2014 SAP Retail ForumTransforming to Thrive in an Omnichannel Environment

October 7-8, 2014New York, New York

SAP RETAIL FORUM 2014TRANSFORMING TO THRIVE IN AN OMNICHANNEL ENVIRONMENT

We are excited to welcome you to the SAP Retail Forum!

SAP Retail Forum allows you to meet and interact with retailers who are leveraging innovative strategies to grow sales every day. Through customer-focused sessions, panels, keynotes, design thinking workshops, demos, and networking events, your Retail Forum provides the opportunity to learn directly from your retail peers.

We are excited to offer you over 30 sessions featuring innovative retailers such as: • Brooks Brothers Group • Brookshire Grocery Company • Design Within Reach • Discount Tire, Inc. • Dollar Tree, Inc. • Glasses.com at Luxottica Group • Love’s Travel Stops • Adidas Group, The Children’s Place, and many more!

Get inspired as you walk through the Innovation Showcase and experience game changing technologies and solutions. We encourage you to renew old friendships and create new networks during your time at Retail Forum. Take advantage of this time to learn how Retailers are transforming to thrive in an Om-niChannel environment!

– Matt and Lori

Lori Mitchell-Keller Senior Vice President and Head of Global Retail IBU

Matt Laukaitis Senior Vice President and General Manager, U.S. Retail

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AGENDA AT A GLANCEOCTOBER 7-8, 2014

Tuesday, October 7, 2014

9:30 am – 8:30 pm Registration Open South Foyer

10:00 am Investing in Consumer Insights: Customer Activity Repository (CAR) – Design Thinking Workshop

Metropolitan

1:00 pm Corporate Social Responsibility Activities1:00 pm | Design Thinking Workshop Featuring B-Tech High School & STEM 2:30 pm | Store of the Future Contest with GENYOUth Foundation

Norse

4:30 pm Women’s Leadership Activity & Reception Metropolitan

6:30 pm Opening Night Reception & Innovation Showcase Starlight

Wednesday, October 8, 2014

7:30 am – 6:30 pm Innovation Showcase

7:30 am – 4:00 pm Registration Open South Foyer

8:00 am Book Signing Stephen Dubner, Author of Freakonomics & Think Like a Freak

Palm Foyer

9:00 am KEYNOTES

The New Reality of Retail: Simplify and InnovatePat Bakey, Executive Vice President, Global Retail, SAP

Innovation for Retailers: Transforming to Thrive in an Omnichannel EnvironmentMatt Laukaitis, Senior Vice President and General Manager, U.S. Retail, SAP

Think Like a Freak: A Different Approach to Managing Data and People in the Retail IndustryStephen Dubner, Author of the international best-sellers Freakonomics, Superfreakonomics, and Think Like a Freak

Starlight

10:45 am Break

11:00 am Breakouts

Wednesday, October 8, 2014 Continued

11:30 am Lunch Starlight

Meet Our Customers Lunch (For Retailers Only) Gramercy

12:30 pm Customer Panel Optimizing the Consumer Experience Across Channels and Devices Panel Moderator: Brian Kilcourse, Analyst, Retail System Research (RSR)

Panel Members:Mark Simmons, Vice President of Marketing and e-Commerce, Design Within ReachSteve Fournier, Sr., Chief Customer Officer, Discount Tire CompanyAndrea Weiss, Chief Executive Officer and Founder Retail Consulting Inc., and Co-Founder of The O ALLIANCE, LLCCharles Nicholls, Founder and Chief Strategy Officer, SeeWhy, now part of SAPPat Bakey, Executive Vice President, Global Retail, SAP

Starlight

1:35 pm – 5:30 pm Breakouts

Fashion & Department StoresMetropolitan

Food, Drug, and Convenience StoresCarnegie

General Merchandise & HardlinesNorse

Breakout Track Keynote: Brooks Brothers Group, Inc.

Breakout Track Keynote: Brookshire Grocery Company

Breakout Track Keynote: Hobby Lobby

Fashion & Department StoresMetropolitan

Food, Drug, and Convenience StoresCarnegie

General Merchandise & HardlinesNorse

1:35 pm – 2:40 pmSAP for Retail Road Map: Unlocking theValue for Your Retail Organization

1:35 pm – 2:05 pmLove’s Travel Stops: A Platform for Growth

1:35 pm – 2:05 pmCustomer Panel: Business Collaboration Strategies in the Networked Economy

2:45 pm – 3:15 pmPartner Roundtables

2:10 pm – 2:40 pmBREAK

2:10 pm – 2:40 pmPartner Roundtables

3:20 pm – 3:50 pmBREAK

2:45 pm – 3:50 pmSAP for Retail Road Map: Unlocking the Value for Your Retail Organization

2:45 pm – 3:15 pmDiscount Tire: Hey, Who Moved the Front of My Store?

