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OVERVIEW

EVENTS SCHEDULE

MARKETING RECAP

SPONSORS RECAP

PRESS RECAP

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The Texas Hill Country Wine & Food Festival kicked off its 24th year on April 16-19, 2009, throughout Austin and the Hill Country. Celebrating the multicultural, culinary and viticultural achievements of Texas, the festival featured wine tast-ings, exquisite dinners and culminated in a grand festival tasting. Thousands of people took part in this year’s festival to get a taste of Texas’ very best wine and food offerings. Generous, outstanding sponsors and vendors rooted in Texas’ rich culinary traditions greatly contributed to its enormous success. Phenomenally received by the press, the festival proved that after 24 years, it continues its stance as the state’s premier culinary event.

OVERVIEW

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“For anyone in the south who wants good food, great wine, and an amazing time, the Texas Hill Country Wine & Food Festival is a MUST! The Austin festival is April 16-19 this year, and the schedule of events sounds like the best one yet. I’ve been going since I turned 21, and I learn something new and exciting every time.”

-Atxlisa, posted on WinemakingTalk.com

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A strong PR campaign garnered over $100,000 in media value

The Festival was able to secure over $100,000 in exposure in Newspaper and Magazine tactics.

Radio promotion exposure valued at over $23,000

Ticket Giveaways, blogs and social marketing allowed the festival to reach incremental audiences and brought in the important “hipster” and “tastemaker” demographics

“Look and Feel” of 2009 Festival developed in conjunction with nationally-renowned Artist and designer Christian Helms

Festival artwork decorated stores from Georgetown, TX all the way to Wimberly, TX and West deep into the Hill Country

QUICK FACTS

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Over 5000 in overall festival attendance

250 in attendance at Hill Country Luncheons

Culinary Masters Dinner attendance up to 120

Over 1100 people enjoyed Stars Across Texas at the Long Center

120 showed up to taste the Big Dog Reds

Over 3500 festival goers enjoyed a gorgeous day at Sunday Fair

PRESENTING SPONSORWHOLE FOODS MARKET

By THE NUMBERS

KEy PARTNERS

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Strategic partnership with all Twin Liquors locations to display posters, flyers and sell tickets on premise.

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SAvOR THE HILL COuNTRy LuNCHEONSLocation: Texas Hill Country (various Wineries)

There’s no place like the Texas Hill Country in the Spring – and at each of the three host wineries, including Becker vineyards, Fall Creek vineyards and Stone House vineyard, wildflowers ran riot and created the perfect backdrop for the vines. Each winery’s unique and special setting created a stunning atmosphere, which guests enjoyed at this leisurely multi-course luncheon. Well-known Texas chefs created delicious dishes paired to Texas wines. Both host and guest winemakers talked about their wines and the challenges of being a winemaker in Texas.

Attendance: 150

TEXAS CuLINARy MASTERSLocation: The Four Seasons Hotel

Noted Chef Elmar Prambs (TRIO) hosted this gourmet multi-course dinner with each course ex-pertly paired with wines from the renowned Moet Hennessy portfolio. Chefs John Tesar (formerly of The Mansion on Turtle Creek, Dallas), Tyson Cole (uchi, Austin) and Paul Petersen (The Gage Hotel, Marathon) joined Chef Elmar and TRIO’s dessert alchemist Naomi Gallego in creating dishes that both delighted the palate and pushed the envelope. A champagne reception preceded the seated dinner.

Attendance: 120

FESTIVAL EVENTS By DAy

THU

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RESERvE TASTINGLocation: Sullivan’s Steakhouse

The Georges de la Tour Reserve wines made for Beaulieu vineyard by Russian émigré Andrew Tchelistcheff are legendary, and the six-square mile appellation is definitively the sweet spot for Cabernet Sauvignon grapes. This tasting offered the chance to compare the reserve Cabernets from three of Rutherford’s prestigious wineries, including Beaulieu vineyard, Provenance vine-yards and Sterling vineyards.

Attendance: 44

WHERE TERROIR MEETS TRADITIONLocation: AT&T Conference Center and Hotel

Texas has a wealth of cultural and culinary influences: the indigenous Mexican population, the predominantly German pioneers of the mid 1800’s, the Creole and Cajun influences of Southeast Texas, the cowboy cooks and the more recent influx of Asian and African migrants. All have made their mark in this great state. This seminar gave guests the chance to connect the dots by pairing these distinct cuisines with the wines of Texas, with offerings from Becker vineyards, Fall Creek vineyards, Llano Estacado, Messina Hof vineyards, McPherson Cellars, Pheasant Ridge, Texas Hills vineyard and Alamosa Cellars.

