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The OtherWeb 2.0

Presentation

2008.04.24

(or the transformational power of Web 2.0)

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Index

01 Introduction

02 What is Web 2.0?

03 4 Stories of Empowerment

04 Conclusion

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Introduction

Currently Director of User Experience Strategy @ Vinyl Inc.

Previously

Web User Experience Consultant

Web Information Architect / Programmer Architectural Designer

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Introduction

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Introduction

What to talk about?

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Introduction

What to talk about?

Cultural differences in internet usage

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Introduction

What to talk about?

Cultural differences in internet usageInformation architecture and physical architecture

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Introduction

What to talk about?

Cultural differences in internet usageInformation architecture and physical architectureEmotional impact of mobile touch interfaces

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Introduction

What to talk about?

Cultural differences in internet usageInformation architecture and physical architectureEmotional impact of mobile touch interfacesTransformational power of Web 2.0Or the Other Web 2.0

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What is Web 2.0?

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Web 2.0 according to Tim O'Reilly

Web as a platform

I'm talking about the emergence of what I've started tocall Web2.0, the internet as platform.... it's about theway that web sites like eBay, Amazon, and Google are

becoming platforms with rich add-on developercommunities; it's about the way that network effectsand data, rather than software APIs, are the new toolsof customer lock-in;

http://www.oreillynet.com/pub/wlg/5630 Tim O'Reilly Sep. 21, 2004

http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630

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Web 2.0 according to Tim O'Reilly

Web as a platform

I'm talking about the emergence of what I've started tocall Web2.0, the internet as platform.... it's about theway that web sites like eBay, Amazon, and Google are

becoming platforms with rich add-on developercommunities; it's about the way that network effectsand data, rather than software APIs, are the new toolsof customer lock-in;

http://www.oreillynet.com/pub/wlg/5630 Tim O'Reilly Sep. 21, 2004

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Map of Web2.0 apps

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Web 2.0 according to David Weinberger

We are building an ever-growing pile ofsmart leaves that we can organize as weneed to at any one moment. Some ways oforganizing it - of finding meaning in it - willbe grassroots; some will be official. Somewill apply to small groups; some willengender large groups; some will subvertestablished groups. Some will be funny;some will be tragic.But it will be the userswho decide what the leaves mean.

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Web 2.0 according to David Weinberger

We are building an ever-growing pile ofsmart leaves that we can organize as weneed to at any one moment. Some ways oforganizing it - of finding meaning in it - willbe grassroots; some will be official. Somewill apply to small groups; some willengender large groups; some will subvertestablished groups. Some will be funny;some will be tragic.But it will be the userswho decide what the leaves mean.

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Web 2.0 as Transformation

Governments

InstitutionsOrganizations

.gov, .edu, .com

Individuals

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Web 2.0 as Transformation

Governments

InstitutionsOrganizations

.gov, .edu, .com

Individuals

Source ofAuthority

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

Th Oth W b 2 0 4 St i f E t

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The Other Web 2.0: 4 Stories of Empowerment

Th Oth W b 2 0 4 St i f E t

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The Other Web 2.0: 4 Stories of Empowerment

F P fit N fit

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For Profit vs. Non-profit

For Profit Organizations Not-for-Profit Organizations

Profit-driven

Cash investing in business

Customers

Benefits from customer lock-in

Uncertain value of Web 2.0

Influence-driven

Cash strapped

Constituents

Benefits from user empowerment

Apparent benefits of Web 2.0

Story 1: CGD / CARMA org

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Story 1: CGD / CARMA.org

CARMA reveals thecarbon emissions ofmore than 50,000power plants and4,000 power

companies in everycountry on Earth.

Communication Strategy

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Communication Strategy

Information as Empowerment

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Information as Empowerment

User Participation API / Widget

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User Participation API / Widget

Story 2: Changemakers net

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Story 2: Changemakers.net

Changemakers is building the

world's first global online "opensource" community thatcompetes to surface the bestsocial solutions, and thencollaborates to refine, enrich,

and implement those solutions.

Open Source Competition for Change

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Open Source Competition for Change

Mosaic of Solutions

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Mosaic of Solutions

Taking advantage of Web 2.0 communities

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Taking advantage of Web 2.0 communities

Story 3: AskYourLawmaker.org

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y g

CNC's award-winning

journalists track downlawmakers in Congress andon the campaign trail to getyour questions answered.CNC brings politics home to

public radio listeners.

Web 2.0 space meets physical space

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p p y p

Trends and Dissemination

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Story 4: DonorsChoose.org

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What if people from all walks

of life could connect directlywith public schools, learnabout specific classroom needs,and choose how to help?

Simple but Powerful Idea

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DonorsChoosevalidates

authenticity

DonorsChooseensuresfeedback

Impact

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Donors Camp

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Imitation is the sincerest form of flattery

What is Web 2.0?

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Id prefer to think:

What is Web 2.0?

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Id prefer to think:

Web 2.0 is not business as usual

What is Web 2.0?

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Id prefer to think:

Web 2.0 is not business as usualempowerment

What is Web 2.0?

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Id prefer to think:

Web 2.0 is not business as usualempowermenttransformational

What is Web 2.0?

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Id prefer to think:

Web 2.0 is not business as usualempowermenttransformationalcan make a better world

Thank you

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