Date post: | 13-May-2015 |
Category: |
Technology |
Upload: | gillian-muessig |
View: | 1,562 times |
Download: | 4 times |
What Are They Thinking!?!Understanding US/UK/EU Client Mentality
Gillian Muessig | Founding President
http://downloadurl
World’s most popular provider of search marketing software
I can afford this…
And I can afford this for Mum…
And this for my daughter…
But I don’t have this…
Or this…
Even though these folks do!
Taxi
Taxi
Water taxi
An Ahmedabad tech office
MozPlex
Tech windows
CEO’s office door
The same, but different
Acknowledge the Paradigms
Getting Down to Business
Language
We appear to be speaking the same language, but we are definitely not communicating
We appear to be speaking the same language, but we are definitely not communicating
Speak slowly!
Time is precious
These words move it along
Are we all clear on this issue?Repeat conclusions or instructionsUse fewer words
Focus on the project
Speaking of websites…
It takes time
Reporting Expectations
Know what to track
Know how to report
• Create the format and contents of the report with the client
Infographics, not for just linkbait
• List things under logical headlines
Know what to track
• Keep consistency in format and order
Truth builds trust
• Don’t beat around the bushIf the numbers are low, say soIf it isn’t done, say soIf it’s going to be late, say so… early!
Get the picture
…not just the specs
Never Work in the Dark
Video beats phone
Take this thought with you…
code: IMJSUMMIT12Free for 60 days: www.seomoz.org/signup
I come bearing gifts