Attendance: 38

RED, WHITE AND NEWLocation: The victorian Room, Driskill Hotel

This tasting of ‘anything but Cabernet’ from a select number of the Festival guest wineries of-fered the chance to visit one-on-one with the winemakers and taste their latest offerings. Guests sampled wines from Calina, Cambria vineyards, Carmel Road, Ferrari Carano, Grgich Hills, Long Boat, Louis Martini, Medusa/Spellbound, Treana, William Hill Estate and more.

Attendance: 110

FRI

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STARS ACROSS TEXASLocation: The Long Center for the Performing Arts

Guests enjoyed an evening under the stars while they savored the signature dishes of some of Texas’ best-known restaurants and tasted the showcase wines of festival guest and Texas winer-ies. This Grand Tasting stands alone as the premier wine and food event in Austin and, with its move to the terrace of the Long Center, delivered with enchantment and delight. The vIP lounge served as a luxurious refuge with wines and cocktails from Moet Hennessy and food provided exclusively for vIP patrons.

Attendance: 1100

Wineries: Becker vineyardsCalinaCambriaCarmel RoadFall Creek vineyardsFranciscan vineyardsGrgich HillsLlano EstacadoLong BoatLouis MartiniMedusa/SpellboundMessina Hof vineyardsConn CreekTreanaWilliam Hill EstateAlexander valley vineyardsBvCape ClassicsCasa LapostolleClayhouseDomaine ChandonEdna valley vineyardsFour vinesMcPherson CellarsNewton vineyardsProvenanceRobert Hall WineryRosenblum CellarsSterling vineyardsTablas Creek WineryTerrazas de los AndesTexas Hills vineyardveuve Clicquotviu ManentWente vineyardsAlamose CellarsStone House vineyard

Restaurants: 1886 Bakery & CaféArcodoro Restaurant (Dallas/Houston)August E’s (Fredericksburg)Carmelo’s RistoranteCarillon Restaurant university of Texas HotelChristina’s Specialty CakesCitrus at the Hotel valenciaCocoa Puro Kakawa Cocoa BeanCullen’s upscale American Grille (Houston)Dallas Fish Market (Dallas)The Driskill Grill Eddie v’s Edgewater GrillFinn & PorterThe Grill at Leon Springs (Leon Springs)Horseshoe Bay ResortHudson’s on the BendImperia Jasper’sKatz Coffee (Houston)Las Canarias (San Antonio)Maria MariaMax’s Wine Dive (Houston)Moonshine Patio Bar & GrillNavajo Grill (Fredericksburg)NorTH Modern ItalianRanch 616Roscar Chocolates (Bastrop)Sienna Ristorante ToscanoSt. Anthony (San Antonio)Teo’s Espresso Gelato & Bella vitaTexas Culinary AcademyThe Cookie LoungeThe Gage Hotel (Marathon)The Lodge Restaurnat (San Antonio)The Range at the Barton House (Salado)TRIOuchiventa

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BIG DOG REDSLocation: III Forks Steakhouse

A popular walk-round tasting with food provided by III Forks’ Jaime Guttierrez, Big Dog Reds show-cased those monster Cabernets (and the like) that populate most steakhouse wine lists. Guests mingled with the winemakers and owners who crafted the wines from Becker vineyards, Fall Creek vineyards, Franciscan vineyards, Ferrari Carano, Medusa/Spellbound, Grgich Hills, William Hill Estate, Louis Martini, L’Aventure, Conn Creek, Alexander valley vineyards, Beaulieu vineyard, Cape Classics, Casa Lapostolle, J Lohr, Newton vineyards, Provenance, Sterling vineyards, Terrazas de los Andes and Wente vineyards.

Attendance: 150

QuE PASO?Location: Perry’s Steakhouse

Paso Robles has a reputation as the last outpost for maverick winemakers – maybe its historical ties to outlaw Jesse James set the tone back in the 1800s – but in reality it is the home to 170 bonded wineries, a large number of them highly regarded. Ross Outen, Austin’s own contestant in the upcoming PBS series “The Winemakers” moderated a lively panel of Paso winemakers, includ-ing Treana, L’Aventure, Clayhouse, Robert Hall Winery, Tablas Creek and J Lohr, as they talked guests through their wines in this seated tasting.

