@TriKro

Tristan Kromer

GrasshopperHerder.com

I am not an expert in your business.

Only you can be the expert in your business.

My job is:•to ask the unasked questions;•to challenge assumptions;•and give you tools to succeed.

Lean Startupin

3 Steps

Step 1)

Step 2)

Step 2.5)

Step 3)

Minimum Viable Product

“...that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”

- Eric Ries

User Experience

A person’s perceptions and responses that

result from the use or anticipated use of a

product, service or system.

User Experience is...

product UI UX

via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

A Real Example

Describe the Customer

Early Wireframes

Test with an MVP

Test with another MVP

The Latest Version?

Hacking the Business Model Canvas

for MVPs

Buy my Buy my book!book!

• Mass Market

• Niche Market

• Segmented

• Diversified

• Multi-sided Platforms

Gets SMS from kids “Pick me up!”

Has a housekeeper once a week

Complains “I feel overwhelmed”

Orders take-out 3 nights/wk

BEHAVIORS

Calls to remind husband for errands

Help coordinating errands, manage kids, keep things running

Have time for herself

Feel like she has life under control

NEEDS & GOALS

“to clone herself”

Working mom

34 years old

Lives in Walnut Creek, works in San Jose

Married, 2 kids

Household income is $150k / year

DEMOGRAPHICS

• Newness

• Performance

• Customization

• “Getting a Job Done”

• Design

• Brand Status

• Price

• Cost reduction

• Risk Reduction

• Accessibility

• Convenience / usability

• Sales force

• Web sales

• Own stores

• Partner stores

• Wholesaler

• Awareness

• Evaluation

• Purchase

• Delivery

• After sales

• Quora

• PTA meetings

• Twitter

• Parenting blogs

• Facebook

• Meetup.com groups

• SEO

• SEM (Adwords)

• Flyers

• Trade associations

• Google Groups

• App store

• Task rabbit

• Craigslist

• Daycare centers

• After school programs

• Personal assistance

• Dedicated personal assistance

• Self-service

• Automated services

• Communities

• Co-creation

• Email

• Phone call

• SMS

• Contact us form

• Help desk

• IRC Channel

• Live Chat

• Forum

• 1-800-555-1212

• Sharing

• Creating content

• Curating

• ???

•Production

•Problem Solving

•Platform / network

• Share/assign task

• Export to calendar

• Send SMS reminder

• Set task deadline

• Others accept tasks

• View task calendar

• Enter tasks due date

• Add profile pic

• Enable geolocate

• Receive “done” SMS

• Enter tasks

• Download the app

• Mark task “done”

• Connect via facebook

• Enter task location

• Physical

• Intellectual

• Human

• Financial

•Optimization of Economies of Scale

•Reduction of Risk

•Acquisition of particular resources and activities

Partners

• Machine learning algorithm

• Amazon Mechanical Turk

• Facebook

• Twilio

• Twitter

• Google

Partners

• Taskrabbit

• Landing page

• Create task page

• etc

• Access to Contacts

• Coders

• Odesk

@TriKro

Tristan Kromer

GrasshopperHerder.com