2008 Marketing Plans & ProjectsManaged by Natalie Weimer

October 2008

Commercial & Government Sales Collateral

Developed sales collateral for customer meetings, sales events and shows Found low-cost alternatives for printing

and collation - $250,000 savings!

Brochures include: Fleet Showcase Brochure – 4-page

foldout product overview to handout at shows

Product Flyers – Double sided flyer, one for each product. Used for customizing product information for individual customers

Fleet Buyer’s Guide – 76-page spiral book containing all product flyers. Used for individual meetings and customer mailing

GSA Buyer’s Guide – 40-page spiral folder that depicts only the models found on the GSA selector. Includes selector code and options available to the GSA

Website Content Management

• Launched new 2009 Fleet website. Re-built site, transferred data and helped re-design look

• Using Vignette-7, managed website content for all of the vehicle sections, police, safety, green and newsletter

• Managed photos including resizing in Photoshop for web use

Chrysler Fleet Green Campaign

Created a “Green” image for Chrysler Fleet with the current vehicle lineup

Created multi-page brochure covering SmartWay, Flex-Fuel/E85, Clean Diesel, Hybrid, and Clean Manufacturing

Poly-bagged in April Automotive Fleet “Green” issue with EPA SmartWay editorial

Handed out at all fleet events and tradeshows

Developed four Green Fleet ads follow in subsequence Automotive Fleet publications

Developed Green ePromos with website links

Created, updated and distributed Chrysler Green Fleet presentations

Chrysler Fleet Green Campaign Cont.

Created a “Green” image for Chrysler Fleet with the current vehicle lineup

Developed 10-page Green Newsletter containing detailed info on all Green Vehicles, technologies and initiatives, including ENVI

Created “Green” Fleet Web pages that provides more in-depth information

Wrote “Green” Fleet RFP copy for sales rep. use

Created 2009 EPA MPG chart

Created 2009 Engine Certification Chart

Created 2009 Seasons “Greening” Calendar Card

Police Charger Campaign

Created a new aggressive/bold Police campaign highlighting Charger pursuit superiority – “Anything Else is Light Duty”

Executed two photo shoots (Studio & Off-site) Developed aggressive page ad and banner ad with free poster

call to action – June placement

Created new police brochure and product flyer for reps & dealers Updated Fleet Website - photos, MSP Test results & Upfitter’s Guide

Wrote bi-monthly articles for Dodge column in Police Fleet Manager

Created premiums for dealers and reps include Bumper Sticker with new aggressive tagline - June

Created competitive comparison sales matrix for dealers & Govs

Redesigned and published Specifications Guide

Oversaw collateral and literature for events

Livery Industry Campaign

Created a new comprehensive livery campaign “Standout From The Crowd”

Developed industry analysis that helped facilitate changes in original program to include all Livery Operators and other Chrysler brand products (i.e 300 sedans)

Solicited testimonials and wrote news alerts for trade pub editorials

Created two livery ads for industry publications

Updated fleet website with text and photos

Sent out email blasts through industry publication

Created and distributed Livery Fleet presentations for sales reps

Developed a Livery Brochure for event and dealer distribution

Designed a dealer “sales” package with industry analysis, product comp/comps, program rules etc. encouraging them to become a Dedicated Livery Dealership

Driving Business Newsletters

Created quarterly newsletters with customers and prospects on important fleet subjects and new vehicle launches. Distributed them through SalesForce CRM 2008 CY Topics

January – JourneyMarch –Cargo VanMay – GreenJuly – All-New Ram 1500September – Chassis, 4500/5500November – Safety

Placed on the new fleet website with title search

Safety Campaign

Highlight Chrysler safety advances, innovations, features and awards. Communicated message in sales collateral and website

Included in sales collateral:

Fleet Buyer’s Guide

Fleet Product Showcase

Safety and Security Flyer

Safety & Security Section on all Product Flyer

Created a safety section on the new Fleet website. Include:

NTSA Charts

Airbag photos and chart

Safety and security technology

2009 MY Chrysler Minivans

Continued minivan leadership message with limited funds. Combined key messages in one ad, used eCommerce and PR

Developed one ad for Grand Caravan and Cargo Van for 2008 CY

Sent out Cargo Van Newsletter in March

Provided content for BusinessFleet pub editorial

Created 2009 Product Flyers Cargo Van Town & Country Grand Caravan

Managed Events

Managed niche market events

Secured vehicles and staff

Coordinated handouts and merchandise materials

Designed banner stands

Developed communications for staff implementation

• Displayed at the following events:

GreenFleet (Sept) – 2 vehicle display

Limo Digest (Oct) – 2 vehicles display

International LCT (March) –2 vehicles display

• Redesigned fleet trade-show event properties, resulting in a 40% event cost savings

Fulfillment Management

• Managed fulfillment house inventory (literature & premiums), kept balance between inventory and storage

• Facilitated

FIC literature request inventory

Buyer’s Guide mailings

Sales Rep. Field Kits distribution

New customer Welcome Kit mailings

Sales Rep mass mailings

• Oversaw all digital print collateral and direct mailings

• Managed literature quantities based on use

Police Flyer 0 0 0 0 0 0 0 0 0 600 125 1200 500 0 775 1075 6,000 6,000

Flyer(s) - 26 250 0 1050 0 0 0 0 0 0 0 0 0 0 250 2500 0 1500 N/A N/A

Spiral Folder 0 300 1050 0 800 2250 500 500 500 0 0 0 250 0 1050 1800 9,000 9,000

Buyer's Guide 0 0 0 3,570 0 0 0 0 0 0 0 0 0 330 100 4,000 4,000

Spring Mtg GSA

Field Kit 25 each

FBG Distrib

FMC Mtgs

RAE Mtgs

Burger King Expo

Fleet Mtg

Fed Fleet

Police Fleet

MSP Testi

ngCops West IACP

Web/ FIC

FulfillWel-come

Govs/RAEs (31)

Misc Orders

16-Apr 22-Apr 1-May May May 1-May 4-May 23-Jun 24-Jul 20-Aug Sept 7-Oct 8-NovOn-

goingOn-

goingOn-

goingOn-

going

Police Brochure 0 0 0 0 0 0 0 0 0 500 300 1000 800 500 0 4800 1075 10,700 11,000

GSA Book 0 0 0 0 0 0 0 0 750 0 0 0 0 0 100 0 850 850

Green Brochure 250 150 775 0 400 1550 250 250 250 0 0 0 250 2500 0 3000 9,625 10,000

Flyer(s) - 26 0 0 775 0 0 0 0 0 0 0 0 0 0 250 0 0 1500 N/A N/A

Showcase Brochure 0 500 775 0 0 0 500 500 0 0 0 0 250 2500 3100 3150 11,275 12,000

Buyer's Guide 0 0 0 5,000 800 2250 0 0 0 0 0 0 250 2000 775 925 12,000 12,000

2009 MY Collateral

Yearly Totals Usage Plan

Total Order

Target Communication

For sales driven marketing initiatives:

• Created uniform call to action message

• Wrote Email communications

• Designed landing site and mechanism for prospect

• Managed fulfillment house communication distribution via email and direct mailings

• Managed prospect inquiries

Miscellaneous Projects

• Managed DRAC brochure development and DealerConnect placement

• Developed product Competitive Comparisons for:

Dodge CaravanDodge Caravan Cargo VanJourneyChrysler 300 (Livery)W. P. Chrysler Executive Series 300 (Livery)Dodge Charger Police Vehicle

• Helped un-code and communicate 2007 Bailment Sell-down Program

• Managed Holiday Card selection, purchase and distribution

• Introduced fleet to low cost alternative suppliers

Skyline – event displays

Empirical – web design and ecommerce activity