3:55 pm – 4:25 pmCustomer Panel: A day in the Life of the Marketing Executive

3:55 pm – 4:25 pmCustomer Panel: Demystifying the Cus-tomer Centric Supply Chain -- Moving from Batch to Real Time

3:20 pm – 3:50 pmBREAK

4:30 pm – 5:00 pmGlasses.com: Fulfilling the Promise of Optimized Omnichannel Inventory

4:30 pm – 5:00 pmGrupo Merza: Omnichannel – From Strat-egy to Execution & Getting Closer to the Customers

3:55 pm – 5:00 pmSAP for Retail Road Map: Unlocking theValue for Your Retail Organization

5:05 pm – 5:35 pmRetail in the Big Leagues: Bringing Fan Passion and Loyalty to Retail

5:05 pm – 5:35 pmCustomer Panel: Defining the Customer of the Future

5:05 pm – 5:35 pmEldorado: Omnichannel – From Strategy to Execution & Getting Closer to the Customers

AGENDA AT A GLANCEOCTOBER 7-8, 2014

5:40 Closing Reception & Customer Awards Starlight

STEPHEN J. DUBNER

An award-winning author, journalist, and radio and TV personality, Stephen J. Dubner is the co-author of the in-ternational best-selling business books Freakonomics and Superfreakonomics. Originally published in the U.S. in 2005, Freakonomics instantly became a cultural phenomenon. Hailed by critics and readers alike, it went on to spend 4 years on The New York Times best-seller list, having sold more than 4 million copies around the world, in more than 35 languages. Dubner and his co-author, the University of Chicago economist Steven Levitt, have appeared widely on television and maintain the popular FREAKONOMICS blog. Mr. Dubner is also host of Freakonomics Radio, which includes radio, podcast, web, and live event programming imbued with the bestsell-ing book’s iconoclastic approach to everyday economics.

The FREAKONOMICS Phenomenon. The No. 1 business book hit the best-seller lists on its first day in print and continues to be phenome-nally popular in the U.S., Europe, Canada, and around the world, selling over 4 million copies worldwide. Freakonomics introduced to the world a new way of thinking – a way of getting beneath the surface of modern life – and the title itself has become a catchphrase spoken everywhere from college campuses to corporate boardrooms. The book has won numerous awards and its way of thinking also lives on the popular Freakonomics blog, which has been called “the most readable economics blog in the universe.” SuperFreakonomics offers an en-tirely new set of lessons to be learned. The book delves into the biggest issues of our time, such as healthcare, terrorism, global warming, the financial crisis, and much more.

The Freakonomics documentary is an anthology based on different chapters of the book. Variety calls the film “a revelatory trip into com-plex, innovative ideas and altered perspectives.” The documentary spent weeks among the Top 10 iTunes film downloads.

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KEYNOTE SPEAKERS

MATT LAUKAITIS Senior Vice President and General Manager, U.S. Retail

As SVP for SAP’s U.S. Retail business, Matt Laukaitis’ primary focus is on customer success and satisfaction across all aspects of SAP’s Retail business in the US. Laukaitis has been a leader with SAP Retail for over a de-cade, and has worked hands-on as a strategic partner to SAP customers helping to solve their most critical re-tail business challenges from the start.

Laukaitis has also lead SAP’s Community Service initiatives in the Pacific Northwest since 2004, helping SAP Employees, Customers and Partners serve diverse institutions across the region.

Prior to joining SAP, Laukaitis held roles in engineering, software and supply chain sales background, working for Apple, RR Donnelley, and Netfish/IONA. Laukaitis holds a BS in Mechanical Engineering from Lehigh University and an MBA from Thunderbird, the American Gradu-ate School of International Management.

PAT BAKEY Global General Manager, SAP Retail

Pat Bakey is a 10-year SAP veteran and most recently served as the COO for the EMEA region, responsible for the GTM strategy and business execution of this diverse region. Prior to joining the EMEA team, Pat served as the senior vice president and general manager of strategic industries in North America. In this role, similar to his new position, Pat was responsible for building and leveraging best practices and programs across each of the growth and emerging industries, while driving systemic success and economies to these unique markets.

Prior to taking on the region’s Strategic Industries, Pat served as president of SAP Public Services where he was responsible for managing all aspects of SAP’s government and higher-education business. In that role Pat oversaw SAP’s sales, mar-keting, consulting and services to SAP customers at the federal, state and local government levels, as well as those in many of America’s premier institutions of higher learning. Pat originally joined SAP America to re-vitalize the SAP product strategy and GTM efforts for CRM. Prior to joining SAP America in July 2004, Pat served as vice president of federal sales for Siebel Systems. Pat holds a bachelor’s degree in economics from the University of California, Berkeley, and received his MBA from the J.L. Kellogg Graduate School of Management, North-western University.

Join your peers at the SAP Retail Forum on social media by following us on Twitter (@sap_retail) and tweeting with #SAPRF14.

SAP Retailhttps://www.facebook.com/SAPRetail

Twitter@sap_retail, #SAPRF14

Tuesday, October 7 6:30 pm – 9:00 pm | Starlight

Enjoy hors d’oeuvres, drinks and networking at our SAP Retail Forum Opening Night Reception. Plus be sure to visit our Innovation Showcase and sample our tasty sig-nature drink of the evening, the Absolut Blue Souvenir in the Palm Foyer.

