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PROJECT REPORT
1
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ACKNOWLEDGEMENT
I would like to express my gratitude to almighty God without whose
blessing I wouldnt have been able to take initial step in this
research.
Words are insufficient to express my gratitude to Mr. Nitish ipankar
!my industry guide for his guidance and support in preparing this
pro"ect.
I would also like to thank my faculty guide whose support and
suggestions has helped me to complete this pro"ect successfully.
My sincere thanks to all those people who gave me their valuable
time and input by filling my #uestionnaires.
2
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$inally I would like to thank my parents! family members and friends
for their support.
DECLARATION
I hereby declare that the work presented in the pro"ect report! titled
%Investment &trategies and 'ortfolio Management was carried out by
me as a part of M() curriculum during * weeks summer training
program in the +rdsemester. ,he report is an authentic record of my
work carried out under the guidance of Mr. Nitish ipankar in
&tandard -hartered (ank. It is further declared that the report has
not been submitted earlier for any other degree or diploma.
3
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PREFACE
India is a developing country and we all know that banking sector plays a
very important role. In development with the increasing use of banking and
finance in every field, new trends in their technology and modern use are
being evolved day to day to meet the requirements. Infact !"#I"$% has
become the need of today.&he purpose of '()*+& (+')(& is to e-pose the students in the
market and in the field of banking, finance and investments and to develop
the ability in the students to deal with all types of customers.
'reparing proect report in the summer vacations and under going the
summer training is the indispensable part of the college period. It provides
the opportunity to review what we have gained in the training period and
also provides the way to convey the knowledge and ideas to others.
&he present proect provides the information on the STANDARD
CHARTERED BANK%.
/earning is not possible in solitude and has to have the support and able
guidance of some people around us in various roles and capacities. &he
satisfaction and euphoria that accompanies the successful completion of any
task would be incomplete without the mention of the people who made it
possible because success is the epitome of hard work, undeterred
missionary 0eal, fast determination, and consideration.
&herefore, we consider it a pleasant duty to e-press our heartiest
appreciation, gratitude, and indebtedness to our proect guide r. "itish
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ipankar for his keen interest, sincere e-tortion, invaluable and pain taking
e-cellent guidance, continuous calm endurance, inspiration and
encouragement during each phase of the present proect.
EXECUTIVE SUMMARY
In this proect, I have to study the most important products of banking
industry i.e. 4avings account, Insurance and utual 5unds . !fter
gaining appropriate knowledge of these products, I have to promote
the products of 4tandard hartered to the customers and try to
convince them to buy the products via e-plaining them its benefits. I
also have to prepare a questionnaire in order to understand the
customer psychology of investments and also get relevant
information required in the proect.
6
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INDEX
TITLE PAGE NO.
CHAPTER1 INTRODUCTION
/./ 0istory of (anking Industry *
/.1 0istory of &tandard -hartered (ank /2/.+ Introduction of the topic 13
CHAPTER-2 RESEARCH METHODOLOGY ++
CHAPTER-3 DATA COLLECTION +2
+./ &ources of data collection +4 +.1 'roducts of &tandard -hartered
5&avings )ccount +4 5 67I' 89 5Mutual $unds 8
CHAPTER- 4 ANALYSIS AND INTERPRETATION 29
CHAPTER- CONCLUSION 4
CHAPTER- APPENDIX *
REFERENCES *9
7
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CHAPTER 1INTRODUCTION
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1.1 Overview of the Banking System
6ntil the /329s! banking in India was carried on by a large number of
banks! many of them #uite small. India is still primarily an agricultural
country! with an economic and social structure based largely on the
village. ,he integration of banking has been impeded by poor
communications! by illiteracy! and by the barriers of language and
caste.
