2013 THINGS TO THINK ABOUTOn Human Technology Internet Culture and Communication

by inahill MediaFront for breakfastforward

2013 THINGS TO THINK ABOUTOn Human Technology Internet Culture and Communication

by inahill MediaFront for breakfastforward

Forecasts are successful if they make you just a little bit more confident in your grasp of culturekholetrends

2013 THINGS TO THINK ABOUTOn Human Technology Internet Culture and Communication

by inahill MediaFront for breakfastforward

Forecasts are successful if they make you just a little bit more confident in your grasp of culturekholetrends

Forecasts are successful if they make you just a little bit more confident in your grasp of culturekholetrends

1 Reputation is branding2 The 10 second rule3 Head VS Heart 4 Hazy shopping VS Thoughtful purchasing5 The Kids of the Tumblr-generation6 Internet (popular) culture7 Hashtags memersquos and GIFrsquos8 Communities find themselves9 The Cultural Calendar10 Be relatable11 Humanity doesnt change but our technologies do12 Human technology13 The job starts when you go live

googletrendsMcDStorieslovesharingeconomykeyboardcatmemehashtagfirstworldproblemsthehashtagkillermatfoumlrdagenjonathanharriscowbirdstaeligmning

xxx

xxx

I would start by trying to distinguish the different dimensions of brand because there arenrsquot an infinite number of them Reputation for example is a large component of brandMalcolm Gladwell

Two-thirds of the conversation about any brand in existence today is generated from outside the company that creates and markets that brandCarla Hendra

googletrends

Two-thirds of the conversation about any brand in existence today is generated from outside the company that creates and markets that brandCarla Hendra

googletrends

googletrends

xxx

This world is instantaneous and ubiquitous and as a result brand strategy and experience must be considered every ten seconds not every ten yearsCarla Hendra

McDStories

McDStories

Humanity doesnt change but our technologies doJesse Darling

The content is the mediumthe platform is notDouglas Rushkoff Present Shock

love

143817139photos tagged love on Instagram

Our heads cultivate reason Our hearts cultivate intuitionOur heads seek opportunity Our hearts seek purposeOur heads maximize utility Our hearts give giftsOur heads think of self Our hearts feel connection

Today our technologies reflect reason and utility and opportunity and self But this may be an artifact of our time We could equally imagine building technologies that reflect intuition andpurpose and gift and connection Sep Kamvar and Jonathan Harris Essays about Humans amp Technology

Our material choices as consumers are no longer trivial In a sense everything we do [buy] casts a vote for a certain kind of world Malcolm Gladwell

Brands must act as healers not dealers Jonathan Harris Healers amp Dealers

Our heads cultivate reason Our hearts cultivate intuitionOur heads seek opportunity Our hearts seek purposeOur heads maximize utility Our hearts give giftsOur heads think of self Our hearts feel connection

Today our technologies reflect reason and utility and opportunity and self But this may be an artifact of our time We could equally imagine building technologies that reflect intuition andpurpose and gift and connection Sep Kamvar and Jonathan Harris Essays about Humans amp Technology

Our material choices as consumers are no longer trivial In a sense everything we do [buy] casts a vote for a certain kind of world Malcolm Gladwell

Brands must act as healers not dealers Jonathan Harris Healers amp Dealers

Today our technologies reflect reason and utility and opportunity and self But this may be an artifact of our time We could equally imagine building technologies that reflect intuition andpurpose and gift and connection Sep Kamvar and Jonathan Harris Essays about Humans amp Technology

Our material choices as consumers are no longer trivial In a sense everything we do [buy] casts a vote for a certain kind of world Malcolm Gladwell

Brands must act as healers not dealers Jonathan Harris Healers amp Dealers

Our material choices as consumers are no longer trivial In a sense everything we do [buy] casts a vote for a certain kind of world Malcolm Gladwell