SAP RETAIL FORUMOPENING NIGHT RECEPTION

Wednesday, October 8, 2014 | 8:00 am

Don’t miss our book signing by award-winning author of the books “Freakonomics” & “Think Like a Freak”, Stephen J. Dubner. Stop by the Innovation Showcase during the Opening Night Reception to obtain your free copy of “Freakonomics”, then get it signed Wednesday morning!

MOC LUNCH

Wednesday, October 8 11:30 am | Gramercy

During these across-the-table discussions, SAP customers, such as Glasses.com at Luxottica Group, Sport Chalet, Discount Tire Company, Raley’s Family of Fine Stores, Tawa Supermarket Inc., and Dollar Tree, will share their experiences and answer questions from other existing and prospective customers who have similar SAP solution interests.

For retailers only.

AGENDATUESDAY, OCTOBER 7, 2014

HARDLINES

SOFTLINES

FOOD

DRUG

CONVENIENCE

SERVICES

/N SPRO, an elite SAP Retail consulting company, provides full life-cycle services

combining industry best practices with practical, cost effective solutions.

The /N SPRO Retail team is comprised of experienced business and technology

experts who specialize in the enablement of SAP Retail solutions including:

/N SPRO’s unique combination of SAP ERP and SAP point solution expertise

provides retailers with optimized solutions and unparalleled value to plan and

execute all phases of a transformation project across all retail sectors, as well as

wholesale and CPG industries.

The SAP Retail ExpertsEXPERIENCE THAT MATTERS

CAR - CUSTOMER ACTIVITY REPOSITORY

F&R - FORECASTING & REPLENISHMENT

PMR - PROMOTION MANAGEMENT FOR RETAIL

CORE MERCHANDISING

POSDM

STORE SYSTEMS

For more information on the /N SPRO retail practice,please visit n-spro.com or contact us directly at660-829-5800 or via email at retail@n-spro.com

The leading experts for SAP Retail Solutions

INVESTING IN CONSUMER INSIGHTS:CUSTOMER ACTIVITY REPOSITORY (CAR) – DESIGN THINKING WORKSHOP10:00 am – 1:00 pm | MetropolitanFor today’s retailers, the ability to centralize their data rather than access it across multiple databases is more critical than ever. This design thinking workshop features success stories on how custom-ers used the SAP HANA® Customer Activity Repository rapid-de-ployment solution to cut costs, increase inventory visibility, and re-duce software complexity. It also features solution overviews and demonstrations. Join us for this educational workshop and learn more about investing in consumer insights for your company.

CORPORATE SOCIAL ACTIVITY WITH B-TECH1:00 pm – 2:30 pm | NorseThis design thinking session features our newest partner, B-TECH, an early college business high school that focuses on technology-based curriculum for students who want to advance their careers in sci-

ence, technology, engineering, and mathematics (STEM). The ac-tivity focuses on B-Tech’s ability to build bridges between the walls of its shared school environment and its community in Queens, as well as with retailers who can benefit from working with B-Tech in preparing the tech workforce of the future.

CORPORATE SOCIAL ACTIVITY WITH GENYOUTH2:30 pm – 4:00 pm | NorseAs a nonprofit arm of the NFL and a partner of SAP, GENYOUth Foundation is on a mission to inspire and educate youth to improve their nutritional habits and

increase physical activity. During this activity, the students give live pitches on their vision of the retail store of the future for health and wellness. Delivering these pitches through the perspective of a re-tailer, the students guide you through the store of the future and how retailers will engage with their customers in store, online, and via mobile 10+ years from now. Participants then have an opportu-nity to coach the students through their pitches and provide feed-back on their creative vision, as well on how they can build realistic next steps and apply their entrepreneurship skills to make their vi-sion a reality.

WOMEN’S LEADERSHIP ACTIVITY & RECEPTION4:30 pm – 6:00 pm | Metropolitan

Opening Remarks: SAP’s Network for Executive Women in Retail & Consumer Goods (NEW) Sponsorship & Retail Business Wom-en’s Network (BWN) LaunchLori Mitchell-Keller, Senior Vice President and Global Head, SAP

NEW Report on Women 2020: The Future of Women’s Leadership in Retail and Consumer Goods Lisa Walsh, Senior Vice President, Sales, PepsiCo – NEW board member

Women’s Leadership Panel: How Changing Roles in Retail Will Impact Female Organizational Leadership Debbie Hauss, editor-in-chief of Retail TouchPoints, leads a discus-sion centered on its hot-off-the-press “Changing Roles in Retail” survey, presented at SAP Retail Forum for the first time. The survey focuses on the new approach retailers are taking to the executive suite, including adding titles such as chief transformation officer or chief customer officer. We drill down into a discussion about wom-en’s leadership roles in today’s retail business environment as they relate to the changing roles movement: • How will the progress we’ve made to date impact future roles for

women? • What are the challenges women leaders will face moving forward

as retail organizations seek to tap into innovation and a more customer-centric focus?

• What can women executives do to help achieve their goals of ac-quiring more significant leadership roles in their organizations?