Attendance: 42

MINI SWIRLWINDLocation: Malaga Tapas and Bar

Diageo, the renowned wines and spirits house, brought its trademark ‘Mini Swirlwind’ tasting to Austin. Guests sipped, swirled and savored the wines of some of California’s top wineries, visited with the winemakers and enjoyed a plate of tapas at this walk-round tasting hosted by Chef Alejandro Duran at Malaga. Participating wineries included Beaulieu vineyard, Acacia, Archetype, Canoe Ridge, Chalone vineyards, Edna valley vineyards, Newhaven, Provenance, Rosenblum Cel-lars, Sagelands and Sterling vineyards.

Attendance: 90

SAT

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SuNDAy FAIRLocation: The vineyards at The Salt Lick

This year, Sunday Fair made its triumphant return to Driftwood. The soon-to-be-home of the Saltlick vineyards’ winery provided the venue for this annual celebration of Texas artisanal food producers, Texas restaurants and chefs, Texas and guest wineries and craft brewers. Guests strolled through vendor tents, enjoyed cooking demos from noted Texas chefs and listened to live music all afternoon in the idyllic surroundings of the Texas Hill Country.

Attendance: 150

Wineries: Becker vineyardsCalinaCambriaCarmel RoadFall Creek vineyardsFranciscan vineyardsGrgich HillsLlano EstacadoLong BoatLouis MartiniMedusa/SpellboundMessina Hof vineyardsConn CreekTreanaWilliam Hill EstateAlexander valley vineyardsBvCape ClassicsCasa Lapostolle

ClayhouseDomaine ChandonEdna valley vineyardsFour vinesMcPherson CellarsNewton vineyardsProvenanceRobert Hall WineryRosenblum CellarsSterling vineyardsTablas Creek WineryTerrazas de los AndesTexas Hills vineyardveuve Clicquotviu ManentWente vineyardsAlamosa CellarsStone House vineyardand more . .

COOKING DEMOS12:15 – 1:00 Efisio Farris (Arcodoro, Houston/Dallas)1:30 – 2:30 Paul Peterson (Café Cenzio, The Gage Hotel/Marathon)Q&A with Texas BBQ author Wyatt McSpadden moderated by Pat Sharpe of Texas Monthly3:00 – 3:45 Allison Heaton (Whole Foods Market Culinary Center/Austin)4:15 – 5:00 Scott Roberts (The Salt Lick/Driftwood) and Damian Mandola (Mandola’s Italian Market, Trattoria Lisina/Austin, Driftwood)

MOMOS MuSIC STAGE12:15 – 1:00 Adam Ahrens1:30 - 2:20 Drew Smith’s Lonely Choir2:50 – 3:40 Patrice Pike4:10 – 5:00 Dan Dyer

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2009 CREATIvE

Full Color Process, 50011x17 Posters created, along with 10,000 Flyers

Texas Hill Country Wine & Food FestivalPromotional Poster

Bleed 11.25” x 17.25” | Trim Size 11” x 17”

TEXAS HILL COUNTRYWINE & FOOD FESTIVALANNUAL

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PRESENTED BY

TEXASWINEANDFOOD.ORGAPRIL 16 19, 2009

MARKETING RECAP

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PRINT SUMMARy

Advertising Creative was placed in Full Color at all times to break through clutter.

THCWFF March 23 to April 19, 2009

Print Advertising Summary

Market Magazine Issue Dates Value

Austin Austin Monthly March (Full Page) $3,800

Austin Austin Monthly April (2 Page Spred) $6,095

National Texas Monthly April (FP Fest + FP WF Ad ) $79,000

Austin Edible Austin Spring Issue $1,600

Houston My Table Spring Issue $700

Austin L Style G Style May $1,000

Magazine Total $92,195

Market Newspaper

Austin Austin American Statesman XL weeks of 3/23, 4/6, 4/13 $6,568

Austin Austin Chronicle weeks of 3/30, 4/6 $1,514

Newspaper Total $8,082

TOTAL VALUE $100,277

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Texas Hill Country Wine and Food FestivalTexas Monthly | April 2009

Two Page Spread 16.75” x 10.75” | Trim 16.25“ x 10.5” | Safety 15.75“ x 10”

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Texas Hill Country Wine & Food FestivalMy Table | April/May 2009

1/2 Page Horizontal | 7 1/2” x 4 1/2”

TEXAS HILL COUNTRYWINE & FOOD FESTIVALANNUAL

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TEXASWINEANDFOOD.ORGAPRIL 16 19, 2009

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FESTIVAL WEBSITE

Key Logo placement on every page of www.TexasWineandFood.org

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FACEBOOK SOCIAL MEDIA PAGE

The Texas Hill Country Wine and Food Festival Facebook Page was created to begin he long-lead task of bringing together fans of the Festival in an online arena for years to come. In addition, a “Share on Facebook” link was integrated into the main THCWF Webpage so users can share the experience.

