Anniversary of the Enrichment of Flour70 th

March 26-30

REGISTER NOW!

Celebrates the

&ENRICHING

BODIES LIVES2011

ABA Convention

AMERICAN BAKERS ASSOCIATION

J.W. MarriottSan Antonio Hill CountrySan Antonio, Texas

70 thCelebrating the Anniversary of the Enrichment of Flour &ENRICHING BODIES LIVES

On the precipice of America’s entrance into WWII, malnutrition and vitamin defi ciencies threatened to undermine the nation’s defenses. The National Research Council drafted a nutritional program, calling for the “production and promotion of ‘enriched’ breads high in vitamins and minerals.” Despite war hardship, bakers gave enthusiastic approval to the plan and saw it through. At its 2011 Convention, ABA celebrates the 70th Anniversary of the Enrichment of Flour.

CELEBRATING 70 YEARS OF SUCCESSCELEBRATING 70 YEARS OF SUCCESSCELEBRATING 70 YEARS OF SUCCESSCELEBRATING 70 YEARS OF SUCCESSCELEBRATING 70 YEARS OF SUCCESSCELEBRATING 70 YEARS OF SUCCESS

NOWNOWNOWNOWNOWNOWVitamin enrichment of fl our plays a played a major role in dramatically reducing diseases caused by vitamin defi ciencies, such as beriberi and pellagra.

Thiamin (vitamin B1)

Ribofl avin (vitamin B2)Niacin (a B complex vitamin) Folic acid

Iron

dramatically reducing diseases caused by vitamin defi ciencies, such as beriberi and pellagra.

Thiamin (vitamin B1)

Ribofl avin (vitamin B2)(a B complex vitamin) Folic acid

Iron

NEXT?NEXT?NEXT?NEXT?NEXT?NEXT?NEXT?NEXT?NEXT?ABA CHAIRMAN’S MESSAGE — 2011 ABA CHAIRMAN’S MESSAGE — 2011 ABA CHAIRMAN’S MESSAGE — 2011

ALLEN SHIVER

FLOWERS FOODS

ABA’s program is designed specifi cally for wholesale baking industry executives, and you can’t afford to miss it — learn, network, and lead your company into the future.

fortifi cationeconomic recovery

innovationsconsumer trends

retail trends

scientifi c breakthroughs

Is your company ready for the next fi ve years? Ten? Learn what’s coming down the pike.

THENTHENTHENTHENTHENTHEN

We consider this the baking industy’s greatest opportunity in its service to the American consumer.”“““

ABA PRESIDENT’S MESSAGE — 1941ABA PRESIDENT’S MESSAGE — 1941ABA PRESIDENT’S MESSAGE — 1941

— L.J. SCHUMAKER— L.J. SCHUMAKER— L.J. SCHUMAKER

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Enrichment of Flour

707070707070YEARSYEARSYEARS

707070YEARS

707070YEARS

707070YEARS

707070CELEBRATINGCELEBRATINGCELEBRATINGCELEBRATINGCELEBRATINGCELEBRATING

INTERVIEW WITH WALMART CHAIRMAN LEE SCOTTINTERVIEW WITH WALMART CHAIRMAN LEE SCOTTINTERVIEW WITH WALMART CHAIRMAN LEE SCOTT

2011 ABA CONVENTION • MARCH 26-30 • J.W. MARRIOTT SAN ANTONIO HILL COUNTRY

ATBIATBIATBIATBIATBIATBI

ABA PACABA PACABA PACABA PACABA PACABA PACNEWT GINGRICH FORMER SPEAKER OF THE HOUSE

RETAILRETAILRETAILRETAILRETAILRETAIL

BUSINESSBUSINESSBUSINESSBUSINESSBUSINESSBUSINESSHERMAN CAIN, FOOD HERMAN CAIN, FOOD HERMAN CAIN, FOOD INDUSTRY LEADER & INDUSTRY LEADER & INDUSTRY LEADER & ENTREPRENEURENTREPRENEURENTREPRENEUR

3

The story of Sam Walton is known by most, but what may not be known is the strategy behind Walmart and its plans for the future. In an interview-style format, Scott will answer bakers’ most pressing questions about the global retail giant whose actions on food retailing, sustainability and now nutrition, impact customers, competitors and bakers alike.