Modern banking in India is said to be developed during the (ritish
era. In the first half of the /3th century! the (ritish :ast India
-ompany established three banks ; the (ank of (engal in /*93! the
(ank of (ombay in /*89 and the (ank of Madras in /*8+. (ut in the
course of time these three banks were amalgamated to a new bankcalled Imperial (ank and later it was taken over by the &tate (ank of
India in /322. )llahabad (ank was the first fully Indian owned bank.
,he
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,he headed by a
Governor? appointed by the -entral Government. It issues guidelines
for the functioning of all banks operating within the country.
'ublic &ector (anks
a. &tate (ank of India and its associate banks called the &tate
(ank Group
b. /3 nationali=ed banks
c.
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N)()individual! groups or whatever the case may be? can easily process
transactions as and when re#uired. ,he most common services
offered by banks in India are as followB
(ank accounts B It is the most common service of the banking
sector. )n individual can open a bank account which can be
either savings! current or term deposits. 7oans B Cou can approach all banks for different kinds of loans.
It can be a home loan! car loan! personal loan! loan against
shares and educational loans.
Money ,ransfer B (anks can transfer money from one corner of
the globe to the other by issuing demand drafts! money orders
or che#ues.
-redit and debit cards B Most banks offer credit cards to their
customers which can be used to purchase products and
services! or borrow money.
7ockers B Most banks have safe deposit lockers which can be
used by the customers for storing valuables! like important
documents or "ewellery.
(anking service for N
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R!"!#$! %&'( )* I'+,& R%I.
,he central bank of the country is the
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system as it exists today is known as the minimum reserve system.
%&'(!# ) G)$!#'!'
,he second important function of the
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C)'#)55!# )* C#!+,
,he
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li#uidity of their assets! management and methods of working!
amalgamation! reconstruction! and li#uidation. ,he
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1.2 istory of Stan!ar! "hartere!
,he &tandard -hartered Group was formed in /343 through a
merger of two banksB ,he &tandard (ank of (ritish &outh )frica
founded in /*4+! and the -hartered (ank of India! )ustralia and-hina! founded in /*2+.
(oth companies were keen to capitali=e on the huge expansion of
trade and to earn the handsome profits to be made from financing
the movement of goods from :urope to the :ast and to )frica.
T! C!#!+ %&'(
$ounded by Eames Wilson following the grant of a (ombay?!
-alcutta and &hanghai in /*2*! followed by 0ong Dong and
&ingapore in /*23
,raditional business was in cotton from Mumbai >(ombay?!
indigo and tea from -alcutta! rice in (urma! sugar from Eava!
tobacco from &umatra! hemp in Manila and silk fromCokohama
'layed a ma"or role in the development of trade with the :ast
which followed the opening of the &ue= -anal in /*43! and the
extension of the telegraph to -hina in /*/
In /32 -hartered (ank bought the :astern (ank together with
the Ionian (anks -yprus (ranches. ,his established a
presence in the Gulf
T! S&'++ %&'(
16
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$ounded in the -ape 'rovince of &outh )frica in /*41 by Eohn
'aterson. -ommenced business in 'ort :li=abeth! &outh
)frica! in Eanuary /*4+
Was prominent in financing the development of the diamond
fields of Dimberley from /*4 and later extended its network
further north to the new town of Eohannesburg when gold was
discovered there in /**2
:xpanded in &outhern! -entral and :astern )frica and by /32+
had 499 offices
In /342! it merged with the (ank of West )frica expanding its
operations into -ameroon! Gambia! Ghana! Nigeria and &ierra7eone
In /343! the decision was made by -hartered and by &tandard to
undergo a friendly merger. )ll was going well until /3*4! when a
hostile takeover bid was made for the Group by 7loyds (ank of the
6nited Dingdom. When the bid was defeated! &tandard -hartered
entered a period of change. 'rovisions had to be made against third
world debt exposure and loans to corporations and entrepreneurs
who could not meet their commitments. &tandard -hartered began a
series of divestments notably in the 6nited &tates and &outh )frica!
and also entered into a number of asset sales.
