Date post: | 14-Jul-2015 |
Category: |
Marketing |
Upload: | steve-williamson |
View: | 4,689 times |
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SELECT, COLLECT AND PROJECT DIGITAL ASSETS RELEVANT TO YOUR COMMUNITY ONTO PLATFORMS LIKE PINTEREST OR SLIDESHARE
DIGITAL CURATION
OF ONLINE SHOPPERS IN THE U.S. HAVE MADE A
PURCHASE BASED ON A RECOMMENDATION
VIA PINTEREST
47%
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USE PICTURES... ‘SKIMMING’ IS THE NEW NORM
USE FEWER WORDS
THE PICTURE CAME BEFORE TEXT... THIS IS WHY VISUALS ARE PROCESSED 60,000
TIMES FASTER THAN TEXT
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ECOMMERCE SITES ARE SETTING UP SHOPS OFFLINE TO PROVIDE SPACES AND MOMENTS WHERE PEOPLE CAN STEP AWAY FROM PURE TECH SATURATION AND ENJOY REAL OFFLINE EXPERIENCES
ONLINE COMES TO LIFE
THE MAJORITY OF OVERALL RETAIL SALES ARE STILL TAKING PLACE
OFFLINE
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THE THIRD INDUSTRIAL REVOLUTION IS HERE – FROM TOYS, TO LEATHER, TO HUMAN ORGANS, 3D PRINTED CUSTOMISABLE, ONE-OFF PRODUCTION IS IRREVERSIBLY CHANGING YOUR WORLD
3D PRINTED EVERYTHING!
NASA EMAILED A WRENCH TO THE INTERNATIONAL
SPACE STATION
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FROM NATURAL PRODUCTS AND MINDFULNESS, TO NATURAL BASED PRODUCTS, STATUS IS NO LONGER JUST ABOUT WEALTH AND POWER... IT’S ABOUT HEALTH AND WELLBEING
360° WELLBEING
PRODUCT TRANSPARENCY, PURITY AND AUTHENTICITY
ARE NOW THE DEFAULT SETTINGS FOR PRODUCTS THAT TARGET THE WORLD
OF HEALTH AND WELLBEING
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THE CLIMATE HAS IRREVERSIBLY CHANGED MEANING WEATHER PATTERNS, PRODUCTION SYSTEMS, AND ACCESS TO NATURAL RESOURCES IS BECOMING LESS CERTAIN... INCORPORATE CLIMATE CHANGE SCENARIOS AND SOLUTIONS TO ALL YOUR ACTIVITIES
THE CLIMATE HAS CHANGED
CLIMATE CHANGE HAS OUT PACED PREDICTIONS FROM 20 YEARS AGO, AND THE CRIME
SCENE IS COVERED IN HUMAN FINGERPRINTS
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BIG-DATA CAN REVEAL PRECISELY WHEN SPECIFIC CUSTOMER GROUPS ARE MOST LIKELY TO SHOP AND EXACTLY WHAT THEY ARE LOOKING FOR IN TERMS OF PRODUCT, SERVICE, PRICE, ETC
BIG-DATA IS GOLD!
USE BIG-DATA TO MAKE HIGHLY TARGETED ADJUSTMENTS TO STAFFING, PRODUCT
PLACEMENT, MARKETING DISPLAYS AND PRICES
THROUGHOUT THE DAY
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CONSUMERS ARE INCREASINGLY BEING DRAWN TO RETAILERS THAT INVEST IN CORPORATE ENVIRONMENTAL AND SOCIAL RESPONSIBILITY
BE GOOD, DO GOOD
HELP YOUR CUSTOMERS FEEL GOOD BY EMBRACING
GOOD DEED INITIATIVES SUCH AS BUY 1 GIVE 1
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RELEVANCE AND GREAT CREATIVITY ARE KEYS TO GETTING CHATTER. BY REACTING IN REAL-TIME TO DIFFERENT NEWS EVENTS AND SOCIAL MEDIA TRENDS PEOPLE START TALKING ABOUT YOU
REAL-TIME MARKETING
OREO’S 100-DAY ‘DAILY TWIST’ REAL-
TIME MARKETING CAMPAIGN ACHIEVED
A 110% GROWTH IN FAN INTERACTION
110%
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DIGITAL BEACONS AND AUGMENTED REALITY ARE MAKING THEIR WAY INTO EVEN MORE STORES. THIS TECHNOLOGY PROVIDES IN-STORE ANALYTICS AND MARKETING SOLUTIONS FOR BRICKS-AND-MORTAR RETAILERS
RESPONSIVE RETAIL
DELOITTE DIGITAL IS PREDICTING THAT ‘DIGITAL
INTERACTIONS WILL INFLUENCE 50 CENTS OF EVERY DOLLAR SPENT IN
RETAIL STORES AT THE END OF 2014’
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TO KEEP GOOGLE’S FOCUS ON MOBILE, AND TO KEEP ‘PUSHING PEOPLE AHEAD’, CEO LARRY PAGE FORCES HIMSELF TO DO WITHOUT A COMPUTER DURING MUCH OF HIS DAY, USING ONLY HIS PHONE
DITCH YOUR DESKTOP
LARRY ALSO ENCOURAGES ENGINEERS AND PRODUCT MANAGERS TO SPEND AT LEAST ONE DAY A WEEK
WORKING ONLY ON THEIR MOBILE DEVICES
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TEN YEARS AGO, THERE WERE THREE BILLIONAIRES IN CHINA, AND NOW THERE ARE AT LEAST 350 BILLIONAIRES....THER ARE ALSO 60,000 MILLIONAIRES WITH 200M+ IN WEALTH!
BLING DYNASTY
IF YOU ARE A WESTERN LUXURY-LIFESTYLE BRAND, CHINA REPRESENTS ABOUT
100% YOUR POTENTIAL GROWTH MARKET
100%
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MAGAZINES ARE ABANDONING THEIR WEBSITES AND BECOMING CONTENT CHANNELS WITHIN FACEBOOK OR TWITTER OR PINTEREST OR VINE OR INSTAGRAM
MEDIA MELTDOWN
2015 WILL BE THE YEAR THAT A LARGE MAGAZINE WILL FOLD ITSELF INTO A
PINTEREST PAGE
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FROM ‘NEST’ LEARNING THERMOSTATS, THROUGH TO DOMESTIC ROBOTS, THE AGE OF THE SMART HOME IS UPON YOU
SMARTHOME
NATURAL FIBERS ARE BECOMING THE PERFECT
COMPLIMENT TO SMARTHOMES
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THIS YEAR THE AMOUNT OF PEOPLE USING WEARABLE TECHNOLOGY IS PREDICTICTED TO DOUBLE
WEARABLES
ANALYSTS PREDICT THE APPLE WATCH WILL
ACCOUNT FOR 36% OF APPLE’S REVENUE
GROWTH
36%
CHIPOTLE MEXICAN GRILL INC’S SUSPEND
PURCHASES FROM A PORK PRODUCER THAT RAN AFOUL OF ITS ANIMAL
WELFARE RULES
BRAND ACCOUNTABILITY IS NOW JUST ‘A-CLICK-AWAY’ AS CONSUMERS BECOME INCREASING CONCERNED ABOUT PRODUCT SAFETY, TRACEABILITY AND AUTHENTICITY.
NOWHERE TO HIDE15 for 15 BONUS TREND