8/9/2019 2008-04-24 The Other Web2.0
1/45
The OtherWeb 2.0
Presentation
2008.04.24
(or the transformational power of Web 2.0)
8/9/2019 2008-04-24 The Other Web2.0
2/45
2
Index
01 Introduction
02 What is Web 2.0?
03 4 Stories of Empowerment
04 Conclusion
8/9/2019 2008-04-24 The Other Web2.0
3/45
3
Introduction
Currently Director of User Experience Strategy @ Vinyl Inc.
Previously
Web User Experience Consultant
Web Information Architect / Programmer Architectural Designer
8/9/2019 2008-04-24 The Other Web2.0
4/45
4
Introduction
8/9/2019 2008-04-24 The Other Web2.0
5/45
5
Introduction
What to talk about?
8/9/2019 2008-04-24 The Other Web2.0
6/45
5
Introduction
What to talk about?
Cultural differences in internet usage
8/9/2019 2008-04-24 The Other Web2.0
7/45
5
Introduction
What to talk about?
Cultural differences in internet usageInformation architecture and physical architecture
8/9/2019 2008-04-24 The Other Web2.0
8/45
5
Introduction
What to talk about?
Cultural differences in internet usageInformation architecture and physical architectureEmotional impact of mobile touch interfaces
8/9/2019 2008-04-24 The Other Web2.0
9/45
5
Introduction
What to talk about?
Cultural differences in internet usageInformation architecture and physical architectureEmotional impact of mobile touch interfacesTransformational power of Web 2.0Or the Other Web 2.0
8/9/2019 2008-04-24 The Other Web2.0
10/45
6
What is Web 2.0?
8/9/2019 2008-04-24 The Other Web2.0
11/45
7
Web 2.0 according to Tim O'Reilly
Web as a platform
I'm talking about the emergence of what I've started tocall Web2.0, the internet as platform.... it's about theway that web sites like eBay, Amazon, and Google are
becoming platforms with rich add-on developercommunities; it's about the way that network effectsand data, rather than software APIs, are the new toolsof customer lock-in;
http://www.oreillynet.com/pub/wlg/5630 Tim O'Reilly Sep. 21, 2004
http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/56308/9/2019 2008-04-24 The Other Web2.0
12/45
7
Web 2.0 according to Tim O'Reilly
Web as a platform
I'm talking about the emergence of what I've started tocall Web2.0, the internet as platform.... it's about theway that web sites like eBay, Amazon, and Google are
becoming platforms with rich add-on developercommunities; it's about the way that network effectsand data, rather than software APIs, are the new toolsof customer lock-in;
http://www.oreillynet.com/pub/wlg/5630 Tim O'Reilly Sep. 21, 2004
8/9/2019 2008-04-24 The Other Web2.0
13/45
8
Map of Web2.0 apps
8/9/2019 2008-04-24 The Other Web2.0
14/45
9
Web 2.0 according to David Weinberger
We are building an ever-growing pile ofsmart leaves that we can organize as weneed to at any one moment. Some ways oforganizing it - of finding meaning in it - willbe grassroots; some will be official. Somewill apply to small groups; some willengender large groups; some will subvertestablished groups. Some will be funny;some will be tragic.But it will be the userswho decide what the leaves mean.
8/9/2019 2008-04-24 The Other Web2.0
15/45
9
Web 2.0 according to David Weinberger
We are building an ever-growing pile ofsmart leaves that we can organize as weneed to at any one moment. Some ways oforganizing it - of finding meaning in it - willbe grassroots; some will be official. Somewill apply to small groups; some willengender large groups; some will subvertestablished groups. Some will be funny;some will be tragic.But it will be the userswho decide what the leaves mean.