$rom the early 39s! &tandard -hartered has focused on developing
its strong franchises in )sia! the Middle :ast and )frica using its
operations in the 6nited Dingdom and North )merica to provide
customers with a bridge between these markets. &econdly! it would
focus on consumer! corporate and institutional banking! and on theprovision of treasury services ; areas in which the Group had
particular strength and expertise.
In the new millennium we ac#uired Grindlays (ank from the )NK
Group and the -hase -onsumer (anking operations in 0ong Dong
17
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in 1999.
S&'++ C!#!+ 5!&+,'8 ! 9&7
&tandard -hartered '7- is listed on both the 7ondon &tock
:xchange and the 0ong Dong &tock :xchange and is consistently
ranked in the top 12 among $,&:5/99 companies by market
capitali=ation.
&tandard -hartered has a history of over /29 years in banking and
operates in many of the worldFs fastest5growing markets with an
extensive global network of over /!899 branches >including
subsidiaries! associates and "oint ventures? in over 29 countries in
the )sia 'acific
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(anking customers worldwide! the (ank combines deep local
knowledge with global capability to offer a wide range of innovative
products and services as well as award5winning solutions.
,rusted across its network for its standard of governance andcorporate responsibility! &tandard -hartered takes a long term view
of the conse#uences of its actions to ensure that the (ank builds a
sustainable business through social inclusion! environmental
protection and good governance.
&tandard -hartered is also committed to all its stakeholders by living
its values in its approach towards managing its people! exceeding
expectations of its customers! making a difference in communities
and working with regulators.
E"&:5,"!' )* S&'++ C!#!+ %&'( )/'+ ! 9)#5+
Country Year Estab!s"e# Country Year Estab!s"e#
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acau
?imbabwe 19:2 &aiwan 1:96
&he $ambia,
4ierra /eone,
&hailand
19: ameroon 1:97
$hana 19:7 "epal 1:98
otswana 19:8 >ietnam 1::;
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access to your
money through a
variety of
channels.
ii? $
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invest a fixed
amount of money
every month in
specific portfolio.
iii?Globally valid
),M5cum5ebit
card.
iv?'hone (anking
v?@nline (anking
d?)asaan)ccount
It is a basic! nomaintenance and
hassle free
savings account.
i?No minimumbalance re#uired.
ii?6nlimited free
access to &-(
),Ms.
iii?International
ebit -ard
iv?'hone (anking
v?@nline (anking
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o @ne5stop shopping for both life and general insurance
protection
o -omprehensive range of products to suit every stage of your
life... from childhood to retirement
o edicated insurance $inancial &ervices -onsultants from (a"a"
)llian= 7ife Insurance -ompany to provide $
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-reating a diverse and inclusive workplace that encourages
our employees to achieve their potential and support our
growth
P#,)#,,!" & S&'++ C!#!+
)t &tandard -hartered! we believe that our future success depends
on our ability to deliver a sustainable business. @ur Fbuilding a
sustainable businessFstrategy will help us take a long5term view of
the implications of everything we do. ,his means taking responsible
decisions that benefit our business! the economy! society and the
environment ; and build the trust of all our stakeholders.
@ur Fbuilding a sustainable businessF strategy explicitly recogni=es
seven areas where we and our stakeholders believe we are most
likely to make the greatest contribution to sustainability.
,hey areB
S/"&,'&:5! 5!'+,'8; making sure when we lend money we
are aware of the environmental! social and governance risks
attached to such decisions and that we take steps to addressthem
T&0(5,'8 *,'&'0,&5 0#,!; making sure that we have the right
systems in place to detect such things as fraud and money
laundering and exceed! rather than simply meet! increasingly
stringent legal re#uirements in this field
A00!"" ) *,'&'0,&5 "!#$,0!"; making sure we develop new
ways for those deprived of banking services to get proper
access to finance so that they can improve their standard of
living and economic independence
R!"6)'",:5! "!55,'8 = (!,'8 ; making sure we treat
customers fairly and set the highest standards in service and
transparency
2
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P#)!0,'8 ! !'$,#)'!' ; making sure we not only
minimi=e our own direct impact on the environment but support
others! such as customers! to do the same. We also want to
support the development and commerciali=ation of
technologies and schemes that tackle environmental threats
like climate change
G#!& 65&0! ) 9)#(; making sure that with our people! who
represent over /99 nationalities from over 29 countries! feel
valued! included and engaged. WeFre determined to attract!
