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® A Berkshire Hathaway Company ©2015 Business Wire BusinessWire.com | 888.381.9473 | [email protected] | blog.businesswire.com | @businesswire ◗ Write a clear, concise headline that is no more than 70 characters long. ◗ Avoid unnecessary jargon. ◗ Place descriptive information in the first paragraph. Most recipients only see the headline and first sentence of your release, not your sub-headlines. ◗ Write a press release that anticipates questions reporters, analysts and other readers will ask. ◗ Skip stuffing your release with keywords. Instead, include the search phrases your audiences use to find your products, services or organization online. ◗ Write strong, relevant press releases that will be shared and discussed by media and other influencers. ◗ Anyone reading your press release is a potential brand fan! Activate them by including a call to action that directs the reader to your desired next step. ◗ Include social sharing prompts such as requests for social shares or www.clicktotweet.com links. ◗ Insert useful hyperlinks to provide easy access to supplemental content. ◗ Feature hyperlinks to your owned marketing channels such as RSS feeds, newsletter registrations and social channels. ◗ Include multimedia to improve the likelihood of triggering a positive response by journalists, analysts and consumers alike. ◗ Make sure your multimedia loads with minimal wait time. ◗ Use Google Analytics URL Builder to track the traffic your press release drives to your website. ◗ Use measurement data to improve future press releases and positioning. ◗ Build a better relationship with key reporters and bloggers by socially sharing their coverage to increase the traffic to your news. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 15 Tips to Increase Press Release ROI
