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A compact brochure of loose cards is easy to customize. Continued
Design a step-up
brochure
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Before&After ® XiBAmagazine.com U
Design a step-up brochure 0626
Design a step-up brochure A compact brochure of loose cards is easy to customize for different clients. Here’s how to design one from a template.
The step-up brochure is a jacket with three (or more) information cards stacked inside and a business card on the pocket. It fits a standard, #10 envelope. Its popularity is in its versatility; you can mix and match cards without reprinting the cover. If you need only a few, you can work from a blank, pre-cut template, as we have here.
Jacket with pocket
Inserts and business card
The patternStep-Up Brochure™ template from Paper Direct has a blank jacket (cover) with inner pocket, three insert cards and a business card. It comes flat on two, 38-lb. letter-size sheets perforated and scored, ready for desktop printing. Packaged 50 sets to a box. Ask for model #BJP104 (white) or #BJP107 (cream). www.paperdirect.com
Before&After ® XiBAmagazine.com U
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Unite the partsBeauty starts with continuity. To design a beautiful brochure, you must visually connect its many parts. Do this by repeating the image, layout, type and colors throughout.
Place the photo across panels . . . The photo crosses outside panels, which ties front to back. It’s sized so the blossoms are on the front. Note how the back-panel text aligns neatly to the right beneath the leaf tips.
BLOSSOMof Sacramento
Diane RichardsBody Wellness CenterInformation | Appointments
916 .555. 1286
. . . and on the business card Careful cropping isolates a single blossom and sustains the theme.
(Note that the photo has been scaled, flipped and cropped to make the best use of each space, yet the result is a unified whole. This isn’t possible with photos on which transformations will be apparent [mirrored type, inex-plicable jumps in size, etc.]. It works best with organic images like this one, which in nature vary a lot anyway.)
Back
Front
. . . on the inside . . . Inside, the photo is flipped so the blossoms remain visible when the cards are in place. Because it’s here for continuity and is not the focal point, lighter opacity makes it recede and not steal attention from the cards.
Before&After ® XiBAmagazine.com U
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LayoutLay out each card alike. Work down from the top—head, then photo, then text— then carry the sizes and dimensions to the other cards.
Skin Therapy
Lighten-up Facial 40 min | $65
A gentle, 40 minute facial designed to calm, balance and lighten sensitive, irritated skin; smoothes, protects and diminishes redness.
Skin Renewal 60 min | $75
Treat maturing skin with a hydrating botanical massage; restore clarity, radiance and suppleness.
Anti-Aging 60 min | $75
Strengthen mature skin with a deep hydrating treat-ment, enhancing your natural moisture barrier for smooth, cool and supple skin.
Multi-Vitamin Anti-Oxidant 60 min | $75
Minimize fine lines with vitamins and anti-oxidants. Detox skin for a supple, normal radiance.
BLOSSOM
Recline and relax in a soft blanket, and experience the clean, fresh aromas, warm mists, gentle exfoliates and cool sensations of our unique skin therapies.
Glow with RadianceBLOSSOM
For more information and a complete list of therapies, visit us online at BlossomWell.com
Rest, relax and rejuvenate your mind, body and soul with our one- of-a-kind Spa treatments. World renowned, our Skin and Massage therapies target a wide range of needs. Specially trained therapists and only the highest quality prod-ucts produce unparalleled results. Relaxed and rejuvenated, you will glow with radiance.
Massage Therapy
Swedish 40 min | $65 Relieve tension and soothe nerves through total body relaxation. This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress.
Deep Muscle 60 min | $65
A therapeutic technique of body work that releases chronic pain. Using slow strokes that run across the muscles and deep finger pressure, this technique works best on targeted areas and not full body.
Athletes 40 min | $75
For pre- or post-activity, this massage is designed to prepare the muscles for exercise or help them recover more quickly for the next round of activity. Sports massage uses vigorous strokes, stretching and friction.