Brands must act as healers not dealers Jonathan Harris Healers amp Dealers

Brands must act as healers not dealers Jonathan Harris Healers amp Dealers

Consumers donrsquot do hazy shopping anymore they do thoughtful purchasingK-Hole 1 Fragmoretation report (download)

Advertising has us chasing cars and clothes working at jobs we hate so we can buy shit we dont need Rachel Botsman

sharingeconomy

xxx

The kids of the Tumblr-generation are nostalgic cyber-scenestersThey have migrated from MSN and MySpace to Tumblrspawning a new subculture that crosses over from digital into reality

xxx

The kids of the Tumblr-generation are nostalgic cyber-scenestersThey have migrated from MSN and MySpace to Tumblrspawning a new subculture that crosses over from digital into reality

The kids of the Tumblr-generation are nostalgic cyber-scenestersThey have migrated from MSN and MySpace to Tumblrspawning a new subculture that crosses over from digital into reality

keyboardcat

The cat is currently

the most popular pet

in the world

and on the internet

Memes with meaning

why we create and share

cat videos and why it matters

to people and brandsAbigail Posner (read article)

We didnt encounter the Internet and then decide we liked to share Somehow technological advances tapped into our pre-existing need to express ourselvesFrank Rose The Selfish Meme in The Atlantic

The reason we keep refreshing the way so many things look is because of our ceaseless race to leverage the feelings of safety and nostalgia this old thing imparts while simultaneously injecting a sense of newness to seduce us into reengaging in the experienceSeth Godin

those screaming goat videos arenrsquot just a mindless distraction they reflect a real human need to elevate the everyday make connections and exchange energyAbigail Posner Google

firstworldproblems

those screaming goat videos arenrsquot just a mindless distraction they reflect a real human need to elevate the everyday make connections and exchange energyAbigail Posner Google

firstworldproblems

firstworldproblems

history

What can a hashtag do for youndash add meaningndash create findabilityndash create connectionsndash brand contentndash create engagementndash see tracking and anlytics

Hashtags allows communities to find themselves

TwitterGoogle+FlickrInstagramKickestarterPinterestYouTubeTumblrFacebook

Aftenposten Kommentator Cecilie Asker

An element of a culture or behavior that may be passed from one individual to another by nongenetic means esp imitation

An image video etc that is passed electronically from one Internet user to another

Hashtags that become memes are far more likely to go viral They are catchy memorable and humorous like a great tag line or slogan Years later you still remember a meme like a punchline to a great joke that yoursquove forgotten Even if they seem to wander a bit off topic the very fact that they spread like quickfire is enough to make brands and individuals take note Memes strike a chord

What is a meme and how do they work

Hashtags must possess cultural relevance to connect at an intellectual or emotional level before they can trigger actions reactions or transactions Brian Solis

thehashtagkiller

Hashtags arent to be branded they are to be relatable Brian Solis

What can a hashtag do for youndash add meaningndash create findabilityndash create connectionsndash brand contentndash create engagementndash see tracking and anlytics

Hashtags allows communities to find themselves

TwitterGoogle+FlickrInstagramKickestarterPinterestYouTubeTumblrFacebook

Aftenposten Kommentator Cecilie Asker

An element of a culture or behavior that may be passed from one individual to another by nongenetic means esp imitation

An image video etc that is passed electronically from one Internet user to another

Hashtags that become memes are far more likely to go viral They are catchy memorable and humorous like a great tag line or slogan Years later you still remember a meme like a punchline to a great joke that yoursquove forgotten Even if they seem to wander a bit off topic the very fact that they spread like quickfire is enough to make brands and individuals take note Memes strike a chord

What is a meme and how do they work

Hashtags must possess cultural relevance to connect at an intellectual or emotional level before they can trigger actions reactions or transactions Brian Solis

thehashtagkiller

Hashtags arent to be branded they are to be relatable Brian Solis

Hashtags allows communities to find themselves

TwitterGoogle+FlickrInstagramKickestarterPinterestYouTubeTumblrFacebook

Aftenposten Kommentator Cecilie Asker

An element of a culture or behavior that may be passed from one individual to another by nongenetic means esp imitation

