©2001 Floyd W

ickman C

ourses Inc.

What every

For SaleBy Owner

should know…

©2001 Floyd W

ickman C

ourses Inc.

SELLERSHAVE BEEN

EMPLOYINGREAL ESTATE AGENTS

FOR OVER

100 YEARS

You Should Know…

Ask Yourself… Why?

©2001 Floyd W

ickman C

ourses Inc.

70% OF

FOR SALE BY OWNERS

LISTWITH A

REAL ESTATE AGENT

You Should Know…

Ask Yourself… Why?

©2001 Floyd W

ickman C

ourses Inc.

REAL ESTATE AGENTS

GETA

HIGHER PRICEIN LESS TIME

You Should Know…

Ask Yourself… Why?

©2001 Floyd W

ickman C

ourses Inc.

•Sellers Have Been Employing Real Estate Agents For Over 100 Years

•70% of For Sale By owners List With A Real Estate Agent.•Real Estate Agents Get A Higher Price In Less Time.

WHY?THERE ARE SIX

OBVIOUS REASONS!

Let Me Illustrate…

©2001 Floyd W

ickman C

ourses Inc.

SERIOUS BUYERSONLY SHOP

FOR SALEBY OWNERS

TO SAVE THE COMMISSION

Reason 1

For Example…

©2001 Floyd W

ickman C

ourses Inc.

THE SMALLESTSELECTION OF

AVAILABLE PROPERTIES

ARE OFFERED BY FOR SALE

BY OWNERS

©2001 Floyd W

ickman C

ourses Inc.

THE LAWOF

SUPPLY AND DEMANDThe More Buyers We Have Access To,The More Valuable Your Property Is…

…And The QuickerIt Will Sell!

Reason 2

For Example…

©2001 Floyd W

ickman C

ourses Inc.

Number of Real Estate Agents In Our Area… ______ x

Number Of Current Prospects On File Per Agent… ______ =

Total Number Of Prospects… ______

Average Market Time______Days.

A For Sale By Owner Must Ask…

“HOW MANY PROSPECTS DO I

CURRENTLY HAVE?”

1400

5

7000

120

©2001 Floyd W

ickman C

ourses Inc.

THE DIFFICULTYOF

SEPARATING THE LOOKERS

FROM

THE BUYERS

Reason 3

For Example…

©2001 Floyd W

ickman C

ourses Inc.

PROVIDED BY:

NATIONALASSOCIATION

OF REALTORS

©2001 Floyd W

ickman C

ourses Inc.

THE LONGER IT TAKESTO SELL,

THE MORE MONEYTHE

FOR SALE BY OWNERLOSES

Reason 4

For Example…

©2001 Floyd W

ickman C

ourses Inc.

•MORTGAGE RATES CAN INCREASE AT ANY GIVEN TIME…………..

•TRADITIONALLY, NEW HOMES INCREASE IN VALUE ON AN AVERAGE OF __8 to 15 %__ PER YEAR…………………………………

•WHEN MORTGAGE RATES INCREASE, EXISTING HOME VALUES TEND TO STABLIZE OR GO DOWN………………………………………...

•YOU MIGHT END UP MAKING PAYMENTS ON 2 HOUSES……………

•YOU COULD BE MISSING OUT ON TAX ADVANTAGES………………

Which of these might apply to you?

POSSIBLE FINANCIAL DRAWBACKS TO TAKING MORE

MARKET TIME…YES NOX

X

X

X

X

©2001 Floyd W

ickman C

ourses Inc.

MARKETING SERVICES

EXPOSURE

MORE PROSPECTS

INCREASED VALUE OF PROPERTY

Reason 5

For Example…

===

MS = E = P = V+

©2001 Floyd W

ickman C

ourses Inc.

•MULTI-LIST

•NATIONAL RELOCATION

•SIGN IDENTITY

•DISPLAY ADVERTISING

•PROFESSIONAL TRAINING

•HOME PROTECTION PLAN

•ACCESS TO MORTGAGE LOANS

•NATIONAL & LOCAL IMAGE

REALTOR FOR SALE BY OWNER

MARKETING SERVICES

X

X

X

XX

X

X

X

©2001 Floyd W

ickman C

ourses Inc.

3RD PARTY

NEGOTIATING

SAVES… MONEY!

Reason 6

For Example…

©2001 Floyd W

ickman C

ourses Inc.

1.A TRAINED NEGOTIATOR

2.NOT EMOTIONALLY INVOLVED

3.KNOWLEDGEABLE ABOUT MARKET VALUES

4.UNDERSTANDS NEEDS OF BOTH PARTIES (BUYER AND SELLER)

A REAL ESTATE AGENT IS…

©2001 Floyd W

ickman C

ourses Inc.

1. SERIOUS BUYERS ONLY SHOP FOR SALE BY OWNERS TO SAVE THE COMMISSION

2. THE LAW OF SUPPLY AND DEMAND

3. DIFFICULTY OF SEPARATING LOOKERS FROM BUYERS

4. THE LONGER IT TAKES TO SELL, THE MORE MONEY THE FOR SALE BY OWNER LOSES

5. MARKET SERVICES= EXPOSURE= PROSPECTS= VALUE

6. THIRD-PARTY NEGOTIATING

Reasons:

©2001 Floyd W

ickman C

ourses Inc.

NOW, if I can put as much money in your pocket, as you can

on your own…Would you be

interested to let me show you how?