develop and retain the best people and to leverage the
strength the diversity of our people brings! which is an
incomparable advantage
C)/',7 ,'$!"!' ; making sure we involve our
employees and utilise our core expertise! networks and
resources to help communities develop and economies to grow
G)$!#'&'0!
,he governance structure we have set up for &ustainability provides
strategic direction for the (ank and ensures we continue to make
progress with our approach to sustainable development.
,he -orporate
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,he -ommittee is chaired by Mervyn avies! the Group -hairman!
and meets #uarterly. It drives the &ustainability agenda at &tandard
-hartered and is responsible for responding to issues coming out of
new &ustainability legislation! regulation! stakeholder guidance and
reporting and for making sure our activities are aligned with ouroverall business strategy. It also ensures we publish a &ustainability
report! supported by accurate data! each year! in line with best
practice.
) dedicated &ustainability team! based in the 7ondon office!
supports the -ommittee! the (usiness and other Group functions.
,he role of the team is to talk with stakeholders! monitor good
practice and flag up potential trends and emerging issues. It co5ordinates the collection of data and is responsible for our annual
&ustainability
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7iving with 0IJ )dvisory -ommittee
-ommunity 'artnership (oards
(ecause our business is spread across the globe in very differentmarket places! each -ountry 0ead is responsible for identifying and
responding to local &ustainability issues. It is the responsibility of
each business unit to adhere to policies that have been set on a
global basis. Where local standards exceed group set policies! the
higher standard is adopted.
E'8&8!!'
0elping stakeholders understand the way we operate and the
challenges we face is fundamental to making progress with our
Fbuilding a sustainable businessFstrategy.
:ngagement is a word used by many organi=ations! but it means
something very specific to &tandard -hartered. It is the way we go
about communicating with three distinct but interconnected
audiencesB
O/# )9' !65)7!!"; we want them to really understand
what (uilding a sustainable business means
P!)65! &'+ )#8&',>&,)'" & /"! )# ,'*5/!'0! )/#
6#)+/0" &'+ "!#$,0!"; we want to work closely with them to
develop and promote sustainable services
P!)65! &'+ )#8&',>&,)'" & &$! ! 6)9!# ) &(! &
9,+!# +,**!#!'0!; we want to use our geographic reach to
promote the need for sustainable development
We have been working on our stakeholder engagement programme
for some years. Work in this area has recently increased as continue
to build a clearer picture of our global stakeholder audience including
government departments and agencies! socially responsible
28
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investors! academic institutions! business associations and non5
governmental organisations. In 1994 we invited 49 of our key
stakeholders to help us develop our Fbuilding a sustainable businessF
strategy. ,heir contributions ; many of which are included in our
1994 &ustainability
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@ffering structured investments
Investments in e#uity
Investments in hybrid structures
A""! M&'&8!!'monitoring and recovery? for single assets
and portfolio investments. ,he (ank has a successful track record of
managing and resolving non5performing loans.
C)#6)#&! A+$,")#7
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with investment banks! financial institutions! brokers and value
investors provides a valuable source of investors. We utilise superior
information to maximise value for our clients.
P)",,)','8
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fund! securities market related instruments like shares! bonds!
debentures etc.
,ypes of Investments >period specific?
