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2011 Spring Conference April 27-29, 2011 Phoenix Hyatt Regency 122 North Second St. Phoenix, Arizona, 85004 For more information visit: www.datacenterug.org
2011 Spring ConferenceApril 27-29, 2011
Phoenix Hyatt Regency 122 North Second St. Phoenix, Arizona, 85004
For more information visit: www.datacenterug.org
2 Register today at www.datacenterug.org
About the Conference In a time when IT needs are only outpaced by energy costs, IT managers are being challenged to improve data center availability while reducing costs and increasing efficiency. Simultaneously, adequate monitoring, space constraints and rising heat and power densities continue to weigh on data center managers’ minds. The 2011 Spring Data Center Users’ Group® Conference will arm data center professionals with the knowledge and resources needed to balance a multitude of seemingly conflicting objectives while delivering on business goals.
The DCUG® conference invites industry professionals to discover and share data center best practices while also offering an opportunity to network with industry experts. Built on a series of interactive sessions, the conference allows participants to exchange ideas on data center operations while also gaining new insights on technology trends in the data center sphere. All presentations feature specialized experts that will touch on IT infrastructure in all critical areas, including:
The costs and causes of data center downtime
Extending the life of new and existing data centers
Trends in data center design and construction
Enhancing data center cooling efficiency without threatening availability
Strategies for effectively managing data center infrastructure
Changes in standards and codes
The DCUG and conference is sponsored by Emerson Network Power. All sessions are non-commercial and educational in nature.
3DCUG – Spring 2011 Conference
Who should AttendThe DCUG conference is open by invitation for pre-qualified industry professionals who work in mission critical data center operations. Participants share an interest in industry best practices and strive to achieve a better understanding of data center strategies that deliver business results.
Admission to the conference is available at no cost to the first 250 pre-qualified registrants. After approval, your registration package will include unlimited attendance to all conference sessions, hotel accommodations for two nights and meals. Attendees are responsible for travel arrangements to and from the conference location.
Register today at www.datacenterug.org
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Information Security: Insight and Practical Solutions for Reducing Risks and Threats
Stuart McClure, Sr. VP & GM, Risk & Compliance, McAfee Inc.
Stuart will lead us through the numerous risks and pitfalls we face every day with information security. Find out how standards, technologies and processes can be assets in the fight against risks and threats. Expect his statements to be visionary, actionable and practical. Stuart will convey insight from the vast McAfee labs knowledgebase, his personal experiences and the research conducted from his book, “Hacking Exposed: Network Security Secrets & Solutions”, to deliver informative material on this critical subject.
Operations and Data Center Operations: Subtle Similarities
Jeff Biggs, Exec.VP & CTO, Peak 10
Join Jeff as he shares his wisdom in data center operations. Conference attendees will appreciate the interesting examples he uses to show how little nuances and subtle changes can make an enormous difference in operational excellence. Follow him as he applies various scenarios to reveal the benefits of some common sense actions—from reading smoke signals to listening to the heart beat of the electrical bus. Learn how to leverage these examples and his suggestions to improve your operations almost immediately.
How GoDaddy Keeps Data Center Operations Going Strong
Rene LeBlanc, Critical Facilities Manager, GoDaddy.com
Take a closer look at the internal operations that drive improvements at GoDaddy.com. Rene will share how he leverages his background as a tradesman coupled with a developed operations philosophy to succeed in this high impact environment. He will demonstrate what data center operations really means at his company and how each day his team is tackling change,
improving efficiencies, maintaining availability and solving problems. Look for Rene to touch on standards, BMS controls, PUE, cooling practices and more.
The Cold-Hard Facts Inside Chill-Off II: Methodology, Evaluation & Results
Henry Coles, Program Manager, Lawrence Berkeley Labs
Douglas Werner, Sr. Director of R&D, Cooligy Inc.
The Data Center Pulse’s recent Chill-Off II involved an evaluation and analysis of alternate cooling equipment from 8 companies. The tests used real IT equipment running production type software loads from eBay. This presentation will include descriptions of the test methods, evaluation metrics and results of 11 different tests investigating the efficient use of energy. Attendees will learn about the test methods, energy efficiency evaluation metric development, cooling technologies, results and recommendations for improving energy efficiency.
