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2013 Corporate Partnership Overview
2013 Corporate Partnership Overview
CDGA Partner Program
Communication VehiclesCHICAGO DISTRICT GOLFER Official Publication of the Chicago District Golf AssociationTELEVISION “Chicago District Golfer” will produce seven episodes to air on Comcast SportsNetINTERNET CDGA.org, receives more than 13 MILLION page views annually E-MAIL Nearly 50,000 subscribers receive CDGA e-communications throughout the year PROMOTIONS & DISCOUNTS Make an exclusive offer to the individual members of the CDGAHOSPITALITY Tee it up at some of the finest clubs in the District, Sponsor Day at Cog Hill, Sponsor Trip, BMW Championship tickets
Why partner with the CDGA?HISTORY The Association has served the avid golfing community of Illinois since its founding in 1914 by 25 Chicago-area country clubs SIZE One of the largest regional golf association in the country, the CDGA has 400 member clubs and more than 82,000 individual membersDEMOGRAPHICS Members are well-educated, highly-affluent and very successful businessmen and women who are passionate about golfEXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner ProgramOPPORTUNITIES Print, television, internet, email, program/event sponsorship, corporate entertainment and hospitalityDELIVERY The Association prides itself on over-delivering and catering to the needs of its PartnersCOST The Association works with its Partners to create a customized package to directly reach a high-end demographic at an affordable price
Conway Farms Golf Club (Lake Forest) site of the 2013 BMW Championship
Flossmoor Country Club (Flossmoor) site of the 21st Illinois State Mid-Amateur Championship
Edgewood Valley Country Club (LaGrange) site of the 94th CDGA Amateur Championship
Aldeen Golf Club (Rockford) site of the 83rd Illinois State Amateur Championship
About The CDGABACKGROUND• Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the Midwest • 400 member clubs and more than 82,000 individual members in Illinois, Indiana, Michigan and Wisconsin• Directed by a District-wide Board of Directors and an advisory committee of past presidents• Serviced by a full-time staff based at Midwest Golf House in Lemont, Ill.
SERVICES• Licensed by the USGA to provide a USGA Handicap Index® to all members• Course measuring and rating• Conduct more than 50 amateur tournaments annually• Provide interpretation of the Rules of Golf• Host educational seminars and give professional expertise on a variety of subjects including
the Rules of Golf, golf course operations and turfgrass research
MEMBER BENEFITS• USGA Handicap Index®• Subscription to Chicago District Golfer magazine• Golf on the go with My CDGA, an Android and iPhone app• Membership Card• Gold Membership• Exclusive tournament opportunities• Special offers and discounts from CDGA partners, such as the Chicago White Sox,
Six Flags Great America, Broadway in Chicago and member clubs• Playing opportunities at CDGA Member Days
SUNSHINE THROUGH GOLF FOUNDATION• The charitable organization of the CDGA, founded in 1944• Based on the mission: Bringing joy to people with special needs through golf• Partners with special recreation associations to conduct 92 golf camps annually at member clubs and
the Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals• Supports with RevelationGolf, an organization using the game of golf to enhance and develop a meaningful
quality of life for veterans as well as active duty military personnel and their families
82nd Illinois State Amateur champion, Quinn Prchal
CDGA MEMBER CLUBSCHICAGO METRO (92)Beverly CC (Chicago)Chicago Highlands (Westchester)Cog Hill G&CC (Lemont)The Glen Club (Glenview)Olympia Fields CC (Olympia Fields)
METRO NORTH (72)Conway Farms GC (Lake Forest)Kemper Lakes GC (Kildeer)Knollwood Club (Lake Forest)Lake Geneva CC (Lake Geneva, Wis.)Shoreacres (Lake Bluff)
METRO WEST (64)Butler National GC (Oak Brook)Cantigny Golf (Wheaton)Chicago GC (Wheaton)Medinah CC (Medinah)Rich Harvest Farms (Sugar Grove)
METRO SOUTH (53)Bolingbrook GC (Bolingbrook)Dunes Club (New Buffalo, Mich.)Joliet CC (Joliet)Kankakee CC (Kankakee)Point O’Woods G&CC (Benton Harbor, Mich.)
EAST CENTRAL (42)Bloomington CC (Bloomington)Canyata (Marshall)Champaign CC (Champaign)Crestwicke CC (Bloomington)Stone Creek GC (Urbana)
WEST CENTRAL (34)Country Club of Peoria (Peoria)Illini CC (Springfield)The Rail GC (Springfield)Soangetaha CC (Galesburg)WeaverRidge GC (Peoria)
NORTH WEST (18)Eagle Ridge Resort & Spa (Galena)TPC Deere Run (Silvis)
NORTH CENTRAL (25)Aldeen GC (Rockford)Kishwaukee CC (DeKalb)Rockford CC (Rockford)The Oak Club of Genoa (Genoa)
REGIONAL BREAKDOWN OF THE CDGA’S 400 MEMBER CLUBS…
The Southern Illinois Golf Association (SIGA) services nearly 40 golf courses in the southern portion of Illinois.