“Managing in Today’s Volatile Commodities Market”

JIM BOWER, PRESIDENT,JIM BOWER, PRESIDENT,JIM BOWER, PRESIDENT,BOWER TRADINGBOWER TRADINGBOWER TRADING

“Vision for America”

One of the country’s most well known political fi gures will talk about his vision for America and the current political climate.

Find out what the 112th Congress could mean for business.

“Taking Leadership to the Next Level”

As a passionate and exceptional leader whose experience brought him from making burgers to the pinnacle of both the corporate and political worlds, Cain will share his philosophy on leadership.

Build a better, stronger business by bringing back valuable leadership insight to your company and your employees.

If you could ask the leader of the country’s most successful retail chain a question, what would it be?

Agribusiness expert Jim Bower will provide strategic direction for managing commodity risks during these challenging times.

Get tips on how your business can not only survive, but THRIVE in this volatile commodities market.

Speaker Highlights

SATURDAY MARCH 26 — PRE-CONVENTION EVENTS (BY INVITATION)

12:00 – 3:00 PM

2:00 – 6:00 PM

2:00 – 3:00 PM

3:30 – 5:00 PM

SUNDAY MARCH 27

9:30 AM – 1:30 PM

ABA Board of Directors Meeting & Lunch

1:30 – 4:00 PM

ABA Board of Governors & All Membership MeetingOpen to all ABA member attendees, this is the annual business meeting of members of ABA. It features the annual state of the association address by Chairman Allen Shiver and a special presentation by the Grain Foods Foundation, “Nourishing Today’s Families.”

QBA MeetingsAIB MeetingsAudit & Finance CommitteeABA Executive Committee

4:15 – 5:15 PM

ELDC Planning Meeting

4:15 – 5:15 PM

GFF Board of Trustees Meeting (by invitation)

Convention Schedule

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Refreshments Sponsored by Lallemand/American Yeast

5:30 – 6:00 PM

New Attendee ReceptionFirst ABA Convention? Then you must attend this special event...meet ABA Board members, other fi rst-timers and get an orientation on the industry’s most prestigious event! Sponsored by B.C. Williams Bakery Service

6:00 – 7:30 PM

Welcome ReceptionOffi cially kick-off your convention experience by catching up with old friends and meeting new colleagues at this opering reception. Sponsored by AB Mauri Fleischmann’s and Alchemy Systems

MONDAY MARCH 28

6:45 – 7:30 AM ATBI Board of Directors Meeting

7:30 – 9:15 AM ATBI Breakfast“Taking Leadership to the Next Level”

Speaker: Hermain CainFood and Restaurant Industry Leader/Former President of Godfather’s PizzaHailed as one of today’s most infl uential business leaders, Cain is a longtime food and restaurant industry leader with a notable history of turning struggling businesses into thriving success stories. Cain will share his leadership philosophy and how you can use your leadership role to give back to your industry, your

community and your country. Sponsored by ATBI, Bundy Baking Solutions and Starpak LTD

&ENRICHING BODIES LIVES70 thCelebrating the Anniversary of the Enrichment of Flour

9:30 AM – 12:00 PMMorning Business SessionsSponsored by Turkington USA

An Interview with Walmart Leader Lee Scott

Speaker: Lee ScottChairman & Former President & CEO, Walmart Under Lee Scott’s leadership, Walmart grew to be the world’s largest retailer and is now recognized as a vital part of the solution to today’s most pressing economic and social challenges. Participate in a frank and open interview with Scott; be prepared to ask the one question to which you would like to know the answer. Sponsored by Dawn Food Products, Inc.

1:30 – 2:30 PM

Afternoon Business SessionSponsored by Colborne Foodbotics LLC

Speaker : Newt GingrichRenown political fi gure and former Speaker of the House, famous for “Contract with America”

Dinner Sponsored by Berry Plastics Corp.

Convention Schedule

Renown political fi gure and former Speaker of the

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MONDAY MARCH 28 (CONTINUED)

2011 ABA CONVENTION • MARCH 26-30 • J.W. MARRIOTT SAN ANTONIO HILL COUNTRY

Panel Presentation — “The Future of Fortifi cation” Consumers more and more are looking to the food industry to make products more healthy and nutritious. How can the baking industry lead the way to making our products better for Americans and help in combatting the childhood obesity epidemic? Sponsored by CSM Bakery Products

“Managing in Today’s Volatile Commodities Market”

Speaker: Jim BowerPresident, Bower TradingSponsored by Mother Murphy’s

6:00 – 7:30 PM Cocktail ReceptionEnjoy cocktails and hors d’oeuvres while networking and socializing with industry colleagues at this popular event.Sponsored by Bemis Company, Inc.