Conference SessionsThe DCUG conference arms IT professionals with the knowledge and understanding needed to drive business results through effective data center design and management strategies. Each session will introduce new strategies and solutions for resolving IT challenges, answer questions, suggest resources and discuss the tools and solutions most capable of resolving issues in the data center. Sessions planned for the Spring 2011 conference include:
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Watts & White Collars: How Organizational Business Models Drive Facility Systems Design
Steve Ritzi, Managing Director, Pergravis LLC
The traditional data center design model often relies on broad, outmoded metrics, such as Watts per Square Foot, to drive the design process. Planning for a new data center or upgrades to existing facilities needs to be driven by a new paradigm—one that recognizes an organization’s business model, and the expectations of senior management, as the true drivers for data center design.
This session covers the need for going beyond traditional metrics, and the imperative for engaging executive management teams in the planning process. Steve will discuss a “Five Level Analysis Model” for determining facility capacity, along with a number of other subjects of interest to data center and facility managers and planners.
Impact Analysis: Data Center Operations Under NEC Article 708: Why Some Strategies Succeed, While Others Fail
Don Bachman, Director, Mission Critical Facilities, Emerson Network Power, ASCO
Don will review the requirements within NEC Article 708 and the impact on data center power systems and their operators. He will discuss the importance of code enforcement and the “authority having jurisdiction”, the various load transfer strategies, and recent news articles regarding failures in data centers—while evaluating possible designs that would mitigate these occurrences.
Addressing Fire Suppression in Today’s Dynamic Data Center
Brad Stilwell, Director, Corporate Engineering at Fike Corp.
Our data center industry has created challenges involving proper, effective and compliant fire suppression solutions. Brad will help us sort through these obstacles and present effective alternatives. He will address such items as: the effects of room pressurization on fire suppression, effective use of fire suppression in hot aisle/cold aisle configurations, how to manage containment situations, and how to evaluate fire suppression agents in the data center.
Examining AC and DC Power in the Data Center: The Latest Pros & Cons
Alan French, Manager, Technical Relations, Emerson Network Power, AC Power
Mark Murrill, Program Manager, Emerson Network Power, DC Power
With the quest to achieve efficiency without compromising availability, data centers are taking a closer look at alternative distribution voltages. New AC voltage distribution patterns have resulted in higher densities and improved efficiency. DC has re-emerged with its key benefit of reducing the number of electrical conversions, yielding the potential for even greater efficiency improvements. Plus, renewable sources of energy are increasingly being brought to the table.
This session will explore emerging AC voltages and low and high voltage DC distribution trends occurring in the data center. Join the discussion to clarify what system tradeoffs are to be made and how best to apply these critical power systems.
6 Register today at www.datacenterug.org
A Comparison of Room-, Row- and Rack-Based Data Center Cooling Technologies
Dave Moss, Data Center Cooling Strategist, Dell
Join Dave as he tackles a few of the recent claims made regarding efficiency and energy use around common data center cooling products. He will examine the rationale around subjects involving using less chiller capacity, applying energy use data and energy consumption of the primary cooling loop.
Discover how some claims sound impressive, but may not stack up. Using a simple analysis, Moss will show the various results between room, row and rack cooling approaches.
Leveraging Data Center Infrastructure Using Advanced Monitoring
Jon Gonzales, Chief of Plant Operations, Colliers International
Brian Lynaugh, CEM, Direct Digital Controls
As the facility manager for CalPERS, the nation’s largest public pension funds data center, Colliers International gained a solid understanding of how an intelligent infrastructure can improve data center operations. Jon and Brian will share their experiences with implementing Data Center Infrastructure Management (DCIM), including how they achieved a fuller picture of their surroundings by compiling numerous independent sub-systems to perform real-time data acquisition, data display and data analysis. This allowed them to obtain
PUE metrics, capacity monitoring, trend history, PDU branch circuit management and rack grid heat and power consumption information. Discover how they addressed SLA’s to manage assets on the white space and the corresponding impact to the electrical and environmental systems.
