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Integrated Carrier-Grade Platforms:Lowering Entry Barriers for New Voice over Broadband Service Offerings
Randy WatersRandy WatersFounder and Chief Technical OfficerFounder and Chief Technical Officer
www.carriustech.comwww.carriustech.com
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Voice Over Broadband (VoBB) promises to provide more competition in the telecommunications service space. However, for VoBB services to be successful, they must offer high-quality service and be economically feasible for providers to deploy them. “Traditional” carrier-grade distributed approaches to deploying next-generation VoBB services include multiple elements such as softswitches, media gateways, signaling gateways, and application servers. These solutions are costly and do not promote the entry of new smaller providers to the marketplace to introduce competition. Intelligent and scalable carrier-grade platforms that offer tight integration of various components (app servers, media gateways, signaling gateways, media servers, session controllers) will be required for emerging VoBB service providers to quickly and economically get a foothold in the marketplace. This presentation will explore and different approaches for new entrants to deploy new VoBB services.
Session Topic
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2. Enable new2. Enable new IP services IP services (Increase ARPU)(Increase ARPU)
Gro
wth
Time1.1. IP-enable legacy IP-enable legacy infrastructureinfrastructure(reduce cost)(reduce cost)
Service Provider Dilemma
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Broadband Services GrowthBroadband Services Subscription
010,00020,00030,00040,00050,00060,00070,00080,000
2002 2003 2004 2005 2006 2007
Year
Su
bsc
rip
tio
ns
(000
)
United States
Western Europe
Asia/Pacific
Source: IDC, August 2003
CAGR: 23-36%
7
0
50
100
150
200
250
2003 2004 2005 2006 2007 2008Source: Probe Research, IDC, March 2004
VoBB Lines
Bro
adba
nd S
ubsc
riber
s
BB Data Only
Global VoBB Subscriber Penetration
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Voice Over Broadband
Broadband Access
Internet
Cable DSL
IP Phones
Circuit-Switched Network
MGW
Border Control
Application Server
Broadband Infrastructure Service Provider
VoBB Service Provider
Other Services
VoIP Network
OSSBilling Server
Ownership of broadband access transport infrastructure not required!
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Why the VoBB Model?
Voice still dominates service provider revenues Voice now a commodity service – prices dropping Regulatory constraints discourage enhancements to
circuit-switched access network Bundling services required to retain customers Fiber rollouts for video underway – big broadband pipes Access transport ownership not required to own
customer Vonage validated the business model Now being adopted by carriers worldwide Plays to Residential & Enterprise markets
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VoBB Changes the Game
Specialized service providers can enter market Cost of market entry much less than old model
Avoids expensive access costs and fees
Can focus on service & feature differentiation Wireline carriers can serve wireless subscribers Wireless carriers can serve wireline subscribers Redefines carrier competition
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SS7
Fixed-Mobile Convergence
Internet
Circuit-Switched Network
MGW
Application Server
Broadband Access3GPP UMTS RAN 3GPP2 CDMA RAN
Dual-Mode
Wi-Fi
Core IP Network
Core IP Network
SGSN GGSN PDSN
Multi-Media Services
Other IP Networks
Border Control
SCPSCP
IMS MMD
Border Control
WIN/CAMEL IN Services
Flat Rate Plans imminent Wireless subscribers
surpassed wirelines in 2001 ARPU declining since 2000 Increase network efficiency Reduce OpEx Migrate to All-IP network
IP Multimedia SubsystemMulti-Media Domain
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VoBB Service Provider Entrants
RBOCs, ILECs, CLECs, MSOs, IXCs, ISPs, ITSPs, VNOs
Mostly residential consumers today
Expanding to enterprise Consolidation will slow entrant
growth over time Current solutions based on
multiple supplier systems Large SPs can integrate systems
RBOCs, ILECs, IXCs, MSOs New or smaller SPs less inclined
to integrate VNOs, CLECs, RLECs, ISPs, ITSPs
Source: IDC - US Hosted IP Voice Services 2004-2008 Forecast : VoIP Invades the Enterprise, September 2004
