15

Roba Al-Assi

andfaraway.net

to live by

Design Rules

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1 Have a DamnConcept

If there's no message, no story, no idea, no narrative, or no useful experience, then it's not design.

2 Speak with One Visual Voice

Every part of the experience must be relevant to every other part of the experience. They all belong TOGETHER.

3 Communi-cate.Don’t Decorate.

Form follows meaning. If it doesn’t need to be there, it shouldn’t be there.

4Type shouldbe LEGIBLE

5 Stick to TwoTypefaces

6

Negative Space is Magical

7 Focus Attention

8 Do it with less

9

UseContrast

10 Be Creative

11

Type is a Visual Element

12 Ignore Trends

13 Move it. Static is boring.

14 History is Inspiring

15 Symmetry is EVIL

AndFarAway.net

Thank you