Integrated Communications Firm

ADCOM DUA DUA

AdCom/Profile/04062010

INTRODUCTION TO

COMPANY OVERVIEW

Founded in 2001, AdCom Dua Dua is the local Integrated Communications Company. Rather than a big, fat organization, we’re providing a “boutique services”, as an integrated firm which focuses itself on meeting the needs of its core, clients.

The agency’s staff is experienced in the fields of marketing, advertising, public relations and event management. Our combined efforts will deliver a branding and image enhancement campaign with a daily high level of creativity and client service.

SERVIC

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STRATEGIC COMMUNICATIONS BRAND MAKE OVER

ACTIVATION / EVENT MANAGEMENT PUBLIC RELATIONS

INTEGRATED COMMUNICATIONS

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BIG SURPRISE COME IN SMALL PACKAGE

Strategic Direction

AdCom is a firm that gets big results. We're quick, we're nimble, and we're connected. We work with our clients to create proactive, ongoing communications campaigns that yield measurable results.

Functional +

Emotional Benefit

Value

Innovative Solution

Capabilities

Support long term corporate and brand building

One point client / agency contact

Optimum allocation on budget

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PARTNERSHIP

BUSIN

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Hardianti Wulandari

Hardianti Wulandari as a Managing Director has completed her education’s at the Hotel and Management Institute, Switzerland.

She has an extensive background in corporate communications. Her communications expertise encompasses such areas as key message development, expectations management, corporate positioning, management transitions, media relations, emerging markets issues and initials public offerings.

She is responsible for designing, developing and implementing communication strategies

of client’s business outlook, company performance and organization objectives.

Eduard Depari

A noted national Public Relations figure, Mr. Eduard Depari was one of the first Public Relations Practitioners in Indonesia, and is still highly regarded and distinguished in hie views towards PR role and communications strategy.

With a portfolio ranging from the first private television station to corporate and governmental issues. His views and assistance are generated upon project basis and request and or the size and depth of the communications matter.  

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Hery Lazuardi

Hery Lazuardi, has over 15 years career as journalist in leading newspaper, Bisnis Indonesia Newspaper.

He is in charge in directing all media-relations activities related to corporate / brand introductions and enhancements; initiate media contacts; respond to press inquiries; coordinate and conduct interviews; and develop all press materials.

He also research and write a white paper on improvements to client’s strategy; assist with story-generation strategies for communications; and advised the

company regarding its crisis and performance communications plans.

Wulung Damardoto

Wulung, known as Ungki received his Diploma in Tours & Travel Services in BPLP, Bandung and Chartered Institute of Marketing (CIM) Stamford College, Singapore

He has 14 years combined experiences in Properties, Travel Industry ( Inbound & Outbound Tour, Ticketing and MICE ), Public Relations, Marketing Services and Event Management.

A visionary and creative mind behind every event concept and arrangements.

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A VIEW OF OUR CLIENTS COMMENT

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A SAMPLE OF OUR NEWS COVERAGES

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General Motors Indonesia Kompas Newspaper

Agip Oil – Kompas Newspaper

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Alcatel Kompas Newspaper

Alcatel The Jakarta Post

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The British Institute Kompas Newspaper

The British Institute The Jakarta Post

Newspaper

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1. PT Alcatel Indonesia

Consultant scope

Full annual retainer service, in relations since 2001- onward.

Full background, strategy and implementation, image and product building, ongoing public relations consultancy and activity

Type of Relations

2. Alcatel Singapore Pte. Ltd. (Enterprise Networking Solutions-Regional)

Consultant scope

Type of Relations AdHock Public Relations service in relations since October 2002 – onward.

Full backgrounder PR awareness media campaign strategy, implementation and day to day monitoring and media relations activities. Attain headline – first page coverage in Indonesia’s leading newspaper, Kompas.

3. Alcatel Mobile Phone Division. (Asia Pacific)

Consultant scope

Type of Relations Full annual retainer service, in relations since September 2003 – onward.

Full backgrounder image building, on going strategic communications consultancy, media campaign strategy, market analysis & assessment, on going media relations activities..

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4. First Media

Consultant scope

Full annual retainer service, in relations since February 2010- onward.