Hot Stone 40 min | $55
Escape to a state of pure relaxation with this ancient Native American treatment. Warm stone therapy is combined with traditional Swedish massage to dissolve muscle tension and induce deep relaxation.
BLOSSOM
Restore an all-over sense of calm and well-being with the soothing touch of a certified massage therapist. Relax and let use melt away your stress and tension.
Start at the top Be kind to your reader; put section heads on top! The photo on only the front card is visi-ble and makes the first impression. The front card is the obvious place for an introduction, which is set here in oversize text type.
Layout and alignment are the same on every card.
Note the photographic conti-nuity: Three close-ups, similar color palettes, same size, pro-portions and position.
Before&After ® XiBAmagazine.com U
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TypeUse only one or two typestyles—typically, one for heads and another for text. Alter style or size only when the message changes, not arbitrarily.
Massage Therapy
Swedish 40 min | $65 Relieve tension and soothe nerves through total body relaxation. This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress.
BLOSSOM
Restore an all-over sense of calm and well-being with the soothing touch of a certified massage therapist. Relax and let us melt away your stress and tension.
Big, medium, smallWhen two typestyles have similar weight, as they have here, it’s a good idea to use size to differentiate kinds of information. Select big, medium and small. Above, big and medium sizes convey headline and narrative; small handles the data.
Practically, type must be readable, and it must fit the space. Aesthetically, it must convey a mood or impression. A Berkeley Oldstyle is an easy-to-read serif style with flower-like detailing. B Avenir Light is a complementary san-serif; its clean lines are especially read-able at small sizes and convey a somewhat clinical look appropriate for a health spa.
A
B
Massage TherapyRestore an all-over sense of calm and well-being with the soothing touch of a certified massage therapist. Relax and let us melt away your stress and tension.
Swedish 40 min | $65 Relieve tension and soothe nerves through total body relaxation. This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress.
Before&After ® XiBAmagazine.com U
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Color Color expresses emotion, mood, feel. Identify your key feel words—in this case calm and refreshing—then sample a color from the image and build your color palette from that.
Add calm You create calm with lightness, soft-ness, an absence of contrast and edge, which is what we see in very light colors, which are mostly white. Neighboring colors on the wheel pro-vide a bit of difference, yet because they share a common color are simi-larly compatible. Note below the absence of edge—that’s peaceful!
It’s a refreshing image Sampling the image shows that it’s mainly spring greens, which are cool and refreshing. For versatility, we also need other colors . . .
Note above that the warm card separates the two cool ones.
Neighboring (analo-gous) colors have a color in common, in this case yellow.
Blossom color
Massage Therapy
Swedish 40 min | $65
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.
Deep Muscle 60 min | $65
A therapeutic technique of body work that releases
chronic pain. Using slow strokes that run across the
muscles and deep finger pressure, this technique works
best on targeted areas and not full body.
Athletes 40 min | $75
For pre or post activity, this massage is designed to pre-
pare the muscles for exercise or help them recover more
quickly for the next round of activity. Sports massage
uses vigorous strokes, stretching and friction.
Hot Stone 40 min | $55
Escape to a state of pure relaxation with this ancient
Native American treatment. Warm stone therapy is
combined with traditional Swedish massage to dissolve
muscle tensionand induce deep relaxation.
BLOSSOM
Restore an all-over sense of calm and well-
being with the soothing touch of a certified
massage therapist. Relax and let use melt
away your stress and tension.
Skin Therapy
Lighten-up Facial 40 min | $65A gentle, 40 minute facial designed to calm, balance and lighten sensitive irritated skin; smoothes, protects and diminishes redness.
Skin Renewal 60 min | $75Treat maturing skin with a hydrating botanical massage, restore clarity, radiance and suppleness.
Anti-Aging 60 min | $75Strengthen mature skin with a deep hydrating treat-ment. Enhancing your natural moisture barrier for smooth, cool and supple skin.
