16 Days of Activism – Take Action Kit/media... · 16 Days of Activism – Take Action Kit Key...

16 Days of Activism – Take Action Kit

Thank-you for joining the inaugural Victoria Against Violence - 16 Days of Activism campaign.

We’re so glad to have you involved.

From 25 November to 10 December, we are aiming tobring together families, businesses, students, communitycentres and organisations all across Victoria for onecommon purpose: to unite to end family and gender violence.

Here are three easy ways you can get involved:

1. Go Orange! Show your support for Victoria Against Violence

During the 16 Days of Activism,

“Orange” your world by wearing

Orange and displaying Orange in your

home, neighbourhood or workplace.

• Encourage your family, friends,

neighbours and work colleagues

to get on board.

• Display an Orange flag or poster

on your front door or window, or tie

an Orange ribbon around a tree

or a fence.

2. Unite and Change

• “Orange” your social media

accounts and websites during the

16 Days of Activism. We’ve provided

pre-written social media posts and

images (including infographics) in

the Campaign Assets section below.

• Like us, follow us, link with us!

If your organisation has high-profile

influencers and ambassadors,

ask them to do the same.

www.facebook.com/VicGovernmentNews

www.twitter.com/VicGovtNews

• Join the conversation. Be part of the

action and watch out for content

shared through the hashtags:

- #UniteandChange - #16days - #VictoriaAgainstViolence - #OrangeDay

3. Attend an Orange event in your community. Find a full list of events here, or start an Orange event of your own! www.vic.gov.au/victoriaagainst violence

• Host a morning tea in your

workplace (make it Orange!).

• Establish a Clothesline Project in

your school or workplace

• Organise a stall at a local shopping

centre market or public space (with

permission) utilising the provided

resources, and demonstrate your

organisation’s commitment to

gender equality and ending family

violence.

• Set-up a guest speaker evening

on gender equality or preventing

family violence, for your sporting

club, workplace or church.

• Put up a Victoria Against Violence

display in your staffroom.

16 Days of Activism – Take Action Kit 2

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Anyone, anywhere can get involved in the 16 Days of Activism and show your support for an issue important to all Victorians.

By coming together to #UniteandChange you can become part of a larger worldwide movement that promotes awareness of family and gender violence.

You are the most important part of making this movement a reality. We have put together this toolkit to provide you with the information and resources you need to get started:

• The Campaign

• Key Messages

• Key Facts and Stats

• Campaign Assets - Social media content - Sample email - Sample Newsletter/e-news - Website copy - Posters - Postcard - Infographic

• Links to Other Resources

• Support Services


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The Campaign Purpose

The Victoria Against Violence – 16

Days of Activism initiative provides

an opportunity for the community’s

voices to be heard, singularly and

collectively, through awareness raising

activities throughout the state.

It provides the community with

opportunities to promote gender

equity, participate in the family

violence discussion and support

those who have experienced family

and gender violence.

Everyone has a role to play in

preventing family and gender violence

– individuals, schools, workplaces,

churches, sporting clubs and

government. We can all be part of the

solution and help break the cycle of

violence against women for the next

generation.

Theme

The Victoria Against Violence theme

for 2015 is Unite and Change. Orange

is the colour designated by the UN

Secretary-General’s UNiTE to End

Violence against Women campaign.

As a bright and optimistic colour,

Orange represents a future free from

violence against women and girls.

Unite and Change with other

Victorians wearing and displaying

Orange to show your support for

ending family and gendered violence.

Timing - 25 November until 10 December 2015

The campaign is timed to coincide

with the United Nations 16 Days

of Activism against gendered

violence. This will commence on the

International Day for the Elimination

of Violence Against Women

(25 November) and conclude on

International Human Rights Day

(10 December).


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We need all Victorians to challenge stereotypes, support gender equality and call out sexist attitudes.

Everyone has a role to play in preventing family violence – individuals, schools, workplaces, churches, sporting clubs and government. Head to www.vic.gov.au/victoriaagainstviolence to see how you can get involved.

If you, or someone you know, is experiencing family violence, there is help. In an emergency call 000.

SAFE STEPS – 1800 015 188 For confidential support and information call Safe Steps 1800 015 188 family violence response line 24/7.

MEN’S REFERRAL SERVICE (MRS) – 1300 766 491 MRS provides anonymous and confidential telephone counselling, information and referrals to men to help them take action to stop using violent and controlling behaviour. www.mrs.org.au


Key Messages

Show your support for gender equality, respect and non-violence – wear and display Orange during the 16 Days of Activism.

