Samsung Smart TV

“Smarter”

average audience

than your

Connected

Multiscreen

Smart

TV Interactivity

EntertainmentDigital

Surprising

Smart TV Landscape

66M global

Smart TV shipments

in 2012

Source: Strategy Analytics: Global Smart TV Market Share in Q1 2013, IHS February 2013, Informa Smart-TV Device Forecasts 2012-2017

55% of the global

television shipments are expected to be Smart TVs by

2015

31% of households

worldwide will own at least one

Smart TV in five years

time

World Leader on Smart TVs

Samsung holds

26%

of global Smart TV market

share

Source: Strategy Analytics: Global Smart TV Market Share in Q1 2013,

Audience

80% under 50 years old

51% with

college / university

degree

84% with

higher than

average income

Cosmetics New car Financial Products

Consumer technology

Changed mobile phone network

Mobile phone handsets

48%

16%

34%

46%

28%31%

27%

4%

15%

22%

8%12%

Exposed to Smart TV

Control

and more likely to buy….

Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013 & Mindshare/ Samsung SmartHub Research

€1.000

Av, Samsung Smart TV

cost

Usage

78% usually

watch with family or friends

78% have

placed their Smart TV in the

living room

3people

watching together

on average

Source: Smartclip “Smart TV ad effectiveness: a pilot study about the impact of Smart TV advertising”, September 2013

270k Devices in RO

Available Actions

Ability to download and run application

Interactive landing page with multiple

video clips

Full-screen video playback

Click to Video

Click to Landing

page

Click toApplication

Dynamic Microsite

• Create a unique brand experience on Samsung Smart TV

• Details:• Menu bar • Tabs (video, gallery, info,

event)

Thank You!

Email: sales-ro@thinkdigital.net