8
Published by: 2013 Media Kit www.nationalfisherman.com
Published by:
2013 Media Kit www.nationalfisherman.com
For more than 50 years, National Fisherman has been serving independent commercial fishermen and fishing
companies around the nation, staying
on top of industry news and delivering
the right information for both
profitablilty and sustainability.
If you are a well-established business
in the commercial fishing market, or
just starting out, reaching 30,000*
subscribers across the nation can
initiate new relationships or strengthen
and revitalize existing ones. National
Fisherman is the dominant industry publication and the best
choice to give your advertising both national and regional
coverage. For fishermen it is not only the most trusted
publication in the industry, it is a must read… and that means
if you service or supply the fishing industry, advertising with
National Fisherman will help you keep your current customers
and get new ones.
A Note from Jessica Hathaway, National Fisherman Editor
Whether your business is boom-ing or you’re looking for a way
to reach the next peak, you need National Fisherman in your toolbox.
In print, online and delivered to inboxes across the country, we reach the
largest commercial fishing audience nationwide — by far. But National Fisherman’s mission is not just to inform. We cross platforms, desks and gunwales to create dialogue that keeps people in the industry talking, listening and learning. That’s been our mission for more than 50 years.
If you want your business to be part of the conversation, there is no sub-stitute for the industry’s best cover-age. National Fisherman is the forum for the past, present and future of U.S. commercial fishing.
No. and So. Pacific
32.7%
“Not only does National Fisherman enable us to reach commercial fisherman across North America, it also introduces highly qualified buyers to our company. H.O. Bostrom’s advertising program with National Fisherman has consistently delivered a positive return on investment for more than 20 years.”
– Mike Oemichen Marketing and Sales Manager,
H.O. Bostrom Company Inc.
Waverogues
AUGUST 2012
www.nationalfisherman.com
Incorporating
Deck GearDon’t strainyour crane
I N F O R M E D F I S H E R M E N • P R O F I TA B L E F I S H E R I E S • S U S TA I N A B L E F I S H
Century dutyLa Ola’s 100thGulf shrimperscheck out China
Alaska crabbers make the most of Glacier Bay’s fading fishery
National Fisherman SubScriberS
New England18.4%➤
Mid Atlantic 12.4%
➤
So. Atlantic 23.6%
➤
No. Central4.1%➤
So. Central5.4%
➤
No. and So. Pacific
32.7%
➤
Even if you’re well established in the commercial fishing market, reaching 30,000* subscribers across the nation can enhance and revitalize your business, strengthen current relationships and bring in new business.
National Fisherman is audited by a 3rd party so you can be assured that each copy is going where we say it is.
A copy of the current audit statement is available on www.nationalfisherman.com.
• Get new regulation information• Shop for communications equipment• Research new fishing technology• Buy a boat or improve their existing boat• Buy or research wheelhouse electronics• Repower their vessel• Identify websites for online research• Get show/event information• Network with other fishermen• Look for new products• Learn gear repair/improvement techniques
*National Fisherman Verified Audit Statement – June 2012
30,000* subscribers across the country use National Fisherman to:
by regioN
Size of Vessels owned/Worked on
26-39 feet
40%
25 feet or less
37%
40-57 feet
26%
58-72 feet
8% Over 73 feet
8%
importance of brand Name as Purchasing Factor
0
10
20
30
40
50
60
70
Nav
igat
ion
elec
tron
ics
Fish
find
ing
ele
ctro
nics
Tran
smis
sion
s/g
earb
oxes
Pain
ts/c
oati
ngs
Fish
ing
gea
r
Fuel
/lub
rica
nts
Fuel
ad
dit
ives
Hat
ches
/doo
rs/w
indo
ws
Wat
erm
aker
sPerc
ent
%
When National Fisherman readers are evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:
National Fisherman REAdERS*
*National Fisherman Reader Survey, Publisher’s Own Data
44% of National Fisherman readers oWN 2 or more VeSSelS
62%actively use the
magazine when making purchasing decisions.
88%are involved in
purchasing decisions.
After seeing an advertisement in National Fisherman
54% of readers bought a product or service
and 99% either contacted
the company directly or visited their website.
Ad unit name Size (pixels) max File Weight Animation Alt Text (optional)
Full Banner 468w x 60h 40k 10 sec. max. 30 char. max.
Button 2 120w x 60h 25k 10 sec. max. 12 char. max.