Full background, strategy and implementation, image and product building, ongoing public relations consultancy and activity

Type of Relations

5. PT MLW Telecom ( a partner’s of Qualcomm and Telkomsel )

Consultant scope

Type of Relations Retainer service in relations since April 2010 onward

Full backgrounder PR awareness media campaign strategy, implementation and day to day monitoring and media relations activities.

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6. NEC Singapore Pte. Ltd. Multimedia Product Group

Consultant scope

Type of Relations Project basis on Communications Campaign for three months on October 2002 – January 2003.

Full background, PR – Distributorship launch and new product series awareness campaign, strategy and implementation as well as day to day monitoring and media relations activities

7. ASUSTeK Computer Inc, Taiwan & PT. Astrindo Senayasa

Consultant scope

Type of Relations Project basis media relations , press conference and monitoring service, in relations since 2002 (on going ).

Full Press Conference strategy – backgrounder to implementation, news computing and product awareness campaign strategy, implementation as well as day today monitoring and media relations activities.

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Consultant scope

Type of Relations

9. Targus Asia Pacific Pte.Ltd and PT Kusumomegah Jayasakti

8. Systems Union Software Pte. Ltd.

Project basis media relations , press conference and monitoring service, in relations since 2002 (on going ).

Consultant scope Full Press Conference strategy – backgrounder to implementation, news computing and product awareness campaign strategy, implementation as well as day today monitoring and media relations activities.

Consultant scope

Type of Relations Adhock PR service, in relations 2001.

Full Press Conference strategy backgrounder to implementation, new computing and product awareness, media campaign strategy and implementation as well as day to day media monitoring and relations activities.

9. Fifth Media for Kreatip.

Consultant scope

Type of Relations Retainer PR campaign service, in relations since October 2003.

Full background, PR – product marketing strategy and implementation, day to day monitoring and media relations activities.

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Three month retainer New Image campaign service, in relations 2001.

Consultant scope

Type of Relations

10. PT Acer Indonesia.

Full background, new logo and positioning awareness, media campaign strategy and implementation, day to day monitoring and media relations activities.

11. PT Trikomsel Multimedia

Consultant scope

Type of Relations Project basis service, in relations since 2001 – on going.

Full background corporate activities, product logo and corporate features campaign, media awareness strategy, as well as day to day monitoring and media relations activities.

12. Afiscom Prima Servindo , an ITOCHU Subsidiary.

Consultant scope

Type of Relations Image Building campaign, in relations 2002.

Full background, Mobile security product marketing strategy and Implementation, share of voice analysis and on going media relations activities.

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14. GSA APAC CHAPTER ( Alcatel, Ericsson, Nokia and Siemens Assc ) – Concetta Komunika , AdCom’s subsidiary

Consultant scope

Type of Relations

Consultant scope

Type of Relations

13. Sun Microsystems Indonesia, PT

Adhock basis, in relations since 2004.

Public Relations Strategy and campaign, share of voice analysis and on going media relations activities.

A company’s subsidiary to handle GSA Apac Chapter Campaign – Regional - to support GSM Evolution to 3G/WCDMA in related to balance public perception of GSM mobile communication technologies through media and analysts. Alcatel, Ericsson, Nokia and Siemens as the initial contributors for the chapter.

Provide an integrated, measurable and creative campaign program & Press Conference backgrounder to implementation, news analysis , media campaign strategy and implementation as well as day to day monitoring and media relations activities.

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Project basis PR retainer service, in relations 2002.

Consultant scope

Type of Relations

15. PT LG Electronics Indonesia.

Integrated Public Relations – Consumer electronics products, marketing strategy & implementation, crisis communication, government relations, share of voice and on going media relations activities.

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Consultant scope

Type of Relations

16. General Motors Indonesia, PT. & GM Auto World

6 months writing campaign service , to use the media effectively to support the brand shift of Opel to Chevrolet under the GM Autoworld umbrella. In relations - March 2003.

Full Writing competition program & Public Relations strategy - backgrounder to implementation, news analysis, product trials and on going media relation activities.

17. Suzuki Automobiles Indonesia/ PT Indomobil Niaga Intenational

Consultant scope

Type of Relations Project basis PR services, in relations since 2001with 5 press events to date.

