International Congress and Convention Association.

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Embrace your Enemy for Mutual Success

ICCA Research, Sales & Marketing Programme

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International Congress and Convention Association.

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Presented by Michael Black and Julie Watterston

This session is:

International Congress and Convention Association.

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What is an Alliance?

International Congress and Convention Association.

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Alliances in the Meetings Industry

International Congress and Convention Association.

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• The international network of Professional Conference Organisers (PCO)

• A partnership of leading companies providing PCO and event management services

• Combining global presence and local expertise

• Substantial purchasing power

INCON Ltd

International Congress and Convention Association.

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• An alliance of convention bureaux• Berlin, Cape Town, Copenhagen, Dubai,

Edinburgh, Houston, Melbourne, San Juan, Singapore, Vancouver

• Confidence, Continuity and Convenience• Same high service each time• Share information• One Contact, 10 Best Cities

Best Cities

International Congress and Convention Association.

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• Aberdeen, Abu Dhabi, Calgary, and Perth• Expertise in energy topics• Share in the energy and vibrancy of the

world’s powerhouse economies• “The energy transfer advantage”

Energy Cities

International Congress and Convention Association.

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• International continental rotation representation

• Aberdeen, Boston, Durban, Hamburg and Mexico City

• Share similar center characteristics, initiatives and service levels

• Quarterly lead sharing and synergies• Joint representation with client prospecting

Global Congress Centre Alliance

International Congress and Convention Association.

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• Best practices• Business development• Client relationship management• Financial success• Lead generation• Reduced marketing costs

What are the goals?

International Congress and Convention Association.

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• Who to invite to join?• Membership criteria?• Membership/joining fee• Business and marketing plan• Target audience• Goals• Operating rules• Objectives

Setting up an alliance

International Congress and Convention Association.

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Create your own Alliance!

International Congress and Convention Association.

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• Festival/Opera event alliance• Global cities business travel taxi cab• Boutique and small business shops• Small museums network• Nuclear Energy debate group

Your Ideas

International Congress and Convention Association.

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Thank you!

http://www.watterston.com

ICCA Research, Sales & Marketing Programme

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