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2013 Canadian chefs survey

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    Hot Trends are the menu items and cooking methods tare at the peak of popularity. Customers are excitedabout these items and eating them more than ever.

    p 10: Hot Trends

    Menu Trends1. Locally inspired dishes

    2. Inexpensive / underused cuts ofmeat (e.g. beef cheek, brisket,pork shoulder, skirt steak)

    3. Healthy kids meals4. Fewer choices on the menu5. Specialty gourmet sandwiches

    Preparation Methods1. Slow cooking2. Smoking3. Braising4. Pickling5. Sous vide

    Culinary Themes

    1. Gluten-free / food allergyconscious2. Locavore3. Environmental sustainability4. Farm- / estate-branded

    ingredients5. Food trucks

    Ethnic Cuisines and Flavours1. Ethnic fusion2. Middle Eastern3. Indian4. Korean5. Thai

    White Meat1. Locally produced white meat2. Organic poultry3. Free-range poultry / pork4. Pork belly5. Chicken skin

    Red Meat / Game1. Locally produced red meat2. Grass-fed beef3. New / fabricated cuts of meat

    (e.g. Denver steak, pork flatiron, bone-in Tuscanveal chop)

    4. Aged cured meats (e.g.Prosciutto, Iberian ham, etc.)

    5. Sausage (e.g. lap cheong,Chorizo, Andouille)

    Seafood / Fish1. Sustainable seafood

    2. Locally caught seafood / fish3. Non-traditional fish (e.g.branzino, arctic char,barramundi)

    4. Underutilized fish (e.g.mackerel, bluefish, redfish)

    5. Spot prawns

    Sides1. Non-wheat noodles or pasta (e.g. quinoa, rice, buckwheat)2. Ancient grains (e.g. kamut,

    spelt, amaranth)3. Artisan / specialty bacon

    4. Quinoa5. Artisanal cheeses

    Appetizers / Starters1. Ethnic / street food inspired

    appetizers (e.g. tempura,taquitos, etc.)

    2. Artisanal poutine3. Charcuterie plates /

    samplers4. Vegetable / vegetarian

    appetizers5. Warm appetizer salads

    Desserts1. Bite-size / mini desserts2. Sweet and salty desserts3. Artisan / house-made

    ice creams4. Dessert flights / combos /

    platters5. Salted caramel

    Produce1. Locally grown produce

    2. Organic produce3. Superfruits (e.g. acai, gomangosteen)

    4. Leafy greens (e.g. kale, schard, mustard greens, cgreens, dandelion, beet g

    5. Micro-vegetables / micro

    Spices, Seasonings, Fla1. Greek yogurt2. Marinades / rubs3. Salt (e.g. flavoured, smo

    regional)4. Black garlic

    5. Hot / spicy flavours

    Non-Alcoholic Beverage1. Fair trade / organic coffe2. Coconut water3. Specialty iced tea (e.g.

    Thai-style, Southern / swflavoured)

    4. Small batch sodas5. Green tea

    Alcoholic Beverages1. Locally produced wine a2. Craft beer / microbrews3. Micro-distilled / artisan 4. Regional signature cock5. Bar chef / mixologist

    HOT TREND

    Locally produced foodand locally inspireddishes

    Gluten-free / foodallergy conscious

    Sustainability

    Farm / estate-brandedingredients

    Food trucks / streetfood

    Ethnic / street foodinspired appetizers (e.g.tempura, taquitos, etc.)

    Greek yogurt

    Simplicity / back tobasics

    Non-wheat noodles orpasta (e.g. quinoa, rice,buckwheat)

    Ancient grains (e.g.kamut, spelt, amaranth)

    CRFAs 2013 Canadian Chef SurveyCRFAs 2013 Canadian Chef Survey

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    p 10: Up and Comers

    Menu Trends1. Kid-friendly versions of adult

    dining options2. Fewer choices on the menu3. Healthy kids meals4. Vegan entrees5. Half portions / smaller portions

    for smaller price

    Preparation Methods1. Cooking with tea2. Fermenting3. Liquid nitrogen chilling / freezing4. Slow cooking5. Pickling

    Culinary Themes

    1. Digital menus2. Childrens nutrition3. Communal dining4. Izakaya / noodle bar / Japanese

    pub food5. Five ingredients or less

    Ethnic Cuisines and Flavours1. African2. Brazilian3. Cuban4. Filipino5. Peruvian

    White Meat

    1. Pork face2. Pork tongue3. Dark meat chicken / turkey4. Chicken skin5. Organic poultry

    Red Meat / Game1. Goat2. New / fabricated cuts of meat

    (e.g. Denver steak, pork flatiron, bone-in Tuscanveal chop)