Panel members: • Lori Mitchell-Keller, Senior Vice President and Head of Global

Retail IBU • Lisa Walsh, Senior Vice President, Sales, PepsiCo – NEW board

member • Alexandra Wilkis Wilson, Co-Founder and CEO, GLAMSQUAD and

Co-Founder and Strategic Advisor, Gilt Groupe • Mary Pytko, Executive Vice President, Global Human Resources,

Brooks Brothers Group Inc.

OPENING NIGHT RECEPTION & INNOVATION SHOWCASE 6:30 pm – 9:00 pm | StarlightEnjoy hors d’oeuvres, drinks, and networking at our SAP Retail Fo-rum Opening Night Reception. Plus be sure to visit our Innovation Showcase and sample our tasty signature drink of the evening, the Absolut Blue Souvenir.

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AGENDAWEDNESDAY, OCTOBER 8, 2014

FASHION & DEPARTMENT STORE BREAKOUT SESSION TRACKMETROPOLITAN

BROOKS BROTHERS: KEEPING UP WITH THE SPEED OF FASHION IN AN OMNICHANNEL MARKETPLACE11:00 am – 11:30 amPanel Moderator: Debbie Hauss, Editor-in-Chief, RetailTouchPointsCustomer Panel Members: Sahal Laher, Executive Vice President and Chief Information Officer, Brooks Brothers Group, Inc. As “omnichannel” places more demands on all retailers, the fast-moving fashion industry must be particularly diligent in order to keep up. During this keynote, Sahal Laher from Brooks Brothers shares his insights on how fashion retailers can deliver successful omnichannel strategies – from inventory to e-commerce, social media, mobile technology, and more.

SAP® FOR RETAIL SOLUTIONS ROAD MAP: UNLOCKING THE VALUE FOR YOUR RETAIL ORGANIZATION1:35 pm – 2:40 pmLori Mitchell Keller, Senior Vice President and Head of Global Retail Industry Business Unit, SAPLori Mitchell-Keller presents an overview of the retail-relevant solu-tion enhancements and innovations that SAP has recently released and offers deeper insight into what’s planned for the future. Lori places special emphasis on the newest innovations such as the SAP Customer Activity Repository application and how the SAP HANA platform is enhancing existing solutions and offering new value to retailers. With this overview, you can plan and prioritize the initiatives that align to your overall business improvement goals and better understand what investments to consider in your own road map.

PARTNER ROUNDTABLE: OMNICHANNEL & BUSINESS INTEL-LIGENCE WITH COGNIZANT/HORTONWORKS2:45 pm – 3:15 pm | StarlightSmart information management is foundational to successful om-nichannel strategies. It is business intelligence (BI) that enables re-tailers to gather and analyze the data they need for a consistent customer experience across all channels. Discuss how use cases related to ”golden customer record,” click stream analytics, lifetime customer value, and more can benefit your organization, extending the value of SAP for Retail solutions and SAP HANA.

PARTNER ROUNDTABLE: CUSTOMER ENGAGEMENT INTELLI-GENCE – INCORPORATING A CONSUMER FOCUS IN YOUR MARKETING STRATEGY WITH APPLEXUS TECHNOLOGIES2:45 pm – 3:15 pm | StarlightSam Mathew, Chef Executive Officer and President, Applexus TechnologiesCustomer data is in plenty – thanks to social media, blogs, CRM, front-office/back-office interactions, and much more. But what does it mean to your business? Sam leads the discussion on how taking customer data to your sales and marketing teams can help create compelling engagements strategies to win qualified custom-ers. Join this roundtable to learn how to effectively discover your shoppers and deliver relevant offers, increase conversion rates and visits, and improve the customer experience and campaign effectiveness.

PARTNER ROUNDTABLE WITH THE CHILDREN’S PLACE: THE CHILDREN’S PLACE TRANSFORMATION WITH SAP SOFT-WARE2:45 pm – 3:15 pm | StarlightDeloitte LLPThe Children’s Place is using SAP software as a foundation of its transformation road map. Hear more about what the company has learned along the way and the opportunities it has exposed to maintain market leadership.

BREAK3:20 pm – 3:50 pm CUSTOMER PANEL: A DAY IN THE LIFE OF THE MARKETING EXECUTIVE 3:55 pm – 4:25 pmPanel Moderator: Debbie Hauss, Editor-in-Chief, Retail TouchPointsCustomer Panel Members: Mark Simmons, Vice President of Marketing and e-Commerce, Design Within Reach; Jan Cantler, Director, Database and CRM, Brooks Brothers Group Inc.; Charles Nicholls, Founder and Chief Strategy officer of SeeWhyThe role of Marketing continues to evolve as retail organizations determine how to move forward with omnichannel strategies. Par-ticularly in the design arena, executives must stay on top of a fast-moving industry in a quickly changing marketplace. Panelists share best practices and lessons learned regarding their own experiences and business transformations.

