

4 E pand the portfolio4. Expand the portfolio

5. Sales and share growth

4. Expand the portfolio

5. Sales and share growth

RAM VISION1. UNIQUE RAM

BRAND IDENTITY

Separate Ramfrom Dodgeg

Leverage strengthof Ram

Truck-focusedportfolio

iPhone® is a registered trademark of Apple Inc.

RAM VISION2. FOCUS ON

TRUCK CUSTOMERS

Where they live

What they eat

How they work

How they play

RAM VISION2. FOCUS ON

TRUCK CUSTOMERS

“PIONEERING SPIRIT”

RAM VISION2. FOCUS ON

TRUCK CUSTOMERS

“MAN AND MACHINE”

RAM VISION2. FOCUS ON

TRUCK CUSTOMERS

“SPIRIT OFCOMPETITION”

RAM VISION2. FOCUS ON

TRUCK CUSTOMERS

“KNOW HOW”

RAM VISION2. FOCUS ON

TRUCK CUSTOMERS

“PROVIDING”

RAM VISION2. FOCUS ON

TRUCK CUSTOMERS

Singular focus

Targeted communications

Dedicated organization

Branded experience

RAM VISION2. FOCUS ON

TRUCK CUSTOMERS

Commercial products and services

• BusinessLink

• On-The-JobOn-The-Job

• Dedicated field force

• Technical support

RAM VISION3. PRODUCT

LEADERSHIP

Function & capability

Quality / reliability/ durability

Design & refinementDesign & refinement

Value

RAM VISION4. EXPAND THE

PORTFOLIO

Fiat originated vans

Explore heavy truck expansion

Mid-size truck Mid-size truck replacement

“MY NAME IS RAM”

RAM TRUCK BRAND PRODUCT PLAN

Segment 2010 2011 2012 2013 2014

EDakota Pickup

Midsize Truck (Uni‐body product)

Under consideration

F

Light Duty Pickup

Heavy Duty Pickup

Chassis Cab

Large Commercial Van

LCV Small Commercial Van (import from 

Fiat Group)

PLATFORM ORIGIN PRODUCT ACTIONS IMPORTED VEHICLE

Fiat  Group produced

Chrysler Group

Fiat Group

PLATFORM ORIGIN PRODUCT ACTIONS

RefreshMajor modification

IMPORTED VEHICLE

RAM VISION5. SALES AND

SHARE GROWTH

50%

415,000 Units

280,000 Units

“MY NAME IS RAM”

“PLAY VIDEO”