17–18 OCTOBER 2017 OLYMPIA LONDON · 2018-01-29 · the ranks of genuine sufferers enough to put...

P R E S E N T E D B Y

17–18 OCTOBER 2017OLYMP IA LONDON

T H E B U S I N E S S E V E N T F O R L U X U R Y & B O U T I Q U E H O T E L S

T H E P E R F E C T H O T E L B E D R O O M

R E P O R T

PRES EN T ED BY

INDEPENDENTHOTELSHOW.CO.UK2

STATISTICALLY SPEAKING

Trunk call Chests of drawers are deemed unnecessary

Cushion the bad news Only 15% of guests want lots of scatter cushions

89% of guests prefer a

King or Super King size bed

Slipping AwaySlippers, an ice bucket and even a mini bar are out of style

“I want somewhere you can get lost in and forget the rush, and stress, of life.”

“My dream hotel bedroom doesn’t feel like a hotel bedroom.

It feels like home.”

“I love a bedroom that’s cosy and comfortable…

one that exudes warmth.”

“I want seaside-chic with a touch of tech,

French doors to a balcony and a

glass of wine.”

31%of guests fancy

a bathtub in their bedroom

Big sleep

Period dramaOnly 16% favour four-poster beds

Throwing shade 62% of guests prefer a grey or white palette

Liquid assets Complimentary water is by far the most popular ‘added touch’

Soak it in

Cheers petal A mere 4%

like floral art

“My perfect hotel bedroom would give

a feeling of real sanctuary.”

THE PERFECT HOTEL BEDROOM REPORT

3INDEPENDENTHOTELSHOW.CO.UK

The Independent Hotel Show’s Perfect Hotel Bedroom Report

presented by Chic Retreats

Wouldn’t it be wonderful if you knew exactly what your customers wanted in their hotel bedroom? How easy it would be to tailor your rooms to make them so attractive and so perfect that they wouldn’t

want to stay anywhere else… every hotelier’s dream.

The Independent Hotel Show brings the dream to life with The Perfect Hotel Bedroom report presented by Chic Retreats.

Created to deliver laser sharp insight into the hotel bedroom desires of the modern guest, nearly 2000 consumers revealed their

preferences by completing a survey questioning bedding penchants, lighting inclinations, technology longings and much more.

Personally I couldn’t understand why a roll top bath in the bedroom didn’t come out on top but perhaps that’s a more unusual preference than I had imagined. Each to their own! … but actually, within this

report there are overriding trends, which have enabled us to present some concise findings for you, which may or may not influence

decisions you make in developing or renovating your hotel bedrooms in line with modern guest preferences.

For a turnkey demonstration of these preferences, please visit The Perfect Hotel Bedroom designed by Harriet Forde Design at

the Independent Hotel Show. Will you agree with our interpretation?

Kind Regards,

Miranda Martin

Event Director The Independent Hotel Show



“When you get into a hotel room, you lock the door, and you know there is a secrecy, there is a luxury, there is fantasy. There is comfort. There is reassurance.”

So says aristocratic fashion designer Diane Von Furstenberg. Now, her words may not ring true of every hotel stay. On work trips, especially – one is reminded of the award-winning Microsoft advertisement that sarcastically opined, “We can’t make going away on business any more glamorous than it already is.”

But maybe as an industry we should aspire to Von Furstenberg’s vision of the perfect guest experience. So, this year, the Independent Hotel Show set out to discover exactly what that perfect hotel bedroom would be like. Two thousand hotel junkies completed our online survey, answering queries ranging from ‘Do you normally travel for business or leisure?’ to ‘What’s your favourite light fitting?’, and ‘How do you feel about origami towels?’

At the Independent Hotel Show 2017 at Olympia London, we’re showcasing the results in a live design installation that recreates the ideal hotel room, exactly according to our respondents. And you can also read the results right here.

On the next few pages we’ll give you an overall picture of what we gleaned from the survey – and later on we’ll give you an insight into the travellers’ tastes according to how much money they prefer to spend on a room. Too busy making your guests happy to take it all in? You can also get the info at a glance by checking out the accompanying infographics.

Our Respondents The people who filled in our survey came from all across Britain. They were 57% female and 43% male. All ages from 18 to 76 or older were represented, with the majority aged 26–55. 77% said they were mostly answering on the basis of holiday travel, and 23% for business.