Full Press Conferences implementation, new Suzuki Cars and auto technology media launches and on going day to day press monitoring.

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Consultant scope

Type of Relations On going retainer services in Integrated communications service, from corporate image to branding image - in relations since July 2003 - 2005.

18. Agip Oil, PT Bahana Nusa Lubrindo

Yearly strategy - backgrounder to implementation, marketing analysis and brand awareness activities.

STEELS

Consultant scope

Type of Relations

19. BLUE SCOPE STEEL Indonesia, PT ( prev : BHP Steel Indonesia )

Project basis service, in relations since 2002 (on going).

Public Relations and Community Relations activities from corporate repositioning, company rebirth, transformation process through social activity campaign, and community relations.

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Consultant scope

Type of Relations

20. Holcim Foundation, Switzerland under PT Semen Cibinong Tbk

6 months project basis service, to use the media effectively to support the awareness and socialization of Holcim Awards for Sustainable Construction which covers regional and global competition. This activity supervised by PT Semen Cibinong Tbk where Holcim Ltd has 77% share on the company.

Full campaign awareness program & Media road show ( Jakarta, Bandung, Yogyakarta, Surabaya and Bali ), news analysis, as well as day to day monitoring and media relations activities.

REKSADANA

Type of Relations

21. Brahma Capital

Project basis writing campaign service, to use media effectively to support the new icon and company’s investment value to the market.

Full campaign awareness program, news analysis, as well as day to day monitoring and media relations activities.

Consultant scope

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22. Banpu Public Company Limited ( Thailand, Indonesia )

Type of relations Retainer media analysis , tracking services and crisis communication, in relations since Feb 2006 (on going).

Consultant scope Providing clients with tailored news tracking reports that deliver client’s activities, competitor, and industry stories culled from leading business, finance, Internet, wire, trade, and vertical publications across the Web. AdCom digs deep to provide the market intelligence and share of voice analysis that drives the decision making process.

A crisis communications also appeared by Mining Collapsed problem, where lack of information from PT Kitadin has driven media to gather information from other parties. The main challenge is how to redirect the media and pursue them with accurate and comprehensive information.

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22. Raja Garuda Mas Indonesia ( Toba Pulp )

Type of relations Relationship Building Event with Media, 2006.

Consultant scope Full Media Gathering arrangements with the objective to build a strong relationship between industrial media and the management.

EDUCATION

23. UniSadhuGuna

Type of relations I Integrated public relations strategy throughout 2006.

Consultant scope In the highly competitive situation among education institution, UniSadhuGuna as the partner of University of New South Wales , Australia runs several education services ( The British Institute, Uniprep, UniSadhuGuna Business School, Unistart and EAA ). AdCom has been in charge to run full campaign awareness program, news analysis, as well as day to day monitoring and media relations activities.

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25. Otorita Batam

Type of relations

24. The Association of Indonesia Consultant (INKINDO) for TCDPAP event ( Asia Pacific ) – for PACTO

Type of relations 3 months campaign service, to use the media effectively to support the conference activity, as INKINDO will be the host of Asia Pacific meeting for consultancy. In relations July 2003.

Consultant scope Full Writing competition program & Press Conference backgrounder to implementation, news analysis, media activities, jury assessment and share of voice analysis.

Adhock media relations for TV station and radio coverage for event publication. In relations – July 2003.

Media arrangements and implementation, news computing and monitoring activities. Consultant scope

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26. Tourism Indonesia Mart & Expo Exhibition – for PACTO

Type of relations Communication campaign service, to use the media effectively to support the conference activity, as TIME is an event for buyers from overseas and Indonesian sellers from the hotels, airlines, National Tourism Offices and travel agencies to meet and conduct business.

This annual event is organized by Indonesia Tourism Promotion Board (ITPB) and the entire tourism industry of Indonesia. In relations August – September 2003.

Consultant scope Full communication program & Press Conference strategy to implementation, news analysis and awareness, media activities including media center arrangements as well as day to day monitoring activities..

27. Pertamina

Type of relations Activation services from Event Management, Media Relations to Advertising & Promo Arrangements for the campaign of Pertamina Journalism Awards from April 2010 onward.

Consultant scope Full communication program & strategy to implementation, including arranging Media Training at BBC London.

