2014

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants

Smart phones have

changed the way that your

customers share their in-

store experiences.

WHERE IS MY MOBILE CUSTOMER?

YOUR STORE

LOCAL CHANNELS

They’re local, social, mobile.

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants

HOW DO MOBILE

CUSTOMERS

ENGAGE?

13

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants

57%

31%

48%

49%

46%

50%

41%

55%

35%

62%

Positive Experiences

Negative Experiences

WHAT DO MOBILE CUSTOMERS

SHARE?

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants

Brand Percentage of Local Feedback Missed

McDonald’s 99%

Starbucks 83%

KFC 77%

Burger King 89%

Subway 57%

Pizza Hut 52%

Little Caesar’s 68%

Blimpie 79%

Quick Service Restaurants have not

employed the tools & technology to

“tune in” to their mobile customers.

HOW MUCH IS BEING

MISSED?

THE AVERAGE RETAILER IS MISSING

PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND

76%

McDonalds Burger King Starbucks Blimpie KFC