Victoria Against Violence is a 16 Day, community based, government supported education and awareness initiative about family and gender violence.

“Orange” your neighbourhood during the 16 Days of Activism - reach out to your neighbours and local community and get involved.

Unite and Change. Be a voice against violence – speak out if you hear excuses against violence or victim blaming.

Help make gender inequality and disrespectful behaviour unacceptable.


Key Facts and Stats

Violence affects too many families in Victoria.

• This year, more than one women has been killed violently every week (Source: Destroy the Joint – Counting Dead Women).

• 1 in 3 women have experienced physical violence by a partner, other known person or stranger (Violence against women: Australian Bureau of Statistics’ Personal Safety Survey, 2012)

• 1 in 5 women have experienced sexual violence by a partner, other known person or stranger (Violence against women: Australian Bureau of Statistics’ Personal Safety Survey, 2012)

• In Victoria, the number of family incident reports submitted by police rose from 50,382 in 2012 to 70,906 in June 2015 (Crime Statistics Agency, 30 June 2015)

Family and gendered violence has a significant impact on the health of the Victorian community.

• Family and gendered violence takes many forms. It is more than slapping, punching and sexual violence – it can be social, emotional and financial control and indirect harassment via telephone and email

• 1 in 4 employed women took time off work as a result of their most recent incident of physical assault by a male cohabiting partner. (Violence against women: Australian Bureau of Statistics’ Personal Safety Survey, 2012)

• In Victoria, violence against women is the number one contributor to death and disability in women aged 15 to 44 – more than any other well-known risk factor, including high blood pressure, obesity and smoking

• Research and evidence links family violence to gender inequality. Women have a right to the same status and opportunities as men and relationships should be equal, respectful and safe

• At an individual level, the most consistent predictor of the use of violence among men is their agreement with sexist, patriarchal and/or sexually hostile attitudes

• Many people hold violence excusing attitudes and beliefs. One in four is prepared to excuse partner violence and one in five believes there are circumstances in which a woman bears some responsibility for the behaviour. More than half of people believe that a woman could leave a violent relationship if she really wanted to

• 35% of Victorians have a low understanding of the characteristics of family violence

• Societies with greater gender equality also enjoy lower levels of violence against women.


Campaign Assets

Social media content Ready to go tweets#UniteandChange for #16days of Activism against family violence starting today in Victoria (and globally!)

Facebook sample posts

Be visible to support Victoria Against Violence – by wearing & displaying Orange during the #16days of Activism

We’re going Orange to #UniteandChange for #16days, are you?

1 in 3 women & girls experience violence in their lifetime. It’s time to #UniteandChange. Show your support by going Orange

Unite and Change for #16days of Activism against family violence starting today in Victoria (and globally!)

Show your support for Victoria Against Violence – wear and display Orange during the #16days of Activism

1 in 3 women & girls experience violence in their lifetime. It’s time to #UniteandChange. Show your support by going Orange

Be part of the action and watch out for content shared through the hashtags:

- #UniteandChange - #16days - #VictoriaAgainstViolence - #OrangeDay


Campaign Assets - Cont...

Sample emailSubject Line: #UniteandChange with Victoria Against Violence - 16 Days of Activism

Dear <insert name of contact person >,

The inaugural Victoria Against Violence, 16 Days of Activism is running from 25 November – 10 December 2015. Victoria Against Violence is a 16 Day, community based education and awareness initiative about family and gender violence. The campaign is timed to coincide with the United Nations 16 Days of Activism against gendered violence.

1 in 3 women and girls experience violence in their lifetime. It’s time to #UniteandChange.

Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. During the 16 Days of Activism, individuals, organisations and workplaces are being asked to be visible against violence by “going Orange” and sharing it using #OrangeDay. As a bright and optimistic colour, Orange represents a future free from violence against women and girls.

There are a range of events happening over the 16 Days including the illumination of iconic Melbourne buildings in Orange, and an address to both houses of Parliament by Rosie Batty. The full event calendar can be found here www.vic.gov.au/victoriaagainstviolence

(YOUR ORGANISATION) is showing our support, and I hope that you will too.