Multi-Vitamin Anti-Oxidant 60 min | $75Minimize fine lines with vitamins and anti-oxidants. Detox skin for a supple normal radiance.
BLOSSOM
Recline and relax in a soft blanket, and experience the clean, fresh aromas, warm mists, gentle exfoliates and cool sensations of our unique skin therapies.
Glow with RadianceBLOSSOM
For more information and a complete list of therapies, visit us online at BlossomWell.com
Rest, relax and rejuvenate your mind, body and soul with our one- of-a-kind Spa treatments. World renowned, our Skin and Massage therapies target a wide range of needs. Specially trained therapists and only the highest quality prod-ucts produce unparalleled results. Relaxed and rejuvenated, you will glow with radiance.
Before&After ® XiBAmagazine.com U
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Letter-size page (81⁄2”x 11”)
Template A: Brochure jacket
11”
81⁄2”
Start with the inside up
Add double-sided tape to tab.1 2
3 4
4” 4” 81⁄2”
Add card slits when printing commercially.
Before&After ® XiBAmagazine.com U
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Letter-size page (11”x 81⁄2”)
Template B: Inserts and business card
81⁄2”
11”
6” 7” 8”
2”
Remove the excess paper then separate the cards
3 2⁄3” 3 2⁄3” 3 2⁄3”
Before&After ® XiBAmagazine.com U
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BLOSSOMof Sacramento
Diane RichardsBody Wellness CenterInformation | Appointments
916 .555. 1286
Glow with RadianceBLOSSOM
For more information and a complete list of therapies, visit us online at BlossomWell.com
Rest, relax and rejuvenate your mind, body and soul with our one- of-a-kind Spa treatments. World renowned, our Skin and Massage therapies target a wide range of needs. Specially trained therapists and only the highest quality prod-ucts produce unparalleled results. Relaxed and rejuvenated, you will glow with radiance.
Skin Therapy
Lighten-up Facial 40 min | $65
A gentle, 40 minute facial designed to calm, balance and lighten sensitive, irritated skin; smoothes, protects and diminishes redness.
Skin Renewal 60 min | $75
Treat maturing skin with a hydrating botanical massage; restore clarity, radiance and suppleness.
Anti-Aging 60 min | $75
Strengthen mature skin with a deep hydrating treat-ment, enhancing your natural moisture barrier for smooth, cool and supple skin.
Multi-Vitamin Anti-Oxidant 60 min | $75
Minimize fine lines with vitamins and anti-oxidants. Detox skin for a supple, normal radiance.
BLOSSOM
Recline and relax in a soft blanket, and experience the clean, fresh aromas, warm mists, gentle exfoliates and cool sensations of our unique skin therapies.
Typefaces
1 ITC Berkeley Oldstyle Book | 26 pt, –10 letterspacing
2 (a–b) Avenir 35 Light | a) 9/12 pt, +25 letterspacing, b) 8/11 pt
3 ITC Berkeley Oldstyle Bold | 10 pt, +25 letterspacing
4 (a–c) ITC Berkeley Oldstyle Medium a) 24 pt, –25 letterspacing, b) 14/16.5 pt, c) 11/12.5 pt
5 (a–b) Avenir 85 Heavy | a) 8/11 pt, b) 6.5/11 pt
Images
6 (a–d) iStockphoto.com
a b c d
Template
7 paperdirect.com
Article resources
Colors
C40 M10 Y90 K0
C40 M15 Y15 K15
C30 M29 Y35 K55
C14 M2 Y7 K0
C0 M8 Y16 K5
C10 M0 Y30 K0
8
9
10
111
12
1
3
4a
10
11
8
9
2a
6a
2a
2b
2b
4c
4b 5a
5a
5b
13
6b
6c
6d
12
13
7
Massage Therapy
Swedish 40 min | $65 Relieve tension and soothe nerves through total body relaxation. This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress.
