2012.04.19 - SmartCloud Enterprise - object storage [SmartCloud Services]

© 2012 IBM Corporation

IBM SmartCloud Enterprise – object storage

© 2012 IBM Corporation2

Agenda

IBM SmartCloud Enterprise Overview- What is Object Storage?- How does it differ from other SCE Storage Options- Object Storage Pricing- Object Storage Roll-out Details

Object Storage Differentiators Object Storage Use Cases Access Methods

- API- 3rd Party Alternative (Nirvanix Eco-System)- CloudNAS

Security and Data Protection Competitive Comparison More Information Backup

API Development Additional Competitive Comparison Material

IBM SmartCloud Enterprise Overview- What is Object Storage?- How does it differ from other SCE Storage Options- Object Storage Pricing- Object Storage Roll-out Details

Object Storage Differentiators Object Storage Use Cases Access Methods

- API- 3rd Party Alternative (Nirvanix Eco-System)- CloudNAS

Security and Data Protection Competitive Comparison More Information Backup

API Development Additional Competitive Comparison Material


IBM SmartCloud Enterprise at a glance

More at: ibmcloudcatalog.blogspot.com

Features and functions: Choice of nine virtual (Intel) server configurations Choice of operating systems:

• Linux®; Red Hat, Novell SUSE or bring your own• Windows Server® 2003 and 2008

Software image choices:• Pick a pre-configured IBM or IBM Partner image• Construct a Linux image in the cloud from software bundles using IBM and

partner tools• Import or copy an existing Linux image

Options to dynamically add/delete multiple blocks of persistent storage; fixed formatted sizes or ‘raw’ blocks of any size up to 10TB.

Object storage providing highly accessible and secure Internet file system with nearly unlimited capacity

Virtual servers accessible directly from the Internet or isolated in virtual private network environments.

Premium support services as a supplement to forums, with optional add-on operating system support

Choice of six sites: US (2), Canada, Germany, Japan & Singapore with massive capacity.

Payment options:Pay-as-you-go

• Per hour usage charges for virtual servers, storage, software images, persistent storage and static IP addresses

• Full billing details downloadable from the cloud portalReserved capacity package options.


Key development: IBM SmartCloud Enterprise adds object storage

OEM Agreement with Nirvanix On October 12th 2011, IBM announced an OEM agreement with Nirvanix to utilize Nirvanix

storage technology as the base for a new storage feature in IBM SmartCloud Enterprise

Official Name: IBM SmartCloud Enterprise – object storage

The object storage solution:Provides object based storage accessible via the internet

Managed, highly secure cloud storage service developed for today's enterprises.

Intelligently stores, delivers and processes storage requests in the best network locations globally, providing the optimal user experience.

Comprised of standards-based access to integrated services, powered by Nirvanix's patent-pending technology and infrastructure.

Object storage use cases:Object storage for VMs: Web based storage for applications running in the SCE

Object storage only: Web based storage for applications running on client infrastructure

Object storage for copies: Customers looking to replace in-house storage for backup.

Object storage for collaboration: Customers wanting the ability to share storage content globally.


What is IBM SmartCloud Enterprise - object storage?

CustomerMaster account

App/Business unitNamespaces

User Subaccounts

User Folders

User File objects

HTTP POST to upload and HTTP GET to downloadhttp://downloads.MyCompany.com/Application/Useraccount/Folder/Filename

Internet

Files and folders accessed and managed through simple Web APIs or a CloudNAS interface

Self Service management console• Manages multiple file namespaces &

user accounts• Web based providing secure access

from anywhere

Designed for unstructured content of virtually unlimited size

• Not designed for high I/O, low latency workloads.

Billed only for storage consumed Highly reliable object based storage:

• All files individually secured• All files individually tagged with

metadata• All files individually controlled


What is object storage?

