®
A Berkshire Hathaway Company©2015 Business Wire
BusinessWire.com | 888.381.9473 | [email protected] | blog.businesswire.com | @businesswire
◗ Write a clear, concise headline that is no more than 70 characters long.
◗ Avoid unnecessary jargon.
◗ Place descriptive information in the first paragraph. Most recipients only see the headline and first sentence of your release, not your sub-headlines.
◗ Write a press release that anticipates questions reporters, analysts and other readers will ask.
◗ Skip stuffing your release with keywords. Instead, include the search phrases your audiences use to find your products, services or organization online.
◗ Write strong, relevant press releases that will be shared and discussed by media and other influencers.
◗ Anyone reading your press release is a potential brand fan! Activate them by including a call to action that directs the reader to your desired next step.
◗ Include social sharing prompts such as requests for social shares or www.clicktotweet.com links.
◗ Insert useful hyperlinks to provide easy access to supplemental content.
◗ Feature hyperlinks to your owned marketing channels such as RSS feeds, newsletter registrations and social channels.
◗ Include multimedia to improve the likelihood of triggering a positive response by journalists, analysts and consumers alike.
◗ Make sure your multimedia loads with minimal wait time.
◗ Use Google Analytics URL Builder to track the traffic your press release drives to your website.
◗ Use measurement data to improve future press releases and positioning.
◗ Build a better relationship with key reporters and bloggers by socially sharing their coverage to increase the traffic to your news.
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15 Tips to Increase Press Release ROI
®
A Berkshire Hathaway Company©2015 Business Wire
BusinessWire.com | 888.381.9473 | [email protected] | blog.businesswire.com | @businesswire
Sample Press Release
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