8/9/2019 2008-04-24 The Other Web2.0
16/45
10
Web 2.0 as Transformation
Governments
InstitutionsOrganizations
.gov, .edu, .com
Individuals
8/9/2019 2008-04-24 The Other Web2.0
17/45
10
Web 2.0 as Transformation
Governments
InstitutionsOrganizations
.gov, .edu, .com
Individuals
Source ofAuthority
8/9/2019 2008-04-24 The Other Web2.0
18/45
11
The Other Web 2.0: 4 Stories of Empowerment
8/9/2019 2008-04-24 The Other Web2.0
19/45
11
The Other Web 2.0: 4 Stories of Empowerment
8/9/2019 2008-04-24 The Other Web2.0
20/45
11
The Other Web 2.0: 4 Stories of Empowerment
Th Oth W b 2 0 4 St i f E t
8/9/2019 2008-04-24 The Other Web2.0
21/45
11
The Other Web 2.0: 4 Stories of Empowerment
Th Oth W b 2 0 4 St i f E t
8/9/2019 2008-04-24 The Other Web2.0
22/45
11
The Other Web 2.0: 4 Stories of Empowerment
F P fit N fit
8/9/2019 2008-04-24 The Other Web2.0
23/45
12
For Profit vs. Non-profit
For Profit Organizations Not-for-Profit Organizations
Profit-driven
Cash investing in business
Customers
Benefits from customer lock-in
Uncertain value of Web 2.0
Influence-driven
Cash strapped
Constituents
Benefits from user empowerment
Apparent benefits of Web 2.0
Story 1: CGD / CARMA org
8/9/2019 2008-04-24 The Other Web2.0
24/45
13
Story 1: CGD / CARMA.org
CARMA reveals thecarbon emissions ofmore than 50,000power plants and4,000 power
companies in everycountry on Earth.
Communication Strategy
8/9/2019 2008-04-24 The Other Web2.0
25/45
14
Communication Strategy
Information as Empowerment
8/9/2019 2008-04-24 The Other Web2.0
26/45
15
Information as Empowerment
User Participation API / Widget
8/9/2019 2008-04-24 The Other Web2.0
27/45
16
User Participation API / Widget
Story 2: Changemakers net
8/9/2019 2008-04-24 The Other Web2.0
28/45
17
Story 2: Changemakers.net
Changemakers is building the
world's first global online "opensource" community thatcompetes to surface the bestsocial solutions, and thencollaborates to refine, enrich,
and implement those solutions.
Open Source Competition for Change
8/9/2019 2008-04-24 The Other Web2.0
29/45
18
Open Source Competition for Change
Mosaic of Solutions
8/9/2019 2008-04-24 The Other Web2.0
30/45
19
Mosaic of Solutions
Taking advantage of Web 2.0 communities
8/9/2019 2008-04-24 The Other Web2.0
31/45
20
Taking advantage of Web 2.0 communities
Story 3: AskYourLawmaker.org
8/9/2019 2008-04-24 The Other Web2.0
32/45
21
y g
CNC's award-winning
journalists track downlawmakers in Congress andon the campaign trail to getyour questions answered.CNC brings politics home to
public radio listeners.
Web 2.0 space meets physical space
8/9/2019 2008-04-24 The Other Web2.0
33/45
22
p p y p
Trends and Dissemination
8/9/2019 2008-04-24 The Other Web2.0
34/45
23
Story 4: DonorsChoose.org
8/9/2019 2008-04-24 The Other Web2.0
35/45
24
What if people from all walks
of life could connect directlywith public schools, learnabout specific classroom needs,and choose how to help?
Simple but Powerful Idea
8/9/2019 2008-04-24 The Other Web2.0
36/45
25
DonorsChoosevalidates
authenticity
DonorsChooseensuresfeedback
Impact
8/9/2019 2008-04-24 The Other Web2.0
37/45
26
Donors Camp
8/9/2019 2008-04-24 The Other Web2.0
38/45
27
Imitation is the sincerest form of flattery
What is Web 2.0?
8/9/2019 2008-04-24 The Other Web2.0
39/45
28
Id prefer to think:
What is Web 2.0?
8/9/2019 2008-04-24 The Other Web2.0
40/45
28
Id prefer to think:
Web 2.0 is not business as usual
What is Web 2.0?
8/9/2019 2008-04-24 The Other Web2.0
41/45
28
Id prefer to think:
Web 2.0 is not business as usualempowerment
What is Web 2.0?
8/9/2019 2008-04-24 The Other Web2.0
42/45
28
Id prefer to think:
Web 2.0 is not business as usualempowermenttransformational
What is Web 2.0?
8/9/2019 2008-04-24 The Other Web2.0
43/45
28
Id prefer to think:
Web 2.0 is not business as usualempowermenttransformationalcan make a better world
Thank you
8/9/2019 2008-04-24 The Other Web2.0
44/45
8/9/2019 2008-04-24 The Other Web2.0
45/45
30