1. Create and market an original product created by the group

2. Determine purpose and benefits of project3. Identify target and strategy for advertising4. Create a commercial video for the product

1.To create and launch a successful product for the selected target market

2.To reach long and short term goals of selling this new innovative product

Dakotah TolbertNick LaddShawn Jacques

TRAXX energy

“GET BACK ON TRACK”

Ingredients:

Carbonated water, Glucose, Citric acid, Sucrose, Natural flavoring, Taurine, Sodium citrate, Panax ginseng root extract, Super Potassium sorbate, Niacinamide, Caffeine, Ascorbic acid, Sodium benzoate, Potassium, Guarana seed extract, Sodium chloride, Inositol, Pyridoxine hydrochloride, and Riboflavin, Blue Skittles, Salt, Pancakes, spices and every thing nice.

We developed this product because the public needed improvement in productivity, people need more energy for work, school, and just anything throughout the day.

The purpose of this energy drink is to provide instant energy when needed throughout any age group.

People will purchase Traxx energy drink over other products because it is a healthy way to actually get energy.

Marketing Strategy

-TV commercials- Billboards- Sports Sponsors

Budget for Advertising

-42% Advertising- 8% production- 50% profit

Short Term Goals:-To help the public get back on track-To provide instant energy

- To make it satisfyingLong term Goals:- To sell an energy drink that is affordable - To keep people coming back for more- To keep people satisfyed

Sources:

1.http://www.monsterenergy.com/2.http://buildingbodies.ca/monster-energy-drink-nutrit

ion-profile-and-contents/