Vertical Banner 120w x 240h 40k 10 sec. max. 12 char. max.
Submission Deadlines: 3 business days prior to launch date.
Format: Animated GIF, GIF, or JPG. All creative must function uniformly on both Mac and PC platforms as well as multiple versions of Netscape, Internet Explorer, Firefox, Safari, and Mozilla.
Susan chesneyWestern United States & Canada, Far East & Pacific Rim Phone: 206-463-4819 [email protected]
Kristin lukeEastern United States & Canada, Midwest U.S., Europe & AfricaPhone: [email protected]
Jeff PowellSouthern United States, Mexico, Central & South America Phone: [email protected]
Wes DoaneClassifiedsPhone: [email protected]
FACE-tO-FACE & ONlINE
National Fisherman provides readers the opportunity to see the same high quality information, products and services covered on
the pages of the magazine every month in a hands-on, face-to-face environment through Pacific Marine Expo and the National Fisherman Profitable Harvest. This unique collaboration brings your advertising and our editorial knowledge to life, in front of the highest qualified industry buyers. You can count on National Fisherman for full market coverage, from in print to in person.
Contact your sales representative for specific rates.
Nationalfisherman.com has become an important resource for today’s online buyers and features breaking industry news and events, blogs, market reports and more. Maximize your market reach and compliment your print campaign by advertising on nationalfisherman.com. Contact your sales representative today for more information.
trim Size - 8 1/8" x 10 7/8"
Bleeds - Bleed size: 8 3/8"w x 11 3/8"h. Two-page spread: 16.75" x 11.375"h. Keep live area, including test, a minimum of 3/8" from trim edges of 8 1/8" x 10 7/8"
Sizes and dimensions (for live matter):
AD SPeciFicATioNS
Sizes and dimensions display Ad Configurations
If proofs are requested, copy and artwork must be sub-mitted 10 days prior to ad closing date. All corrections on proofs due by closing date. Proofs are provided on request only for ads requiring production work.
Proofs
Requirements & Material Specifications
Acceptable formats - Ads should be created in In Design and must include all postscript printer and screen fonts. We accept supporting files for graphics, logos and art in the following applications.• Adobe Illustrator (v 8.0 and higher) eps/ai (PC or MAC) (All fonts should be converted to outlines, all logos should be embedded).• Adobe Photoshop (v 4.0 and higher) eps/tiff/pcx (PC or MAC) Text should be created in separate vector based program for optimum resolution.• Adobe Acrobat (v 4.0 and higher)Note: The resolution for pixel-based graphics must be no lower than 300 dpi. The resolution for line art (including all headlines and text) must be 1200 dpi for optimum resolution.
Production Charges - Production charges will be incurred for file preparation, or other services that may be required by the publisher to make the ad print ready. If supplied material does not meet size specifications or arrives without an approved color proof, charges may be incurred for resizing the ad or providing an approved color proof for press match.
Unit Vertical Horizontal
Full page 7" x 10" (non-bleed)
2/3 Page 4 9/16" x 10" 7" x 6 ½"
1/2 Page 3 5/16" x 10" 7" x 4 7/8"
Junior Page 4 ½" x 7"
1/3 Page 2 3/16" x 10" 7" x 3 ¼"
1/3 Page Square 4 9/16" x 4 7/8"
1/4 Page 3 5/16" x 4 7/8" 7" x 2 3/8"
1/6 Page 2 3/16" x 4 7/8" 4 9/16" x 2 5/16"
1/6 Page Square 3 5/16" x 3 3/16"
(width x height) (width x height)
1/2 Page (Vert.)
1/4 Page (Vert.)
2/3 Page (Vert.)
1/6 Page (Vert.)
Full Page
1/4 Page (Horiz.)
1/2 Page (Horiz.)
1/3 Page (Square)
1/3 Page (Vert.)
1/6 Page (Horiz.)
Junior Page
2/3 Page (Horiz.)
1/3 Page (Horiz.)
1/6 Page (Square)
2013 Advertising Planning CalendarIssue Tradeshow Advantage Important Dates
Ad Closing Materials Due Publication Date
January '13* Best New Gear, Crew Shots International WorkBoat Show Oct. 30 Nov. 5 Nov. 21 Dec. 5-7, 2012, New Orleans, La.