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ENTS 1. Alcatel Indonesia

Type of relations Arranging on going Alcatel’s event – in relations since 2001- on going.

Marketing scope

EVENT MANAGEMENTS

Event management and creative , managing a whole range of marketing events from ground breaking ceremonies, company’s anniversary, employee’s event through business exhibition and seminar.

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3. Alcatel Singapore Pte. Ltd. (Enterprise Solutions Division - Regional)

4. Blue Scope Steel and Blue Scope Lysaght

Type of relations Event Management in regard to transformation process of BHP Steel and BHP Lysaght to Blue Scope Steel and Blue Scope Lysaght Indonesia, in relations October 2002.

Marketing scope Supporting Blue Scope’s in managing a whole range of marketing events from ground breaking ceremonies to intricately planned and presented launches, from gala dinner and stage shows to spectacular large screen presentations, and product exhibitions.

EVENT MANAGEMENTS

On going Event Management arrangement as well as creating sales lead generation and periodically seminar arrangements, in relations since October 2002.

Seminar and exhibition strategy to implementation, database collating to direct mailing and letter shopping, venue arrangements, telemarketing, serial reporting rights, accruals and collation of seminar database list of more than 1000 prospectus companies throughout the greater Jakarta area. Post event activity cover business potential dissemination reporting.

Type of relations

Marketing scope

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ENTS 5. Hewlett Packard Asia Pacific c/o AP Communications Singapore Pte. Ltd.

6. Systems Union Software Pte. Ltd.

Type of relations A full day seminar event management, in relations 2002.

Marketing scope Seminar strategy backgrounder to implementation, data base collating to direct mailing and letter shopping, telemarketing, including registration event supervision and reporting rights.

EVENT MANAGEMENTS

A full day seminar event management, in relations March 2003.

Seminar management, venue and event resources coordination. Full our organizational consultancy and administrator, myriad aspect planning and ensuring a smooth and successful business event.

Type of relations

Marketing scope

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7. Citibank for Kreatip

8. APCONEX 2005 ( Asia Pacific Conference & Expo on Banking Technology ) for Pacto

Type of relations Marketing support activities in relations March – May 2005 and March – May 2006.

Marketing Scope Marketing support to create lead on the participants attendance and sponsorship.

EVENT MANAGEMENTS

Internal event support in November 2003.

Providing creative program for Citibank’s sales award and managing the event with our organizational carefully planning, to make it a smooth and successful gathering.

Type of relations

Marketing scope

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9. Brahma Capital

Type of relations

Marketing scope

10. Holcim Foundation, Switzerland under PT Semen Cibinong Tbk

Type of relations 6 months project basis service , a continuous road show And advertisement program targeted to universities and associations from different background; architects, engineer, design, landscape, civil, etc to support the awareness and socialization of Holcim Awards for Sustainable Construction which covers regional and global competition with rewards of U$ 2 million.

This activity supervised by PT Semen Cibinong Tbk where Holcim Ltd has 77% share on the company.

Marketing scope Advertising plan, creative and media buying. Event management arrangements. Providing integrated marketing event consultancy to implementation.

EVENT MANAGEMENTS

Event Management in regard to product launch and services in regards to investment / reksadana plan from Brahma Capital, in relations 2003.

Supporting Brahma Capital in managing a whole range of customer events from ground breaking ceremonies to intricately planned and presented multimedia launches.

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1. Banpu Group in Indonesia ( Thailand basis )

Type of relations

Training scope

2. UniSadhuGuna

Type of relations 1 month project basis service to give media handling training to all management.

Training scope UniSadhuGuna as the partner of University of New South Wales , Australia runs several education services ( The British Institute, Uniprep, UniSadhuGuna Business School, Unistart and EAA ), required to develop a media handling skill in order to deliver the institution’s competitive advantages and value added services to the public. Mass media information has the indication on how far a company undertook the above approach.

Our job is to make the UniSadhuGuna’s executives well informed about the media situation in the light of Indonesia’s free press practices.

WORKSHOPS

Knowledge about how media operates, the environment that influence media behavior and how to deal with the media becoming imperative for big company’s executives. Company leaders can use media as a tool to shape the company’s image and reputation. Our job is too enable Banpu’s top executives to use the media as a means of enhancing image and reputation for both the company and themselves

3 months project basis service to give media handling training to all management ( from Managerial to Board of Director ) including the expatriate.