Object storage is an approach that combines the file data together with its metadata and assigned a unique identifier. • This differs from traditional filesystems using folderfile structure• It is well suited for fixed content unstructured data

Unstructured data• No predefined format or identifiable structure• i.e. free form text, bitmap images, .pdf, .doc, .gif, .jpg, .mov

Structured data• Predefined data model or format to organize data so that it is

identifiable • i.e. a relational database


IBM SmartCloud Enterprise storage options

Storage Type Instance Specific

How to attach Backup Use cases Speed / Resiliency

Ephemeral• Price is included in

the instance hourly rate

• Volumes and sizes predetermined by instance type (60GB to 2TB)

Yes:Provisioned as part of the instance provisioning process.

De-provisioned with instance.

• Attached at VM provisioning

• Only first 60 GB root segment is formatted

• Remaining storage to be formatted and mounted by the instance owner.

• Client is responsible for backup,.

• All data is captured in instance image capture process.

• Cloud backup solutions can be used as add-on service / agreement

• Application Data• Database (tables,

logs, etc.)• Transactional data

• 10 MB/sec• 75 IO/s• Not resilient against

disk failure

Persistent• Flat hourly rate of

$0.15 per GB per hour (~$0.108 per GB per month) for allocated block size.

Partially:• Mounted by one

and only one instance at a time.

• Data and format is retained between mounts until block is deleted.

• Attached to VM when the VM is provisioned or attach/detach dynamically.

• Up to 3 blocks per instance.

• Block sizes up to 10TB are provisioned from the SCE Console

• Client is responsible for backup,

• Storage units can be “cloned”. Must be detached prior to cloning.

• Cloud backup solutions can be used as add-on service / agreement

• Data that needs to be retained beyond the life of an instance.

• NAS (SONAS) shared across SCE hosts implemented using RAID6 hardware

• Hosts connected via shared 1 Gbit Ethernet,

• Relatively low performance

Object storage• Tiered pricing with

range $0.20 - $0.11 per GB per month depending on avg. daily usage in a month.

• Charges are for actually consumed storage.

No:• Multiple instances

can access stored objects.

• Accessible via the Internet, i.e. SCE instances not required.

• REST APIs• Virtual NAS Appliance

(CloudNAS)• 3rd party NAS

Appliances

• Customers can order copies of data in multiple data centers (currently max 2).

• Client can enable automatic background replication of data to multiple external data centers

• Backup for other storage

• Archives, e.g. document retention storage

• Global data distribution

• Geo-replication for disaster protection

• Speed is dependent on client Internet access from their point of access (inside or outside of SCE).

• Data Availability 99.9 to 99.99 depending on number of different data center copies.

• RAID hardware


Advantages of SmartCloud object storage?

Consumption based pricing

“cheap and deep” - lower cost tier for limitless fixed content and archival storage needs

A multi-location data protection policy for both disaster recovery

Global namespace structure for familiar file system navigation and geographical collaboration

Geo-positional routing access to your closest ingest and access storage location


IBM SmartCloud Enterprise – object storage pricing

Object Storage Average consumption

One Copy Pricing*(Per GB per Month)

First 1 TB $ 0.20

Next 99 TB $ 0.19

Next 400 TB $ 0.18

Next 500 TB $ 0.17

Next 4000 TB $ 0.14

Over 5000 TB $ 0.11

Pricing:

Pricing is tiered based on average consumption for a month, calculated as follows:

• A snapshot of storage consumption is collected daily

• An average of the daily snapshots is calculated for the days in a billing period

• Pricing table to the right is applied to that average

Billing Example:

Customer consumes on average 500TB in a given month

$0.20 x 1 TB (1,024 GBs)

$0.19 x 99 TB (101,376 GBs)

$0.18 x 400 TB (409,600 GBs)

*US prices shown. Local prices apply.*US prices shown. Local prices apply.