Cost Analysis Just over half, at 53%, of our respondents wanted to spend between £101 and £200 on a night’s stay. Just under a quarter preferred to spend less than £100,

and 18% from £201–300. Only 7% were big spenders with budgets of £300-plus.

The Place to be When asked their most preferred style of UK hotel, 35% of our respondents chose ‘City Chic’. It was by a wide margin – ‘Lifestyle Resort’ was also very popular at 16% (if only we could all stay at these when we go away on business) and ‘Country Getaway’ on the same figure. ‘Looking for a Deal’ was also popular across the board; these things are relative after all.

‘Seaside Escape’ plus ‘Spa Retreat’ trailed in last, and by some way. These two sectors may not be the most fashionable within the industry right now, but bear in mind that they are also where some of the most exciting new business ventures in UK hospitality are happening. Forward thinking entrepreneurs are re-inventing the British coastal experience, and ‘pampering’ is evolving into ‘wellbeing’.

Top Priorities ‘Cosy and Comfortable’ beat ‘Pure Luxury’ to the top slot in the two lower spending brackets. ‘Pure Luxury’ though was still popular with even the lowest spending guests, proving that maybe even the tiniest bit of spoiling goes a long way with all your guests – it’s what our industry has led people to expect, after all.

‘Big and Spacious’ and ‘Modern with all the Best Tech’ trailed way behind. ‘Vibe’, and feeling, it seems are much more important than size after all, and, while we’ll see that technology basics are essential, futuristic gadgets are far less a priority than the simple things.

Keys to Satisfaction Swipe keys beat traditional door locks and mobile phone-based opening devices combined by at least two to one. This doesn’t necessarily mean you should get rid of all the vintage locks on your ‘Country Getaway’ of course.

Under Your Feet In one of the survey’s more surprising results, all but the higher spending guests preferred a carpet to a wooden floor; in total, 57% of respondents wanted fluff underfoot. Maybe that’s because they don’t

have to take care of it. Or perhaps it’s down to a general trend for creature comforts that we can see emerging in the data as a whole.

Shining a Light Artful mood lighting was by far the most popular choice here, again suggesting a desire for restfulness and warmth. Ceiling spotlights were also popular, so we urge the bulb manufacturers to make them more durable. ‘Vintage Lamps’ lit up our guests’ hearts too, but the equally retro chandeliers much less so. ‘Wall Lights’ were deservedly considered average. But the most unpopular was the ‘Modern Desk Lamp’ – indeed, soulless chain hotel clichés like these often occupied the bottom slots.

Storage Wars Wardrobes were considered out-and-out the most essential piece of furniture. Mirrors were the second most vital, with bedside tables creeping into third. Extra seating was surprisingly popular, and considered far more important than a desk – a consequence perhaps of how lobbies seem to be turning into coworking spaces (literally in some cases).

Chests of drawers were very much of negligible importance – probably because there’s always a chair to throw your clothes on. It seems that we’ve all stubbed our toes on these often rather heavy items one too many times, while crashing through that special kind of darkness created by blackout curtains. It’s worth noting, though, that every piece of furniture had its adherents.

A RT E S TA N D 49

PRESENTING THE PSYCHOGRAPHICS OF THE MODERN HOTEL GUEST


INDEPENDENTHOTELSHOW.CO.UK 5

Windows to the Soul Given a choice of two, our respondents voted overwhelmingly for a floor-to-ceiling double-doored ‘French window’ over traditional country home-style sash windows, by 87% to 13%. The takeaway is – guests thrive on light. Especially when it can be eventually eliminated by those blackout curtains.

Points of View One of the delicious ironies discovered by our survey was that although ‘Seaside Escapes’ were deemed terribly unpopular, and ‘City Chic’ the ideal destination, the ocean was the most popular sight upon drawing back the curtains – first preference of a whopping 37% of respondents. Validation, perhaps, for the room rates at Barcelona’s Hotel Arts.

In a precious victory for logic an urban view did come in second at 23%, with countryside, lakes and mountains making up the pack. We briefly look up from our smartphones to acknowledge the small handful (three people) of die-hard business travellers who chose to see the airport from their hotel window.

Technical Differences Free Wi-Fi is king, it seems, romping home in the category ‘How Important are these Tech Essentials?’. Good old television remains second, but only around half as many respondents considered it preferable to free broadband internet. A smart thermostat was also highly prized, and not only by the occupants of the bed that the central heating pipes run under. An iPhone docking station clearly beat poor old radio –

perhaps it’s time to finally give up the ghost of room landlines, even though we’re not all ready for hotel WhatsApp groups just yet.