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T 1. PT Alcatel Indonesia.

Type of relations Advertorial , Copywriter , issue and editorial provision for Alcatel “KONTAK” newsletter, to commence publishing in February 2003 to continue four issues and Managing Alcatel’s advertorial in 5 tier one media in the first quarter of 2004.

Marketing scope Copywriter, editorial and content aggregator.

2. Sony Indonesia, PT.

Type of relations Periodical club newsletter, 1st published in December 2002 – on going.

Marketing scope AdCom is involved in the pre printing stages of the publication, our work includes , copywriting, resetting, layout presentation and pre printing film and color separation activities.

MARKETING SUPPORT

SOME OF OUR ACTIVITIES

Alcatel Exhibition, Workshop and Press Conference“Advanced Solutions for Today’s Applications” Le Meridien Hotel - 19 - 20 August 2003

Alcatel 30th Anniversary, “ Empowering Next Generations with Future Telecommunications” Le Meridien Hotel, 8 November 2001

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TIVITIES

Alcatel Mobile Phone Division, Product Launch “One Touch 835” - C21 Café, Plaza Senayan 20 July 2004

Alcatel Media Education, “Cable TV A seamless gateway for your communications” Regent Hotel, 25 October 2001

Alcatel Technology Update “TPE-TECHNO Pre- Eminence 8th Conference ” - Booth Alcatel, Jakarta Convention Center 2 October 2002

Alcatel ESD, Workshop and Press Conference “IP Communications” - Ritz Carlton Hotel 28 August 2005

Acer Repositioning Press Launch, “The Dawn of a New Day” - Hilton Hotel - 7 March 2001

SunSystems Press Conference & Seminar, “Powering Business Decisions” - Shangri-La Hotel, 3 & 18 April 2002

Agip, KEMON - Event Activities ( Media & Public ) ,”Bikers Rolling Thunder and Booth Promotions”, Parkir Timur Senayan - 18 - 19 October 2003

Agip, Press Launch & Exhibition, “ Jakarta Motor Show”, Hilton Hotel & Jakarta Convention Center, 4 - 12 September 2004

Agip, Product Launch, “ Agip Super SL & Agip Sigma Turbo”, 14 May 2004

Suzuki, Media Event, “ Mudik Bersama Suzuki “ Cilincing, H-3 Before Lebaran 2002, Cilincing

Suzuki, Show Room Opening & Media Event, “Suzuki Semakin Memantapkan Kehadirannya di Dunia Otomotif “ 6 February 20002, Pondok Indah

Citibank Sales Awards, “Getting closer to your target”, Blowfish Kitchen & Bar, Menara Danamon, 7 November 2003

Tourism Indonesia Mart & Expo ( TIME ), Media Handling, Jakarta Convention Center, 3 - 6 September 2003

LG Electronics Press Launch,

“Peluncuran DVD Warner Bross”,

Hard Rock Café, 18 April 2002

PACTO - UNFCC Global Climate, Sponsorship Arrangements, Jakarta - Bali, 3 - 14 December 2007

Pfizer, Celebrex Campaign, Logo and Creative Development, February 2008

Asus Product & Press Launch, “Asus, Innovative Solutions for A Limitless Tomorrow”, Mulia Hotel, 1 March 2002

Trikomsel & Carrefour Customer & Press Event, “Carrefour Isi Pulsa Launch”, Carrefour, 5 June 2007

Toblerone, Product & Press Launch Event, “Love Triangle”, Cilandak Town Square Main Atrium, 16 February 2008

Water Bom, Pantai Indah Kapuk, Outdoor Promotion, 2008

PERTAMINA, Anugerah Jurnalistik Award – Feb – April 2010

Heinz ABC , Corporate & Management Event, 4 – 7 May 2010

Integrated Communications Firm

PT ADCOM DUA DUA KEMANG BUILDING 3RD FLOOR JL. KEMANG RAYA NO. 15 JAKARTA SELATAN 12730

Tel : +6221-71792182 Fax:+6221-71792182 Email : adcom@adcomduadua.com www.adcomduadua.com

THANK YOU