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©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
Technology and Information Management12.1 Electronic Technology Fundamentals12.2 Information Management12.3 Technology and Business Strategy
CHAPTER
12
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
2
12.1 Electronic Technology Fundamentals
GOALS● Describe the role of information in a modern
business.● Describe how the Internet provides
information to users.● Describe the basic technology infrastructure
used by businesses.
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
3
Managing in a Technology World
● Knowledge workers● Information center operated by people who work with
information● Managers Supervisors, and workers
● Data● The original facts and figures that businesses generate,
must be collected and processed in a meaningful way● Information
● Data is turned into information
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
4
Technology Change
● Computing● Digital computers, Mainframe, PC Software
● Moore’s Law● A computer bought only one to two years ago will
be obsolete this year. ● Wireless technology
● 4G
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
5
Checkpoint ● Describe the difference between data and
information?
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
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Checkpoint ● Describe the difference between data and
information?● Data is the original facts and figures that
businesses generate.● Information is the data that have been processed
in some meaningful way that is useful to decision makers.
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
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The Internet Platform
● Internet● A world wide network of linked computers that
allows users to transfer data and information from one computer to another anywhere in the world.
● World Wide Web● Consists of a set of standards that have made the
internet accessible to the average person
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
8
Checkpoint ● Explain the difference between the Internet
and the WWW?
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
9
Checkpoint ● Explain the difference between the Internet
and the WWW?● The internet consists of a worldwide network of
computers ● The Web allows individuals to use the internet
through browsers and links
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
10
Distributing Information
● Local area network (LAN)● Use of a network in a single building or complex
● Server● Stores the data
● Wide area network (WAN)● Wide geographical area
● Intranets ● Extranets● Search engine
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
11
Checkpoint ● Describe the difference between a local area
network and wide area network?
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
12
Checkpoint ● Describe the difference between a local area
network and wide area network?● A local area network consists of linked computers
that serve users in a single building or building complex
● Wide area networks link computers over larger geographic regions
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
13
12.2 Information Management
GOALS● Describe the information systems that
managers use to aid in their decision making.● Discuss the advantages and disadvantages of
Internet-based communication.● Describe how information systems can
improve business operations.
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
14
Managing Technology
● CIO (Chief Information Officer) ● Organizing information systems
● Database ● Information Systems
● Management information system● Decision support system● Executive information system
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
15
Checkpoint ● List the three types of information systems?
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
16
Checkpoint ● List the three types of information systems?
● Management information systems ● Decision support systems ● Executive support systems
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
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Networked Communication
● Voice over Internet Protocol (VoIP)● Using the internet for telephone services ● Videophones ● Share application software and collaborate by
using text and graphics tools while sitting at your computer
● Information security● Firewall
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
18
Checkpoint ● Describe how businesses can help ensure
online security?
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
19
Checkpoint ● Describe how businesses can help ensure
online security?● Companies should put in place firewalls ● Ensuring passwords are changed frequently● Fingerprint scanning ● Voice verification
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
20
Improving Business Operations
● Internet● Important tool to improve business operations
and control costs ● Company Websites
● Digital dashboards● Management information system that allows
multiple sources of information to be displayed graphically on a computer.
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
21
Checkpoint ● Describe three ways technology improves
business efficiency?
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
22
Checkpoint ● Describe three ways technology improves
business efficiency?● Sales people can check inventory ● Inventory can eb tracked in real-time ● Orders and shipping can be tracked
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
23
12.3 Technology and Business Strategy
GOALS● Describe technology’s impact on strategy.● Describe the planning process for developing
an online business.● Discuss types of problems that employees face
in today’s high-technology organizations.
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
24
Technology’s Impact on Strategy
● Customer data● Data collected from online behavior are placed into
databases where data mining techniques are used to create information
● Data mining● The process of using data in databases to find
relationships between individuals and their behavior or preferences
● Developing customer profiles● Product registration
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
25
Technology’s Impact on Strategy
● Social networking● Allows users to post information about themselves
and share that information with others ● Competitor data
● Companies with publicly traded stock will often post their annual reports to stockholders and other information online
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
26
Checkpoint ● Describe the data the businesses collect over
the internet?
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
27
Checkpoint ● Describe the data the businesses collect over
the internet?● Business trends and competition ● Customers and potential customers
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
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E-Business Planning
● Business planning for a website1. Determine the purpose 2. Study the business’s customers, their needs, and their
online experience3. Plan the design aspects of e-business website 4. To decide how e-business will host its technology
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
29
E-Business Planning
● Web Server, Web-hosting service, Domain Name
● Technology development● Order processing
● Electronic Shopping carts ● Website design
● Site promotion● Open for business
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
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Checkpoint ● Describe the three main tasks of e-business
planning?
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
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Checkpoint ● Describe the three main tasks of e-business
planning?● Business Planning ● Technology development ● Site promotion
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
32
Technology’s Impact on Work and Workers
● Health problems● Carpal Tunnel Syndrome (CTS)● Ergonomics
● Changed jobs● Businesses must be adaptable and employees
must change to meet the needs of employees ● Manager must take advantage of technology
changes to reengineer, or redesign, the workflow process
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
33
The Future Impact of Technology
● Data mining● Social shopping● Biometric security● Wireless technology● Cell phone technology
©2013 Cengage Learning. All Rights Reserved.
Business Management, 13e
CHAPTER 12
34
Checkpoint ● List five future technology changes managers
must consider?