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EMAIL PROMOTION

Email blasts sent out to TxHCWFF Private list of over 5000 participants, fans, and vIPs with header including sponsor logos.

Blast Dates: 2/25, 3/31

value: $1000

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DELLCORPORATEEMAIL BLAST

IBMCORPORATE

EMAIL BLAST

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RADIO PROMOTION

Total Exposure valued at $23,315

COMMERCIAL RADIO:March 30th, 2009 – April 19th, 2009

Promotion included 15 live mentions = $2,250 value

12 pr. of tickets (24) were given away in a “Deep Down Thursday” promotion:24 live liners = $3,600 value

KGSR mentioned the event adjacent to performing artist air-play – “Presented by Whole Foods”20 live mentions = $3,000 value

Festival included on KGSR Road Show Concert Calendar 2/23 – 4/19value = $1,000

Total promotional value = $9,850 in exposure

NON-COMMERCIAL RADIOMarch 30th, 2009 – April 19th, 2009

3 week underwriting Schedule on KuT plus 3 week non-profit bonus schedule.value = $3465

Online promotion on Radio website, 50K Impressions for 1 month.value = $1000

TXHCWFF presented by Whole Foods Market mentioned as featured event on-air for 2 weeks, 30 live announce-ments.value = $3,000

TXHCWFF presented by Whole Foods Market included in KuT March newsletter.value = $750

Ticket Giveaways on-air as “premiums” in pledge drives, 1 hour of constant talk-up.value = $3750

Radio website promoted TXHCWFF presented by Whole Foods Market as featured event for 1 month.value = $1500

Total promotional value = $13,465 in exposure

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BANNER ADS SUMMARy

Email blasts sent out to TxHCWFF Private list of over 5000 participants, fans, and vIPs with header including sponsor logos.

Blast Dates: 2/25, 3/31

value: $1000

BANNER AD SUMMARY

Market Online Value Date Size

National Austin360.com - Homepage Post-It $1,120 3/31, 4/8 300x250

National Austin360.com - Homepage $375 3/30-4/19 180x60

National Austin360.com - Food&Drink Page $1,000 3/30-4/19 728x90, 300x250

National Austin360.com - Events Page $525 3/30-4/19 728x90

National AustinWoman.com $50 3/30-4/19 Listing

National AustinMonthly.com $200 3/30-4/19 Link

Online Total $3,270

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SPONSORSHIPSponsorships were a major challenge for the 2009 Texas Hill Country Wine and Food Festival.Giant Noise inherited relationships with two presenting sponsors Central Market and Lexus that both elected not to participate in 2009.

With this net loss of $82,000 the Giant Noise and Wine and Food team was able to generate over $107,000 in cash and over $171,500 in trade from media partners, venues and other vendors. $279,000 in cash and in-kind sponsorships all total.

Texas MonthlyTwin LiquorsGlazer’sRepublicTexas Beer CouncilThe Four SeasonsMarquee Tents

Presenting sponsor Whole FoodsCommunity CoffeeThe Cayman IslandsTrumer PilsThe Four SeasonsThe Salt LickThe AustinistAustin Monthly

The highlight of Giant Noise’s sponsorship services is the presenting sponsorship to Whole Foods Market. Giant Noise provided an extra $18,000 in the grocery category and has set the stage for a long term relationship between the grocer and the property.

RETURNINGSPONSORSINCLUDED:

NEWPARTNERSINCLUDED:

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GIANT NoiseTHCW+F Sponsor Status

Sponsor Status Cash Trade TotalWhole Foods Presenting Sponsor 50,000$ -$ 50,000$ Glazer's Distributing Gold Sponsor 10,000$ -$ 10,000$ Republic Distributing Gold Sponsor 10,000$ -$ 10,000$ Moet Hennessy Culinary Masters, Stars VIP 9,000$ 3,000$ 12,000$ Gallo 5,000$ 2,000$ 7,000$ Twin Liquors Gold Sponsor 5,000$ -$ 5,000$ Community Coffee Siliver Sponsor 5,000$ -$ 5,000$ Trumer Pilsner Stars/Sunday Fair 3,500$ -$ 3,500$ Beef Council Stars 2,500$ -$ 2,500$ Paso Robles 2,500$ -$ 2,500$ Pernot Ricard Stars 2,000$ -$ 2,000$ American Bank of Commerce Sunday Fair Host 1,500$ -$ 1,500$ Cayman Islands Sunday Fair Host 1,500$ -$ 1,500$ Texas Monthly Media Sponsor -$ 79,000$ 79,000$ The Four Seasons Host Hotel -$ 20,000$ 20,000$ The Long Center Stars Venue -$ 20,000$ 20,000$ Marquee Tents Official Tents and Rentals -$ 20,000$ 20,000$ Austin Monthly Media Sponsor -$ 15,000$ 15,000$ The Salt Lick Sunday Fair Venue -$ 10,000$ 10,000$ The Austinist Media Sponsor -$ 2,500$ 2,500$