Two easy ways to get involved in the 16 Days of Activism are:

1. Like and follow the official Victoria Against Violence social media accounts: www.facebook.com/VicGovernmentNews www.twitter.com/VicGovtNews and share posts/tweets with your friends and followers.

2. Be visible against violence. Wear Orange. Orange your home, neighbourhood or workplace with Orange balloons, flags, ribbons and share your Orange using #OrangeDay

Let’s unite to prevent family and gender violence in our community.

Kind regards (your name)



Sample Newsletter Article / eNewsOrange your Neighbourhood – Victoria Against Violence

The inaugural Victoria Against Violence, 16 Days of Activism is running from 25 November – 10 December 2015. Victoria Against Violence is a 16 Day, community based education and awareness initiative about family and gender violence. The campaign is timed to coincide with the United Nations 16 Days of Activism against gendered violence.


Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. During the 16 Days of Activism, individuals, organisations and workplaces are being asked to be visible against violence by “going Orange”. That means wearing Orange, and “Oranging” your home, neighbourhood, workplace and sharing it using #OrangeDay.

As a bright and optimistic colour, Orange represents a future free from violence against women and girls.

There are a range of events happening over the 16 Days including the illumination of iconic Melbourne buildings in Orange, and an address to both houses of Parliament by Rosie Batty. The full event calendar can be found here www.vic.gov.au/victoriaagainstviolence

• Support for change needs to be visible, and voices need to be heard, to change community attitudes to family and gender violence. Let’s unite to spread the message that family and gender violence is serious, prevalent and preventable and encourage our communities to think and act towards a world free from family and gender violence.

To find out more about how you can get involved, visit www.vic.gov.au/victoriaagainstviolence or by following us on social media:

www.facebook.com/VicGovernmentNews www.twitter.com/VicGovtNews



Sample Web CopyVictoria Against Violence – 16 Days of Activism

Victoria Against Violence www.vic.gov.au/victoriaagainstviolence is a 16 Day, community based, government supported education and awareness initiative about family and gender violence. The campaign is timed to coincide with the United Nations 16 Days of Activism against gendered violence.


Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. During the 16 Days of Activism, individuals, organisations and workplaces are being asked to be visible against violence by “going Orange”. That means wearing Orange, and “Oranging” your home, neighbourhood, workplace and sharing it using #OrangeDay. As a bright and optimistic colour, Orange represents a future free from violence against women and girls.

There are a range of events happening over the 16 Days including the illumination of iconic Melbourne buildings in Orange, and an address to both houses of Parliament by Rosie Batty. The full event calendar can be found here www.vic.gov.au/victoriaagainstviolence.

www.facebook.com/VicGovernmentNews www.twitter.com/VicGovtNews



Printable poster

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Printable postcard

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United Nations Women – 16 Days campaign www.unwomen.org/en/what-we-do/ending-violence-against-women/take-action/16-days-of-activism

Centre for Women’s Global leadership - 16 Days campaign www.16dayscwgl.rutgers.edu

Our Watch - A Victorian-based organisation established to drive nation-wide change in the culture, behaviours and attitudes that lead to violence against women and children.www.ourwatch.org.au

VicHealth – has a number of programs and resources aimed at preventing violence against women. www.vichealth.vic.gov.au/our-work/preventing-violence-against-women


Links to Other Resources


Support Services

Helplines & Websites

The following organisations offer 24/7 telephone support and counselling services, and online chat, for specific community groups and for people in specific situations.

In an emergency, call 000.

SAFE STEPS For confidential support and information call 1800 015 188 family violence response line 24/7.

MEN’S REFERRAL SERVICE (MRS) – 1300 766 491 MRS provides anonymous and confidential telephone counselling, information and referrals to men to help them take action to stop using violent and controlling behaviour. www.mrs.org.au

1800 RESPECT – 1800 737 732 The national sexual assault, domestic and family violence counselling service. 24/7 phone and online services. www.1800respect.org.au

KIDS HELPLINE – 1800 55 1800 Kids Helpline is a counselling service for Australian children and young people aged between 5 and 25 years. 24/7 phone and online services. www.kidshelpline.com.au

MENS LINE – 1300 78 99 78 Professional support and information service for Australian men. 24/7 phone and online services. www.mensline.org.au

NAPCAN – (02) 8073 3300 Go to the Urgent Help section of the National Association for Prevention of Child Abuse and Neglect (NAPCAN) website for contact details of agencies which assist with reporting child abuse and neglect. www.napcan.org.au

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