An image video etc that is passed electronically from one Internet user to another

Hashtags that become memes are far more likely to go viral They are catchy memorable and humorous like a great tag line or slogan Years later you still remember a meme like a punchline to a great joke that yoursquove forgotten Even if they seem to wander a bit off topic the very fact that they spread like quickfire is enough to make brands and individuals take note Memes strike a chord

What is a meme and how do they work

Hashtags must possess cultural relevance to connect at an intellectual or emotional level before they can trigger actions reactions or transactions Brian Solis

thehashtagkiller

Hashtags arent to be branded they are to be relatable Brian Solis

TwitterGoogle+FlickrInstagramKickestarterPinterestYouTubeTumblrFacebook

Aftenposten Kommentator Cecilie Asker

An element of a culture or behavior that may be passed from one individual to another by nongenetic means esp imitation

An image video etc that is passed electronically from one Internet user to another

Hashtags that become memes are far more likely to go viral They are catchy memorable and humorous like a great tag line or slogan Years later you still remember a meme like a punchline to a great joke that yoursquove forgotten Even if they seem to wander a bit off topic the very fact that they spread like quickfire is enough to make brands and individuals take note Memes strike a chord

What is a meme and how do they work

Hashtags must possess cultural relevance to connect at an intellectual or emotional level before they can trigger actions reactions or transactions Brian Solis

thehashtagkiller

Hashtags arent to be branded they are to be relatable Brian Solis

An element of a culture or behavior that may be passed from one individual to another by nongenetic means esp imitation

An image video etc that is passed electronically from one Internet user to another

Hashtags that become memes are far more likely to go viral They are catchy memorable and humorous like a great tag line or slogan Years later you still remember a meme like a punchline to a great joke that yoursquove forgotten Even if they seem to wander a bit off topic the very fact that they spread like quickfire is enough to make brands and individuals take note Memes strike a chord

What is a meme and how do they work

Hashtags must possess cultural relevance to connect at an intellectual or emotional level before they can trigger actions reactions or transactions Brian Solis

thehashtagkiller

Hashtags arent to be branded they are to be relatable Brian Solis

Hashtags must possess cultural relevance to connect at an intellectual or emotional level before they can trigger actions reactions or transactions Brian Solis

thehashtagkiller

Hashtags arent to be branded they are to be relatable Brian Solis

thehashtagkiller

Hashtags arent to be branded they are to be relatable Brian Solis

Hashtags arent to be branded they are to be relatable Brian Solis

matfoumlrdagen

jonathanharris

Reimagine how we relate to our machines and to each other by using computer science statistics storytelling and visual art as tools Believe in technology but make it more human Believe that the internet is becoming a planetary meta-organism and that it is up to you to guide itrsquos evolution and to shape it into a space we actually want to inhabit ndash one that can understand and honor both the individual human and the human collective just like real life doesJonathan Harris

Reimagine how we relate to our machines and to each other by using computer science statistics storytelling and visual art as tools Believe in technology but make it more human Believe that the internet is becoming a planetary meta-organism and that it is up to you to guide itrsquos evolution and to shape it into a space we actually want to inhabit ndash one that can understand and honor both the individual human and the human collective just like real life doesJonathan Harris

cowbird

Our job doesnrsquot end when the work goes livethatrsquos when it beginsDavid Orlic Volontaire

Start now tap into the possibilites breakfastforwardThank youinahill MediaFront

Further reading The Dark side of user experience Dark Patterns + Article

Dazed Digital hackyourfuture

K-Hole trend reports

Memes that made into ads

The useless web

Hashtag trends

The new normal The Gen C youtube-generation

Please explore other articles and links from each slide and if I missed any reference tweet me inahill