107,500$ 171,500$ 279,000$

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PRESSvintage Texas, “Sierra Sip and Stroll: Pinot Grigios and All Their ‘Trick Wines’,” Russ Kane Austin Chronicle, “Art City Austin: Feel the Love,” Robert Faires

KEyETv.com, “Thursday Night: Barrels Across Texas Live Auction,” Ken Wilson

Dallas Morning News, “Texas Hill Country Wine and Food Festival Features Dallas Chefs,” Cathy Barber

Austin 360 – Out and About, “Texas Hill Country Wine and Food Festival at Driftwood,” Michael Barnes Austin 360 – Relish Austin, “Wine and Food Fest: Steak Tartare Across Texas,” Addie Broyles Austin 360 – Relish Austin, “Wine and Food Fest: Que Paso in Paso Robles? Austin,” Addie Broyles Mosaic, “The Best of the Best: Stars Across Texas Food and Wine”News 8 Austin, “Hill Country Food and Wine Festival dines with style,” News 8 Austin staffRadioLuna, “Food: 24 and Counting: Tastes of the Texas Hill Country Wine and Food Festival – the Austin Chronicle”Round Rock Leader, “Wine, food and fun: Event features plenty to please the palate,” Christine WhalenSteve Hopson, event photos vintage Texas, “Sunday Fair at Salt Lick,” Russ Kane

Austin 360 – Forklore, “Wine and Food Fest: From vine to vino,” Mike SutterAustin 360 – Forklore, “Wine and Food Fest: Sunday Fair photos,” Mike Sutter Austin 360 – Liquid Austin, “Wine and Food Fest: Sunday Fair,” Patrick Beach

Austin 360 – Forklore, “Wine and Food Fest: Stars Over Texas Grand Tasting,” Patrick Beach Austin 360 – Liquid Austin, “Wine and Food Fest: Red, White & New,” Patrick BeachAustin 360 – Out and About, “Moony for Stars Across Texas at the Long Center 1,” Michael Barnes Austin 360 – Out and About, “Moony for Stars Across Texas at the Long Center 2,” Michael Barnes Austinist, “Snapshots: Stars Across Texas at the Long Center,” Steve Hopson, Scott Millervintage Texas, “Between the Clouds; Tasting the Texas Stars,” Russ Kane vintage Texas, “Let’s Taste the Terroir, Search For Parking and Savor the Coffee,” Russ Kane

Austin 360, “Texas Culinary Masters recap,” Patrick Beach Austin 360 – Relish Austin, “Wine and Food Fest: Where Terroir Meets Tradition lunch,” Addie Broyles Austin Chronicle, “24 and Counting: Tastes of the Texas Hill Country Wine and Food Festival,” virginia Wood Decider Austin, “Indulgence uncorked: Texas Hill Country Wine and Food Festival,” Carly Kocurek News 8 Austin, “Hill Country Wine and Food Festival”Texas Monthly, “Texas Chefs Master the Texas Hill Country Wine and Food Festival,” Jessica Dupuyvintage Texas, “Savoring the Texas Hill Country: Luncheon at Becker vineyards,” Russ Kane

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Austin 360, “Recommended Food: Texas Hill Country Wine and Food Festival,” Mike SutterAustin 360 – Forklore, “Wine and Food Fest: Mike Martini,” Mike SutterAustin 360 – Out and About, “Out and About Social Schedule,” Michael Barnes Austin Farm to Table, “Food and Wine and Earth Day, Oh My!” Austinist, “Preview: Sunday Fair at vineyards at the Salt Lick,” Tom ThorntonDaily Candy Dallas, “GO: Texas Hill Country Wine and Food Festival” KXAN, “Wineries hope to profit amid recession,” Josh Hinkle KXAN, “Wineries hope to profit amid recession,” Josh Hinkle KXAN, “More than 100 wineries make event grand,” Kate Weidawvintage Texas, “Austin’s Calling: It’s Texas Hill Country Wine and Food Festival Time Again,” Russ Kane