CDGA member clubs have hosted numerous USGA and PGA Championships. In 2012, Medinah CC hosted the Ryder Cup. In 2013, TPC Deere Run is the site of annaul PGA Tour event, the John Deere Classic, the PGA Tour and Champions Tour return to Chicago as Conway Farms GC welcomes the BMW Championship and North Shore CC hosts the Encompass Championship.
CHICAGO METRO Primarily Cook CountyMETRO SOUTH Primarily Grundy, Kankakee and Will counties plus member clubs in Indiana and MichiganMETRO WEST Primarily DuPage and Kane countiesMETRO NORTH Primarily Lake and McHenry counties plus member clubs in WisconsinNORTH CENTRAL DeKalb, Rockford, LaSalle-PeruNORTH WEST Galena, Quad CitiesEAST CENTRAL Bloomington-Normal, Champaign-UrbanaWEST CENTRAL Peoria, Galesburg, Springfield
CDGA MEMBEr DemographicsGENERAL• Male - 79%• Female - 21%• Between the age of 25 and 54 - 51%• Married - 85%
OCCUPATION• Professional/Managerial - 36%• Business Owner/Partner - 27%• Sales/Marketing - 17%• C-Level Executive - 8%
EDUCATION• Attended College - 93%• Graduated from a four-year college/university - 76%• Earned a Masters/Doctorate degree - 30%
INCOME & INVESTMENTS• Average Household Income: $179,199• Average Value of Investment Portfolio: $514,357
REAL ESTATE• Own Primary Residence - 95%• Average Value of Primary Residence: $534,783• Own Secondary Home/Condo - 22%• Average Value of Secondary Residence: $454,113
LENGTH OF CDGA MEMBERSHIP• Less than 2 years - 11%• 2 to 3 years - 10%• 3 to 5 years - 23%• 5 to 9 years - 19%• 10+ years - 37%
MISCELLANEOUS• Lexus (10%) is the most owned primary vehicle of members• CDGA members average 5 trips annually longer than one day’s duration• 64% of CDGA members are also members of a hotel rewards program• 70% dine out at least once a week with 41% eating out two or more times a week• 95% own a computer, 72% own an HDTV and 40% own a PDA/Blackberry
CDGA INDIVIDUAL MEMBERSHIP BREAKDOWN (2012)• Total active individual CDGA members - 82,078• Private Country Club members - 45,466 (55.4%)• Public Course members - 32,926 (40.1%)• Semi-Private Club members - 2,473 (3%)• Clubs Without Real Estate members - 1,205 (1.4%)• Male individual members - 64,183 (78.2%)• Female individual members - 17,895 (21.8%)
ROUNDS PLAYED (2012)• Total rounds posted - 1,799,160• Rounds posted by Private Country Club members - 976,164• Rounds posted by Public Course members - 897,975• Rounds posted on the CDGA website (cdga.org) - 646,927
Research Source: Golf Datatech Member Survey (November 2008) and AdminEscape Handicap Software (2011)
2012 Corporate Partners
®
Chicago District GolferCHICAGO DISTRICT GOLFER IS THE OFFICIAL PUBLICATION OF THE CHICAGO DISTRICT GOLF ASSOCIATION
• Six (6) issues published annually, including the digest-sized Green Book Course Directory in mid-April• Delivered directly to more than 60,000 golfing households - One copy per member address - Circulation does not rely on bulk distribution to golf courses• With articles from the best golf writers in the District, full-color photography and high-quality
design, Chicago District Golfer is the area’s premier golf publication• Chicago District Golfer provides readers with a package of interesting articles and information about golf at all levels
with an emphasis on the game locally• Speaks to members’ passion for the game by touching on the people, places, trends and events that are part of their
golfing life and lifestyle
FULL-COLOR ADVERTISING RATES (Rates are NET)Note: CDGA member clubs receive a 10% discount on advertising rates
AD CLOSE DATES Note: Ad materials are due ONE WEEK after the ad close date
As the publishing partner for Chicago District Golfer, GOLFWEEK magazine (Golfweek Custom Media) – one of the most respected names in golf journalism – continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer.