Behind the Veil Blinds – often frustrating to operate, and another of those late 20th-Century clichés our respondents turned their noses up at – got a hammering here in a one-on-one contest with curtains, at 23% to 77%.

Land of Nod Sales of King Size beds rocketed by as much as 45% in the late noughties (according to Tesco, as reported in the Independent). Not only are men getting taller by 3/4 inch on average per generation, but a comfortable night’s sleep is ever more important. ‘Super King’ was out and out first, followed not too far behind by the more modest King Size. Only a tiny percentage of guests wanted a Queen Size bed or smaller (11%). Somewhere out there are thirteen people who want a single bed – equipped perhaps by synthetic pillows (see below), presumably leaving space for a chest of drawers, in a room accessed by a mobile phone app overlooking the airport. Actually, this rather makes sense when you think about it.

Pillow Fight Goose down pillows were the most popular of all with 56% of the vote, while the snowflakes out there bolstered the ranks of genuine sufferers enough to put non-allergenic pillows into second place. Synthetic pillows had their fans;

memory foam was surprisingly unpopular, except with the demographic who preferred to spend less than £100, who had a head for them (these respondents were mostly under 35, and thus actually knew what a memory foam pillow was).

Undercover Operation ‘Sheets or duvets’ is the hotel room equivalent of cats versus dogs. And in another surprising revelation, ‘tightly tucked sheets’ were considered preferable to duvets by those spending under £200, and even above that figure duvets merely pipped sheets to the post.

Is this a sign of a return to the personal, authentic ‘guest house’ experience? It’s more likely to be down to hygiene. Even though Windsor Castle switched from sheets to duvets in 2016, duvets are ‘the ticking bacteria time bomb ready to explode in your home’ according to The Daily Mail, painting as colourful a picture as ever.

A Nation Divided by the Scatter Cushion While a degree of restraint was preferred when it came to scatter cushions, there were still a not insignificant number who craved an abundance. And many didn’t want any at all. We steer clear of this explosive issue, leaving it in the capable hands of your soft furnishings consultant.

Power Broking Regarding power point location; a handful of astute respondents bitterly remembered the time they tried to get the hairdryer to reach to the mirror and failed. The office keen beans wanted their socket next to the desk. And absolutely everyone else spurned the sleep therapists’ advice and demanded the plug socket by the bed. The most popular choice though was to have power sockets strategically placed all around the room.

Bedding Down Our first place bed featured pristine, sparkling all-white bed linen – and a rather esoteric divided headboard. Second place (by only a single percentage point) came a slightly more opulent version thereof, with two gold scatter cushions, an impressively large deep blue velvet headboard, and a tasteful oatmeal eiderdown. An imposing oak four-poster trailed in third. The pack here featured sleeping arrangements that could impolitely be described as ‘suburban’ while limping in last were billets easily dubbed as ‘chintzy’ or even mock-historical.

Guests, we conclude, want a bed that appears both famously comfortable and clean, with not too much of a colour or pattern to the linen, and minimal extras if any.

CO N CO R D E B GW, S TA N D 222



Little Things that Matter It’s official – minibars are in danger of becoming obsolete. In our survey results, this hotel room staple was considered far less vital than either coffee and tea (most important), a hairdryer (second), coat hangers, an iron, a safe and a bathrobe. Spa-style slippers were rather unwanted, although 34 people did think they were the most important amenity a hotel room can have. This still beat the ice bucket, sitting there as little more than a melancholy reminder of how you’d never really buy a bottle of Champagne from a hotel. Let alone pluck one from the minibar.

Raiding the Minibar Like hospitality thought leaders often comment, this is one area of the industry that is desperate for a reformation. And that viewpoint is, frankly, confirmed by these results.

Complimentary water was considered three times more important in the minibar than alcohol. Fresh milk was the second most popular. Although it was almost neck and neck with a heart-warming discovery – locally produced snacks, it seems, are the way to our guests’ hearts. Apparently they want to open the minibar to have Cornish pasties, Kendall mint cake, and those pickled onion crisps Walkers sell in the north-east tumble out. Although presumably not all at once.

Gesture Politics You’ve spent many hours tweaking your costs spreadsheet to accommodate those ‘little touches’ your guests supposedly crave. This is the moment you get to find out if it was really worth it.