7:30 – 10:00 PMAmerican Bakers PAC Dinner (Ticketed Event)“Vision for America” What does the new Congress and current political climate mean for your baking business? Find out from one of our country’s most talked about, most knowledgeable political fi gures.

3:00 – 4:00 PMAmerican Bakers PAC High Donors Roundtable (Ticketed Event)Sit down with Newt Gingrich for a semi-private meeting to hear about his take on the political climate and vision for America. Sponsored by AMF Bakery Systems

What does the new Congress and current political climate mean for your What does the new Congress and current political climate mean for your

9:30 AM – 12 :00 PM

Spouse Event Mingle with new and old friends at The Guenther House, an historic fl our mill, or enjoy humorous storytelling from Texas native Mary Sue Koontz Nelson. Sign-up on the registration form (choose one). Sponsored by The Henry Group

12:15 – 1:30 PM

BBQ LuncheonBreak bread together and visit between business sessions. Sponsored by ARAMARK Facility Services, Caravan Ingredients and The Henry Group

Refreshments Sponsored by Danisco USAand Lallemand/American Yeast

TUESDAY MARCH 29

7:00 – 7:30 AM

Continental BreakfastSponsored by Dunbar Systems and LeMatic, Inc.

7:30 AM – 1:00 PM

Paul Abenante PEC Golf TournamentThe golf tournament is open to all attendees, spouses and guests, but is limited to 144 players. This is a shotgun start, scramble-format event. Pairings based on handicaps. To participate, sign up on the Convention Registration Form. Fee is $175 per person.Sponsored by BEMA, Burford Corporation, and sponsoring member companies of the Allied Trades of the Baking Industry

1:15 – 2:30 PM Sports Lunch & Golf Awards CeremonyAll ABA Convention attendees are welcome. Sponsored by D. Thomas & Associates and Morgan Olson Corp.

2:30 – 4:30 PM Tennis TournamentJoin us on the courts of the Hill Country Resort as we serve up fun-fi lled, exciting, championship matches. Beverages and prizes will be provided. Attendees, spouses and guests are welcome. Sign up on the Convention Registration Form. Fee is $50 per person. Sponsored by Kwik Lok Corporation

6:30 – 8:30 PM Millers “Denim & Diamonds” Farewell Reception Kick up your heels and show off your spurs! Celebrate in style and comfort with friends and colleagues at this “anything and everything western goes” party. Wear your favorite jeans and diamonds. Just make sure to wear your best “cowboy chic” ensemble to this fun event!Sponsored by The Millers: ADM Milling Company, Bartlett Milling Company, Bay State Milling Company, Cereal Food Processors Inc., ConAgra Mills, General Mills Bakeries & Foodservice, Horizon Milling/Cargill, Milner Milling and Pendleton Flour Mills

Additional Sponsors:

Beverage Carts: Cain Food Industries, Inc. Tournament Prizes: AMF Bakery SystemsGolf Trophies: Horizon Milling/Cargill

ensemble to this fun event!Sponsored by The Millers: ADM Milling Company, Bartlett Milling Company, Bay State Milling Company, Cereal Food Processors Inc., ConAgra Mills, General Mills Bakeries & Foodservice, Horizon Milling/Cargill, Milner Milling and Pendleton Flour Mills

Tournament Prizes: AMF Bakery SystemsGolf Trophies: Horizon Milling/Cargill

Golf Pros:Webb Simpson — Since turning pro in 2009, Simpson has become one of the most exciting new golfers on the PGA Tour. Currently Simpson is ranked 30th in tour position. Sponsored by Printpack Inc., Red Star Yeast, and McGahee, Lacy & Associates

Dennis Satyshur —1997 Assistant Ryder Cup Captain and Head Pro, Caves Valley Golf Club Sponsored by Allied Trades of the Baking Industry (ATBI)

WEDNESDAY MARCH 307:30 – 9:00 AM Get-Away Breakfast Grab a bite to eat or a cup of coffee and say good-bye to fellow attendees before catching your fl ight back home.

Sports Day!