/. &hort ,erm Investment5 ,he investment period is usually less
than a year and it provides li#uidity to the investor.
a? &avings (ank )ccount5 It is most often the first banking
product that people use. ,his offers them interest >85
2 p.a.? which is better than idle money.
b? Money Market of 7i#uid $unds5 ,hese are speciali=ed
form of mutual funds that invest in extremely short5term
fixed income instruments and also provides li#uidity. It
focuses on protecting your capital and then on making
returns. ,hese are a better source of investment than
savings account but lower than fixed deposits.
c? $ixed eposits with (anks5 )lso known as term deposits
and the minimum investment period with banks $ is +9
days. It is for those investors who are risk averse and it
provides higher rate of return than money market
instruments.
1. 7ong ,erm Investment 5 ,he investment period is more than a
year and the returns are much higher than short term
investments. 7ong term instruments are less li#uid than short
term investments.
a? 'ost office savings5 ,he post office monthly income
scheme is a risk saving instrument! which can be availed
31
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through any post office. It provides an interest rate of *
per annum! which is paid monthly! minimum amount!
which can be invested is
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e? Mutual funds5 ,hese are funds operated by an
investment company which raises money from the public
and invests in a group of assets shares! debentures etcO
in accordance with a stated set of ob"ectives .It is asubstitute for those who are unable to invest directly in
e#uities or debt because of resource! time or knowledge
constraints. (enefits include professional money
management! buying in small amounts and
diversification. Mutual fund units are issued and
redeemed by the fund management company based on
the funds Net )sset Jalue N)JO! which is determined at
the end of each trading session. Mutual funds are usuallylong terms investment vehicle though there some
categories of mutual funds! such as money market
mutual funds which are short term instruments.
About Portfolio
) portfolio is a combination of different investment assets mixed andmatched for the purpose of achieving an investors goals. ) portfolio
may contain items like shares! debentures! bonds! any asset you
own! mutual funds to items such as gold! art! real estate.
@ne must have variety of investments within a portfolio in order to
diversify market risk. ,he portfolio should be designed in such a way
that it minimi=es the impact of one security on overall portfolio
performance.
)dvantages of having a iversified portfolioB
ecline in any one security will not affect the entire portfolio
33
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Investments across various types of assets and markets will
reduce the risk of entire portfolio getting affected by the
adverse returns of any single asset class.
CHAPTER $ %RESEARCH
ÐODO'O(Y
3
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R!"! M!)+)5)87
@(E:-,IJ:
,o understand the basics of investment and various
alternatives that are available with the investor.
)lso to understand the customer psychology of investments
and what are the various ob"ectives behind the investment.
,C': @$
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1. &econdary data. ,he ma"or source of secondary data was the
reference books and companys website. ,he companys
articles and maga=ines were also referred to for the
information.
CHAPTER)*DATA CO''ECTION
37
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3
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a< AX0!""P5/"
Get instant cash at over 19!999 ),Ms across India and over
/9!99!999 ),Ms across the world through the Jisa network. )nd get
a globally valid ebit -ard that lets you shop at over +!14!999 outlets
in India and at over /8 million outlets across the world.
P $-ash withdrawal and
balance en#uiry?
P $
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'arivaar is much more than a regular &avings )ccount. It allows you
maintain your individual identity while allowing you to tap your
familyFs financial strength. It also offers attractive insurance options
to protect against unforeseen events and the facility of &ystematic
Investment 'lan >&I'?! a uni#ue long5term wealth building tool.
Cour family can maintain individual savings accounts with the
benefit of clubbing balances in grouped accounts.
)nytime! anywhere access to accounts through ),Ms! 'hone
(anking and InterNet banking.
@ption of &ystematic Investment 'lan >&I'?! a well known long
term wealth building tool that allows you to invest a fixedamount of money every month in specific mutual funds. ,his
comes with a direct debit facility and avoids the need to
remember dates and write che#ues every month.