Issue Ad Close In Home DateApril (Digest Size) February 21 April 11June April 25 May 30July May 23 June 27August July 3 August 8September July 25 August 29November October 10 November 18
Space Size 1x 3x 4x 6xFull Page $5,490 $5,216 $4,868 $4,694Two-Thirds Page $3,843 $3,651 $3,407 $3,286Half Page $3,019 $2,869 $2,677 $2,581One-Third Page $2,105 $1,999 $1,866 $1,799Quarter Page $1,578 $1,499 $1,399 $1,350One-Sixth Page $1,098 $1,043 $973 $938
Chicago District Golfer TV• “Chicago District Golfer” will produce seven (7) half-hour episodes in 2013• A new episode will air monthly from April through September, as well as a Winter Travel episode• Typical timeslot is 5:30 p.m. the first Sunday of the month, replay times vary• Each episode receives weekly replays throughout the month• All episodes of “Chicago District Golfer” will air exclusively on Comcast SportsNet Chicago,
home of the Blackhawks, Bulls, Cubs and White Sox• Full episodes will also be available on CDGA.org• “Chicago District Golfer” is hosted by long-time sports reporter and avid golfer Jill Carlson• As with Chicago District Golfer magazine, the TV show covers the game from a local perspective
focusing on the people, places and events that most interest the avid golfers of Illinois
ADVERTISING OPPORTUNITIES• SEGMENT SPONSORSHIP $1,500 per episode or $8,000 for full season
Sponsorship includes opening, segment billboard plus one (1) :30 commercial per episode
• :30 COMMERCIAL $1,000 per episode or $6,000 for full season
• :10 BILLBOARD COMMERCIAL $500 per episode or $3,000 for full season
Comcast SportsNet Chicago is the home of the Blackhawks, Bulls, Cubs and White Sox and reaches over seven million homes throughout the United States. All episodes of “Chicago District Golfer” TV will be broadcast in spectacular high definition.
CDGA.orgOUR WEBSITE, CDGA.ORG, RECEIVES MORE THAN 13 MILLION PAGE VIEWS ANNUALLY• Provides visitors with detailed information about CDGA activities and services• Latest announcements from the CDGA and allied golf associations• Complete listing of all CDGA member clubs• News and articles from the professional golf world via Golfweek.com• CDGA Store allows members to purchase CDGA-logo products• Archived issues of Chicago District Golfer magazine• Corporate Partner profiles• Member Offers provides details of special offers from Partners and member clubs
MY CDGA CADDIE• Provides members with their own personalized web page within CDGA.org• Members can post scores, track handicap index, book tee times and much more
TOURNAMENT HEADQUARTERS• Complete information on the CDGA Tournament Program including event
schedule, tee-times and tournament results
CDGA TRAVEL• Features golfing travel destinations around the globe• New in 2013 to provide membership with a travel hub
Banner April – Oct. Nov. – March120x240 $1,000/month $500/month120x600 $1,250/month $750/month
Homepage Square $1,000/month $500/month
ADVERTISING SPECIFICATIONS • Available banner positions: 120x240, 120x600 and 300x250• Acceptable ad formats: JPEG, GIF (static or animated)
and SWF (Flash)
ADVERTISING RATES
January February March April May June317,005 301,981 527,543 1,311,118 1,834,824 1,974,536
July August September October November December 11
2,089,104 1,963,934 1,259,240 852,780 354,200 221,457
Monthly Page Views
Scorecard e-revision• The CDGA’s electronic newsletter• Currently distributed to more than 49,000 email addresses• The Scorecard E-Revision is sent on the 1st and 15th of every month• Provides members with their up-to-date USGA Handicap Index® as well as
the latest news from the CDGA and Sunshine Through Golf Foundation• Banner Advertisements available in two (2) sizes
Main Category, 370 pixels wide x 60 pixels high - Four spaces available per E-Revision
Right Rail, 120 pixels wide x 240 pixels high - One space available per E-Revision• Detailed tracking reports provided through SubscriberMail
2012 SCORECARD E-Revision Averages
Recipients: 40,038Unique Opens: 19,230 (48.02%)Opens: 35,299 (88.16%)
ADVERTISING RATESMain Category (370 x 60) Right Rail (120x240)1 issue: $1,500 1 issue: $1,2503 issues: $3,750 3 issues: $3,0006 issues: $6,000 6 issues: $5,00012 issues: $10,000 12 issues: $8,000
No flash banners, JPEG format preferred, GIF static files accepted
Entertainment & HospitalityIN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF ENTERTAINMENT/HOSPITALITY OPPORTUNITIES ...
SPONSOR TRIP• In 2013 the CDGA will host its Corporate Partners on a weekend excursion to a premiere golf resort (2012 destination was Erin Hills)• Trip includes hotel accommodations, a group dinner and multiple rounds of golf
CDGA MEMBER TRIP• Each fall, the CDGA conducts a golf excursion to a world-class golf destination (2012 destination was Pebble Beach)• Trip includes hotel accommodations, group dinners and multiple rounds of golf
SPONSOR DAY• The CDGA hosts its annual Sponsor Day Golf Outing at Cog Hill Golf & Country Club• The day includes 18 holes on Cog Hill’s Dubsdread Course, host of 20 PGA Tour events, and a cocktail party at CDGA headquarters
BMW CHAMPIONSHIP• The PGA playoffs return to Chicago in 2013 at Conway Farms Golf Club in Lake Forest, Ill.• Hospitality and general admission tickets available to sponsors
Erin Hills Pebble Beach Cog Hill G&CC BMW Championship
ContactAll CDGA corporate partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs.
Thank you for your time and consideration!
Andrew LouthainSenior Director of Corporate PartnershipsChicago District Golf Association(630) 685-2321 - Fax: (630) [email protected]
Midwest Golf House Complex | 11855 Archer Avenue | Lemont, IL 60439
