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17 reasons your organisation should use microblogging

Date post: 22-Jun-2015
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This quick guide suggests ways you can use microblogging to improve communication across your business and help your colleagues to build connections, easily share ideas and information, and break down organisational boundaries.
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Page 1: 17 reasons your organisation should use microblogging

reasons your

organisation should use

microblogging

17

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Page 2: 17 reasons your organisation should use microblogging

What is microblogging?

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Page 3: 17 reasons your organisation should use microblogging

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What is microblogging?

The concept of microblogging was popularised by social networks such as Facebook and Twitter in the mid-late 2000s.

Page 4: 17 reasons your organisation should use microblogging

They gave their users the ability to post status updates or “Tweets” that are quick to post, easy to read and accessible for all.

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The concept of microblogging was popularised by social networks such as Facebook and Twitter in the mid-late 2000s.

What is microblogging?

Page 5: 17 reasons your organisation should use microblogging

If we take these same principles and apply them to the enterprise, what benefits can we derive from enterprise social networks?

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And, more specifically, what are some of the ways in which we can use enterprise microblogging?

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1 Encourage connections across organisational

boundaries

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Discover, follow and connect with people in the organisation with similar interests to you.

1

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Encourage connections across organisational

boundaries

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Follow thought leaders and experts

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Learn from their experience and expertise in particular areas of practice or industries.

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2Follow thought leaders and experts

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3 Share ideas

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Promote a culture of innovation and progressive thinking.

3 Share ideas

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4Have group discussions

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Have group discussions

Facilitate vibrant communities of practice by encouraging group discussions around hot topics which are discoverable for future reference.

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4

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5 Ask for feedback

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5 Ask for feedback

Get input from a wider group of people much more quickly than you would ordinarily.

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6Reduce email overload

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No more “Reply all” email threads to distract and disrupt you.

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6Reduce email overload

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7Share a link or update

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Instantly disseminate information and promote knowledge sharing.

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7Share a link or update

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8Find

expertise quickly

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Don’t just search user bios for

someone with the expertise to answer

your question - ask!

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8Find

expertise quickly

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9Socialise documents and files

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Gather all comments and feedback in one place without clogging up everyone’s inboxes.

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9Socialise documents and files

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10

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Post team updates & news

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10Post team updates & news

Share news in a centralised location which can be opened up to a wider audience when needed.

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11

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Share current awareness

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Create a channel for sharing current awareness updates in real-time.

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11

Share current awareness

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Participate in firm-wide discussions

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Discover people and knowledge outside of your normal sphere.

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12Participate in firm-wide

discussions

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13Ask a question?

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Someone out there knows the answer!

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13Ask a question?

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14Share a photo

or image

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Convey complex ideas or problems with an image and help people visualise what you are talking about.

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14Share a photo

or image

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15Like something

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Help promote the best or most valuable content by “liking” it.

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15Like something

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16

Broadcast your working life

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Broadcast your working life

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Work out in the open and give other people

an insight into what you’re doing.

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Gain a peripheral vision

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Gain a peripheral vision

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Get an understanding of what people are working on across the organisation and what issues they are facing.

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Learn more…

The complete guide to microblogging for the

enterprise

Download

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