Granular Usage-Based Pricing

750TB of Storage Capacity

Example: Planning for a 750TB Deployment over 10 Months

But Using Only 75TB Per Month

Pay Only For What You Use; Lower CapEx Instantaneously


IBM SmartCloud Enterprise Monthly Cost Estimator - Storage

Cloud Price Estimator

1.Select Country / Currency2.Select No present data in the Select a configuration section3.Click Continue4.Select the storage tab at the top5.Scrolling towards the middle of the storage window, select TB or GB6.Once set, enter the average amount of data stored7.Select the number of copies8.Monthly usage charge is presented

Note: Monthly usage charge is always shown as $/GB

http://www-935.ibm.com/services/us/igs/cloud-development/estimator/Tool.htm?cfg=us-en


Object Storage BenefitsSoftware:Self-Healing Cloud—continuous data integrity

Global Namespace—upload once, access anywhere

Data Consistency—change once, available everywhere

Highly Granular Multi-Tenancy—millions of sub-domains within a single storage pool

Self Provisioning—customers can provision their own data from a dedicated, intuitive management console

End-to-End Network Visibility & Management—from gateway to cloud

Enterprise-Grade Security—unparalleled security safeguards and processes at the user, data storage and physical data center levels

Services:Flexible Storage Locations—Client chooses where & when

Enterprise SLAs—4 nines not 3 or best efforts• 4 nines with 2 copies in the cloud• 3 nines with 1 copy in the cloud


Secure Multi-Tenancy within Multi-Tenancy

Each storage pool is a unique global file system• With unique storage policies

Child accounts are optional isolated subaccounts

Integrated quotas and real-time billing query for storage and bandwidth

…

…


Security and Compliance

Physical Security – Secaucus, NJ and Frankfurt, Germany

• Storage Centers in Tier IV Data Centers

• 24x7 On-site Security

• Biometric hand geometry readers on all doors

• Kinetic locks on all closed cabinets

• CCTV digital camera coverage

• Bullet-resistant walls

• Perimeter concrete bollards and planters

Nirvanix Organization Security

• SAS 70 Type II certified

• 3rd Party Security audits performed


Data Security

2-factor authentication to access Cloud File System

• Username

• Strong Password (6 characters /w numerical and special )

• 128 bit token based authorization key

256 bit AES Encryption client option

• Data encrypted before transfer

• CloudNAS enables 256 encryption

• Safe Harbor laws for European Union

SSL for data transfer

• Encrypts file names in transfers

File obscurification

• De-identify physical file, removing filename, owner, and type

User defined data location policies

• User selects Storage Centers


Data Protection

File Integrity Checking

• MD5 Hash comparisons

• Period MD5 validation

Recommended Policy

• Two copies, two different geographic locations, RAID 6 protected

• 99.999% Access SLA

User defined replication

• Automated asynchronous replication


Object storage solves pressing enterprise storage problems


IBM Smart Cloud Enterprise – object storage Usage Scenarios

Workload Sales Scenario

Dev/TestCustomers creating and evaluating test instances on object storage to reduce dev & test expenses. Will more than likely be a high usage bucket of the non-storage only tiered usage.

Tech RefreshCustomers that have existing storage supporting tier 3/4 workloads that are coming off of maintenance, reached end of life or is coming off lease and are looking for alternate sourcing options.

New Workload / Service

Customer has a new application coming online that will generate a large amount of file growth and does not want to make a capital investment to build out the capability.

Business Transformation

Customers are looking for new ways to establish new cash flows for existing capabilities and intellectual property.

ISVs

As ISV solution providers leverage the SC-E capability to provide solutions for their end customers, they will require object storage capabilities within the context of their application workflow to provide resiliency and/or backup to disk functions.

Pure storage / 2nd copy

Customers looking for a 3rd party cloud storage option to move certain data to the cloud to be more cost effective.


