Mobile First Turning a web game developer
into a smartphone & tablet company
Sebas'an Kriese
1
Wooga: Games for everyone
50 million ac/ve users 70% female, core age 30-‐50
Team of 260 from 37 na/ons, in Berlin
Forecast Tablets
2011 2011 2011 2012 2012 2012 2013 2013 2013 2014 2014 2014 -‐
20
40
60
80
100
120
140
160
180
iPad Android Windows
Units sold worldwide (in million) Source: Gartner Inc. (2012)
Kickoff to become a mobile company
iPhone / iPad for all
employees
Christmas 2011
15
5 learnings from Diamond Dash: our first mobile game
16
Redesign UI
18
1. Native Feel
First Test
19
1. Native Feel
Three user tests per week
20
1. Native Feel
Redesign UI
21
1. Native Feel
Quick Access
Play aRer just 1 click!
22
1. 2.Accessibility
Facebook Connect
23
1. 2. 3.Social
8x Logged in players are 8x more likely to spend money
MoneXzaXon
24
2x Logged in players play twice as long
AcXvity
25
1.9mio 1.9mio visitors come each month from Facebook
Virality
26
Tablet opXmized
27
1. 2. 3. 4. iPad
Tablet opXmized
28
1. 2. 3. 4. iPad
Daily AcXve Users
Dec 2011 Jul 2012 Mar 2012 29
1. 2. 3. 4. 5.Post-Launch
Treatment
Revenues
Dec 2011 Jul 2012 Mar 2012
Color Splash
Magic Powers
May 2012 30
1. 2. 3. 4. 5.Post-Launch
Treatment
1. NaXve Feel 2. Accessibility 3. Social
4. iPad 5. Post-‐Launch Treatment
Pre-Launch
Post-Launch
Launch
5 Key Learnings
31
Contact me: [email protected]
Join Wooga now! wooga.com/jobs