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19th International Marketing Award
19th International Marketing Award
Introduction
Eligibility
Winning Structure & Schedule
Judging Criteria
Prizes
Introduction
TURN IDEAS INTO PRODUCTS
L’Oréal Brandstorm is a unique opportunity for students from across the world to live a real life marketing experience through revamping an existing L’Oréal brand.
This year’s brand for Brandstorm is L’Oréal Professionnel, the founding figurehead brand of the L’Oréal Group.
For this 19th edition of the award, we invite the most creative students around the world to THINK BEYOND and to revamp the expert, trendsetter brand for the world’s greatest hairstylists.
More than just developing products, our Brandstormers will have to understand the salons distribution channel and to fight for “men’s cause!
2011 Case study:
“Be creative and attract men to salons: imagine a new service experience and its associated range of products for L’Oréal Professionnel”
With this case-study, the students will have to encourage men to frequent beauty professional salons and to give them the appropriate attention with a brand new salon experiment.
It’s Marketing, but it’s also business. It’s Brandstorm 2011!
Excellent communication skills
Undergraduate students with an interest in marketing enrolled
in their final 2 years of school
Students attending a master (not an MBA) can participate
Eligibility
Winning Structure & Schedule
Registration deadline on the website:
Pre-case deadline (.pptx + .docx):
Semi-final Presentation:
Work with the Brand Manager and GM:
International Finals (Paris):
National Finals Presentation:
15 DEC 2010
17 JAN 2011
FEB 2011
APR 2011
MAY 2011
JUN 2011
Work with the communication agency: MAR 2011
Judging Criteria
ANALYSIS
Brand SWOT analysis
Consumer understanding
Market trends & response to consumer demands
INNOVATION OF THE PROPOSED SERVICE AND PRODUCT(S)
Concept: USP and uniqueness
Creativity of proposed marketing mix
IMPACT OF ADVERTISING AND PROMOTION
Originality of the campaign
Efficiency of the launch plan (advertising supports + promotion)
STRATEGIC APPROACH & COHERENCE
Coherence with the brand
Product portfolio balance
Local market strategy & international scope of the project
PRESENTATION AND TEAM SPIRIT
Quality of oral and written presentation
Team Work
Power of Persuasion
Best Communication Campaign Prize
The best communication campaign
will be awarded by an important figure
from the world of advertising
1st prize
Trip worth €10,000 and the
L’Oréal Brandstorm CUP for the University.
2nd prize
Trip worth €5,000
3rd prize
Trip worth €2,500
International Prizes
1st prize
Trip worth MYR 5, 000 and
L’Oréal Professionnel products worth MYR 500
2nd prize
Trip worth MYR 3, 500 and
L’Oréal Professionnel products worth MYR 400
3rd prize
Trip worth MYR 2, 500 and
L’Oréal Professionnel products worth MYR 300
Consolation prize
L’Oréal Professionnel products worth MYR 200
National Prizes
For more details: [email protected]'ORÉAL also reserves the right to refuse participation, or to disqualify, at any time during the Game, students (and
their teams) who have submitted incorrect or misleading information. Teams will have no recourse against
disqualification decisions.