Deep Muscle 60 min | $65
A therapeutic technique of body work that releases chronic pain. Using slow strokes that run across the muscles and deep finger pressure, this technique works best on targeted areas and not full body.
Athletes 40 min | $75
For pre- or post-activity, this massage is designed to prepare the muscles for exercise or help them recover more quickly for the next round of activity. Sports massage uses vigorous strokes, stretching and friction.
Hot Stone 40 min | $55
Escape to a state of pure relaxation with this ancient Native American treatment. Warm stone therapy is combined with traditional Swedish massage to dissolve muscle tension and induce deep relaxation.
BLOSSOM
Restore an all-over sense of calm and well-being with the soothing touch of a certified massage therapist. Relax and let use melt away your stress and tension.
Before&After
10 of 10 | Printing formats
® XiBAmagazine.com U
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Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.
John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer
Design advisor Gwen Amos Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com
Copyright ©2005 Before & After magazine, ISSN 1049-0035. All rights reserved
You may pass this article around, but you may not alter it, and you may not charge for it. You may quote brief sections for review. If you do this, please credit Before & After magazine, and let us know. To feature free Before & After articles on your Web site, please contact us. For permission to include all or part of this article in another work, please contact us.
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Before&After ®
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For paper-saver format Print: (Specify pages 12–16)
Before & After is made to fit your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
Print Format: Landscape
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Be
fore
&A
fter | w
ww
.bamagazine.com
1 of 5
De
sign
a ste
p-u
p b
roch
ure
06260626
De
sign
a ste
p-u
p b
roch
ure
A com
pact b
rochu
re of loose cards
is easy to custom
ize.
Design a step-up
brochure
Th
e step-u
p b
roch
ure is a jacket w
ith th
ree (or m
ore) in
form
ation
card
s stacked in
side an
d a b
usin
ess card o
n th
e po
cket. It fits a
stand
ard, #10 en
velop
e. Its po
pu
larity is in its versatility; yo
u can
mix
and
match
cards w
itho
ut rep
rintin
g the cover. If yo
u n
eed o
nly a few
, yo
u can
wo
rk from
a blan
k, pre-cu
t temp
late, as we h
ave here.
Jacket with
pocketInserts and business card
The patternS
tep
-Up
Bro
chu
re™
tem
pla
te
from
Pa
pe
r Dire
ct has a blank jacket (cover) w
ith inner pocket, three insert cards and a business card. It com
es flat on two, 38-lb.
letter-size sheets perforated and scored, ready for desktop printing. Packaged 50 sets to a box. A
sk for m
odel #BJP
104 (white) or #B
JP107
(cream). w
ww
.paperdirect.com
Be
fore
&A
fter | w
ww
.bamagazine.com
2 of 5
De
sign
a ste
p-u
p b
roch
ure
06260626
De
sign
a ste
p-u
p b
roch
ure
Un
ite th
e p
artsB
eauty starts w
ith co
ntin
uity. To
design
a beau
tiful b
roch
ure, yo
u m
ust visu
ally con
nect
its man
y parts. D
o th
is by rep
eating th
e image, layo
ut, typ
e and
colo
rs thro
ugh
ou
t.
Pla
ce th
e p
ho
to a
cross p
an
els . . .
The photo crosses outside panels, which ties
front to back. It’s sized so the blossoms are on
the front. Note how
the back-panel text aligns neatly to the right beneath the leaf tips.
BLO
SSOM
of Sacram
ento
Diane R
ichards
Bo
dy W
ellness Center
Inform
ation | A
pp
ointm
ents
91
6.5
55
. 12
86
. . . an
d o
n th
e b
usin
ess ca
rd
Careful cropping isolates a single
blossom and sustains the them
e.
