38
2010 Audience Profile
2010 Audience Profile
Audience Profile Study September2010
Table of Contents
• Overview of respondents
• About you
• Not brokers or risk managers
• Risk managers
• Brokers
• About your web usage
• About Front Page News
Survey Methodology
• Survey was conducted in August 2010
• Survey was emailed to 90,000
subscribers of Front Page News
• 1,818 subscribers responded to the survey
Overview of respondents
What is your position within your organization?
Number of respondents: 1,818
Which of the following best describes your role in the
insurance/risk management process?
Number of respondents: 1,824
In this role, how important are the following resources:
Number of respondents: 1,801
About how many years of experience do you have
in risk management and insurance?
Number of respondents: 1,809
Of the following coverage, please indicate any on which you have
a
particular focus? (Select all that apply)
Number of respondents: 1,689
Which of the following industry sectors are important
to you in your job? (Select all that apply)
Number of respondents: 1,712
Not brokers or risk managers:
How many insurance/risk management clients do you have in a given year?
Number of respondents: 340
About You (continued): Not Broker or Risk Manager
Risk managers:
Are you considering going out to bid for:
Number of respondents: 343
Risk managers:
Have you switched carriers in the past 5 years?
Number of respondents: 342
Risk managers: What role, if any, did your broker play
in the marketing of your insurance program?
Number of respondents: 327
Risk managers: Please rank the most important factors
in your selection or retention of insurance carriers.
Number of respondents: 338
Risk managers: What is your principal role in purchasing decisions
regarding carriers, brokers, and other service suppliers?
Number of respondents: 335
Brokers:
In general, how often do you market
your clients' insurance programs?
Number of respondents: 536
Brokers: In recent years, have you been marketing
your client' programs more frequently?
Number of respondents: 521
Brokers: What factors typically prompt you to recommend
that a client market their insurance program?
Number of respondents: 511
Brokers: What is your principal role in your clients' decisions regarding
carriers (and other service suppliers)?
Number of respondents: 517
Brokers: After marketing their program, what % of your
clients actually switch insurance carriers?
Number of respondents: 503
About your web usage:
What features typically enabled by the Web do
you find most useful? (Select all that apply)
Number of respondents: 1,627
About your web usage: Do you use a Blackberry, iPhone, Droid,
or similar smartphone device for work?
Number of respondents: 1,613
About Front Page News:
Where do you go to keep on top
of news in the insurance industry?
Number of respondents: 1,590
About Front Page News: How often do you read
Advisen Front Page News (FPN)?
Number of respondents: 1,597
About Front Page News:
How much time do you spend reading FPN when you open it?
Number of respondents: 1,591
About Front Page News:
How do you usually read Front Page News?
Number of respondents: 1,562
About Front Page News:
When do you read Front Page News?
Number of respondents: 1,595
About Front Page News: How do your rate the value of the
editions of Front Page News which you receive?
(please click N/A for editions you don't receive)
Number of respondents : 1,551
About Front Page News:
Have you downloaded a whitepaper or study featured in the
Front Page News "Spotlight" section?
Number of respondents: 1,570
About Front Page News:
Have you registered or attended a Webcast promoted in the
Front Page News "Spotlight" section?
Number of respondents: 1,569
About Front Page News:
How do you rate the value of other regular news sources which you
may receive via email? (please click N/A for publications you don't receive)
Number of respondents: 1,475
About Front Page News:
How often do you forward your entire FPN or individual articles to Clients,
Prospects, Service Suppliers, or Colleagues?
Number of respondents: 1,568
About Front Page News:
Which of the following "dedicated" topics would you like to
see a separate FPN edition published for?
Number of respondents: 1,267
For Brokers and Risk Managers: For the 5 carriers you are most familiar with, please
answer the following questions.
Number of respondents: 303
For the 5 carriers you are most familiar with,
please answer the following questions.
Number of respondents: 442
For the 5 carriers you are most familiar with,
please answer the following questions.
Number of respondents:
For the 5 carriers you are most familiar with,
please answer the following questions.
Number of respondents: 442
Advisen Ltd.1430 BroadwayNY, NY 10018www.advisen.comVoice: +1.212.897.4800Fax: [email protected]@[email protected]
