200 Google Signals for SEOMonte Huebsch, CEO of AussieWeb

Hub and Spoke SEO that Google lovesMonte Huebsch, CEO of AussieWeb

Speak to the Google Adwords™ experts about our proven online marketing strategies

AussieWeb is basically two companies

“Aussieweb is a local business directory that helpssmall businesses to get indexed with Google “

○ AussieWeb Conversion which is our primary business

○ Longest serving SME partner status with Google.

○ Winner Net Promoter Score for best customer service for the last two years.

AussieWeb is free.

● It’s a local business directory,.● It gets a half a million unique visitors every month.● It’s an opportunity for small businesses to be in a directory which builds them a qualified link

back to their website which helps them with their search engine optimization.

AussieWeb Local Search & Business Directory Australia ...

AussieWeb Conversion

● AussieWeb Conversion works to help clients be better found on Google.● The sole purpose is to help people get found on the front page of Google through:

○ Paid click advertising and Google’s AdWords program, ○ Organically thru search engine optimization ○ Through ‘Google My Business’ which is Google’s local product for people that trade from

a physical location.

AussieWeb Conversion - Proven Online Marketing Strategies

Search engine optimization has changed

A couple of years ago SEO was dominated by Black Hat activities including buying links from around the net.

Scraping content from other people’s websites and putting it on your own site.

People that did things correctly were penalized and couldn’t win.

Google’s Panda and Penguin updates basically wiped out all the Black Hat stuff.

Google is in the business of providing excellence search results for people who are doing searches.

Google is focused on the user experience.

They are trying to deliver exactly what it is that the user is looking for.

The need to create original content

After the Panda and Penguin update and another update called Hummingbird, it was all about the need to create original content.

Google is trying to identify who are the industry experts in different segments.

Google scores original content highly .

It needs to be created and distributed throughout authoritative sites on the internet

These are sites that Google uses as signals to say “These are quality places for that content to be shown.”

Hub and spoke model.

● The hub is the original content that you create● The spokes are the authoritative sites that Google recognizes on which the content is found● In the case of us doing this interview - a YouTube video placing, it on YouTube is a signal that

Google values because they own it. ● If you re-purpose some of that content and add supporting slides and activities, you could put it

on SlideShare. ● If you translate the actual audio that is created into a white paper PDF that could be put it on

either LinkedIn or a blog on your own website. ● And if you take just the audio portion of the activities, you can put it on iTunes.● So you’ve got iTunes, LinkedIn, SlideShare, and YouTube - ● You can even chop it up and dribble bits of on Twitter.

All of these sites that consider authoritative by Google and they impact the signal.

Will Google penalize if the same content is copied everywhere?

● Not when the content is physically re-purposed. ● An audio on iTunes with a video on YouTube from the same source material will be recognized

by Google ● Google will give credit back to the author’s site ● Google is good at recognizing the original author of content. It is that clever.

○ Panda and Penguins updates drove this improvement

People that rewrite somebody else’s content (even if they change 20-30% of it), Google will still identify that it is plagiarism and will not index it.

It IS possible to do SEO in a way that causes Google to penalize you!

● Beware the “silver bullet of SEO” which is whatever the new tool is that somebody’s marketing for $97 saying “it will do all this great stuff”. It is being watched by Google!

● Google actually watches the signals. They’ve got 200 signals● 10 to 20 of those are being modified every week. ● If google sees that a hundred back links showed up on your site yesterday, they’ll know that

was done by a machine, not a person.● There are applications that allow you to schedule and release data into social media – Twitter,

Facebook, and LinkedIn and that’s not overly penalized because again, Google will identify that it is all from the same author.

● It’s just being put on different distribution channels.

1996 - Bill Gates “Content is King” - Absolutely still true

● Writing your first blog post is exciting, ● Writing the second one is a bit of a chore, ● Writing the third one is painful. ● This penalizes a small business because they’re all wearing multiple hats and juggling

everything and now they’re got to be content creators. ● Not everybody is very good with the written word. ● And then the expectation of polishing the top and tailing of text and graphics and everything

else● It’s an onerous task for small businesses.

Monte Huebsch, Google Guru.

● The free directory Australian wide is www.aussieweb.com.au ● 100% free, ● Great resource to finding small medium enterprises and promoting your own business. ● The commercial site is www. aussiewebconversion.com● We work with you directly to get you on the front page of Google and Bing through

○ paid click advertising, ○ Google My Business and ○ “white hat” search engine optimization.