Globally valid ),M5cum5debit card can be used at 22!999
merchant outlets in India and /1 million outlets worldwide.
c. N) F#,55" A00)/'
Cou can now open an account with &tandard -hartered (ank! with
an average #uarterly balance of as low as
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)nywhere banking ; )ccess your account from any branch of
&tandard -hartered (ank.
)ccess to 'hone (anking and Internet (anking
$ree -he#ue deposit at any &-( (ranch or ),M.
:ligibility criteria
,his account is available to individual
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:xtended banking hoursQ
7ocker facilityQ
oorstep banking
,o open an aa&aan account! you have to initially fund the account
with
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'lus H 86;H
1;;; 'ro H 86; 4uper >alue H 126;
a- H 1;;;H
16;; !ce H 12;; "o frills H 1;;
Issue of debit card es es es es es
!nnual ebit card
charges :: 6;;
$lobal H
1;;
19; J
&a-es 4hop 4mart H 2;;
$old H 8::
raft harges Kper
thosandE ;H66
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7ife insurance also triples up as an ideal tax5saving scheme. ,o
know more! read the Dey (enefits of 7ife Insurance.
K!7 %!'!*," )* L,*! I'"/#&'0!
7ife insurance! especially tailored to meet financial needs
N!!+ *)# L,*! I'"/#&'0!
,oday! there is no shortage of investment options for a person to
choose from. Modern day investments include gold! property! fixed
income instruments! mutual funds and of course! life insurance.
Given the plethora of choices! it becomes imperative to make the
right choice when investing your hard5earned money. 7ife insurance
is a uni#ue investment that helps you to meet your dual needs 5
saving for lifeFs important goals! and protecting your assets.
A""! P#)!0,)'
$rom an investorFs point of view! an investment can play two roles 5
asset appreciation or asset protection. While most financial
instruments have the underlying benefit of asset appreciation! life
insurance is uni#ue in that it gives the customer the reassurance of
asset protection! along with a strong element of asset appreciation.
,he core benefit of life insurance is that the financial interests of
ones family remain protected from circumstances such as loss of
income due to critical illness or death of the policyholder.
&imultaneously! insurance products also have a strong inbuilt wealth
creation proposition. ,he customer therefore benefits on two counts
3
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and life insurance occupies a uni#ue space in the landscape of
investment options available to a customer.
G)&5 :&"!+ "&$,'8"
:ach of us has some goals in life for which we need to save. $or a
young! newly married couple! it could be buying a house. @nce! they
decide to start a family! the goal changes to planning for the
education or marriage of their children. )s one grows older! planning
for oneFs retirement will begin to take precedence.
-learly! as your life stage and therefore your financial goals change!
the instrument in which you invest should offer corresponding
benefits pertinent to the new life stage.
7ife insurance is the only investment option that offers specific
products tailormade for different life stages. It thus ensures that the
benefits offered to the customer reflect the needs of the customer at
that particular life stage! and hence ensures that the financial goals
of that life stage are met.
,he table below gives a general guide to the plans that areappropriate for different life stages.
L,*! S&8! P#, N!!+L,*! I'"/#&'0!
P#)+/0
Coung R
&ingle)sset creation
Wealth creation
plans
Coung REust married )sset creationR protection
Wealth creation
and mortgageprotection plans
Married with
kids
-hildrenFs
education!
)sset creation
and protection
:ducation
insurance!
mortgage
protection R
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wealth creation
plans
Middle aged
with grownup kids
'lanning for
retirement R
asset
protection
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T! K!7 F!&/#!" )* ! N!9 U',G&,' S/6!# P5&' ! B
P It is a unit linked plan with minimum term of /9 years and maximum
maturity
age 9
P Guaranteed death benefitP Cou have the option to choose a host of additional benefits
>
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(a"a" )llian= New 6nitGain &uper offers you a choice of + funds. Cou
can choose to invest fully in any one fund or allocate your premiums
into the various funds in a proportion that suits your investment
needs.