Energy Gains When “Given The Shaft”
Ben Stewart, Sr. VP, Facility Engineering, Terremark Inc.
Join Ben as he goes beyond the typical energy efficiency improvements associated with minimizing the mixing of cold and hot air through hot aisle/cold aisle configurations, containment, hot air return plenums and more. In the quest for greater energy efficiency, Ben uncovered the gains possible with motor shaft speed control . The relationship between motor shaft speed and the power consumed by that motor is cubic (the Affinity Law). Find out how reducing the shaft speed of a motor running a pump or the blower in an air handler by just 20% leads to a 50% power reduction. Learn about how applying shaft speed control on the CRAHs deployed in his Miami facility saved energy, including the before and after effects, and the challenges encountered.
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Effectively Managing a Power and Cooling Capacity Crisis
Kurt Blust, Manager, Data Center and Technical DR, Lincoln Financial Group
Kurt will share just how Lincoln Financial solved both short term and long term challenges brought on by inadequate power and cooling in their primary data center. He will describe how they adjusted and managed during a rapid 9-month build-out period to double their capacity—often taking innovative and creative steps to free up enough power and cooling load to address short term requirements, without adversely affecting delivery dates or IT projects. In addition, he’ll touch on how Lincoln Financial responsibly disposed of over 7 semi-truck loads of computer hardware from their US sites in a secure and environmentally responsible manner.
Common Causes of Data Center Facilities Downtime
David Boston, President, David Boston Consulting
Data center owners typically design and implement high availability configurations in the hope to eliminate single points of failure. Often, they may neglect to invest equally on the people side—involving staff plans and training—to successfully operate the facility. And, it is now widely known that facilities-related downtime events are most commonly caused by human error.
Find out how many owners can unknowingly create this dichotomy, and how they can eliminate it. Drawing on successful practices in critical industries (nuclear, airlines, military), as well as best practices at commercial operations, David will present specific strategies which owners may employ to avoid the common causes of facilities systems downtime. Session participants will be afforded the opportunity to pose scenarios and request recommended solutions, as well as to suggest additional best practices.
Adequate monitoring / data center management capabilities 51%
Availability (uptime) 49%
Heat density (cooling) 40%
Energy efficiency (energy costs &equipment efficiency)
38%
Power density 26%
Space constraints / growth 19%
Technology changes / change management
14%
Security (physical or virtual) 13%
Data center consolidations 9%
Data storage 8%
Regulatory compliance 5%
Other, please specify 3%
0% 10% 20% 30% 40% 50% 60%
What are your top three (3) facility / network concerns?
Improving energy efficiency was once the top concern of data center managers, but organizations remain unwilling to do so if it could increase the likelihood of an outage. Learn about different strategies to improve efficiency without compromising on performance.
8 Register today at www.datacenterug.org
A block of rooms has been reserved for DCUG attendees at the Phoenix Hyatt Regency, 122 North Second St., Phoenix, 85004. The Hyatt is located four miles from the Phoenix Sky Harbor International Airport.
Taxi service is available from the airport. Fares are approximately $18.00 one way. Super Shuttle or Valley Metro Light Rail are other options from the airport.
For additional details on the hotel, including driving directions, visit www.phoenix.hyatt.com. Hotel accommodations, including standard room and taxes for the evenings of Wednesday, April 27th and Thursday, April 28th are fully paid for and sponsored by Emerson Network Power for pre-approved conference attendees. In order for hotel rooms to be covered by the sponsor, reservations must be made by the attendee via the DCUG link in your registration confirmation provided by the Hyatt or by contacting the Hyatt directly and requesting a room on the DCUG block. A credit card must be provided when making your reservation to cover any hotel incidentals and personal expenses upon check-out. Reservations secured through a third party or travel agency will not qualify for complimentary status.
Attendees should plan to arrive the afternoon or evening of Wednesday, April 27th at the Phoenix Sky Harbor International Airport. Attendees are invited to attend a Networking Reception Wednesday evening.
Departures can be planned for 2 pm on Friday, April 29th following the close of the conference.