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AGENDAWEDNESDAY, OCTOBER 8, 2014

GRUPO MERZA: OMNICHANNEL – FROM STRATEGY TO EXECU-TION & GETTING CLOSER TO THE CUSTOMERS4:30 pm – 5:00 pmPanel Moderator: Brian Kilcourse, Analyst, Retail Systems Research Customer Panel Member: Alfonso Cedillo, Chief Information Officer, Grupo MerzaFounded in 1948, Grupo Merza, one of the largest retail companies in Mexico, is focused on the distribution and marketing of grocer-ies. The group employs over 4,500 people, with operations in 27 Mexican states through 146 supermarkets and 17 wholesale stores. To improve the management of high volumes of data, Grupo Merza has deployed SAP HANA in their national network. Grupo Merza uses SAP Sales Analysis for Retail powered by SAP HANA, SAP‘s in-memory computing platform. The solution delivers prebuilt data models, key performance indicators (KPIs), and role-specific Web/mobile dashboards and reports to provide retailers with real-time understanding of marketing, merchandising and store operations. Using SAP HANA, Grupo Merza has reduced the time to process in-formation reports by 70%. Attend this session to learn more about how Grupo Merza is managing their business with SAP solutions.

CUSTOMER PANEL: DEFINING THE CUSTOMER OF THE FUTURE – INTRODUCING MEL, TIM, MARSHA, AND GORDON5:05 pm – 5:35 pmPanel Moderator: Randy Evins, Senior Principal, Industry Value Engineering, SAP Customer Panel Members: Patrick J. Walsh Vice President, Supply Chain and Chief Business Development Officer, Food Marketing Institute (FMI); Sabina Saksena, Managing Director – Retail and CPG, Pricewaterhouse Coopers LLCHow will food and drug retailing change over the next 5 to 10 years? One major change will be the clientele you serve. Your selling envi-ronment will need to adapt to and serve an incredibly diverse set of demographics – from millennials to traditionalists. Join FMI for a review of the traits and expectations of four key customer seg-ments in your grocery future.

GENERAL MERCHANDISE & HARDLINES BREAKOUT SESSION TRACK NORSE

HOBBY LOBBY’S MOBILITY JOURNEY11:00 am – 11:30 amJeanne Cotter, Vice President and CIO, Hobby Lobby Stores Inc.;Keith Bennett, Vice President, Applications & Technology, Hobby Lobby Stores Inc.Come and hear the lessons learned from the roll out and upgrades of the in-store mobile solution used by store associates for order-ing and customer support. Learn about the upgrade of 10,000 de-vices for mobile solutions from SAP, iOS upgrades, and new code deployments nationwide using the SAP Afaria® mobile device man-agement solution. In addition, Hobby Lobby is rolling out the next

FASHION & DEPARTMENT STORE BREAKOUT SESSION TRACK (continued)METROPOLITAN

GLASSES.COM: FULFILLING THE PROMISE OF OPTIMIZED OMNICHANNEL INVENTORY4:30 pm – 5:00 pmSebastien DePreneuf, Vice President of IT and Chef Information Officer, Glasses.com at Luxottica GroupFashion brands need to be able to create fashion faster, while build-ing an adaptable global business, leading to increased revenues, margin, and efficiency. With the SAP Fashion Management applica-tion in place, Luxottica can share master data, global inventory, and processes across the organization. Learn how Luxottica is taking the lead on best-in-class omnichannel fulfillment.

RETAIL IN THE BIG LEAGUES: BRINGING FAN PASSION AND LOYALTY TO RETAIL 5:05 pm – 5:35 pmBob Many, Vice President, Platform Solutions Group, SAP; Jim Fields, Vice President, Customer Experience Marketing, SAPThe sports industry has more in common with the retail industry than you might imagine. Sports enterprises understand what it takes to turn consumers into passionate fans of a brand. Today, the industry’s best run enterprises are leveraging Big Data insights to power a new class of personalized, immersive experiences – deliv-ered on fans’ mobile devices, online, and in the stadium – to bring fans closer to the action than ever before. Beyond fan engagement, teams are leveraging Money Ball-inspired insights to drive on-field performance and optimize business practices. Join us to learn how retailers can leverage the “innovation league” to create immersive experiences for their fans and optimize their game plan. 

FOOD, DRUG, AND CONVENIENCE STORE BREAKOUT SESSION TRACKCARNEGIE

BROOKSHIRE GROCERY COMPANY: THE ULTIMATE CUSTOMER EXPERIENCE – FOLLOW THE DATA11:00 am – 11:30 amCindy Murphy, Director of Corporate Systems, Brookshire Grocery CompanyKelly House, Vice President, Business Development, /N SPROHow do you create an experience so compelling that customers lit-erally drive past the competition to shop with you? The first step is to know your customers like never before. Whether they shop in store only or leverage online and mobile channels to engage with you, the data streams they create throughout their shopping jour-ney can reveal a gold-mine of insights on how you can best deliver the experience they want and need.

application to be used in both stand-in and connected states. In this session, the company outlines the new tools’ features and some of the pros and cons discovered along the way. A 15-minute Q&A session follows the 15-minute presentation.