    3. Organ meats / offal meats4. Skin (e.g. pig, lamb)5. Grass-fed beef

    Seafood / Fish1. Underutilized fish (e.g.

    mackerel, bluefish, redfish)2. Non-traditional fish (e.g.branzino, arctic char)

    3. Fish collars4. Spot prawns5. Sustainable seafood

    Sides1. Red rice2. Black / forbidden rice3. Ethnic cheeses (e.g. hallumi,

    paneer, queso fresco)4. Vegetable Ceviche5. Non-wheat noodles or pasta

    (e.g. quinoa, rice, buckwheat)

    Appetizers / Starters1. Warm appetizer salads2. Game bird appetizers (e.g.

    duck, quail)3. Vegetable / vegetarian

    appetizers4. Flatbread appetizers5. Artisanal poutine

    Desserts1. Drinkable desserts2. Desserts made from

    vegetables3. Savoury ice cream4. Traditional ethnic desserts

    (e.g. delimanjoo, flan, qatayef)5. Artisan / house-made

    ice cream

    Produce1. Heirloom beans

    2. Superfruits (e.g. acai, gomangosteen)3. Heirloom apples4. Agave5. Hybrid fruit / vegetables

    plumcot, grapple, brocco

    Spices, Seasonings, Fla1. Black garlic2. Sumac3. Alcohol infused BBQ flav4. Vinegar / flavoured vine

    house-made vinegar5. Leaves (e.g. kaffir lime le

    banana, toro)

    Non-Alcoholic Beverage1. House-made soft drinks2. Small batch sodas3. Dairy free milk4. Specialty iced tea (e.g.

    Thai-style, Southern / swflavoured)

    5. Agua fresca

    Alcoholic Beverages1. Gluten-free beer2. Micro-distilled / artisan 3. Beer-based cocktails4. Culinary cocktails (e.g. sa

    customized to specific d5. Specialty beer (e.g. seas

    fruit flavoured)

    UP AND COMER

    Red rice

    Digital menus

    Goat

    House-made soft drinks

    African

    Gluten-free beer

    Kid-friendly versions ofadult dining options

    Underutilized fish (e.g.mackerel, bluefish,redfish)

    Drinkable desserts

    Black / forbidden rice

    CRFAs 2013 Canadian Chef SurveyCRFAs 2013 Canadian Chef Survey

    Up and Comers are the menu items that could be the nHot Trend as interest in these items is quickly increasi

    CRFAs 2013 Canadian Chef SurveyCRFAs 2013 Canadian Chef Survey

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    RFAs Canadian Chef Survey is based on responses from more than 350 professionalhefs. It was conducted by independent market research firm BrandSpark International

    January, 2013. Chefs were asked to rate the popularity of a variety of menu items andooking methods, indentifying hot trends, up-and-comers, perennial favourites andesterdays news.

    pecial thanks to the Canadian Culinary Federation for their participation in the

    urvey. The goal of the Canadian Culinary Federation is to unite chefs and cooks acrossanada in a common dedication to professional excellence. For more information,ontact www.ccfcc.ca.

    he Canadian Restaurant and Foodservices Association (CRFA) is one of the largestusiness associations in Canada. Since its founding in 1944, CRFA has grown toepresent restaurants, bars, cafeterias and social and contract caterers, as well asccommodation, entertainment and institutional foodservice. For more information,ontact www.crfa.ca.

    randSpark International is a market research and brand strategy firm with expertisethe restaurant industry. For more information, contact www.brandspark.ca.

    PERENNIAL FAVOURITESYESTERDAYS NEWPerennial Favourites are the menuitems that are always popular andare long-time menu favourites.

    Top 10: Perennial Favourites

    1. Carrots2. Fresh herbs3. Wine4. Seafood appetizers5. Maple syrup6. Rotisserie7. Honey8. Oysters9. Braising10. Avocado

    1. Cupcakes2. Molecular gastronomy3. Hybrid fruit / vegetables4. Donuts5. Pt6. Liquid nitrogen chilling / freezing7. Breads with dips / spreads8. Flatbread appetizers9. Passion fruit10. Raw foods

    Yesterdays News are the menuitems that have declined inpopularity as customers are lessinterested in these items now.

    Top 10: Yesterdays News

    CRFAs 2013 Canadian Chef SurveyCRFAs 2013 Canadian Chef SurveyCRFAs 2013 Canadian Chef SurveyCRFAs 2013 Canadian Chef Survey


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