February '13 Marine Power, Diesel Directory East Coast Commmercial Fishermen's Dec. 3 Dec. 10 Dec. 28 & Aquaculture Trade Expo Jan. 18-20, 2013, Ocean City, Md. Mass. Lobstermen's Association Jan. 25-27, 2013, Falmouth, Mass.
March* Trawl Technology Eastern Canadian Fisheries Expo Feb. 8-9, 2013, Yarmouth, N.S. Miami International Boat Show Jan. 4 Jan. 11 Jan. 25 Feb. 14-18, 2013, Miami, Fla. April Yearbook Maine Fishermen's Forum Feb. 4 Feb. 11 Feb. 28 Feb. 28-Mar. 2, 2013, Rockport, Maine International Boston Seafood Show Mar. 10-12, 2013, Boston, Mass. Maine Boatbuilder's Show Mar. 15-17, 2013, Portland, Maine
May Processing and Refrigeration Comfish Mar. 4 Mar. 11 Mar. 28 April 2013, Kodiak, Alaska June Boatbuilding Apr. 2 Apr. 9 Apr. 26 July* Fishfinders May 6 May 13 May 31 Pilot House Apr. 5 Apr. 12 May 31 Guide Apr. 12 Apr. 19 May 31 August Outboards June 3 June 10 June 26
September Navigation & Communication July 1 July 9 July 26 Electronics
October* Propulsion Fishermen's Fall Festival Aug. 2 Aug. 9 Aug. 28 Sept. 2013, Seattle, Wash. Commercial Fishermen's Festival Sept. 2013, Astoria, Ore.
November Generators Working Waterfront Festival Sep. 3 Sep. 10 Sep. 27 Sept. 2013, New Bedford, Mass. International WorkBoat Show Oct. 9-11, 2013, New Orleans, La. Danfish 2013 Oct. 9-11, 2013, Aalborg, Denmark Fort Lauderdale Boat Show Oct. 2013, Fort Lauderdale, Fla. December Pacific Marine Expo Pacific Marine Expo Oct. 2 Oct. 9 Oct. 29 Show Coverage Seattle, Wash.
Jan. '14* Best New Gear, Crew Shots East Coast Commerical Fishermen's Oct. 30 Nov. 6 Nov. 27 Aquaculture Trade Expo Jan. 2014, Ocean City, Md.
Feb '14 Marine Power, Diesel Directory Dec. 3 Dec. 10 Dec. 27 * Special Advertising Section: Buyer’s Guide
Special Feature/Highlight
Port Section AdsDisplay Ads
Susan ChesneyWestern U.S. & Canada, Far East & Pacific RimPhone: 206-463-4819Email: [email protected]
Kristin lukeEastern U.S. & Canada, Midwest U.S., Europe & AfricaPhone: 207-842-5635Email: [email protected]
Jeff PowellSouthern U.S., Mexico, Central & So. AmericaPhone: 207-842-5573Email: [email protected]
Classified AdvertisingWes DoanePhone: 207-842-5496Toll free: 800-842-5603Email: [email protected]
Editorial/Publishing Office121 Free StreetPortland, ME 04101Phone: 207-842-5608 Fax: 207-842-5611
Wendy JalbertAd CoordinatorPhone: 207-842-5616Email: [email protected]
Jeff PowellSouthern U.S., Mexico,
Central & So. America
AlabamaArkansasFloridaGeorgiaKansas
KentuckyLouisianaMissouriMississippiNorth Carolina
OklahomaSouth CarolinaTennesseeTexasVirginia
MexicoS. AmericaC. America
AlaskaArizonaCaliforniaColoradoHawaiiIdahoMontanaNevadaNew MexicoOregonUtahWashingtonWyoming
British ColumbiaAlbertaSaskatchewanManitobaAsiaAustralia
Susan ChesneyWestern U.S. & Canada, Far East & Pacific Rim
display Advertising
Connecticut DelawareIowaIllinoisIndiana Maine Maryland MassachusettsMichiganMinnesotaNew Hampshire New Jersey New YorkNorth DakotaNebraska Ohio Pennsylvania Rhode IslandSouth Dakota Vermont Washington DCWest VirginiaWisconsin
Ontario Quebec Newfoundland New Brunswick
Nova Scotia Prince Edward Island Europe
Kristin lukeEastern U.S. & Canada, Midwest
U.S., Europe & Africa
RESERvE yOUR advertising schedule now!
2013 Advertising Planning Calendar