(Note that the photo has been scaled,
flipped and cropped to make the best
use of each space, yet the result is a unified w
hole. This isn’t possible with
photos on which transform
ations w
ill be apparent [mirrored type, inex-
plicable jumps in size, etc.]. It w
orks best w
ith organic images like this one,
which in nature vary a lot anyw
ay.)
Back
Front
. . . on
the
insid
e . . .
Inside, the photo is flipped so the blossoms
remain visible w
hen the cards are in place. B
ecause it’s here for continuity and is not the focal point, lighter opacity m
akes it recede and not steal attention from
the cards.
Layou
tLay o
ut each
card alike. W
ork d
own
from
the to
p—
head
, then
ph
oto, th
en text—
th
en carry th
e sizes and
dim
ensio
ns to
the o
ther card
s.
Skin Therapy
Lighten-up
Facial 40 m
in | $6
5
A g
entle, 40 minute facial d
esigned
to calm
, balance
and lig
hten sensitive, irritated skin; sm
oo
thes, pro
tects and
dim
inishes redness.
Skin Renew
al 60 m
in | $7
5
Treat maturing
skin with a hyd
rating b
otanical m
assage;
restore clarity, rad
iance and sup
pleness.
Anti-A
ging
60 m
in | $7
5
Strengthen m
ature skin with a d
eep hyd
rating treat-
ment, enhancing
your natural m
oisture b
arrier for
smo
oth, co
ol and
supp
le skin.
Multi-V
itamin A
nti-Oxid
ant 60 m
in | $7
5
Minim
ize fine lines with vitam
ins and anti-o
xidants.
Deto
x skin for a sup
ple, no
rmal rad
iance.
BL
OS
SO
M
Reclin
e and relax in
a soft blanket, an
d experien
ce the clean
, fresh arom
as, warm
m
ists, gentle exfoliates an
d cool sensation
s of ou
r un
ique skin
therapies.
Glow
with R
adianceB
LO
SS
OM
For more inform
ation and a com
plete list of therap
ies, visit us online at B
losso
mW
ell.com
Rest, relax and rejuvenate your
mind, body and soul w
ith our one- of-a-kind Spa treatm
ents. World
renowned, our Skin and M
assage therapies target a w
ide range of needs. Specially trained therapists and only the highest quality prod-ucts produce unparalleled results. R
elaxed and rejuvena ted, you will
glow w
ith radiance.
Massage T
herapy
Swed
ish 40 m
in | $6
5 R
elieve tension and
soo
the nerves throug
h total b
od
y relaxatio
n. This therapeutic treatm
ent is desig
ned to
im
pro
ve circulation, relieve m
uscle tension and
stress.
Deep
Muscle 6
0 min | $
65
A therap
eutic technique o
f bo
dy w
ork that releases
chronic p
ain. Using
slow
strokes that run acro
ss the m
uscles and d
eep fing
er pressure, this techniq
ue wo
rks b
est on targ
eted areas and
not full b
od
y.
Athletes 4
0 min | $
75
For p
re- or p
ost-activity, this m
assage is d
esigned
to
prep
are the muscles fo
r exercise or help
them reco
ver m
ore q
uickly for the next ro
und o
f activity. Spo
rts m
assage uses vig
oro
us strokes, stretching
and frictio
n.
Ho
t Stone 4
0 min | $
55
Escap
e to a state o
f pure relaxatio
n with this ancient
Native A
merican treatm
ent. Warm
stone therap
y is co
mb
ined w
ith traditio
nal Swed
ish massag
e to d
issolve
muscle tensio
n and ind
uce deep
relaxation.
BL
OS
SO
M
Restore an
all-over sense of calm
and w
ell-bein
g with
the sooth
ing tou
ch of a certifi
ed m
assage therapist. R
elax and let u
se melt
away you
r stress and ten
sion.
Sta
rt at th
e to
p
Be kind to your reader; put section heads on
top! The photo on only the front card is visi-ble and m
akes the first impression. The front
card is the obvious place for an introduction, w
hich is set here in oversize text type.