CUSTOMER PANEL: BUSINESS COLLABORATION STRATEGIES IN THE NETWORKED ECONOMY1:35 pm – 2:05 pmPanel Moderator: Jeff Mehalek, Vice President, Procurement Retail Sales, US, SAP Customer Panel Members: Natasha Pendell, Director of Strategic Sourcing & Procurement, Dollar Tree Inc.; Jarrod McAdoo, Senior Manager, Procurement Operations, American Eagle OutfittersConsumers have been participating in the networked economy through e-commerce Web sites and social channels for many years. It’s now time for all retailers to do the same. With a business commerce network in place, retailers like Dollar Tree and American Eagle Outfitters are able to collaborate with partners, peers, and prospects around the globe. Find out how to get on the networked economy bandwagon in this session.

PARTNER ROUNDTABLE: COMPETITOR PRICING WITH TATA CONSULTANCY SERVICES2:10 pm – 2:40 pm | StarlightThe proliferation of smart devices that allow consumers to re-search, compare, and order products online has changed the retail game. Customers are increasingly gravitating toward retailers who offer the greatest value for the money with maximum convenience. In this retail landscape, pricing emerges as the biggest game changer, drawing consumers into a sale. For retailers to address the risk of decline in sales, it is imperative to monitor and respond to changing competitive prices in real time. Companies need to adopt a seamless pricing regime that leverages information technology and helps them plan, monitor, and execute price changes – within the constraints of the existing or reduced workforce.

PARTNER ROUNDTABLE WITH ADIDAS: MANAGE THE COM-PLETE CHANNEL-RETAIL PROCESS LIFECYCLE AND IMPROVE THE CUSTOMER SHOPPING EXPERIENCE WITH THE SAP POINT-OF-SALE APPLICATION BY GK2:10 pm – 2:40 pm | StarlightMichael Voegele, Senior Vice President Global IT – Sales, Adidas Group

PARTNER ROUNDTABLE: LEAD WITH MOBILE & MOTOROLA SOLUTIONS INC.2:10 pm – 2:40 pm | StarlightMotorola Solutions and SAP jointly create solutions for mobile business that are powered by SAP Mobile platform and based on Motorola Solutions’ robust technical infrastructure and suite of mobile devices. Since 2004, Motorola Solutions and SAP have col-laborated to help ensure that SAP applications and Motorola mo-bile solutions work together to provide maximum value.

LOVE’S TRAVEL STOPS: A PLATFORM FOR GROWTH 1:35 pm – 2:05 pmDaniel Parkhurst, IT Service Delivery Manager, Love’s Travel Stops; Ronda Walzer, Senior Manager, Love’s Travel Stops; Nona Cusick, Vice President, Consumer Products, Retail & Distribution, CapgeminiLove’s Project Unite aims to streamline and incorporate its dispa-rate applications into a single platform for growth. Hear how the implementation of SAP for Finance solutions, using SAP Business Suite powered by SAP HANA, call center functionality of the SAP Customer Relationship Management (SAP CRM)application, and the SAP Cloud for Customer solution is helping the company to standardize processes, increase efficiency, and improve decision making with enhanced insights into its business.

BREAK2:10 pm – 2:40 pm

SAP FOR RETAIL ROAD MAP: UNLOCKING THE VALUE FOR YOUR RETAIL ORGANIZATION2:45 pm – 3:50 pmLori Mitchell Keller, Senior Vice President and Head of Global Retail Industry Business Unit, SAPLori Mitchell-Keller presents an overview of the retail-relevant solu-tion enhancements and innovations that SAP has recently released and offers deeper insight into what’s planned for the future. Lori places special emphasis on the newest innovations such as SAP Customer Activity Repository and how SAP HANA is enhancing ex-isting solutions and offering new value to retailers. With this over-view, you can plan and prioritize the initiatives that align to your overall business improvement goals and better understand what investments to consider in your own road map.

CUSTOMER PANEL: DEMYSTIFYING THE CUSTOMER- CENTRIC SUPPLY CHAIN – MOVING FROM BATCH TO REAL TIME3:55 pm – 4:25 pmPanel Moderator: Randy Evins, Senior Principal, Industry Value Engineering, SAPCustomer Panel Members: Jonson Chen, CEO, Tawa Supermarket Inc.; Mike Odell, CIO, Raley’s Family of Fine StoresIn a customer-focused sales environment, your supply chain strat-egy must be as agile as your customers are, if not more. Batch and push scenarios don’t have the customer at their center and can’t respond to your customer’s expectations of “when I want it, how I want it, and where I want it.” Real-time inventory and customer-centric supply chain are two of the key needs of the food and drug business in 2015 and beyond.

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AGENDAWEDNESDAY, OCTOBER 8, 2014

GENERAL MERCHANDISE & HARDLINES BREAKOUT SESSION TRACK (continued) NORSE

PARTNER ROUNDTABLE: DISCUSS SEAMLESS CONNECTIVITY BETWEEN BRANCH & INDEPENDENT LOCATIONS WITH HUAWEI TECHNOLOGIES CO., LTD.2:10 pm – 2:40 pm | StarlightDiscuss how to reduce your capital expenditure on networking hardware, while adding more robust and real-time access to your back office, using a high-performance, low-cost solution – with the lowest TCO and the highest level of support – from Huawei.