Finance directors will be pleased to know that free water came a clear first place in this category. Complimentary wine on arrival came a distant second, very closely followed by a free drink at the hotel bar. Fresh fruit wasn’t far behind – so somebody does actually eat it, yes, unless this is one of those instances of people answering surveys along the lines of how they’d like o behave rather than how they actually do.

The bad news is that all those little hand-written notes from ‘the manager’ aren’t convincing anyone; and chocolates on the pillow, the one thing that guests do seem to fall upon like The Walking Dead, are allegedly the ‘little touch’ guests want least. Apparently they prefer fruit…

To Bed, or to Bathe? Asked how they felt about the ‘bath in the bedroom’ trend that’s become a staple of Mr and Mrs Smith hotel promo shots,

our respondents were surprisingly indifferent with the majority saying they had no preference. While those with an opinion on this burning question mostly preferred their tub situated in the time-honoured place, not too many less were rather fond of rolling from the bed almost directly into the bath. And presumably back again.

Wallpaper Versus Paint While many answers from our respondents leaned away from ‘chintzy’ design, contemporary updates of traditional comforts certainly had their supporters. Wallpaper, fashionable again thanks to the likes of designers Timorous Beasties and Liberty collaborators House of Hackney, came a surprisingly close second to painted walls in our survey, by 45% to 55%.

Living Colours Housekeepers beware; white is by far the most popular colour scheme for hotel rooms according to our survey. The better news is that in second place comes the very trendy grey, which hides more sins.

Sunny yellow won the bronze medal, with cheery blue and soothing green jostling for position with it. At the foot of the table were purple, black, pink and red in that order. Watch out for black to become more popular – it’s paired with metallics and antiques to create a dramatic effect in some of Europe’s trendiest establishments.

Art of Hospitality We showed our respondents six different genres of artwork and asked them to indicate which they most preferred to see on their hotel rooms’ walls.

Interestingly, the abstract and photographic styles that seem so popular in the trade were convincingly beaten to first place by landscape paintings, which were the choice of slightly under a third of those surveyed. Photography – so often itself of a skyline or horizon – did come a convincing second, while ‘no art’ actually came in third place, beating abstract works.

Figurative painting (which is essentially art with people in it), very much the art world’s favourite right now, trailed in fourth with floral pieces proving the least popular.

Swanning About Disappointment here for creative housekeepers. Over half of our respondents were utterly indifferent to origami towels. Almost a quarter of those surveyed rather liked them, though – but just over a quarter said they ‘hate’ a swan made from a towel, for which one must at least pay tribute to the courage of their convictions.

W I L L I A M H O L L A N D, S TA N D 320

A RT E , S TA N D 49



BIG SPENDERSTHE GUEST BOOKING A ROOM FOR £300 OR MORE WANTS CONTEMPORARY CHIC –

WHILE A NOTE FROM THE MANAGER LEAVES THEM NONPLUSSED…

Our £300-plus sector was roughly 60/40% female/male, with a slightly higher concentration being based in the South West of England than the other price ranges. Besides the South West, big spenders were predominantly based in the South East and London.

The under 35s – and retirees – were far less likely to choose a room priced at £300 or more, with the age range for splashing ones’ hard-earned cash being 36 to 66 years.

There were no surprises what these monied customers wanted in their room – ‘Pure Luxury’ came out well on top, with ‘Cosy and Comfortable’ way behind. What is a little more eyebrow-raising is that the rich are much more keen on wooden floors than the less solvent – they also much preferred tight,

tucked sheets to flowing blankets and duvets. However, they had surprisingly little eye for chandeliers when it came to lighting, much preferring a mood lighting set up. Indeed, it’s a sophisticated, contemporary luxury that the high-end hotel consumer seeks, according to our survey. An urban environment in the form of ‘City Chic’ hotels is the biggest draw, with ‘Lifestyle Resorts’ also unsurprisingly popular. These guests still want to look out of the window onto the sea, however…

The life of the rich is hardly idle though – the £300+ spenders felt that a desk was more important to have in their room than the other brackets, and many more than you’d think insisted they were looking for a deal.

Perhaps unsurprisingly, a safe was considered very important by the ‘Big Spenders’.

Complimentary water was greatly appreciated – this is how the rich stay richer, after all.