Layout and alignment are the sam
e on every card.
Note the photographic conti-
nuity: Three close-ups, similar
color palettes, same size, pro-
portions and position.
Be
fore
&A
fter | w
ww
.bamagazine.com
3 of 5
De
sign
a ste
p-u
p b
roch
ure
06260626
De
sign
a ste
p-u
p b
roch
ure
Type
Use o
nly o
ne o
r two
typestyles—
typically, o
ne fo
r head
s and
ano
ther fo
r text. A
lter style or size o
nly w
hen
the m
essage chan
ges, no
t arbitrarily.
Massage T
herapy
Swed
ish 40 m
in | $6
5 R
elieve tension and
soo
the nerves throug
h total b
od
y relaxatio
n. This therapeutic treatm
ent is desig
ned to
im
pro
ve circulation, relieve m
uscle tension and
stress.
BL
OS
SO
M
Restore an
all-over sense of calm
and w
ell-bein
g with
the sooth
ing tou
ch of a certifi
ed m
assage therapist. R
elax and let u
s melt
away you
r stress and ten
sion.
Big
, me
diu
m, sm
all
When tw
o typestyles have similar
weight, as they have here, it’s a good
idea to use size to differentiate kinds of inform
ation. Select big, medium
and sm
all. Above, big and m
edium
sizes convey headline and narrative; sm
all handles the data.
Practically, type m
ust be readable, and it must
fit the space. Aesthetically, it m
ust convey a m
ood or impression. A
Be
rke
ley O
ldstyle
is an easy-to-read serif style w
ith flower-like
detailing. B A
ven
ir Ligh
t is a complem
entary san-serif; its clean lines are especially read-able at sm
all sizes and convey a somew
hat clinical look appropriate for a health spa.
A
B
Massage T
herapyR
estore an all-over sen
se of calm an
d well-
being w
ith th
e soothin
g touch
of a certified
massage th
erapist. Relax an
d let us m
elt aw
ay your stress an
d tension
.
Swed
ish 40 m
in | $6
5 R
elieve tension and
soo
the nerves throug
h total b
od
y relaxatio
n. This therapeutic treatm
ent is desig
ned to
im
pro
ve circulation, relieve m
uscle tension and
stress.
Co
lor
Co
lor exp
resses emo
tion
, mo
od
, feel. Iden
tify you
r key feel wo
rds—
in th
is case calm an
d
refreshin
g—
then
samp
le a colo
r from
the im
age and
bu
ild yo
ur co
lor p
alette from
that.
Ad
d ca
lm
You create calm w
ith lightness, soft-ness, an absence of contrast and edge, w
hich is what w
e see in very light colors, w
hich are mostly w
hite. N
eighboring colors on the wheel pro-
vide a bit of difference, yet because they share a com
mon color are sim
i-larly com
patible. Note below
the absence of edge
—that’s peaceful!
It’s a re
fresh
ing
ima
ge
S
am
plin
g th
e im
ag
e sh
ow
s th
at it’s m
ain
ly sprin
g g
ree
ns,
wh
ich a
re co
ol a
nd
refre
shin
g.
Fo
r versa
tility, we
also
ne
ed
o
the
r colo
rs . . .
Note above that the w
arm card
separates the two cool ones.
Neighboring (analo-
gous) colors have a color in com
mon, in
this case yellow.
Blo
ssom
colo
r
Massage T
herapy
Swed
ish 40 m
in | $65
Relieve tensio
n and so
othe nerves thro
ugh to
tal bo
dy
relaxation. This therap
eutic treatment is d
esigned
to
imp
rove circulatio
n, relieve muscle tensio
n and stress.
Deep
Muscle 6
0 min | $
65
A therap
eutic technique o
f bo
dy w
ork that releases
chronic p
ain. Using
slow
strokes that run acro
ss the
muscles and
deep
finger p
ressure, this technique w
orks
best o
n targeted
areas and no
t full bo
dy.