Primary Use Cases

Infrequently accessed unstructured content

Fixed content

Secondary copies of data

Any data that must be retained for regulatory compliance

Data that must be shared across data centers, cities, states or countries—distributed content & collaboration


Object Storage for Archive

Archival storage• Required for permanent data

• Required for compliance and eDiscovery

• Commonly stored on expensive disk, very rarely accessedBut still takes up expensive data center space

Wastes power & cooling

Requires servicing & maintenance

• object storage solves this archival problemNo data center space, power, cooling, infrastructure, maint, or management

• Symantec eVault leverages this capability


Object Storage Solves the Backup Problem

– Leverage object storage to solve this problem– Direct Backup/Recovery to/from object storage = Simpler DR– Unlimited Capacity for long term retention

© 2012 IBM Corporation22Los Angeles Studio London Studio

Studios upload rendered content to the secure enterprise cloud

Download content and begin working on it immediately

Studios bring films to market faster: masters can be downloaded, subtitled, dubbed rapidly

IBM Confidential

Distributed Content and Collaboration: Post Production Studio Example


Panzura – File System ControllerBenefits:Point-in-snapshot at administrator defined intervals

- Users and Admins can access snapshot directories to recover data at file, directory or file system level

Multi-site data reduction- Deduplication engine is distributed

across all file system controllers, allowing the global file network to be deduplicated

- Core capacity consumed reflects a single instance of all files that have traversed the Panzura system into object storage.

Self-healing Architecture- strong, multi-level checksums to

detect silent data corruption- Auto corrects corruption problems

and automatically repairs the anomaly that caused it.

Full Crash Consistency- Protects data when sudden,

unforeseen events occur- Simply recovers its last state and

continues operation- All writes acknowledged to hosts

are safe


Twinstrata – Cloud Array Gateway

CloudArray iSCSI Storage Gateway:Available as a Virtual or Physical ApplianceFast and Easy Setup

Features:-Data Reduction-Encryption-Snapshots

Disk to Cloud Backup

Multi-Site Data Access


Riverbed Whitewater and TSM

Snapshot / backup / archive use cases

Higher performance instance image backup to object storage

Deduplication through Riverbed Whitewater

Benefits:

-SSL v3 and 256-bit AES Encryption

-Byte-level-based deduplication

-Easy integration into existing backup infrastructures


Symantec Netbackup or Backup Exec

Key Benefits:Verification that information reached Object StorageSimplified Management

- No Caching or scripting- Error handling using

standard NetBackup Taxonomy

- Appears as disc storage device in admin console

Additional Automation- Assign storage quotas for

specific nodes- Storage lifecycle policies

No Deduplication

Common Use Cases


- Dudup – Encryption - Index

Commvault Simpana

Benefits:

-Encryption of data in flight and at rest

-Data Deduplication

-Native REST connectivity integrates with Object Storage

-Built in reporting- Data verification

Snapshot / backup / archive use cases

Higher performance instance image backup to object storage

Deduplication to object storage


IBM CloudNAS® Gateway A closer look at CloudNAS

– A light weight software installation makes object storage appear as local NAS file systems

– Supports CIFS and NFS access– Windows and Linux compatible

CloudNAS Caches• Frequently accessed data

• Providing local performance

• Eliminating Branch Office Infra• Providing shared storage requirements

CloudNAS Capabilities •LAN Based Protocols• Cache• Encryption• SSL• Multi-threading• TCP Tuned• File Integrity Checker


Situations driving consideration of SmartCloud Enterprise - object storage

1. Infrequently accessed unstructured content that need to be kept or retained for regulatory compliance

2. Need forstorage option that automatically replicates data across multiple geographic locations so it can be accessed locally by the users in geography

3. Need of storage option that dynamically scales up (or down) to support billions of objects?

4. Need for high security Cloud Storage

5. Way to only pay to manage the storage actually used

© 2012 IBM Corporation30 IBM and Nirvanix Confidential - For Internal Use Only

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2012.04.19 - SmartCloud Enterprise - object storage [SmartCloud Services]

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