Mid 2004 Mid 2005
30
60
VoB
B S
ervi
ce P
rovi
ders
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Emerging VoBB Service Providers Quick market entry Serve growing specialized market Focus on compelling feature/service
differentiation Minimize integration efforts Minimize CapEx and OpEx Enable broad range of features & services
Solution: Solution: àà la carte bundling of VoBB components la carte bundling of VoBB components
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VoBB Network Components
MTAIAD
Application Application ServerServer
Media ServerMedia Server
Trunking Trunking SoftswitchSoftswitch
OSSOSS
PSTN POPPSTN POPCity ACity A
Trunk GWTrunk GW
Trunk GWTrunk GW
Trunk GWTrunk GW
Public InternetPublic Internet
VoBB Service VoBB Service ProviderProvider
PSTN POPPSTN POPCity BCity B
PSTN POPPSTN POPCity CCity C
MTA
IAD
PBX
Broadband – DSL, C
able, T1
Broadband – DSL, Cable
Any service provider can offer VoBB with Internet access to broadband subscriber
VoBB Service VoBB Service Provider IP Provider IP
NetworkNetwork
Other VoIP Other VoIP NetworksNetworks
Border Border ControllerController
Key Components
Application Server Trunking Gateway Trunking Softswitch Session Controller Media Server IAD
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Network Integration Issues
Seamless call flow and feature interworking End-to-End IP network fire-walling Nat traversal Inter-system and network IP security Cohesive network management OAM&P interworking Network operations Cohesive operational training and
documentation Responsive customer support
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VoBB – Bundled Systems
Application ServerApplication Server Media ServerMedia Server
Session ControllerSession Controller
Trunking GWTrunking GW Trunking SoftswitchTrunking Softswitch
IADIAD
Intelligent GWIntelligent GW
Suppliers partner to tightly Suppliers partner to tightly bundle the solutionbundle the solution
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Integrated Function Savings
Softswitches and SGWs ~ 40% of loaded port cost Intelligent Gateway = Softswitch + TGW + SGW + BC
Intelligent GW saves 30-40% of loaded port cost
Component Avg. Selling Price
Softswitch/SGW $20-40/port
Border Controller $15-30/session
TGW $40-60/port
Intelligent GW $50-70
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VoBB SP Outlook VoBB is obvious high-growth application
Residential VoBB is currently targeted by vendors Enterprise VoBB is the next growth area
VoIP market validated and attracting SPs and vendors Price-per-port will decline – equipment costs must keep up Intelligent GWs will integrate:
• TGW and Trunking Softswitch, and Signaling functions• Border Controller, Address Translation, Billing functions• Application interfacing functions• Intrusion protection, IP Security, and Management functions• Wireline-to-wireless migration
New VoBB SP entrants will look for bundled solutions Vendors must partner to provide bundled solutions to
succeed
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Acronyms 3GPP – 3rd Generation Partnership
Project ARPU – Average Revenue Per User BB – Broadband BC – Border Controller CAGR – Compound Annual Growth
Rate CapEx – Capital Expenditure CDMA – Code Division Multiple Access CLEC – Competitive Local Exchange
Carrier DSL – Digital Subscriber Line GGSN – Gateway GPRS Support Node GPRS – General Packet Radio Service IAD – Integrated Access Device ILEC – Incumbent Local Exchange
Carrier IMS – IP Multimedia Subsystem
IP – Internet Protocol ISP – Internet Service Provider ITSP – Internet Telephony Service
Provider IXC – Interexchange Carrier MMD – Multi-Media Domain MSO – Mobile Service Operator MTA – Media Terminal Adapter OAM&P – Operations, Administration,
Maintenance, & Provisioning OpEx – Operational Expenditure OSS – Operational Support System PBX – Private Branch Exchange PDSN – Packet Data Serving Node POP – Point of Presence PSTN – Public Switched Telephone
Network
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Acronyms RAN – Radio Access Network RBOC – Regional Bell Operating
Company RLEC – Rural Local Exchange Carrier SCP – Signaling Control Point SGSN – Serving GPRS Support Node SGW – Signaling Gateway SP – Service Provider SS7 – Signaling System 7 TGW – Trunking Gateway UMTS – Universal Mobile
Telecommunications System VNO – Virtual Network Operator VoBB – Voice over Broadband VoIP – Voice over IP
Wi-Fi – Wireless Fidelity