Program of WorkPhi Beta Lambda, 2013-2014

Donnie IorioNational President

Morgan MelotPBL Treasurer

Beau CobbPBL Secretary

Stephanie BoardmanPBL Parliamentarian

Bryan PoulsenWestern RegionVice President

Katie ClarkMountain Plains Region

Vice President Glenn GilyotSouthern RegionVice President

Candi PucekNorth Central Region

Vice President

Karthik KrishnanEastern RegionVice President

MissionTo bring business and education together in a positive working relationship through innovative

leadership and career development programs.

Strategic PlanCustomer Service

RelationshipsResources

Image & AwarenessCustomer Service

Customer Service

470

482.5

495

507.5

520

07-08 09-10 11-1210000

10500

11000

11500

120002012-13

511chapters

10,803members

2013-14

525 chapters

11,235members

Customer Service

470

482.5

495

507.5

520

07-08 09-10 11-1210000

10500

11000

11500

120002013-14

525 chapters

11,235members

% change

3 % Growth

4 %Growth

Customer Service2013-14

525 chapters

11,235members

% change

3 % Growth

4 %Growth

Retention

87%

444Chapters

Customer ServicePower of One

Membership increase starts with 100% retention +1 new member. Member Logo Contest. Recognition.

Customer ServiceBylaws Assistance Program

Supports Local and State Chapters in revising their governing documents. Continuation of last year. Promoted on Social Media.

Customer ServiceNational O!cer Hotline

Provides 24/7 access to National O!cer Team. 805-246-7251 (2GO-PBL1). Phone and Text capable.

Customer Service“The Boardroom” Replaces current “State

O!cer Boardroom” on National Website. Access to resources & forums. National O!cer Transparency.

Customer ServiceVirtual Chapter Support

Creates resources for the virtual chapter to enable more stable and sustainable integration in the organization.

Strategic PlanCustomer Service

RelationshipsResources

Image & AwarenessImage & Awareness

Image and AwarenessSocial Media Goals Increase Facebook page likes

by 85% (6000 total likes). Increase YouTube views by

54% (140,000 unique views).

Image and AwarenessSocial Media Goals Increase Twitter followers by

82% (8,000 total followers). Increase LinkedIn Group

members by 15% (843 total).

Image and AwarenessFacebook

Oversee and monitor use of PBL Facebook Group. Develop “tabs” for all

National pages.

Image and AwarenessYouTube

Organize current videos and playlists on FBLAPBLINC. Stream live, record, and

upload new videos regularly.

Image and AwarenessTwitter

Promote organization hashtags (ie #nlc2014, #nflc, #excellenceinaction). Maintain National O!cer

twitter pages including @PBL_National.

Image and AwarenessLinkedIn

Regularly monitor and maintain FBLA-PBL Group. Post discussions and updates

and needed.

Image and AwarenessEmail Blasts

Keep members informed of National Programs. Even Months: National Blasts. Odd Months: Regional Blasts.

Strategic PlanCustomer Service

RelationshipsResources

Image & AwarenessRelationships

RelationshipsMarch of Dimes

Increase funding by 11%. $550,000. Family Spotlight. Purple in Action Toolkit.

RelationshipsGovernment

Continue communication with government o!cials. Perkins Funding Module.

RelationshipsLifetime Association State O!cer Track. Develop Monopoly-theme to

integrate with program.

RelationshipsCTE Organizations CTE Month Collaboration. Establish communication with

other CTE leadership teams. Promote CTE Month.

Strategic PlanCustomer Service

RelationshipsResources

Image & Awareness

Resources

ResourcesSponsorships

National Treasurer’s Council. Utilize member’s personal

connections. Ultimate goal: Continuation of

100% events sponsored.