2010 MEDIA GUIDE
ADHESIVES & SEALANTS
FOOD & BEVERAGE
GRAPHIC ARTS & INKS
HOUSEHOLD, INDUSTRIAL & INSTITUTIONAL CLEANERS
LUBRICANTS & METALWORKING FLUIDS
PAINT & COATINGS
PERSONAL CARE & COSMETICS
PLASTICS & ELASTOMERS
Industries
• Adhesives & Sealants • Food & Beverage • Graphic Arts & Inks • Household, Industrial & Institutional Cleaners• Lubricants & Metalworking Fluids • Paint & Coatings • Personal Care & Cosmetics • Plastics & Elastomers
Regions
• Asia Pacific • Europe (EMEA) • Latin America • North America
Chemidex is the most effective way to reach your current and future customers:
Targeted audience• – a global member-community of validated decision makers
Deep details• – complete contact information, including products of interest
Timely information• – real-time awareness and account transparency
And now, with the new Chemidex Sales Sonar® platform, our ability to
communicate sales opportunities in real-time is more compelling than ever.
2010 Media and Information Service offerings include:
Listing Service• – your full product offering including detailed documents
Homepage Spotlight• – highlighting your products where members search
New Technology Tuesday eNewsletter Spotlight • – weekly newsletter sent to
all Chemidex members
Custom Marketing• – your custom marketing delivered to your ideal audience
Sales Sonar• ® – sales opportunities delivered in real-time
The quality of our members and our detail-focused model ensures that your Chemidex
media spend will drive high-quality marketing impressions and sales opportunities.
Chemidex instantly delivers account-activity alerts from over 80,000+ pre-screened
product-development professionals as they’re searching your products.
IMAGINE A WORLD
where sales opportunities
are delivered directly to
your sales channel …
in real-time.
IMAGINE A WORLD
where your current and
future customers alert
you to their development
interests and intentions
related to your product-
line – effectively inviting
you to become a partner
in their research.
C H E M I D E X : C O N N E C T I N G O P P O R T U N I T I E S
Put Your Marketing Where Your Customers Are...
Pre-Qualified Industry Professionals
Chemidex members are a select group of professionals, validated by our team to
ensure that every sales opportunity you receive is relevant to your industry and
carries true potential for your business.
Thriving Online Community Over 80,000+ members connect with Chemidex from across the globe. With
innovative resources offered in the Chemidex Cybrary, we’re quickly becoming a
household name in research and development. Our aggressive growth strategies
have resulted in double-digit membership growth each year.
O U R M E M B E R S . . . Y O U R A U D I E N C E
Chemidex enables you to uncover new selling opportunities as they happen. Prospect-details include:
• Full-name and job title • Company and business type • Phone number • Corporate email • Address • Products of interest • Documents viewed • Samples requested, with
potential volume usage
Sales opportunities are communicated within seconds-via email or text message.
C H E M I D E X : C O N N E C T I N G O P P O R T U N I T I E S
0
10000
20000
30000
40000
50000
60000
70000
80000
Jul-09Jan-09Jul-08Jan-08Jul-07Jan-07Jul-06Jan-06Jul-05
MEMBER DOCUMENT VIEWS
0
500000
1000000
1500000
2000000
2003 2004 2005 2006 2007 2008 2009
0
10000
20000
30000
40000
50000
60000
70000
80000
Jul-09Jan-09Jul-08Jan-08Jul-07Jan-07Jul-06Jan-06Jul-05
MEMBERSHIP GROWTH
0
20000
40000
60000
80000
100000
2003 2004 2005 2006 2007 2008 2009
www.chemidex.com/media
Research / Development / LaboratorySales / MarketingProduction / ManufacturingCorporate ManagementTechnical Service / Customer AssistancePurchasing / Supply Chain / LogisticsQuality ControlAdministrationEnvironmental / Health & SafetyTesting / Analytical LaboratoryEducation / TrainingAll others
Member Activity by Department
67%ResearchDevelopmentLaboratory
Member Activity by Department
Delivering Your Message, On-Demand
The Chemidex Cybrary is a powerful search engine used by product developers to
quickly find solutions. Today, this research tool enables easy access to over 800,000
documents – all indexed and categorized to meet the specific needs of industry
professionals around the globe.
Document types:
• Technical Data Sheets (TDS)
• Material Safety Data Sheets (MSDS)
• Starting-point formulations
• Product brochures
• Articles
• White-papers
• Videos
Our vertical-search structure is designed to improve the speed and quality
of member research, allowing them to search by: industry/market, product
type, keyword, product properties, formulation, and/or company. Listing
and promoting your complete product-line at Chemidex makes it easy
for prospective customers to find your products. It’s also a great place to
connect with current customers — keeping them informed on your product
developments, news updates and special events.
O U R C O R E O F F E R I N G : T H E C H E M I D E X C Y B R A R Y
Delivering Your Message, Delivering Your Message,
Making your products top of mind
Members use Chemidex first in
the development process.