Athletes 4
0 min | $
75
For p
re or p
ost activity, this m
assage is d
esigned
to p
re-
pare the m
uscles for exercise o
r help them
recover m
ore
quickly fo
r the next round
of activity. Sp
orts m
assage
uses vigo
rous stro
kes, stretching and
friction.
Ho
t Stone 4
0 min | $
55
Escap
e to a state o
f pure relaxatio
n with this ancient
Native A
merican treatm
ent. Warm
stone therap
y is
com
bined
with trad
itional Sw
edish m
assage to
disso
lve
muscle tensio
nand ind
uce deep
relaxation.
BL
OS
SO
M
Restore an
all-over sense of calm
and w
ell-
being w
ith th
e soothin
g touch
of a certified
massage th
erapist. Relax an
d let use m
elt
away you
r stress and ten
sion.
Skin Therapy
Lighten-up
Facial 40 m
in | $65
A g
entle, 40 minute facial d
esigned
to calm
, balance
and lig
hten sensitive irritated skin; sm
oo
thes, pro
tects and
dim
inishes redness.
Skin Renew
al 60 m
in | $75
Treat maturing
skin with a hyd
rating b
otanical m
assage,
restore clarity, rad
iance and sup
pleness.
Anti-A
ging
60 m
in | $75
Strengthen m
ature skin with a d
eep hyd
rating treat-
ment. E
nhancing yo
ur natural mo
isture barrier fo
r sm
oo
th, coo
l and sup
ple skin.
Multi-V
itamin A
nti-Oxid
ant 60 m
in | $75
Minim
ize fine lines with vitam
ins and anti-o
xidants.
Deto
x skin for a sup
ple no
rmal rad
iance.
BL
OS
SO
M
Reclin
e and relax in
a soft blanket, an
d experien
ce the clean
, fresh arom
as, warm
m
ists, gentle exfoliates an
d cool sensation
s of ou
r un
ique skin
therapies.
Glow
with R
adianceB
LO
SS
OM
For more inform
ation and a com
plete list of therap
ies, visit us online at B
losso
mW
ell.com
Rest, relax and rejuvenate your
mind, body and soul w
ith our one- of-a-kind Spa treatm
ents. World
renowned, our Skin and M
assage therapies target a w
ide range of needs. Specially trained therapists and only the highest quality prod-ucts produce unparalleled results. R
elaxed and rejuvena ted, you will
glow w
ith radiance.
Be
fore
&A
fter | w
ww
.bamagazine.com
4 of 5
De
sign
a ste
p-u
p b
roch
ure
06260626
De
sign
a ste
p-u
p b
roch
ure
Lette
r-size p
ag
e (8
1⁄2”x 11”)
Tem
plate
A: B
roch
ure
jacke
t
11”
81⁄2”
Sta
rt with
the
insid
e u
p
Add
double-sided tape to tab.
12
34
4”4”
81⁄2”
Add card slits w
hen printing comm
ercially.
Lette
r-size p
ag
e (11”
x 8
1⁄2”)
Tem
plate
B: In
serts an
d b
usin
ess card
81⁄2”
11”
6”7”
8”
2”
Re
mo
ve th
e e
xce
ss pa
pe
r th
en
sep
ara
te th
e ca
rds
3 2⁄3”3 2⁄3”
3 2⁄3”
Be
fore
&A
fter | w
ww
.bamagazine.com
5 of 5
De
sign
a ste
p-u
p b
roch
ure
06260626
De
sign
a ste
p-u
p b
roch
ure
Glow
with R
adianceB
LO
SS
OM
For more inform
ation and a com
plete list of therap
ies, visit us online at B
losso
mW
ell.com
Rest, relax and rejuvenate your
mind, body and soul w
ith our one- of-a-kind Spa treatm
ents. World
renowned, our Skin and M
assage therapies target a w
ide range of needs. Specially trained therapists and only the highest quality prod-ucts produce unparalleled results. R
elaxed and rejuvena ted, you will
glow w
ith radiance.
