Factory

Recognizable brand in Korea(regardless of

price)

High(e.g., over 100$

per piece)

Non recognizable, or

small brands

Factory

Small batch production workshop

Department store

Premium Outlet

DongdaemunMarket

Production Season clothes Off-season clothes

Department store

Outlet

Grades

Own brand shop

Own brand shop

Own brand shop

Own brand shop

Boutique shop

Own brand shop

Whole sale stage

Retail stage

(These are small clothes

shop scattered all

around Korea)

Premium outlet for international & local luxury goods, mostly located outside cities such as SINSEGYE

PREMIUM OUTLET YEOJU, LOTTE PREMIUM OUTLET PAJUOwn road shop

Own road shop

Outlet

Woman clothes shopping place by life cycle

© HAPPIMIZE TRAVELPrepared by happimize.travel@gmail.com

On 4 Jun 2019

Doosan Tower

Hyundai City

Outlet

Lotte FITIN

ApmPLACE

Wholesales place (for retailers)

• If you want to buy ‘non-brand (not recognizable)’ clothes, Dongdaemun is the only one shopping place.

• At Dongdaemun Market, there are two sections; one for tourist (red colored spots), or ordinary consumer, the other is for the whole sale shop complex for retailors (blue colored spots) (They visit the market during 11pm-6am. à This makes many foreign tourists misunderstood. This midnight market is not for tourists. Unless you buy more than 2 pieces for the same design, they might not attention on you.

Shopping malls at DONGDAEUM MARKET

© HAPPIMIZE TRAVELPrepared by happimize.travel@gmail.com

On 4 Jun 2019