A note from the manager was surprisingly unpopular compared to the less lavish demographics, being the most unpopular choice in ‘added touches’! Discretion, it seems, is the better part of luxury.

Yellow burst out from the data as a colour scheme fancied by high-spending guests, although it still trailed way behind white and grey. Red and purple were less popular than with other sectors. Floral art was distinctly unpopular though abstract works drew admiring glances, matching photography as a decorative choice.

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A RT E , S TA N D 49 P OTO B E L LO H OT E L



Proportionately speaking 26–45 year-olds were well represented in this spending bracket, as were London and the South-East. £201–300 spenders were staying at hotels for leisure rather than business by a ratio of around 5:1.

While ‘City Chic’ was once again by far the most popular destination, ‘Lifestyle Resort’ edged into second place beyond ‘Country Getaway’. ‘Looking for a Deal’ was less popular with these lifestyle culture vultures than any other sector. ‘Pure Luxury’ won the category ‘What do you look for in a room?’ by beating all the other answers put together. ‘Modern with all the best Tech’ came last.

£201–300 spenders liked mood lighting best but preferred ceiling spotlights to other

options. Once again they wanted to see the seaside through French windows, which may not be easy for the ‘City Chic’ hotelier to provide.

These metropolitan hedonists much preferred a Super King bed to any other, likewise goose down pillows and a tasteful smattering of scatter cushions on throws. They were of course fans of the obviously luxurious and fashionable bed types.

The rather trendy sector were especially fond of locally produced snacks in the minibar, and expressed a liking for photography on the walls, followed by abstract art. Like so many of the respondents, they were utterly indifferent to origami towels.

ASPIRING UPWARDSTHE RESULTS FOR GUESTS SPENDING £201–300 PAINT

A SOPHISTICATED PICTURE OF YOUNG AFFLUENCE

D O M E T I C , S TA N D 14 6

RUA R K AU D I O, S TA N D 136



CANNY CUSTOMERSTHE MAJORITY OF OUR SURVEY RESPONDENTS PREFERRED TO SPEND BETWEEN £101 AND £200 ON A HOTEL ROOM

The demographic who wanted to spend a little extra, but do so wisely, were spread out across the UK, although there was a slight skew towards the West Country.

‘City Chic’, the most popular destination in all brackets, was especially popular here. ‘Looking for a Deal’ and ‘Lifestyle Resort’ were popular too, but ‘Country Getaway’ inched into the coveted second place spot.

‘Cosy and Comfortable’ romped home in terms of priorities, with ‘Pure Luxury’ again coming second. If any £101–200 respondents can point us towards a hotel room with, say, a ‘Pure Luxury’-esque private infinity pool for that price, we’ll be highly responsive. ‘Big and Spacious’ and ‘Modern with all the Best Tech’ followed a long way behind.

While items of furniture were deemed of relatively similar importance across the price range demographics, a chest of drawers was especially unpopular with this sector. It seems that practical travellers in particular are fine with a wardrobe and suitcase for organising their clothes, but the drawers simply take up valuable space. In keeping, a King Size bed was preferable to a Super King. This spending bracket did though express a liking for

the most popular overall two beds in our survey, both examples of contemporary luxe.

Free water was by far the most popular minibar item, followed by locally produced delicacies. In the ‘little touches’ section, complimentary water again won out, being considered a more important little luxury than every single other choice put together.

Alcoholic drinks were once again far less popular a minibar choice than fresh milk – which we imagine says a lot more about the unpopularity of pasteurised pots than it does about the popularity of booze.

Painted walls once again won over wallpaper, and a bath in the bedroom was slightly less popular than within the bathroom. Boudoir-style red painted walls were especially unpopular, with even the much-maligned elsewhere pink being preferable.

While landscape art and photography were once again the most popular decorative choices, ‘No Art’ was a clear third. Origami towels were especially frowned upon; while nobody in the UK seemed to like them, admittedly they’re not the sort of guilty pleasure one associates with the people of the West Country in particular…

AQ UA C A R PAT I C A

RU G M A K E R , S TA N D 15 4

E N A S H AW, S TA N D 19 9



BUDGET TRAVELLERSOUR BARGAIN HUNTERS LOOKING FOR ROOMS PRICED LESS THAN £100

WERE YOUNG AND FAVOURED THE ‘DIGITAL NOMAD’ LIFESTYLE

A much higher percentage of our respondents spending £100 or less on a room were booking a hotel for leisure rather than business. Almost half were aged under 45, with the 26–35 year-old bracket – the ‘Millennial Generation’ – especially well represented. Perhaps this is down to their much-documented preference towards an experiential stay rather than a comfortable one.

