International Congress and Convention Association.
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Embrace your Enemy for Mutual Success
ICCA Research, Sales & Marketing Programme
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Presented by Michael Black and Julie Watterston
This session is:
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
What is an Alliance?
International Congress and Convention Association.
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Alliances in the Meetings Industry
International Congress and Convention Association.
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• The international network of Professional Conference Organisers (PCO)
• A partnership of leading companies providing PCO and event management services
• Combining global presence and local expertise
• Substantial purchasing power
INCON Ltd
International Congress and Convention Association.
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• An alliance of convention bureaux• Berlin, Cape Town, Copenhagen, Dubai,
Edinburgh, Houston, Melbourne, San Juan, Singapore, Vancouver
• Confidence, Continuity and Convenience• Same high service each time• Share information• One Contact, 10 Best Cities
Best Cities
International Congress and Convention Association.
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• Aberdeen, Abu Dhabi, Calgary, and Perth• Expertise in energy topics• Share in the energy and vibrancy of the
world’s powerhouse economies• “The energy transfer advantage”
Energy Cities
International Congress and Convention Association.
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• International continental rotation representation
• Aberdeen, Boston, Durban, Hamburg and Mexico City
• Share similar center characteristics, initiatives and service levels
• Quarterly lead sharing and synergies• Joint representation with client prospecting
Global Congress Centre Alliance
International Congress and Convention Association.
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• Best practices• Business development• Client relationship management• Financial success• Lead generation• Reduced marketing costs
What are the goals?
International Congress and Convention Association.
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• Who to invite to join?• Membership criteria?• Membership/joining fee• Business and marketing plan• Target audience• Goals• Operating rules• Objectives
Setting up an alliance
International Congress and Convention Association.
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Create your own Alliance!
International Congress and Convention Association.
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• Festival/Opera event alliance• Global cities business travel taxi cab• Boutique and small business shops• Small museums network• Nuclear Energy debate group
Your Ideas
International Congress and Convention Association.
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Thank you!
http://www.watterston.com
ICCA Research, Sales & Marketing Programme
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