DISCOUNT TIRE: HEY, WHO MOVED THE FRONT OF MY STORE?2:45 pm – 3:15 pmSteve Fournier, Jr., Vice President, Omni-commerce, Discount Tire Inc.Jason Goldberg, Vice President, Strategy, RazorfishThe always-on consumer has been a major disrupter to retail. Today, the omnichannel consumer‘s first step on the shopping journey is much more likely to be on a smartphone than in a store. This is not only a great opportunity, but also a significant challenge for retailers that built their brands based on amazing in-store expe-riences. This session explores the challenges and opportunities that confront retailers as they adapt to cater to the evolving con-sumer. The session features a case study from Steve Fournier, Jr., Vice President, Omni-commerce, at Discount Tire, as the company undertakes its digital transformation with hybris, an SAP company, as well as insights from one of Razorfish’s best-known commerce strategists, Jason “Retailgeek” Goldberg.

BREAK3:20 pm – 3:50 pm

SAP FOR RETAIL ROAD MAP: UNLOCKING THE VALUE FOR YOUR RETAIL ORGANIZATION3:50 pm – 5:00 pmLori Mitchell Keller, Senior Vice President and Head of Global Retail Industry Business Unit, SAPLori Mitchell-Keller presents an overview of the retail-relevant solution enhancements and innovations that SAP has recently re-leased and offers deeper insight into what’s planned for the future. Lori places special emphasis on the newest innovations such as SAP Customer Activity Repository and how SAP HANA is enhancing exist-ing solutions and offering new value to retailers. With this overview, you can plan and prioritize the initiatives that align to your overall business improvement goals and better understand what invest-ments to consider in your own road map.

ELDORADO: OMNICHANNEL – FROM STRATEGY TO EXECUTION & GETTING CLOSER TO THE CUSTOMERS5:05 pm – 5:35 pmPanel Moderator: Brian Kilcourse, Analyst, Retail Systems Research Customer Panel Members: Fabricio Granja, Vice President for IT & Projects, Eldorado LLCEldorado, one of the five largest retailers in Europe, has over 700 stores throughout Russia, including 250 franchise stores, and a large online presence. The company is the largest consumer electronics and domestic appliances retailer in Russia. It focuses on innovations in the consumer shopping experience and customer service. Join this session to learn how Eldorado went from omnichannel strategy to execution.

Cognizant and Hortonworks have partnered together to bring SAP Big Data to reality to the retail industry leveraging a Data Lake with the Hortonworks Data Platform and ‘Code Halos’ powered by SMAC (Social, Mobile, Analytics & Cloud) technologies.

Visit us to discuss Code Halos, Data Lakes and how we can help you extract value from your data.

®

Join your peers at the SAP Forum social by following us on Twitter (@sap_retail) and tweeting with #SAPRF14.

SAP Retailhttps://www.facebook.com/SAPRetail

Twitter@sap_retail, #SAPRF14

GK Software aGSimply retail

Simply Retail the leading omni-Channel solution empowers you to personalize your customer‘s experience by targeting the right service, at the right time on the right channel.

Simple and easy – In real time.

Plain vanilla or rainbow swirl?From classic ERP to the cloud and SAP HANA®, we’ve got the scoop on turning technology into real business results.

Talk to us.

About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2014 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited

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Applexus is a global IT Services & Products Company special-izing in SAP, E-commerce, UX, BI, Cloud and Social integration solutions. It offers industry solutions for Retail, AFS, Consumer Goods and Manufacturing. As a Go-To Partner for the SAP Retail Services Group, Applexus works with SAP to co-innovate next generation solutions. http://www.applexus.com/

GK SOFTWARE is the manufacturer of several SAP Products, such as SAP POS by GK, SAP Offline Mobile Store by GK, and SAP Label and Poster Printing. With its Store Solutions, GK Software integrates seamlessly into SAP and Hybris to provide a true End2End OmniChannel offering. http://www.gk-software.com/en/

HP (NYSE: HPQ) helps companies gain actionable insight and improve efficiency from their SAP environment while reducing cost and complexity. With more than 9,000 SAP professionals, there’s a good reason why 80% of the Global 1000 are HP and SAP clients. www.hp.com/go/sapservices

Huawei Enterprise USA is a leading global ICT solutions provider-2013 revenue of US $39.5B . Huawei serves 45 of the world’s top 50 telecom operators and is deployed in over 140 countries, serving 1/3 of the world’s population. With 150,000 global employees with approximately 70,000 dedicated to R&D, Huawei is a top contributor to industry standards with over 2 Billion end users. Our products include – Servers, Storage, Networking, Wifi, and Telepresence. http://www.huaweienterpriseusa.com/

Intel powers the immersive retail experiences that help shop-pers explore, dream, and connect with the brands they love. From real-time inventory management to customer engage-ment and personalized marketing, Intel’s retail solutions help drive profits and customer loyalty. In-store, online, and on mobile, Intel is inspiring the richer, more captivating shopping engagements that today’s connected consumers seek and competitive retailers deliver. www.intel.com/retail

attune is considered the premier technology solutions provider to the fashion and lifestyle industries, and is the preferred resource for leading edge, proprietary software that transforms wholesale, manufacturing and retail businesses. attune has an established reputation for connecting people, processes and technology to make great fashion and lifestyle companies greater. www.attuneconsulting.com