But it’s more likely down to the economic difficulties it faces as the first generation in decades to be ‘worse off’ than their parents.

This was the only sector where ‘Looking for a Deal’ was considered just as important as ‘City Chic’ when choosing a hotel. Interestingly though, a ‘Country Getaway’ was more popular with this group than any other price range. ‘Cosy and Comfortable’ won hands down as their favourite ambience, although ‘Pure Luxury’ still came second, somewhat frustratingly perhaps for the budget hotelier.

Technology was not quite the consideration all of us may have presumed, although a docking station was considered must-have.

Free milk in the minibar was thought more desirable than booze by over a third more respondents – perhaps this is the Millennial penchant for sobriety, but it’s equally likely to be a reflection of minibar prices.

Primary colours such as blue, especially, green and red were more in favour in this sector, while landscape art was the clear favourite; a challenge there for the interior designer. May we suggest the urban landscape paintings popular with graffiti artists turned painters.



What current trends are developing in the design world?

The line between residential and hotel interior design has become increasingly blurred as hotel guests seek a more ‘at home’ environment with aspirational elements. Hotel bedrooms have become less formal and as people become more design literate, guests enjoy bedrooms that are furnished with design classics that they might recognise. Mid 20th century design is making a comeback in the residential sector which can also be seen in the more unique hotels in East London.

What is key to creating ambience in a room?

Lighting has become an integral part of hotel bedroom design as it hugely influences the room. Natural materials such as wood, marble and coloured glass are also increasingly being used in hotel design, partly for their sustainability and partly because they create a connection with the outside world.

Is there any aspect of a hotel bedroom that is going out of fashion?

Some of the traditional service aspects we associate with a hotel stay, such as room service and the mini-bar are waning in popularity. Today’s hotel guest is becoming more health conscious and requires healthy meals not normally available on room service menus, and are less likely to pay for a chocolate bar from the mini bar.

What do you look for in a perfect hotel bedroom?

In the first place it has to be well thought out, maintained and clean. I look for somewhere that reflects the place it is in without compromising on comfort. I also look for thoughtful touches that add to the quality of the stay – like good bathroom products, great linen and bedding.

How do you go about planning the interior design of a hotel room, are there standard stages/approaches that apply to any design project?

We first look at what the room has to offer in terms of a guest’s experience, what the budget is and what the hotel owner is trying to achieve. There are standard design stages – concepting, design development, design detailing and documentation, execution and installation.

Are you applying similar approaches to the design of the perfect hotel bedroom?

We are using a similar approach using the survey as our ‘client’. We would normally have more interaction with a client so to aid the process of getting into the space mentally we have created a profile of the guests to bring it alive.

How does hotel design in Europe and the Middle East differ from the UK? Any cultural differences that designers have to be mindful of?

As with all interior design, people from different parts of the world have different ways of seeing environment – we have to be careful to be aware of that and the fact that we see things to some extent through British eyes however global the world feels these days. Elements like hot/cold, levels of natural lighting, location and hotel usage (business/leisure) all play a part along with the cultural differences. We are mindful of imagery in artwork, providing the right religious text in the bedside and installing hand douches or bidet toilets in the Middle East.

What have you enjoyed most from partnering with the Independent Hotel Show to build The Perfect Hotel Bedroom?

This is the first time we have worked on a stand like this. We are very excited about the process and have had great fun so far! We loved the idea of being able to create something in this way and there was a great opportunity to gain a new experience, meet like minded people and showcase our work.

DESIGNER OF THE PERFECT HOTEL BEDROOM

H A R R I E T F O R D E, I N T E R I O R D ES I G N E R , H A R R I E T F O R D E D ES I G N

“Natural materials such as wood, marble and coloured glass are also increasingly being used in hotel design, partly for their sustainability and partly because they create a connection with the outside world.”

AN INTERVIEW WITH HARRIET FORDE


I N D E P E N D E N T H O T E L S H O W. C O . U K

@INDHOTELSHOW @INDEPENDENTHOTELSHOWINDEPENDENTHOTELSHOW

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17–18 OCTOBER 2017 OLYMPIA LONDON · 2018-01-29 · the ranks of genuine sufferers enough to put...

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