Registrants are responsible for their own travel arrangements to and from the conference location.
How to RegisterRegister today at www.datacenterug.org
The conference is free of charge to all invited and prequalified data center, facility and IT managers. Registration is open to the first 250 invitees who respond. The deadline to submit registrations and registration changes is 5:00 PM Eastern, April 13th, 2011. Same-company substitutions may be made at any time up to the start of the conference with approval by conference management. Registrants must present a valid picture identification or business card to be admitted into the conference.
Your PrivacyEmerson Network Power reserves the right to use the information obtained from you for the purposes of enabling your attendance at the conference. We will not disclose your personal information to any other third party without your consent except when we are required to do so by law.
Hotel and Accommodations: Travel Information
DCUG – Spring 2011 Conference 9DCUG – Spring 2011 Conference
Your Conference Registration Includes:
Hotel accommodations (standard room) for the evenings of April 27th and April 28th.
Admission to all conference sessions and activities, including associated conference materials.
Reception on Wednesday, April 27th. Breakfast, lunch and dinner on Thursday, April 28th and breakfast and lunch on Friday, April 29th.
Costs for self-parking for “attendees” driving to the hotel are also covered.
Please check at the conference registration desk for a parking voucher. Costs for valet parking are not covered by the DCUG program.
Conference attendees are responsible for their transportation to and from the conference. Attendees are also responsible for hotel incidentals as well as any personal expenses.
Dress code for the conference is business casual. Each attendee is required to wear the official conference badge at all times during the conference sessions and events for security reasons. Attendees without badges will not be permitted to enter conference sessions.
The Data Center Users’ Group Conference is considered a business meeting for data center professionals; therefore arrangements have not been made to include spouses or guests at meeting or meal functions.
The DCUG Conference is sponsored by Emerson Network Power, as such the right is reserved, in their sole discretion, to limit or deny access to the conference to any entity or individual. Emerson Network Power’s receipt of a registration application does not constitute acceptance until a confirmation has been sent.
10 Register today at www.datacenterug.org
Data Center Users’ Group Board of Directors
Data Center Users’ Group Leadership Team
Frank Atkinson GMAC-RFC [email protected]
Dave Burns Cincinnati Bell Technology Solutions [email protected]
Jim Fiori Paychex [email protected]
Jon Gonzales Colliers International [email protected]
Douglas R. Harvey Cincinnati Children’s Hospital [email protected]
Ken Hochdanner JPMorgan Chase [email protected]
William (Bill) Leedecke Vanguard [email protected]
Renee Marzitelli Delta Air Lines, Inc. [email protected]
Bob Miller Emerson Network Power [email protected]
Dick Prefontaine Meijer [email protected]
Ron Bednar Strategic Lead [email protected]
Karen Bunke Member – DCUG Administration [email protected]
Dave Crago Program Development [email protected]
Pam McCombs Event Logistics [email protected]
Jessica Winiecki DCUG Web Site [email protected]
11DCUG – Spring 2011 Conference
About the Data Center Users Group
The Data Center Users’ Group is sponsored by Emerson Network Power and helps managers tackle today’s vast challenges in running 24x7 mission-critical operations and optimizing complex infrastructures. Our conference agenda is educational and non-commercial in nature and provides an interactive technical exchange focusing on data center operational and infrastructure trends and best practices, with discussions by industry experts and peers. The Data Center Users’ Group welcomes communications from you and all general members regarding areas of interest for consideration as topics at future conferences. The Board of Directors looks forward to receiving your input and opinions. Please communicate with any member of the board or the entire board on a continual basis.
© 2011 Emerson Electric Co. Business-Critical Continuity, Emerson Network Power, the Emerson Network Power logo, Liebert, and the Liebert logo are registered trademarksand service marks of Emerson Electric Co. Data Center Users' Group and DCUG are trademarks and service marks of Emerson Electric Co. SL24643-R03-11
2011 Spring ConferenceApril 27-29, 2011
Phoenix Hyatt Regency 122 North Second St. Phoenix, Arizona, 85004
For more information visit: www.datacenterug.org