Austin 360, “Culinary Stars from Across the Lone Star State,” Addie Broyles Austinist, “Preview: Big Dog Red at III Forks,” Darcie DCoffee and Queso, “Texas Wine and Food Festival and Austin’s Cake Ball Confectioner”ENvy magazine, “The 24th Annual Texas Hill Country Wine and Food Festival,” Madeline FOX 7, “Good Day Live Music: Jay Smith”

Austin 360, “Wine and Food Fest: Culinary Masters menu,” Mike SutterAustinist, “David Bull of Bolla,” Jeff BeckhamDishola, “Food alert for all Austin Dishola writers, aka you!” Laura Kelso In Search of Desserts, “Events for the 24th Annual Texas Hill Country Wine and Food Festival,” Maggie’s Austin, “Culinary Masters Dinner”

Austin Eavesdropper, “Ticket Giveaway! Texas Hill Country Wine and Food Festival”Launch 787, “Texas Hill Country Wine and Food Festival,” Matt Swinney

Austin 360 – Liquid Austin, “Beer Wars screening April 16,” Patrick Beach

Austinist, “Preview: Que Paso? At Perry’s Steakhouse,” Austinist, “Interview: Domenica Totty, Associate Winemaker, Beaulieu vineyard,” Beth Lebwohl DFW.com, “Get hungry for two big food fests,” June Naylor North Loop Neighborhoods, “Interview: Domenica Totty, Associate Winemaker, Beaulieu vineyard”

Austin 360, “Easter Brunch options and Texas Hill Country Wine and Food Festival,” Mike SutterAustinist, “Preview: Stars Across Texas at the Long Center,” OfficialWinery.com, event listing Texas Rv Travel Blog, “Texas Hill Country Wine and Food Festival”

APRIL 16

APRIL 15

APRIL 14

APRIL 13

APRIL 10

APRIL 9

APRIL 8

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Dining Out with Rob Balon, “Texas Hill Country Wine and Food Festival on for April 16-19”

FOX 7, “Monday Meal: Nizza Salad”

Northloop Neighborhoods, “Preview: Where Terroir Meets Tradition at AT&T Conference Center”

Round Rock Leader, “upcoming Wine and Food Fest to feature Barrels Across Texas”

KXAN, “Art Night Austin starts Saturday,” Blair Shiff

Austin 360, “Texas Culinary Masters Dinner,” event listing Austin.com, “Texas Hill Country Food and Wine Festival, April 16-19”MeetInTexas Country Reporter, event listing

APRIL 7

APRIL 6

APRIL 3

MARCH 7

FEB 27

N/A DATES

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Media Outlet Impressions Media Value Media Type Date

