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Creative Problem Solving:An Overview

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DIVERGING&CONVERGING

Explore theChallenge

GenerateIdeas

Prepare forAction

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Whatever idea comes to mind, gowith it.

Dont evaluate ideas while you are

generating them.The ideas can be evaluated later.

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The more ideas you have, thegreater chances of getting a goodone.

Lay out all the usual approaches tothe problem, then push to considernew ideas.

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Freewheel - the wilder the ideas the

better.

Its easier to tame a wild idea than toinvigorate a weak one. (Osborn)

Stretch your thinking to create somewild ideas.

If at the first the idea is not absurd, there is no hope for it

Albert Einstein

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Let one idea spur other ideas.

Build, combine and improve ideas.

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1st Stage

DivergentWhat if?

Why not?

What associations can we find

What rules can we break?

What assumptions are at work?

What is this like?What analogy could we use?

What metaphor suggests itself?

Suppose the problem were a solution?

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2nd Stage

Convergent

Will it work?

Can we do it?

Has it been tried before?

Does it fit in?

Have we got the resources?

Is the timing right?Who can help?

How much will it cost?

Suppose it fails?

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Explore the Challenge

Identify the Goal, Wish or Challenge State a variety of goals, wishes or

challenges.

Choose a goal, wish or challenge where

you have ownership, motivation and aneed for imagination

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Explore the Challenge

Gather Data Explore all data around the goal, wish

or challenge.

Identify all the relevant data

Use Journalists questions 5Ws & 2Hs

Who? What? When? Where?Why? How? How much?

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Explore the Challenge

Clarify the Problem

State the problem in as many ways aspossible.

Choose a problem statement to work

on.

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Generate Ideas

Think up a wide variety of ideas tosolve the problem.

Choose the most promising ideas.

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Prepare for Action

Select & Strengthen Solutions

Evaluate and refine the ideas you selected.

Select the most promising solution(s).

Many similar ideas Restate & PPCO

One idea PPCO

Diverse Ideas Evaluation Matrix

Many ideas of equal worth Card Sort

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Prepare for Action

Plan for Action

List a series of possible actions forimplementation.

Form a specific plan for action.

Select key actions to implement.

Create a plan that details who does what,by when, reporting completion to whom.

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Prepare for Action

Goals Action By Whom By

When

Reporting

completion to whomImmediate

Short

Medium

Long Term

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BrainstormingBrainwriting

Forced ConnectionsVisual ConnectionsSCAMPERLadder of AbstractionWord DanceRandom WordExcursions

FocusAlternativesChallenge

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Highlighting

Praise First (PPCO)Card Sort

Evaluation Matrix

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Highlighting 3 steps of highlighting

Hits Look for ideas that are interesting, promising,

compelling, intriguing, innovative or on target. Mark or hit those ideas with a check, star or

colored dot.

Cluster From the hits, see if any share a theme or

reiterate the same idea.

Group or cluster of those related ideas. Restate

For each cluster, try to synthesize the differentideas into a single statement.

Try to capture the essence and paraphrase theideas into one concise phrase.

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Card Sort

Helps to compare, rank andprioritize promising ideas.

It can be used to rank ideas,solutions, problem statements or

criteria.

Continued..

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Card Sort directions

1. Write each idea on a separate card (3 x 5)

and arrange the cards in a row.2. Count how many cards (ideas) you have.3. Identify the option you like the least. Write

the number that equals the total number ofcards you have. Put the card off to the side.

4. Of the cards remaining, identify the optionyou like the best and write 1 on it. Put it offto the side.

5.

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Evaluation Matrix

A systematic way to analyze ideas.

Directions:

Generate Criteria

Select Criteria

Create a rating scale

Set up the matrix Fill in the blank boxes

Compare their strengths & weaknesses

Overcome low criteria ratings

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Evaluation Matrix

option1 option2 option3 option4 option5 Option6

criteria1

criteria2

criteria3

criteria4

criteria5

Rating Scale: Good Average Fair

5 4 3 2 1

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Explore TheChallenge

1. Identify the Goal, Wish orChallenge.

2. Gather Data

3. Clarify the Problem

Generate

Ideas

4. Generate Ideas

Prepare forAction

5. Select & Strengthen Solutions

6. Plan for Action

summary