,he six funds offered are as underB
1
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(ank eposits and Money Market
Instruments
9519
Not more than 19 of the
apportioned premium can be put
in this fund
*95
/99
4< A""! A55)0&,)' F/'+5
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%!'!*,"
,he reason that mutual funds are so popular is that they offer the
ability to easily invest in increasingly more complicated financialmarkets. ) large part of the success of mutual funds is also the
advantages they offer in terms of diversification! professional
management and li#uidity.
In M$s! the risk involved decreases and the return increases
because of diversified pool of funds.
It is the cheapest of all investments. (ut if you invest throughbroker then you have to any 1.2 of the total investment but if
you invest directly into the company no entry charges will be
taken.
,here is no lock in period in case of M$s but if you divest toyur
investment within a period of /year then you will have to pay
an exit load between /51.
,ax &aving is another benefit given to the investors.
F5!?,:,575 Mutual $und investments also offers you a lot of flexibility
with features such as systematic investment plans! systematic
withdrawal plans R dividend reinvestment.
A**)#+&:,5,7 5 ,hey are available in units so this makes it very
affordable. (ecause of the large corpus! even a small investor can
benefit from its investment strategy.
L,;/,+,7 5 In open ended schemes! you have the option of
withdrawing or redeeming your money at any point of time at the
current N)J
6;
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D,$!#",*,0&,)'5
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CHAPTER)/
ANA'YSIS 0
INTERPRETATION
62
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ANALYSIS AND INTERPRETATION
A1. What is your age groupV
)ccording to the survey! maximum number of people belong to the
age group of /*512 years. &o we can say that most of the
respondents will be willing to take risk and make investments in the
market instruments with moderate risk.
63
D,"#,:/,)' )* R!"6)'+!#" A8! 8#)/6"
a? /*512 yrs
28
>b? 125+2 yrs
11
>c? +2582 yrs
/9
>d? S 82 yrs
/8
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A2. What is your @ccupationV
,he above graph shows the occupation of the sample respondents.
29 of the respondents belong to the category of salaried
employees.
/4 of the respondents are into (usiness.
/8 of the responds are self employed and the rest 19 into other
occupation.
6
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8. What is your ob"ective behind InvestmentsV
)ccording to the graph! the basic ob"ective of most of the people
behind investments in ,ax benefits followed by good returns. It is
really important for the investor to get good amount of profits on hisinvestment. ,he next possible reason for investment is future plans
for themselves and their family. Jarious other reasons for
investments include safety and security of capital and managing
uncertainties.
67
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A6. 0ow do you take financial decisionsV
sources of decision
11
13/1
*
3
/3/ >a? Independently
>b? Word of mouth
>c? (roker
>d? )dvise from a -)
>e? )dvise from a (ank
>f? $inancial )dvisors
>g? @thers >please specify?
)ccording to the survey! 13 i.e. maximum no. of respondents take
their financial decisions based on others opinion i.e. word of mouth.
11 of the total respondents take their financial decision
independently. ,hey take this decision based on their owninterpretation and calculations.
/3 of the respondents take their financial decisions with the help of
financial advisors.
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/1 of the respondents take their financial decision based on the
interpretation of the broker.
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A8. What do you have presently in your portfolio in form of
investmentV
*,'&'0,&5 6#)+/01"
+1
1.
19
/+
88
8
1814
9
>a? $ixed deposits >b? 'ropertyA7and >c? 6lip >d? Gold >e? 7ife insurance
policies
>f? Government
bonds
>g? Mutual funds >h? :#ui tyA&hares >i? @thers
$,)/" *,'&'0,&5 6#)+/01" *)# ,'$!"1!'1"
N)ery 'oor
RE+ERENCES
92
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R!*!#!'0!"
/. Website
www.standardchartered.org
1. (ooks
Money and (anking5 I-$)I
Indian $inanacial Management5 M.C. khan
$inanacial Management5 &.N. Maheshwari
N-$M5 $inancial (eginners Module
93
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