Member tools:
• Formulation / Article search
• Material / Document search
• Sample requests
• Technical requests
• Sales requests
O U R R E A C H
CONNECTING OPPORTUNIT IES :
Around the Corner and Around the Globe
Exposure – Close To Home
Chemidex has targeted solutions that allow you to control and manage all
aspects of your marketing strategies. Our resources give you the ability to
focus-in on specific markets, individual products, sales regions – even target
customers. At Chemidex, we think your marketing should give you the
control to stay focused on the markets that you serve.
Exposure – Around The Globe
Chemidex is your place for global connections – with personnel in China,
India, Switzerland, France, Germany, and the United States. Chemidex
members and suppliers work in various industries around the globe – and we
make it easy for companies, large and small, to connect their products with
members’ research and development that’s happening far beyond the physical
reach of traditional marketing channels.
Chemidex site content is available in seven languages and supports
technical documents in any language you choose to provide – allowing
for more connections with more information, without the challenge of
translation for the viewer.
2008 Membership by Region
14,200
2008 Membership by Region
11.9
3.0
6.2
11.2
numbers in the thousands
12,900
7,900
3,900
Company Representation by RegionOur 80,000+ members represent over 39,000+ companies worldwide
Available in 7 languages:
• Chinese – Simplified
• Chinese – Traditional
• English
• French
• German
• Portuguese
• Spanish
www.chemidex.com/media
Listing ServiceThe Chemidex Information Hub
Your Cybrary listing is a centralized location for all
company and product information, including:
• Technical Data Sheets (TDS)
• Material Safety Data Sheets (MSDS)
• Starting-point formulations
• Product brochures
• Articles and White-papers
• Videos
Centralizing your documents at Chemidex gives product
developers quick access to up-to-date information and
offers suppliers a seamless tracking of member activity,
offering global exposure 365 days a year.
The Power of Vertical Search
Creating the best custom-built set of tools for the
unique needs of product developers:
• Indexed and searchable documents with keyword text
highlighting for fast pinpointing of information
• Sample-request automation with sample bundling
and shipping options
• Supplier contact requests for technical and sales
questions delivered through email or text messaging
Digital MediaDriving Traffic To Your Products
Chemidex offers an array of Digital Media platforms to reach,
engage and respond to qualified prospects – in real-time.
Homepage SpotlightThe Chemidex Homepage Spotlight provides advertisers
with a large-format media placement that is viewed by
virtually all user members. It is ideal for brand exposure
and new product introductions.
Targeted by Region and Market – Tailor your message by
region, language and industry to have the right message at
just the right time.
Rich Media – Add Video or multimedia to your homepage
spotlight ad to create more impact and engage members
with streaming video product technical information and
formulating solutions.
New Tech Tuesday eNewsletter The New Tech Tuesday eNewsletter is delivered each
week to our entire qualified member database targeted
by industry and region. Your message and products –
delivered straight to their inbox.
Industry leader - Over 300,000 eNewsletters sent each
month with +99.8 deliverability among qualified members
plus Industry leading open and click thru rates means that
your message gets delivered and read.
Return on Investment - Our innovative reporting platforms
means that advertisers get the analytics and reporting to
engage with members who responded and you get
measureable ROI.
Sales Opportunities In Real-Time
Sales Sonar® is our revolutionary online reporting tool
that automatically disseminates opportunities directly
to your sales channel, including your direct sales team,
distributor representatives and individual sales agents.
Filter reports and alerts by:
• Region, country, and custom territories that you define
• Purchasing companies and locations
• Industry segments
• Products and product groups
You can schedule your sales and opportunity reports
to be emailed daily, weekly or monthly...or schedule an
instant alert by email or text message.
Details Delivered When You Need Them
With Sales Sonar®, you will know exactly who, what,
when and where for every sales opportunity –
connecting you with your customers faster so you can
deliver better information at the perfect time – every time.
Member-activity details:
• Full name and job title
• Company and business type
• Phone number
• Corporate email
• Address
• Products of interest
• Documents viewed
• Samples requested with potential volume usage
Custom ReportingCustom MarketingOur Technology, Your Brand
Targeted Email
It can be difficult to reach the audience you want, but
with targeted email you will be able to communicate
directly with your desired audience. Our targeted
emails allow you to brand your products as the right
solution for your ideal group of customers.
Private Cybrary
Bring the power of Chemidex to your company’s web
site. Integrating the powerful search technology of
the Chemidex Cybrary will give your visitors access to
your products and information in a whole new way.
• Full functionality of Chemidex Cybrary
• Customized look to match company web site
• Easy integration to company web site
• Integrated user validation and access control
www.chemidex.com/media
Chemidex LLC www.chemidex.com
CORPORATE 7932 Santa Fe
Overland Park,
Kansas 66204
USA
ASIA PACIFIC Phone +86-21-6103 5799
Fax +86-21-6103 5798
EUROPE (EMEA)
Phone +49 2133-97 33 56
Fax +49 2133-97 33 57
LATIN AMERICA Phone +1 913-307-9010
Fax +1 913-307-9011
NORTH AMERICA
Phone +1 913-307-9010
Fax +1 913-307-9011
www.chemidex.com/media