Skin Therapy
Lighten-up
Facial 40 m
in | $6
5
A g
entle, 40 minute facial d
esigned
to calm
, balance
and lig
hten sensitive, irritated skin; sm
oo
thes, pro
tects and
dim
inishes redness.
Skin Renew
al 60 m
in | $7
5
Treat maturing
skin with a hyd
rating b
otanical m
assage;
restore clarity, rad
iance and sup
pleness.
Anti-A
ging
60 m
in | $7
5
Strengthen m
ature skin with a d
eep hyd
rating treat-
ment, enhancing
your natural m
oisture b
arrier for
smo
oth, co
ol and
supp
le skin.
Multi-V
itamin A
nti-Oxid
ant 60 m
in | $7
5
Minim
ize fine lines with vitam
ins and anti-o
xidants.
Deto
x skin for a sup
ple, no
rmal rad
iance.
BL
OS
SO
M
Reclin
e and relax in
a soft blanket, an
d experien
ce the clean
, fresh arom
as, warm
m
ists, gentle exfoliates an
d cool sensation
s of ou
r un
ique skin
therapies.
BLO
SSOM
of Sacram
ento
Type
face
s
1 ITC B
erkeley Oldstyle B
ook | 26 pt, –10 letterspacing
2 (a–b
) Avenir 35 Light | a) 9/12 pt,
+25 letterspacing, b) 8/11 pt
3 ITC B
erkeley Oldstyle B
old | 10 pt, +
25 letterspacing
4 (a–c) ITC
Berkeley O
ldstyle Medium
a) 24 pt, –25 letterspacing, b) 14/16.5 pt, c) 11/12.5 pt
5 (a–b
) Avenir 85 H
eavy | a) 8/11 pt, b) 6.5/11 pt
Ima
ge
s
6 (a–d
) iStockphoto.com
a b
c d
Tem
pla
te
7 paperdirect.com
Article
reso
urce
s
Co
lors
C40
M10
Y90
K0
C40
M15
Y15
K15
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M29
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K55
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M2
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C0
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3a
2b
2b
4c
4b5a
5a
5b
13
6b
6c
6d
1213
7
Massage T
herapy
Swed
ish 40 m
in | $65
Relieve tensio
n and so
othe nerves thro
ugh to
tal bo
dy
relaxation. This therap
eutic treatment is d
esigned
to
imp
rove circulatio
n, relieve muscle tensio
n and stress.
Deep
Muscle 6
0 min | $
65
A therap
eutic technique o
f bo
dy w
ork that releases
chronic p
ain. Using
slow
strokes that run acro
ss the m
uscles and d
eep fing
er pressure, this techniq
ue wo
rks b
est on targ
eted areas and
not full b
od
y.
Athletes 4
0 min | $
75
For p
re- or p
ost-activity, this m
assage is d
esigned
to
prep
are the muscles fo
r exercise or help
them reco
ver m
ore q
uickly for the next ro
und o
f activity. Spo
rts m
assage uses vig
oro
us strokes, stretching
and frictio
n.
Ho
t Stone 4
0 min | $
55
Escap
e to a state o
f pure relaxatio
n with this ancient
Native A
merican treatm
ent. Warm
stone therap
y is co
mb
ined w
ith traditio
nal Swed
ish massag
e to d
issolve
muscle tensio
n and ind
uce deep
relaxation.
BL
OS
SO
M
Restore an
all-over sense of calm
and w
ell-bein
g with
the sooth
ing tou
ch of a certifi
ed m
assage therapist. R
elax and let u
se melt
away you
r stress and ten
sion.
Be
fore
& A
fter m
ag
azin
e
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re & A
fter has b
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aring its p
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