Maggies Austin 10,000 $300.00 Online 1/22/2009

New York Post 4,024,329 $2,500.00 Online 1/22/2009

Media Outlet Impressions Media Value Media Type Date

Austin American-Statesman 152,691 $595.00 Print 2/4/2009

KLBJ 93.7 with Dudley and Bob 35,000 $1,500.00 Broadcast 2/9/2009

Austin Gastronome 10,000 $300.00 Online 2/20/2009

Vintage Texas 10,000 $300.00 Online 2/23/2009

San Antonio Express News-Wine Matters Blog 192,930 $550.00 Online 2/23/2009

Austin American-Statesman 152,691 $595.00 Print 2/25/2009

Austin 360 268,754 $850.00 Online 2/25/2009

Tribeza Newsletter 20,000 $1,000.00 Online 2/25/2009

KXAN-TV (NBC) 300,000 $1,800.00 Broadcast 2/27/2009

KXAN.com 61,378 $500.00 Online 2/27/2009

Austin 360 268,754 $850.00 Online 2/28/2009

Sally's Place 10,000 $300.00 Online 2/28/2009

Texas Highways 10,000 $300.00 Online February 2009

Celebrate Austin 10,000 $300.00 Online February 2009

Do 512 20,000 $250.00 Online February 2009

Frommer's Travel 300,080 $1,200.00 Online February 2009

Gayot 10,000 $300.00 Online February 2009

Savvy Explorer 10,000 $300.00 Online February 2009

World Events Guide 10,000 $300.00 Online February 2009

Go Texan Wine 10,000 $300.00 Online February 2009

Travel Tex 10,000 $300.00 Online February 2009

Austin Texas.org 20,000 $250.00 Online February 2009

Lake Travis.com 20,000 $250.00 Online February 2009

Event Production Services TX.com 20,000 $250.00 Online February 2009

Media Outlet Impressions Media Value Media Type Date

On the Town Magazine 20,000 $250.00 Online March/April 2009

Women & Wine 20,000 $250.00 Online 3/3/2009

Eat My Words-Texas Monthly 54,455 $1,620.00 Online 3/6/2009

AOL Travel 5,894,677 $2,100.00 Online March 2009

Edible Austin 20,000 $2,600.00 Online March 2009

Chef's Blade 10,000 $300.00 Online 3/1/2009

10 Best: Trusted Advice for Travelers 20,000 $250.00 Online March 2009

Virtual Gourmet 10,000 $300.00 Online 3/21/2009

Local Wine Events 20,000 $250.00 Online March 2009

Texas Hill Country Wine and Food Festival January 2009 Media Placements

Texas Hill Country Wine and Food Festival February 2009 Media Placements

Texas Hill Country Wine and Food Festival March 2009 Media Placements

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Whats On When 20,000 $250.00 Online 3/25/2009

Professional Travel Guide 10,000 $300.00 Online 3/17/2009

Texas Wine and Grape Growers Association 20,000 $250.00 Online March 2009

Word Travels 10,000 $300.00 Online 3/26/2009

Carmel Road 10,000 $300.00 Online 3/26/2009

Austin Hotels Direct 10,000 $300.00 Online 3/26/2009

My Table Magazine 20,000 $250.00 Online 3/26/2009

Austinist 545,000 $800.00 Online 3/27/2009

Northloop Neighborhoods 10,000 $300.00 Online 3/27/2009

Topix-Houston 10,000 $300.00 Online 3/27/2009

Vino Cellar 10,000 $300.00 Online 3/27/2009

Texana-Texas Cooking 10,000 $300.00 Online 3/30/2009

Llano Wine 10,000 $300.00 Online 3/30/2009

This is Life in Austin Blog 10,000 $300.00 Online 3/30/2009

Food Reference 10,000 $300.00 Online 3/31/2009

Media Outlet Impressions Media Value Media Type Date

KUT General Announcements 35,000 $1,500.00 Online 4/1/2009

Austin Tidbits 10,000 $300.00 Online 4/2/2009

Austinist 545,000 $800.00 Online 4/2/2009

Wine Lovers 411 10,000 $300.00 Online 4/2/2009

Austin Examiner 20,000 $250.00 Online 4/2/2009

Austinist 545,000 $800.00 Online 4/3/2009

Dallas Examiner 20,000 $350.00 Online 4/3/2009

Vintage Texas 10,000 $300.00 Online 4/3/2009

Northloop Neighborhoods 10,000 $300.00 Online 4/3/2009

Austin American-Statesman 268,754 $850.00 Online 4/4/2009

Austinist 545,000 $800.00 Online 4/6/2009

Austinist 545,000 $800.00 Online 4/6/2009

FOX-Good Day Austin 300,000 $1,800.00 Broadcast 4/6/2009

Round Rock Leader 7,500 $15.80 Print 4/7/2009

Cork Savvy 10,000 $300.00 Online 4/7/2009

Austinist 545,000 $800.00 Online 4/7/2009

Austin American-Statesman 152,691 $595.00 Print 4/8/2009

Dallas Morning News 1,488,428 $1,100.00 Online 4/8/2009

Dining Out With Rob Balon 50,000 $300.00 Online 4/8/2009

Texas RV Travel 10,000 $300.00 Online 4/8/2009

Official Winery 10,000 $300.00 Online 4/8/2009

Meetin.org 10,000 $300.00 Online 4/8/2009

Austinist 545,000 $800.00 Online 4/8/2009

Northloop Neighborhoods 10,000 $300.00 Online 4/8/2009

Austin.com 300,000 $500.00 Online 4/9/2009

Texas Hill Country Wine and Food Festival April 2009 Media Placements

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Texas Monthly 54,455 $1,620.00 Online April 2009