Together, Hortonworks and Cognizant help Retail clients bring Big Data to reality with the SAP Big Data framework and the 100% Open Source Apache Hadoop Hortonworks Data Plat-form through Cognizant’s industry leading information technol-ogy, consulting, and business process outsourcing services, dedicated to helping the world’s leading companies build stronger businesses. www.hortonworks.com/partners/cognizant

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Deloitte Consulting LLP engages retail organizations through a business-first approach to technology strategy and implemen-tation transformations. Our global capabilities are recognized for high-quality, proven delivery capability and our leadership in value-oriented innovations. Our industry-focused capabilities extend to core business solutions that are enabled through ana-lytic, mobility, social media and cloud solutions. www.deloitte.com/sap

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/N SPRO, an elite SAP Retail consulting company, provides full life-cycle services combining industry best practices with practical, cost effective solutions. The /N SPRO Retail team is comprised of experienced business and technology experts who specialize in the enablement of SAP Retail solutions including Core Merchandising, PMR, CAR, F&R, Merchandise Planning, Store Systems, and POSDM. /N SPRO’s unique combination of cross-industry, SAP ERP and SAP point solution expertise provides retailers with optimized solutions and unparalleled value to plan and execute all phases of a transformation project across all retail sectors (hardlines, softlines and grocery), as well as wholesale and CPG industries. www.n-spro.com/retail

As a global leader in consulting, technology and outsourcing services, Capgemini provides industry-specific services to hundreds of retail clients, including 27 of the world’s 30 largest retailers. We help retailers bring order to the chaos of digital with balanced transformation capabilities across business functions. Our approach supports both digital strategy definition and digital execution with ready-to-go accelerators and proof-of-concept methodologies. Awarded the 2014 SAP® Pinnacle Award for SAP HANA Adoption Partner of the Year, Capgemini’s thought leaders generate innovative frameworks, leveraging the latest merchandising, mobility, and analytics technologies. We tailor relevant solutions for our retail clients including SAP AFS/FMS, IS Retail and our innovative Extreme Applications for Retail. www.capgemini.com/retail

Motivated and inspired by what’s next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 19 regions, including Australia, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States. www.razorfish.com

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Accenture is one of the world’s leading organizations providing management consulting, technology and outsourcing services to retailers across the globe. www.accenture.com/retail

An SAP alliance partner for over 40 years, IBM has the relation-ship, experience and expertise to maximize your SAP invest-ments, including industry-specific solutions co-developed with SAP. www.ibm-sap.com/retail

Technology has put consumers everywhere in the power seat, enabling an anytime, anywhere shopping experience. At PwC we focus on helping organizations meet these challenges. www.pwc.com/sap

Vistex solutions provide a single point of entry for scanback promotions, incentives, price protection, claims, vendor rebates, and fixed/variable funds for visibility into true gross-to-net profitability. http://www.vistex.com

Reimagine the shopping experience to be more than rows and columns of little product images. Bring your brand and prod-ucts to life with engaging experiences. http://www.sap.com/solution/lob/marketing/software/adobe-marketing/index.html

arvato Systems, a SAP gold and hybris platinum partner, and its +2,500 employee client-dedicated team bring their retail industry know-how, cross-platform expertise, and entrepre-neurial spirit to each engagement. http://us.arvato-systems.com/com.htm

AT&T solutions provide a seamless OmniChannel experience for your customers. By connecting your in-store, online and mobile channels, you can create an optimal e-commerce interaction. www.att.com/RetailBusiness

Grid Dynamics is a leading provider of open, scalable, next-generation commerce technology solutions for Tier 1 retail. www.griddynamics.com

SAP Startup Focus program enables startups focused in Retail, use Big Data, predictive and/or real-time analytics to develop innovative applications on SAP HANA. http://www.saphana.com/community/learn/startups/go-to-market

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Motorola Solutions and SAP jointly create solutions for mobile businesses that are powered by the SAP Mobile platform and based on Motorola Solutions’ robust technical infrastructure and suite of mobile devices. Since 2004, Motorola Solutions and SAP have collaborated to ensure that SAP applications and Motorola mobile solutions work together seamlessly to provide maximum value. www.motorolasolutions.com/retail

Tata Consultancy Services (TCS) is an IT services, business solutions and consulting organization that delivers real results, ensuring a level of certainty for global business. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model. tcs.com/retail

SEAL Consulting Inc., a leading global SAP® Services Partner addressing enterprise-wide business and technology needs. An SAP Partner since 1996 helping clients develop SAP strategy and execute them efficiently. Our global experience implement-ing SAP Retail and Technology Solutions has enabled retailers to gain competitive advantage and stream-line business processes and technologies. www.sealconsult.com

BackOffice Associates, a leading provider of SAP® data migra-tion & governance solutions since 1996, concentrates on enhancing SAP data quality. Company information available at www.boaweb.com. www.boaweb.com

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The Retail Forum doesn’t end on October 8. You and your colleagues are invited to join us on-line and you are always welcome on retail social media.

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