6 &ENRICHING BODIES LIVES70 thCelebrating the Anniversary of the Enrichment of Flour

Convention Amenity Sponsored by Manildra Group USA

Wine Welcome Gift from Lallemand/American Yeast

Lanyards Sponsored Formost Fuji Corporation

General Information

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HILL COUNTRY RELAXATION

J.W. Marriott San Antonio Hill Country Resort & Spa is situated in Texas Hill Country in Cibolo Canyons, where crystal clear streams and towering oak and cedar trees meet the majesty of the hills. The elements of authentic roots, hacienda style, beautiful views and healing waters serve as the inspiration in bringing this magnifi cent resort to life. The Hill Country resort features epic golf in a pristine, natural setting at the 36-hole TPC San Antonio. The resort also offers simple and timeless treatments at its sophisticated Lantana Spa.

J.W. Marriott Hill Country San Antonio

CONVENTION QUESTIONS?

For questions regarding the convention, please contact ABA Vice President, Membership Services Karin Fitzgerald at kfitzgerald@americanbakers.org or 202-789-0300. Information can also be found on the ABA Web site at www.americanbakers.org.

DINING

The resort offers seven distinct dining options. Each restaurant and lounge features imaginative menus, cocktails, and beverages with a focus on fresh, sustainable, and organic ingredients. To make a reservation or for off-site dining assistance, call (210) 276-2500 and ask for the concierge.

LOCATION AND CAR RENTAL

The resort is just 20 minutes from downtown San Antonio and the airport (SAT). For car rental, ABA has special rates with Avis — call (800) 331-1600 and use the Avis Worldwide Discount number D006356 to receive the best car rental rates available.

RESORT INFORMATION

J.W. Marriott San Antonio Hill Country Resort & Spa23808 Resort ParkwaySan Antonio, TX 78261(210) 276-2500

For Reservations: Phone: (800) 648-4462 or (210) 276-2500. Ask for the American Bakers Association rate of $289 per night. Internet: www.jwsanantonio.com. Use Group/Convention code: BKABKAA

Reservation cut-off: February 25, 2011. After that date, room rates will be based on a space and rate availability. The group rates are available March 25-31, 2011, based on availability. Cancellations must be received 72 hours prior to check-in date.

ATTIRE

Receptions will be held outside (weather permitting), so a jacket or light wrap is advisable. Daylight savings time will allow extended daylight and warm weather.

Business AttireWelcome ReceptionMonday Evening Cocktail ReceptionAmerican Bakers PAC Dinner

Business CasualMeetings and Business SessionsBarbeque and Sports Luncheons

“Cowboy Chic”Tuesday evening’s Millers “Denim & Diamonds” Farewell Reception — Wear your favorite jeans and Stetsons for this event!

2011 ABA CONVENTION • MARCH 26-30 • J.W. MARRIOTT SAN ANTONIO HILL COUNTRY

AMERICAN BAKERS ASSOCIATION • 1300 I STREET NW, STE. 700W • WASHINGTON, DC 20005 • 202-789-0300

WHY CAN’T AFFORD TO MISS THE 2011 ABA CONVENTION

HEAR WHAT ATTENDEES SAY ABOUT ABA CONVENTIONS:

— Rich Hoskins, Colborne Foodbotics LLC

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“ABA put together an extremely productive and benefi cial program. The speakers were fi rst class and imparted numerous ‘gems’ and tons of timely and useful information.

— Scott Livengood, Salem/Dewey Bakery

“ “

D. Thomas & Associates has been an active partner with ABA since 1973. The ABA Convention provides a perfect venue for creating long-term relationships with baking industry leaders.

— Brad Burris, D. Thomas & Associates

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YOU

I don’t remember ever attending any conference, convention, annual meeting, seminar, post-graduate college course where the speakers were better than this ABA Convention’s slate.

— David Gardner, Nickles Bakery

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For more reasons why you should attend the 2011 ABA Convention, including a list of companies represented at the

2010 ABA Convention, go to the ABA Web site: www.americanbakers.org.

I have been attending ABA conventions since 1994. For me it is the participation of our vendor suppliers and our outside speaker experts that makes this event both exciting and valuable. It is always a great learning opportunity.

— Gary Prince, Bimbo Bakeries USA

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Rick and I have been coming to the ABA Convention since 1995. Many new contacts and fertile business conversations developed at these meetings have helped us regularly identify and develop the new technology that keeps on enriching the baking industry and addressing consumer emphasis for quality baked goods at a competitive price.

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