Suzy Said...Austin/Lake Travis, TX Edition 10,000 $300.00 Online April 2009

East Austin Online 10,000 $300.00 Online April 2009

Austin Chronicle 200,000 $380.00 Print 4/9/2009

Austin Chronicle 225,000 $550.00 Online 4/9/2009

DFW.com 500,000 $1,100.00 Online 4/9/2009

Austinist 545,000 $800.00 Online 4/9/2009

Northloop Neighborhoods 10,000 $300.00 Online 4/9/2009

Austin American-Statesman 268,754 $850.00 Online 4/10/2009

Launch 787 20,000 $1,000.00 Online 4/10/2009

The Long Center Presents 20,000 $250.00 Online 4/13/2009

That Austin Girl Blog 10,000 $300.00 Online 4/13/2009

Dishola-newsblast 20,000 $1,000.00 Online 4/14/2009

Maggie's Austin Blog 10,000 $300.00 Online 4/14/2009

Austin Chronicle Eblast-Chrontourage 225,000 $1,000.00 Online 4/14/2009

Austinist 545,000 $800.00 Online 4/14/2009

Austin American-Statesman 268,754 $850.00 Online 4/14/2009

Austin American-Statesman 268,754 $850.00 Online 4/15/2009

Envy Magazine 50,000 $2,813.00 Online 4/15/2009

GOOD DAY AUSTIN/FOX 300,000 $1,800.00 Broadcast 4/15/2009

Coffee and Queso Blog 10,000 $300.00 Online 4/15/2009

Austin American-Statesman 268,754 $850.00 Online 4/15/2009

In Search of Desert Blog 10,000 $300.00 Online 4/15/2009

Austin American-Statesman XL 152,691 $595.00 Print 4/16/2009

Austin American-Stateman 152,691 $595.00 Print 4/16/2009

Austin American-Statesman 268,754 $500.00 Online 4/16/2009

Daily Candy (Dallas) 200,000 $1,000.00 Online 4/16/2009

KXAN-TV/NBC 300,000 $1,800.00 Broadcast 4/16/2009

KXAN-TV/NBC 300,000 $1,800.00 Broadcast 4/16/2009

Do 512 Email Blast 20,000 $1,000.00 Online 4/16/2009

Austin Farm to Table 10,000 $300.00 Online 4/16/2009

101 X 35,000 $1,500.00 Broadcast 4/16/2009

Vintage Texas 10,000 $300.00 Online 4/16/2009

Austinist 545,000 $800.00 Online 4/16/2009

Austin Is Delicious Blog 10,000 $300.00 Online 4/16/2009

Austin.com email newsletter 20,000 $1,000.00 Online 4/16/2009

Balance Austin 10,000 $300.00 Online 4/16/2009

Community Impact 15,000 $300.00 Online 4/16/2009

Austin Decider.com 10,000 $300.00 Online 4/17/2009

Go Hispano 10,000 $300.00 Online 4/17/2009

Austin Chronicle 200,000 $380.00 Print 4/17/2009

Texas Country Reporter 10,000 $300.00 Online 4/17/2009

45

Texas Monthly 54,455 $1,620.00 Online 4/17/2009

Austin American-Statesman 268,754 $850.00 Online 4/17/2009

Austin American-Statesman 268,754 $850.00 Online 4/17/2009

Austin American-Statesman 268,754 $850.00 Online 4/17/2009

Austin American-Statesman 268,754 $850.00 Online 4/17/2009

Vintage Texas 10,000 $300.00 Online 4/17/2009

News 8 Austin 300,000 $500.00 Online 4/17/2009

Austin American-Statesman 268,754 $850.00 Online 4/18/2009

Austin American-Statesman 268,754 $850.00 Online 4/18/2009

Austin American-Statesman 268,754 $850.00 Online 4/18/2009

Twitter-Addie Broyles 20,000 $1,000.00 Online 4/18/2009

Twitter-Michael Barnes 20,000 $1,000.00 Online 4/18/2009

Austin American-Statesman 268,754 $850.00 Online 4/18/2009

Austin American-Statesman 268,754 $850.00 Online 4/18/2009

News 8 Austin 300,000 $500.00 Online 4/18/2009

Austinist 545,000 $800.00 Online 4/18/2009

Vintage Texas 10,000 $300.00 Online 4/18/2009

Austin American-Statesman 268,754 $850.00 Online 4/19/2009

Austin American-Statesman 268,754 $850.00 Online 4/19/2009

Austin American-Statesman 152,691 $595.00 Print 4/20/2009

Mosaic Wine Group 10,000 $300.00 Online 4/20/2009

Radiolaluna 10,000 $300.00 Online 4/20/2009

Steve Hopson Photos 10,000 $300.00 Online 4/20/2009

Austin American-Statesman 268,754 $850.00 Online 4/20/2009

Austin American-Statesman 268,754 $850.00 Online 4/20/2009

Vintage Texas 10,000 $300.00 Online 4/20/2009

Austin American-Statesman 268,754 $850.00 Online 4/21/2009

TOTALS 30,096,421 $95,468.80

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